Basic overview of web video. Majority of presentation was hands on in the classroom watching videos and talking about various strategies.

1. Friends Tweets & Change
THE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
Web Video
Day 5
Instructor: Andrew Hoffman
Sunday, January 9, 2011

2. Why Is Video Successful?
Ability to go Viral
video that becomes popular through the process of Internet sharing
Embeddable
Citizen Journalism
members of the public "playing an active role in the process of collecting, reporting,
analyzing and disseminating news and information
Availability of video recording devices responsible
Internet Famous
The rise and fall of funny videos & talented people
Quick Content
We can consume it quickly
Sunday, January 9, 2011

3. Video & Education
Creative Arts
Vimeo Video School
Adobe Tutorials
Countless Photography Tutorials
Technology & Innovation
TED Talks
DIY Videos
Home Improvement
Crafts & Furniture
Technology Repair
Sunday, January 9, 2011

4. YouTube Background
Created in 2005
More Video is Uploaded in 60 Days than the 3 Major US Networks
Created in 60 Yrs
Over 24hrs of Video are Uploaded every Minute
Owned by Google - purchased for $1.6 Billion
YouTube is Monetizing over 2Bil Video Views Per Week Globally
94 of AdAge’s Top 100 advertisers have run campaigns
Over 700 Billion Video Views in 2010
Sunday, January 9, 2011

5. YouTube Most Watched - 2010
#1 The Bed Intruder Song - 62 Million Views
#2 TIK TOK KESHA Parody - 58 Million Views
#3 Greyson Chance Singing Paparazzi - 36 Million Views
#4 Annoying Orange Wazzup - 30 Million Views
#5 Old Spice | The Man Your Man Could Smell Like - 27 Million Views
#6 Yosemitebear Mountain Giant Double Rainbow - 23.5 Million Views
#7 OK Go – This Too Shall Pass – Rube Goldberg Machine version - 22.7 Million Views
#8 THE TWILIGHT SAGA: ECLIPSE – Trailer - 18.5 Million Views
#9 Jimmy Surprises Bieber Fan - 21 Million
#10 Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome - 23.5 Million
Views Updated on 1.6.11
Sunday, January 9, 2011

6. Vimeo Background
Created in 2005
Up to 50 million Visits/month in 2010
Over 3 million members
Sunday, January 9, 2011

7. Digital story of Nativity
Christmas Goes Viral
Sunday, January 9, 2011

8. Social Causes Using Video Well
Charity: Water
TOMS Shoes
ONE Campaign
(RED) Campaign
World Relief
Falling Whistles
Sunday, January 9, 2011

9. Streaming Video & Chatting
Skype - Video Chatting
Justin.TV - Live Streaming Video Site
UStream.tv
TinyChat.com - Live Video Chat Rooms
Sunday, January 9, 2011