2. Go to: www.pollEv.com/apanteli
2,300 $ current Africa average GDP
50% smartphone penetration by 2020 in Africa
services believed to generate more
Health revenue than Music
30% counterfeit Malaria drugs in Africa
World average GDB 12,700
Source: http://www.telecoms.com/209421/africa-gets-smart-continent-prepares-for-device-revolution/, http://en.wikipedia.org/wiki/Economy_of_Africa
2. 1- billion people
http://techcrunch.com/2014/02/08/in-3-5-years-most-africans-will-have-smartphones/, http://www.asymco.com/wp-content/uploads/2014/01/Screen-Shot-2014-01-07-at-1-7-1.43.56-PM.png
3. http://files.informatandm.com/uploads/2013/11/Africa_Telecoms_Outlook_Low_resolution.pdf
4. mPedigree
http://www.thoughtworks.com/insights/blog/not-so-smart-phones-providing-health-services-africa
Rational of this
test it – expirement
engage with you
give you information in a more fun way
High level intro on the solution
PSK
Market research
Safaricom
-changing the concept but still getting the same outcome
Observe how they work
Bottom of pyramid, top of pyramid
Get close to the patient and follow their established behavior patterns