Achieving competitive advantages in the Digital Era became a war against an invisible giant since the element of the traditional marketing mix “place” has lost its meaning being almost replaced by the term “presence”. Nowadays, innovative media such as blogs, wikis, forums and social networks are widely acknowledged as the new hybrid that joined the marketing mix. Competitors analysis was never an easy task but now how can an organization monitor and analyze the “presence” of its competitors since there are so many mediums and techniques that a competitor can use to deploy content over the web? And a viral content doesn't always mean a positive content. Many studies have proven that a negative content goes viral faster than a positive content.