Advicum is a Vienna-based consulting firm operating throughout Europe specializing in consulting, management, and finance services. They have over 15 years of experience and expertise in strategy development, restructuring, interim management, and financing. Their services are customized for clients in sectors like retail, industry, real estate, and services to help achieve sustainable growth and success.

1. Results matter.
Consulting
Management
Finance
ADVICUM
Company profile – Retail

2. 2
Results matter.
Forward looking and innovative solutions
customized to fit the complexity of todays world in
the sectors services, retail, industry and real estate.
Secure your success.
Since the foundation of ADVICUM in 2002, the
firm has been successful in realizing a vast number
of projects.
Our clients are able to achieve significant
increases in quality and efficiency thanks to our
projects focused on strategy, optimization and
restructuring.
Advicum at a glance
§ Consulting
Customized solutions and effective
implementation. Only realized change will lead to
success.
§ Management
Advisory paired with management services to add
value long term.
§ Finance
In-depth know how and experienced experts will
identify sustainable financing for your businesses.

3. 3
§ founded in 2002; based in Vienna
§ operating throughout Europe focused on Austria, Germany and
Switzerland
§ 15 years of experience in consulting and line management
§ extensive expertise in consulting, management and finance
§ implementation-oriented individual solutions without overstraining
corporate structures
§ Successful projects > 200
§ Satisfied clients > 100
§ International expertise in more than 20 countries
Advicum Consulting
Our mission is the sustainable growth of mid size and large companies. We offer services in the fields of Consulting,
Management and Finance. Our aim is the development and successful implementation of forward looking solutions and we
pride ourselves on our capacity to deliver sustainable transformation.
Advicum at a glance
Area of activity
Advicum focus countries

4. 4
Service portfolio and industry focus
Management
§ Interim management
§ Restructuring
§ Project management
Finance
§ Mergers & Acquisitions
§ Debt & equity financing
§ Financial restructuring
§ Corporate valuations
Consulting
§ Strategy consulting
§ Operational excellence
§ Financial excellence
§ Persistency prognosis
Service sector
Industry
Real estate
Retail

5. 5
… our focus on retail
Consulting
Management
Finance
Retail
online
Wholesaling
Industry
sales „B2C“
Shopping
center
Strategy X X X X
Category management X X X
Organization X X X X
HR service X X X X
Operation X X X
Interim management X X X X
Implementation support X X X X
Restructuring X X X
Project management X X X
Board member functions X X X X
Persistency prognosis X X X
Financial restructuring X X X
Mergers & Acquisitions X X X
Corporate valuation X X X

6. 6
Retail consulting services
Strategy development
§ Strategic set-up
§ Positioning, branding
§ Competitive advantage
§ Core customer base
§ Product and service mix
§ Pricing strategy
§ Marketing mix
§ Format / channel specification
§ Expansion
§ Omni Channel strategy
Organization
§ Top level, Headquarter organization
§ Field organization
§ Store organization
§ Omni Channel integration
§ Vacancies
§ RASCI matrix
§ MBO / KPI‘s
§ HR service
§ Executive search and professional search (as part of a consulting
engagement)
Retail operation
§ Structure, systems, processes
§ Customer satisfaction
§ Store organization
§ Efficiency program
§ In-Store supply chain
§ Merchandising
Category management
§ Customer needs / wants
§ Structure and hierarchy
§ Product range
§ Product mix
§ Store brands
§ Clever pricing
§ Inventory management
§ Supplier evaluation
§ Omni Channel integration
Strategy paper: „doing the right thing“
“doing the things right”
Flat, efficient and well performing organization
“doing the things right”
Efficiency improvements, reduction of complexity and attention to
customer
“doing the things right”
Efficiency improvements, reduction of complexity and attention to
customer

7. 7
Industry expertise
§ Retail
§ Multi- / Omni- Channel
§ Wholesaling
§ FMCG
Competencies
§ Strategy conceptualization and development
§ Organization development
§ Efficiency maximization
§ Process audits and process redesign
§ Restructuring and repositioning
§ Interim management
Experience
§ Head of retail practice Advicum Consulting, Vienna (Austria)
§ CEO MTI shoes & apparel division, Kiev (Ukraine) 1)
§ Partner Conplementation International Retail Consulting, Vienna (Austria)
§ Interim manager Stiefelkönig (Austria)
§ Managing director Niedermeyer (Austria)
§ CEO Salamander Hungarya, Budapest (Hungary)
§ General Manager Delka (Austria)
§ Head of Sales Austria Bau Max (Austria)
§ Managing director IKEA store, Graz (Austria)
Your contact
________
1) MTI is market leader in Ukraine and Kazakhstan
Andreas Kornberger
Associate Partner
Mail: andreas.kornberger@advicum.at
Mobile: +43 664 314 41 88
1010 Vienna, Bauernmarkt 10/16

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Advicum projects have been awarded several consulting and management prizes in Austria and
Germany.
Awards

9. 9
Our team has years of experience in various industries.
Advicum Team
Bauernmarkt 10, 1010 Vienna, Austria
+43 (1) 23611160
office@advicum.com
www.advicum.com
Name Position Experience
Daniel Knuchel Partner > 20 years
Numerous positions in consulting,
industry and trade
Specific focus: Restructuring, Interim
Management and Operational
Excellence
Michael Smutny Associate Partner > 20 years
Various positions in consulting,
banking and finance
Specific focus: Debt & Equity Finance,
Project Finance, Project Management,
Internationalization
Martin Buchegger Associate Partner > 20 years
Several positions in consulting and
banking
Specific focus: Restructuring,
Budgeting, Controlling and Expert
reports
Name Position Experience
Josef Kleebinder Partner > 20 years
Numerous positions in consulting,
industry and trade
Specific focus: Strategy development.
Business Transformation,
Restructuring, Interim Management
Matthias Ortner Partner > 20 years
Various positions in consulting,
banking and finance
Specific focus: Strategy audit and
development, Process / organizational
development, Controlling
Andreas Kornberger Associate Partner > 20 Jahre
Several positions in retail and
consulting
Specifc focus: Strategy, Category
management, Retail operation,
Organization

10. Consulting
Management
Finance
Results matter.
www.advicum.com