Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads.
This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
4. Sales the brand would naturally get
Sales marketing can reach
Sales just out of reach of marketing
Sales being stolen by competitors
Incremental sales
5. Data the brand would naturally get
Data marketing can reach
Data just out of reach of marketing
Data being stolen by competitors
Incremental data