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Shitstorm-Marketing - eine Basistechnik entsteht.

Meine Kurzpräsentation zur nextcc.ch am 12. April 2013 - Expertenworkshop 2 Shitstorm & Candies: Die Chancen und Risiken kommunikativer Krisen

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Shitstorm-Marketing (SHI )       t




Eine Basis-Technik des Internet-Marketing entsteht.


@AndreasHBock | St.Gallen Institute GmbH | nextcc13 Konferenz | Stuttgart | 12. April 2013




Social Media | Innovation | Cultural Change
                                                                                             1
Es gibt immer mehr
Riders on the Shit-Storm.




                            Shitstorms
                            sind gut für
                            alle!
Es gibt immer mehr Riders on the Shit-Storm




 Von http://www.feinheit.ch/blog/2012/06/17/wie-starte-ich-einen-shitstorm/
 Von www.feinheit.ch/media/medialibrary/2012/06/shitstorm-grafik.pdf


                                                                              3
Es gibt immer mehr Riders on the Shit-Storm




 Von http://www.feinheit.ch/ und http://www.barbaraschwede.ch/
 Via http://www.basicthinking.de/blog/2012/04/26/wetterschmoker-und-wettermacher-schweizer-stellen-shitstorm-skala-vor/


                                                                                                                          4
Es gibt immer mehr Riders on the Shit-Storm




 http://www.basicthinking.de/blog/2012/04/20/die-hotline-gegen-shitstorms-taglich-geoffnet-zwischen-8-und-20-uhr/

                                                                                                                    5
Es gibt immer mehr Riders on the Shit-Storm




                                              6

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Shitstorm-Marketing - eine Basistechnik entsteht.

  • 1. Shitstorm-Marketing (SHI ) t Eine Basis-Technik des Internet-Marketing entsteht. @AndreasHBock | St.Gallen Institute GmbH | nextcc13 Konferenz | Stuttgart | 12. April 2013 Social Media | Innovation | Cultural Change 1
  • 2. Es gibt immer mehr Riders on the Shit-Storm. Shitstorms sind gut für alle!
  • 3. Es gibt immer mehr Riders on the Shit-Storm Von http://www.feinheit.ch/blog/2012/06/17/wie-starte-ich-einen-shitstorm/ Von www.feinheit.ch/media/medialibrary/2012/06/shitstorm-grafik.pdf 3
  • 4. Es gibt immer mehr Riders on the Shit-Storm Von http://www.feinheit.ch/ und http://www.barbaraschwede.ch/ Via http://www.basicthinking.de/blog/2012/04/26/wetterschmoker-und-wettermacher-schweizer-stellen-shitstorm-skala-vor/ 4
  • 5. Es gibt immer mehr Riders on the Shit-Storm http://www.basicthinking.de/blog/2012/04/20/die-hotline-gegen-shitstorms-taglich-geoffnet-zwischen-8-und-20-uhr/ 5
  • 6. Es gibt immer mehr Riders on the Shit-Storm 6
  • 7. Es gibt immer mehr Riders on the Shit-Storm „Shitstorm [ˈʃɪtstɔːm], (englisch shitstorm „chaotische, ungute Situation“, zusammengesetzt aus shit = „Scheiße“ und storm = „Sturm“)… “ 7
  • 8. Es gibt immer mehr Riders in the Shit-Storm 8
  • 9. Es gibt immer mehr Riders in the Shit-Storm 9
  • 10. Es gibt immer mehr Riders in the Shit-Storm 10
  • 11. Es gibt immer mehr Riders in the Shit-Storm 11
  • 12. Es gibt immer mehr Riders in the Shit-Storm 12
  • 13. Take a Ride to SHI t* Shitstorm-Marketing is on the rise! Shitstorms sind gut für alle! *Spuren von Ironie sind möglicherweise auffindbar.
  • 14. Provisionsfreie Werbung eines Fans Shitstorms sind gut für alle! http://marketing2conference.com/
  • 15. Reichweiten-heischende Eigen-Werbung www.kundenservice-im-social-web.net