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Digital Transformation needs more than Technology

SAP
SAP
SAPSVP, Global Head of Design and Co-Innovation Center at SAP AG um SAP

Digital transformation is a hyped topic currently. But actually it is far more than a buzzword. Too often, the focus is on technology which is considered to have the capacity to solve all our problems. We live in the era of the Internet of Things. Everything surrounding us is characterized by the aspiration to achieve and apply technological excellence. I am sure there are and will be amazing technical solutions, but what happens if people cannot use them?

Digital Transformation needs more than Technology

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© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Digital Transformation
Needs More Than Technology
Andreas Hauser
SVP, Design & Co-Innovation Center, SAP
@HauserAndreas
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Disclaimer
Thispresentationoutlinesourgeneralproductdirectionandshouldnotbereliedoninmakingapurchasedecision.This presentationis notsubjecttoyourlicense
agreementoranyotheragreementwithSAP.SAPhasnoobligationtopursueanycourseof businessoutlinedinthispresentationortodeveloporreleaseany
functionalitymentionedinthispresentation.ThispresentationandSAP'sstrategyandpossiblefuturedevelopmentsaresubjecttochangeandmaybechangedby
SAPatanytimeforanyreasonwithoutnotice.Thisdocumentis providedwithoutawarrantyofanykind,eitherexpressorimplied,includingbutnotlimitedto,the
impliedwarrantiesof merchantability,fitnessforaparticularpurpose,ornon-infringement.SAPassumesnoresponsibilityforerrorsoromissionsinthis
document,exceptif suchdamageswerecausedbySAPintentionallyorgrosslynegligent.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
What is Digital Transformation?
Application of Digital Technology in all
aspects of human societyhuman
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Photo by Francesco Crippa - CC BY 2.0
Mistake #1: Over-Engineering
Desirability
Human Factors
Feasibility
Technology
Factors
Viability
Business Factors
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Mistake #2: Wishful Thinking
© 2004 herbX film
Desirability
Human Factors
Feasibility
Technology
Factors
Viability
Business Factors
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Mistake #3: En Vogue
Feasibility
Technology
Factors
Viability
Business Factors
Desirability
Human Factors
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Digital Transformation needs more than Technology

  • 1. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Digital Transformation Needs More Than Technology Andreas Hauser SVP, Design & Co-Innovation Center, SAP @HauserAndreas
  • 2. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Disclaimer Thispresentationoutlinesourgeneralproductdirectionandshouldnotbereliedoninmakingapurchasedecision.This presentationis notsubjecttoyourlicense agreementoranyotheragreementwithSAP.SAPhasnoobligationtopursueanycourseof businessoutlinedinthispresentationortodeveloporreleaseany functionalitymentionedinthispresentation.ThispresentationandSAP'sstrategyandpossiblefuturedevelopmentsaresubjecttochangeandmaybechangedby SAPatanytimeforanyreasonwithoutnotice.Thisdocumentis providedwithoutawarrantyofanykind,eitherexpressorimplied,includingbutnotlimitedto,the impliedwarrantiesof merchantability,fitnessforaparticularpurpose,ornon-infringement.SAPassumesnoresponsibilityforerrorsoromissionsinthis document,exceptif suchdamageswerecausedbySAPintentionallyorgrosslynegligent.
  • 3. © 2016 SAP SE or an SAP affiliate company. All rights reserved. What is Digital Transformation? Application of Digital Technology in all aspects of human societyhuman
  • 4. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Photo by Francesco Crippa - CC BY 2.0 Mistake #1: Over-Engineering Desirability Human Factors Feasibility Technology Factors Viability Business Factors
  • 5. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Mistake #2: Wishful Thinking © 2004 herbX film Desirability Human Factors Feasibility Technology Factors Viability Business Factors
  • 6. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Mistake #3: En Vogue Feasibility Technology Factors Viability Business Factors Desirability Human Factors http://www.motorstown.com/news/1797-peel-p50.html
  • 7. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Design-led Digital Transformation Focusing on People Re-imaging Business Models and Business Processes Leveraging breakthrough technology trends - Hyper-connectivity - Big Data - Mobility and Cloud - Internet of Things - Security Re-imagine Customer and User Experience DESIGN INNOVATION Feasibility Technology Factors Viability Business Factors Desirability Human Factors
  • 8. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Good Design Drives Shareholder Value 2014 Design Value Index (DVI) from Design Management Institute (DMI) $ 10,000 2004 $ 15,000 $ 20,000 $ 25,000 $ 30,000 $ 35,000 $ 40,000 $ 45,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Design Conscious Companies : Apple Coca-Cola Ford Herman-Miller IBM Intuit Newell-Rubbermaid Nike Procter & Gamble Starbucks Starwood Stanley Black & Decker Steelcase Target Walt Disney Whirlpool DVI S&P 500 $ 17,999.37 219% $ 39,427.34 Source: http://www.dmi.org/?DesignValue
  • 9. 9 TODAY Forrester IT survey, 2013 THE FUTURE 72% Keep the lights on 28% Drive business innovation Drive business innovation Keep the lights on Shift From Information to Innovation Technology
  • 10. 10 © 2015 SAP SE or an SAP affiliate company. All rights reserved. Monetary Value Human Value Gain Productivity Save Training Costs Decrease User Errors Decrease Change Requests Increase User Satisfaction Increase Customer Loyalty Increase Solution Adoption Strengthen Relationship (IT and Business) Design Delivers Business and Human Value http://experience.sap.com/designservices Launch
  • 11. © 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP UX and DESIGN An Evolutionary Story 2004 DST SCALING UX 2014 UX & DESIGN ACROSS SAP 2005 d.school 2013 FIORI UX SCALING UX 2015 UX & DESIGN RECOGNITION SAP won 15+ Design Awards SAP has a rich history using Design and Design Thinking with 500+ customers 2010 APPHAUS
  • 12. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Main Content Notifications Customized View SAP Fiori Design Evolution Outlook This is the current state of planning and may be changed by SAP at any time.
  • 13. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Video https://www.youtube.com/watch?v=lo9l0ES-rhc
  • 14. © 2016 SAP SE or an SAP affiliate company. All rights reserved. the SAP you know
  • 15. © 2016 SAP SE or an SAP affiliate company. All rights reserved. NEW EMPOWERRENEW Delivering SAP Fiori UX across SAP Solutions Customers to Innovate through Design & Education & Best Practices Tools & Technologies UX Design Services Execution of SAP’s UX Strategy
  • 16. © 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP Business Suite SAP Fiori apps reference library www.sap.com/fiori-apps-library Coming soon SAP Fiori running on SAP HANA Cloud Platform www.sap.com/fiori-demo
  • 17. © 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP S/4HANA SAP S/4HANA On-Premise Edition SAP S/4HANA Cloud Editions SAP Fiori: User Experience for SAP S/4HANA Efficient access to information User productivity Complexity reduction This is the current state of planning and may be changed by SAP at any time.
  • 18. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Cloud New Home Page e.g. People Profile This is the current state of planning and may be changed by SAP at any time.
  • 19. © 2016 SAP SE or an SAP affiliate company. All rights reserved. NEW EMPOWERRENEW Delivering SAP Fiori UX across SAP Solutions Customers to Innovate through Design & Education & Best Practices Tools & Technologies UX Design Services Execution of SAP’s UX Strategy
  • 20. © 2016 SAP SE or an SAP affiliate company. All rights reserved. AFTERBEFORE SAP Screen Personas Simplify SAP GUI Screens
  • 21. © 2016 SAP SE or an SAP affiliate company. All rights reserved. SAP WEB IDE SAPUI5 / OpenUI5 Discover Design Deliver Tools & Technologies To discover, design, develop, and deploy a great UX (UXaaS)
  • 22. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Video Splash and BUILD https://www.youtube.com/watch?v=jrU4ZYpgrpU
  • 23. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Design Thinking Playbook Open SAP UX Courses Design for Non-Designers Education & Best Practices http://www.experiencesplash.com SAP Splash Scenes
  • 24. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Create business value with human-centered design UX Design Services Design Thinking Agile Development
  • 25. © 2016 SAP SE. All rights reserved. NCT National Center for Tumor Diseases Simplifying Patient Data Analysis to Save Lives Read more... Design + SAP HANA = Innovation Analyzing health data to faster match patients to clinical trials “We are now able to extract and analyze data from various sources and present it to physicians and researchers in a way that enables surprising new insights.” Professor Dr. Christof von Kalle, Director, Translational Oncology, NCT
  • 26. © 2016 SAP SE. All rights reserved. AMG Collaborative Planning Tool Drives Business Growth Re-imagine collaborative manufacturing planning Supporting transformation of AMG’s innovation process “The design-led co-innovation process at SAP’s AppHaus acted as a catalyst for changing the nature of our organization’s relationship with SAP.“ Dirk Zeller, Head of IT consulting, Mercedes AMG Video https://www.youtube.com/watch?v=sk8k_Cisp74
  • 27. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Foster a design-led innovation culture UX Design Services People Process Place
  • 28. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Video https://www.youtube.com/watch?v=aCSI5V7xAGo
  • 29. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Interested • Noticing • Individual success • Ad hoc, unintentional • Grass roots • Design seen as costs Invested • Adopting • Design is important • Resources provided • Best practices defined • Point solution not repeatable Engaged • Realizing • Design competency • Design used in day-to-day business • Facilitates coherency of brand Stages of Organizational Readiness Organization readiness for design thinking and innovation Scaled • Innovating • Collaboration w/ business • Co-innovation with end users • Design as business strategy • Process in place and scaled • World class design expertise • Awards in design & innovation
  • 30. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Common Barriers to Design and Innovation People Process Place Design talent Executive Support Siloed organizations Scalability Priority of design Resources Design as an after thought Ad hoc, inconsistent Design process End user involvement Design iteration Tolerance for failure Co-innovation space Location of teams Physical spaces Virtual places Project rooms
  • 31. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 3 SAP’s Award Winning Design Recognitions
  • 32. © 2016 SAP SE or an SAP affiliate company. All rights reserved. How to embrace the human aspect? Engage with your customers and users Learn about Design & Design Thinking experiencesplash.com Join the UX & Design Wave experience.sap.com
  • 33. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Thank You © 2016 SAP SE or an SAP affiliate company. All rights reserved. Andreas Hauser Senior Vice President Design & Co-Innovation Center SAP SE Dietmar-Hopp-Allee 16 69190 Walldorf, Germany andreas.hauser@sap.com @HauserAndreas linkedin.com/in/hauserandreas
  • 34. 34 © 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.