This is a project I completed in 2021 for my project portfolio: Celebrity Stylist

1. PERSONAL BRAND EXPLORATION
Andrea Torres
Project & Portfolio I: Week 1
JUNE 5, 2021

2. D
IDENTITY
Picture of You
Goes Here
I come from a family of artists. I was raised to
express my feelings with creativity. Everything
I’m curious about I learn it, with the
knowledge I connect my feelings to it. I’ve
realized that through the art of makeup I can
achieve my most inner identity. My main goal
is to travel with different artists and that the art
of my makeup and style, makes sound
everywhere.

3. PROFESSION
Potential Job Titles:
• Makeup Artist
• Costume Attendants
• Designer
BRAND ARCHETYPE (Creator)- my
main archetype is creator, which
means I have a healthy connection
with my creativity and can easily
portrait it. That’s why I will succeed
in this industry.
Celebrity Stylist for Makeup Industry

4. • DEMOGRAPHICS: Ages from
20-27, single status, High
School Educational Level,
located in United States, mixed
ethnicity, females
• PSYCHOGRAPHICS:
Feminists, bold, spiritualist,
singers
• IDEAL AUDIENCE MEMBERS:
Recruiters from Warner Music
Group; Stephanie, Vice President,
from Marrow fine Jewlry Company;
Hiring managers from Purpose
Boutique
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Specific goal you want to achieve in short term.
‣ Start applying to different record labels and
building networking the first 6 months after
graduating.
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
‣ Make a reputation and a name of myself after
a year of working and building networking.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ Work with different artists around the world in
around 5 years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Influencer 70%
Time Management 80%
Fluent in English and Spanish 90%
Communication Skill 95%
SOFT
HARD
Makeup Experience 100%
Critical Thinking 100%
Bridal experience 70%
Color composition skill 90%
SOFT
HARD

7. I help artists do express their feelings by
putting it on.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Sephora makeup specialist
• Set and Exhibit Designer
Education:
• Cosmetology and fashion stylist course
• Music Business Degree Program, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• Bridal and quinceañera makeup
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alexa Beckner
Industry Experience:
• Experience with music production
Education:
• High School
• Music Business Degree
Leadership Experience:
• Social Media Marketing
• Management experience
Skills and Proficiencies:
• Great customer service
• Microsoft knowledge
• Sales skills
Andrea
Overall Online Presence:
• Has 500+ connections has a great overall resume of
her experience, needs updating and more details.
• Grade: average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None, still studying
Education:
• Music Business Degree
Leadership Experience:
• Piano teacher
• Makeup Influencer
Skills and Proficiencies:
• Fluent in English and Spanish
• Customer service skill
• Time management skill
Overall Online Presence:
• 2 connections, no customization and description
• Grade: Poor, 0 out of 100

10. COMPETITION
FIRST LAST NAME
HEADSHOT HEADSHOT
Andrea HEADSHOT
Industry Experience:
• None, still studying
Education:
• Music Business Degree
Leadership Experience:
• Piano teacher
• Makeup Influencer
Skills and Proficiencies:
• Fluent in English and Spanish
• Customer service skill
• Time management skill
Overall Online Presence:
• 2 connections, no customization and description
• Grade: Poor, 0 out of 100

11. CELEBRITY STYLIST
For [celebrities] who [need to express], I provide
[THE ABILITY TO WEAR YOUR FEELINGS
CORRECTLY] because [I WEAR THEM ALL THE
TIME.]

12. D
NETWORKING &
MARKETING
Industry Events & Organizations
• Cosmoprof Worldwide Bologna
‣ 2022 | Italy
• Pure London
‣ 2023 | UK
• BROONER BROS INTERNATIONAL BEAUTY SHOW
‣ 2022 | ATLANTA, USA
Digital Marketing
• Primary Content: Pictures of my work done on makeup, and
different combinations of outfits
• Primary Tools: I will use Instagram and Tiktok as main tools
• Website: Actually think about my content and how I want
people to perceive me

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor with great experience who was bold and still
is. Someone who is respected and not afraid of change.
Likes to think outside the box.
Formal Education
• Music Business Bachelor (2023)
• Fashion stylist and makeup artist course (2022)
Technical Skills
• Great expertise in makeup and color composition.
• Skillful with application of makeup on different types of faces,
eyes, and skin colors.
• Have skills with various makeup types including bridal,
theatrical, and fashion makeup.
Soft Skills
• Hard working and excellent with time management.
• Fluent in English and Spanish..
• Very good communication skills and a good teammate.

14. Andrea Torres
You know the problem with bad style in artists? Well, what I
do is study their confidence so they wear the clothes not the clothes wearing
them. In fact, I taught a 80 year old how to dress fabulously.
“

15. REFERENCES
ONet Online (2021)
https://www.onetonline.org/find/quick?s=stylist
10times (2021)
https://10times.com/top100/cosmetics
Linkelind (2021)
https://www.linkedin.com/in/alexambeckner/