Startup weekend zurich pitching workshop may 2015

Andreas Jurgeit
Andreas JurgeitLife Science Business Development and Strategy um IFJ start-up essentials @ ETH Zurich
How to pitch …
Andreas Jurgeit, PhD
Start-up Weekend Zürich, Pitch Bootcamp
2015 04 29
1
Hi everyone, a few words about myself
scientist
VC
biotech BD&L
2feel free to connect - https://ch.linkedin.com/in/andreasjurgeit
Before you pitch … ask yourself:
Objectives: funding, team, network ...
3
Before you pitch … ask yourself:
What?
The one message you want everyone to get
4
Who?
Before you pitch … ask yourself:
…and why should they care? 5
Pitches of all sorts & flavours
• elevator pitch – 1:1 or 1:n @ 30 – 60 sec
• the casual pitch – 1:1 or 1:n @ up to 5min
• the investors pitch – 1:n or n:n @ 10-15min
• the sales pitch – 1:N
6
The MVP (minimal viable pitch)
Who are you?
- your skills
- your passion
Problem / Need / Pain
- questions
- numbers
Solution
- be simple
- logical
- Clever
- quantifiable, if you can (e.g. 500% faster and 90% cheaper)
- USPs …. the magic
What do you want?
- e.g. which skills do you need in your team to make it happen, funding, etc ……
7
fancier techniques ….
8
9
10
11
12
13
Do whatever you feel comfortable
with, but always remember to:
1. connect
2. focus on topic (pain, value)
3. intrigue (curiosity)
The majority won't remember your pitch
but you want them to remember you.
14
1. Everybody compiles a pitch: 3minutes
2. Find a partner, not familiar with your idea/pitch
3. Pitch to your partner – 1 minute
4. The Partner can ask questions – 1 minute
5. I randomly pick you ,to pitch your partners idea – 1min 15
A pitch is never perfect
Pitch
Result
Feedback
16
Further Resources & Inspiration
How to pitch to a VC
http://de.slideshare.net/Gina_Evans/how-to-pitch-a-vc-3735461
Tips on how to pitch
http://de.slideshare.net/PPresentation/tips-on-how-to-pitch
resources & images used:
The Art of Pitching, Jean-Pierre Vuilleumier, CTI Invest
• http://upload.wikimedia.org/wikipedia/commons/2/25/Baseball_pitching_motion_2004.jpg
• http://media.tumblr.com/450a8d13c2d070774680758dd151840a/tumblr_inline_miqtxz9Obi1qz4rgp.png
• http://www.gigglefinger.com/wp-content/uploads/2012/10/together-we-can-rule-the-universe.jpg
• https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQ8opaauK5Rn2Fy277bTsRfBJFAgdyMOsMrxvlzsM0T1DamOlPc0A
and other random images found using google image search …..
17
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Startup weekend zurich pitching workshop may 2015

  • 1. How to pitch … Andreas Jurgeit, PhD Start-up Weekend Zürich, Pitch Bootcamp 2015 04 29 1
  • 2. Hi everyone, a few words about myself scientist VC biotech BD&L 2feel free to connect - https://ch.linkedin.com/in/andreasjurgeit
  • 3. Before you pitch … ask yourself: Objectives: funding, team, network ... 3
  • 4. Before you pitch … ask yourself: What? The one message you want everyone to get 4
  • 5. Who? Before you pitch … ask yourself: …and why should they care? 5
  • 6. Pitches of all sorts & flavours • elevator pitch – 1:1 or 1:n @ 30 – 60 sec • the casual pitch – 1:1 or 1:n @ up to 5min • the investors pitch – 1:n or n:n @ 10-15min • the sales pitch – 1:N 6
  • 7. The MVP (minimal viable pitch) Who are you? - your skills - your passion Problem / Need / Pain - questions - numbers Solution - be simple - logical - Clever - quantifiable, if you can (e.g. 500% faster and 90% cheaper) - USPs …. the magic What do you want? - e.g. which skills do you need in your team to make it happen, funding, etc …… 7
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. Do whatever you feel comfortable with, but always remember to: 1. connect 2. focus on topic (pain, value) 3. intrigue (curiosity) The majority won't remember your pitch but you want them to remember you. 14
  • 15. 1. Everybody compiles a pitch: 3minutes 2. Find a partner, not familiar with your idea/pitch 3. Pitch to your partner – 1 minute 4. The Partner can ask questions – 1 minute 5. I randomly pick you ,to pitch your partners idea – 1min 15
  • 16. A pitch is never perfect Pitch Result Feedback 16
  • 17. Further Resources & Inspiration How to pitch to a VC http://de.slideshare.net/Gina_Evans/how-to-pitch-a-vc-3735461 Tips on how to pitch http://de.slideshare.net/PPresentation/tips-on-how-to-pitch resources & images used: The Art of Pitching, Jean-Pierre Vuilleumier, CTI Invest • http://upload.wikimedia.org/wikipedia/commons/2/25/Baseball_pitching_motion_2004.jpg • http://media.tumblr.com/450a8d13c2d070774680758dd151840a/tumblr_inline_miqtxz9Obi1qz4rgp.png • http://www.gigglefinger.com/wp-content/uploads/2012/10/together-we-can-rule-the-universe.jpg • https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQ8opaauK5Rn2Fy277bTsRfBJFAgdyMOsMrxvlzsM0T1DamOlPc0A and other random images found using google image search ….. 17