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By Andrew Buller
www.andrewbuller.com
 Choosing a domain name & hosting package
 WordPress.org vs WordPress.com
 ChoosingThemes & Essential Plugins
 KeepingWordPress secure
 Pages & Posts
 Images
 Widgets
 Website analytics
 Search EngineOptimisation (SEO)
 Domain name identifies your website to users
 Keep it short and memorable – but branding key
 May consider more than .com eg; .net .co.uk
 Length of domain name purchase – used to be believed
that longer purchase helped Search Engine Optimisation
 For security ideally keep domain name purchaser &
hosting separate
 1000s of hosting options available
 WordPress.org is the central location for theWordPress
software project
 Download it, view the documentation, ask and answer
questions in the forums and more
 WordPress.com is a service that offers websites that run
on WordPress
 Sign up for a free account and get a fully functioning website
 Only be able to use with aWordPress.com subdomain
 Choosing a theme is often the most difficult task of all
 Testing if theme works for you is complex & takes time to see it in action
 No such thing as a perfect theme – website speed & easy navigation more
important than visual perfection
 Code quality of theme affects the speed of your website which affects your
users directly
 Test plugins with a default theme such as Twenty Fifteen – as clean,
minimal, coded by WordPress team & supports all plugins
 Free vs paid themes – don’t necessarily get what you pay for
http://www.wpbeginner.com/showcase/best-free-wordpress-blog-themes/
 responsive between desktop, tablet & phone
 good design, including strong readability and easy
navigation
 solid, secure and speedy code
 compatibility with the latest version ofWordPress
 active development
 compatibility with popular plugins
 support and documentation
 Some plugins, if coded poorly, can slow your
website - always look for plugins with:
 good reviews
 sizeable user base
 active development team
 Install new plugins from menu
on dashboard
 Jetpack – site security, website performance, traffic growth, image
optimisation, website appearance and more
 Akismet – pre-installed – removes spam
 Yoast – Search EngineOptimisation
 W3Total Cache – speeds up website
 WPForms Lite – simple form builder
 BackWPUp – freeWordPress website back up
 Wordfence – for website security
www.themegrill.com/blog/best-wordpress-plugins/
 1000s available & different needs for different websites
 Shortcodes Ultimate – adds coding such as quotes &
dividers easily
 Testimonials – adds rolling testimonials
 Ditty NewsTicker – adds rolling news items
 Foo Gallery – displaying images in gallery
 MailChimp for WordPress – liaises with email mailing
 Always keepWordPress, plugins & themes up-to-
date – updating may change how your site looks
 Use strong passwords & change them every few
months
 Regularly back up yourWordPress website –
BackWPUp Plugin
 Key pages for any website – Home, About &
Contact
 Pages shown in tab order – create site structure
 Page Attributes
 Parent – choose if you want your new page to appear
under another page in your menu structure
 Order – numeric order pages appear across & down
 Switch betweenVisual &Text to see HTML coding
 Use Headings 1 & 2 for keywords to be picked up
in Google searches
 Make amendments from Appearance >
Theme Options > Home Page
 Options available depend on theme chosen
 Options alter with theme upgrades
 Opportunity to add social sharing icons
 Can use widgets to add further content
 Blog posts appear in side bar widget
 Create “Blog” page to add them all with most recent at top –
www.andrewbuller.com/blog
 Use Publicize to share with social media
 Use categories & tags in blog
 Set feature image
 Can schedule when want post to go out & set if public/private post
 Include plenty of white space, short paragraphs, lots of sub-headings & images
 Many posts on blog writing tips:
www.blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht
 Small file sizes for web (72 dpi) – use software
eg; Photoshop to compress prior to upload
 Use of ALT tags key for SEO
 Foo Gallery plugin displays
multiple images effectively
 Images can be viewed & edited in Media Library
 Widgets found in Appearance menu
 Enables website to display information
in different parts of page layout
 Many different widgets available but
dependent on the plugins installed
 Areas available to add widgets vary with
theme chosen
 Main Sidebar often a key area for site
 Jetpack site statistics – basic stats
 GoogleAnalytics – much more advanced
http://www.wpbeginner.com/beginners-guide/how-to-
install-google-analytics-in-wordpress/
 Yoast Plugin a great help with optimisation
 Good quality, keyword rich text
 Images with ALT tags
 SEO advice:
https://premium.wpmudev.org/blog/your-
startup-guide-to-seo-a-wordpress-seo-tutorial/
 Check how your website looks on desktop,
tablet & phone – test theme’s responsiveness
 Give it a go!
 Be prepared for things to go wrong from time
to time – lots of deep breaths!
 Lots of great resources available to help
 www.andrewbuller.com/consultancy/website
-development
 www.wpbeginner.com
 www.smashingmagazine.com/2016/02/begin
ners-guide-creating-wordpress-website/

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WordPress Workshop with web consultant Andrew Buller

  • 2.  Choosing a domain name & hosting package  WordPress.org vs WordPress.com  ChoosingThemes & Essential Plugins  KeepingWordPress secure  Pages & Posts  Images  Widgets  Website analytics  Search EngineOptimisation (SEO)
  • 3.  Domain name identifies your website to users  Keep it short and memorable – but branding key  May consider more than .com eg; .net .co.uk  Length of domain name purchase – used to be believed that longer purchase helped Search Engine Optimisation  For security ideally keep domain name purchaser & hosting separate  1000s of hosting options available
  • 4.  WordPress.org is the central location for theWordPress software project  Download it, view the documentation, ask and answer questions in the forums and more  WordPress.com is a service that offers websites that run on WordPress  Sign up for a free account and get a fully functioning website  Only be able to use with aWordPress.com subdomain
  • 5.  Choosing a theme is often the most difficult task of all  Testing if theme works for you is complex & takes time to see it in action  No such thing as a perfect theme – website speed & easy navigation more important than visual perfection  Code quality of theme affects the speed of your website which affects your users directly  Test plugins with a default theme such as Twenty Fifteen – as clean, minimal, coded by WordPress team & supports all plugins  Free vs paid themes – don’t necessarily get what you pay for http://www.wpbeginner.com/showcase/best-free-wordpress-blog-themes/
  • 6.  responsive between desktop, tablet & phone  good design, including strong readability and easy navigation  solid, secure and speedy code  compatibility with the latest version ofWordPress  active development  compatibility with popular plugins  support and documentation
  • 7.  Some plugins, if coded poorly, can slow your website - always look for plugins with:  good reviews  sizeable user base  active development team  Install new plugins from menu on dashboard
  • 8.  Jetpack – site security, website performance, traffic growth, image optimisation, website appearance and more  Akismet – pre-installed – removes spam  Yoast – Search EngineOptimisation  W3Total Cache – speeds up website  WPForms Lite – simple form builder  BackWPUp – freeWordPress website back up  Wordfence – for website security www.themegrill.com/blog/best-wordpress-plugins/
  • 9.  1000s available & different needs for different websites  Shortcodes Ultimate – adds coding such as quotes & dividers easily  Testimonials – adds rolling testimonials  Ditty NewsTicker – adds rolling news items  Foo Gallery – displaying images in gallery  MailChimp for WordPress – liaises with email mailing
  • 10.  Always keepWordPress, plugins & themes up-to- date – updating may change how your site looks  Use strong passwords & change them every few months  Regularly back up yourWordPress website – BackWPUp Plugin
  • 11.  Key pages for any website – Home, About & Contact  Pages shown in tab order – create site structure
  • 12.  Page Attributes  Parent – choose if you want your new page to appear under another page in your menu structure  Order – numeric order pages appear across & down  Switch betweenVisual &Text to see HTML coding  Use Headings 1 & 2 for keywords to be picked up in Google searches
  • 13.  Make amendments from Appearance > Theme Options > Home Page  Options available depend on theme chosen  Options alter with theme upgrades  Opportunity to add social sharing icons  Can use widgets to add further content
  • 14.  Blog posts appear in side bar widget  Create “Blog” page to add them all with most recent at top – www.andrewbuller.com/blog  Use Publicize to share with social media  Use categories & tags in blog  Set feature image  Can schedule when want post to go out & set if public/private post  Include plenty of white space, short paragraphs, lots of sub-headings & images  Many posts on blog writing tips: www.blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht
  • 15.  Small file sizes for web (72 dpi) – use software eg; Photoshop to compress prior to upload  Use of ALT tags key for SEO  Foo Gallery plugin displays multiple images effectively  Images can be viewed & edited in Media Library
  • 16.  Widgets found in Appearance menu  Enables website to display information in different parts of page layout  Many different widgets available but dependent on the plugins installed  Areas available to add widgets vary with theme chosen  Main Sidebar often a key area for site
  • 17.  Jetpack site statistics – basic stats  GoogleAnalytics – much more advanced http://www.wpbeginner.com/beginners-guide/how-to- install-google-analytics-in-wordpress/
  • 18.  Yoast Plugin a great help with optimisation  Good quality, keyword rich text  Images with ALT tags  SEO advice: https://premium.wpmudev.org/blog/your- startup-guide-to-seo-a-wordpress-seo-tutorial/
  • 19.  Check how your website looks on desktop, tablet & phone – test theme’s responsiveness  Give it a go!  Be prepared for things to go wrong from time to time – lots of deep breaths!  Lots of great resources available to help
  • 20.  www.andrewbuller.com/consultancy/website -development  www.wpbeginner.com  www.smashingmagazine.com/2016/02/begin ners-guide-creating-wordpress-website/