2. MANAGEMENT
DESIGN business
detailsBranding
Communications
Project
Business
Strategy
Marketing
tools
innovative
Communication
planning
process
Work
high-performance
curriculum
production
solutions
related
Public Relations
handling
rigorous
Team
creative
Entrepreneurship
skills
learned
teach
manage
developed
management
concept
brand
execution
resources
inspire
design
teams
BusinessManagement
Sales
ProjectManagement
brainstorming
teach
execute
discipline
Event Marketing
ProjectLifeCycle
“IT’SINTHEDETAILSthatcandefinewhoandwhatweare,thatsetsus
apartfromthecrowdandthatcanallowustogaintheupperedge.Thelittlethingsmakethe
bigthingshappen.It’sthesebeliefsthatguidethejourneyofwhoIamtodayandmygoalsfor
continuous personal and professional growth. My journey began as a quest to fulfill
an academic goal I had desired to accomplish for many years. My goal was to earn a
college degree to further my professional development. With my passion for project
management and love of design, the Design Management program was the perfect
combination for me. My focus throughout the program was to enrich my work ethic
and gain valuable skills to help me grow as a professional.
The Design Management curriculum allowed me to improve my skills in learning
practical understanding of business with design’s natural capacity for handling
diverse inputs, creative problem solving and human-centered understanding. Its
focus is to teach innovation management discipline by providing a strong foundation in
Design, Project Management, Branding, Strategy, Marketing, Sales, Public Relations,
Entrepreneurship, Business Management and Communication. In addition, I have
learned such valuable skills as being able to understand, strategically develop,
encourage and inspire the creative process from concept to execution. I am trained to
identify opportunities and execute innovative solutions, demonstrate proficiency in brand
development and related business communication tools, manage the planning and
creative production process, coordinate high-performance teams and business
resources. The projects outlined in my portfolio are a snapshot of those skills
and competencies I have developed and perfected over the course of my professional
career and education.
IT’S IN THE DETAILSthat sets you above others. It’s my belief that
the details bring clarity, elevates quality and offers a complete understanding. Throughout
my education, I have lived by that motto and it has shaped and defined who I am today. My
passion for Design Management and the valuable tools I have gained from my degree
is evident in my core character today. My work ethic, volunteer projects and my
tremendous desire to continue to elevate myself and others around me are a testament
to the effort that I have put forth. As I continue to move forward in my journey, it’s the
details that will guide me to the next chapter in my life and my desire to continue to grow.
Andrea Renaud
“
3
5. The Fashion Group International, Inc.
(FGI) is a global, non-profit, professional organization with 5,000 members in
the fashion industry including apparel, accessories, beauty and more. Their
mission is to be the pre-eminent authority on the business of fashion and
design and to help their members become more effective in their
professional lives.
Brand Awareness
is the extent to which a brand is recognized
by potential customers and is correctly
associated with a particular product or
servicetodistinguishitselffromcompetitors.
The Brand Awareness project encompassed a partnership with The
Fashion Group International Minneapolis/St. Paul, Inc. and a team of four
students from The Art Institutes International Minnesota.
January 2013, I was elected as The Fashion Group International Minneapolis/
St. Paul, Inc. Education Director of Student Membership. As Education
Director, I assessed the need for additional marketing tools. To increase
Brand Awareness with college students, my team and I created marketing
pieces for recruitment efforts. From this point on I continue to serve as
Creative Director for campus marketing pieces.
As Project Manager for the team, I demonstrated my creative leadership
skills by creating a series of marketing pieces. Each deliverable is designed
for recruitment purposes to enhance Brand Awareness and support my
role as Education Director of Student Membership.
9
6. Challenge
• Increase college student membership 10% by 2014
• Reach target audience by incorporating FGI hosted networking events
within the industry community
• Create a market demand by building brand awareness
Action
• Design a series of five marketing pieces for recruitment purposes
• Utilize creative direction, branding and project management
skills in leading team members
• Demonstrate experience in Project Life Cycle Management
Result
• April 2013 launched campus-wide campaign in partnership with
The Art Institutes International Minnesota
• Created a social media measurement tool to capture increased
membership data
• Positive preliminary results presented an opportunity to create
additional marketing collateral targeting industry professionals
11
7. STRATEGIC PLANNING
• Microsoft Project software utilized to keep each team member’s assigned
deliverable on task in order to reach scheduled milestone deadlines
• The Gantt Chart demonstrates both scheduled and completed work over a
period. In addition, the project’s start and finish dates, critical and
non-critical activities, slack time and predecessor-successor relationships
ID Task
Mode
Task Name Duration Start Finish Predecessors
1 Fashion Group International 26 days? Mon 2/4/13 Mon 3/11/13
2 FACEBOOK DELIVERABLE 17 days? Mon 2/4/13 Tue 2/26/13
3 Register Account 1 day? Mon 2/4/13 Mon 2/4/13
4 Create user name and password 1 day? Mon 2/4/13 Mon 2/4/13
5 Register website name 1 day? Mon 2/4/13 Mon 2/4/13
6 Gather Information 5 days? Tue 2/5/13 Mon 2/11/13 3
7 FGI Logo 1 day? Tue 2/5/13 Tue 2/5/13
8 Define Links 1 day? Tue 2/5/13 Tue 2/5/13
9 FGI National website 1 day? Tue 2/5/13 Tue 2/5/13
10 FGI LinkedIn page 1 day? Tue 2/5/13 Tue 2/5/13
11 FGI MN Chapter industry professional Facebook page 1 day? Tue 2/5/13 Tue 2/5/13
12 Contact Information 1 day? Tue 2/5/13 Tue 2/5/13
13 Andrea Renaud, Education Director 1 day? Tue 2/5/13 Tue 2/5/13
14 Phone Number 1 day? Tue 2/5/13 Tue 2/5/13
15 Email Address 1 day? Tue 2/5/13 Tue 2/5/13
16 FGI MN past event pictures 2 days Tue 2/5/13 Wed 2/6/13
17 Email FGI MN Board to receive permission to use pictures 2 days Tue 2/5/13 Wed 2/6/13
18 Student Membership Information 1 day? Tue 2/5/13 Tue 2/5/13
19 Cost 1 day? Tue 2/5/13 Tue 2/5/13
20 Benefits 1 day? Tue 2/5/13 Tue 2/5/13
21 Application Process 1 day? Tue 2/5/13 Tue 2/5/13
22 FGI National Chapter Information 1 day? Tue 2/5/13 Tue 2/5/13
23 History 1 day? Tue 2/5/13 Tue 2/5/13
24 Purpose 1 day? Tue 2/5/13 Tue 2/5/13
25 Mission Statement 1 day? Tue 2/5/13 Tue 2/5/13
26 Goals 1 day? Tue 2/5/13 Tue 2/5/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 1
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
351 Benefits 1 day? Fri 2/15/13 Fri 2/15/13
352 Application process 1 day? Fri 2/15/13 Fri 2/15/13
353 Contact Information 1 day? Fri 2/15/13 Fri 2/15/13
354 Andrea Renaud, Education Director 1 day? Fri 2/15/13 Fri 2/15/13
355 Phone number 1 day? Fri 2/15/13 Fri 2/15/13
356 Email address 1 day? Fri 2/15/13 Fri 2/15/13
357 Links 1 day? Fri 2/15/13 Fri 2/15/13
358 FGI National Website 1 day? Fri 2/15/13 Fri 2/15/13
359 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13
360 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
361 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
362 Border around the perimeter of brochure 1 day? Fri 2/15/13 Fri 2/15/13
363 Front side 1 day? Fri 2/15/13 Fri 2/15/13
364 Back side 1 day? Fri 2/15/13 Fri 2/15/13
365 Inside left 1 day? Fri 2/15/13 Fri 2/15/13
366 Inside right 1 day? Fri 2/15/13 Fri 2/15/13
367 Font size, Font color, Font type 1 day? Fri 2/15/13 Fri 2/15/13
368 Validate 1 day Tue 2/19/13 Tue 2/19/13 324
369 Submit prototype to FGI MN Chapter Board member(s) 1 day Tue 2/19/13 Tue 2/19/13
370 Make adjustments to prototype 1 day Tue 2/19/13 Tue 2/19/13
371 Final Approval 1 day Fri 2/22/13 Fri 2/22/13 368
372 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 2/22/13 Fri 2/22/13
373 Make final adjustments 1 day Fri 2/22/13 Fri 2/22/13
374 Print 1 day? Mon 2/25/13 Mon 2/25/13 371
375 Bond Color paper 1 day? Mon 2/25/13 Mon 2/25/13
376 POSTER DELIVERABLE 17 days? Tue 2/12/13 Wed 3/6/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 15
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
101 Create Photo section on Student Membership Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
102 Insert FGI MN Chapter past event pictures to Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
103 Links 1 day? Fri 2/15/13 Fri 2/15/13
104 FGI National website 1 day? Fri 2/15/13 Fri 2/15/13
105 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13
106 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
107 Upload to account 1 day? Fri 2/15/13 Fri 2/15/13
108 Validate 5 days Tue 2/19/13 Mon 2/25/13 69
109 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/19/13 Mon 2/25/13
110 Make adjustments to prototype 5 days Tue 2/19/13 Mon 2/25/13
111 Final Approval 3 days Fri 2/22/13 Tue 2/26/13 106
112 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 2/22/13 Tue 2/26/13
113 Make final adjustments 3 days Fri 2/22/13 Tue 2/26/13
114 Finalize and launch final version 3 days Fri 2/22/13 Tue 2/26/13
115 LEAVE BEHIND DELIVERABLE 16 days? Mon 2/18/13 Mon 3/11/13
116 Gather Information 5 days? Mon 2/18/13 Fri 2/22/13
117 FGI Logo 1 day? Mon 2/18/13 Mon 2/18/13
118 Define Links 1 day? Mon 2/18/13 Mon 2/18/13
119 FGI LinkedIn page 1 day? Mon 2/18/13 Mon 2/18/13
120 FGI MN Chapter Student Member Facebook page 1 day? Mon 2/18/13 Mon 2/18/13
121 Contact Information 1 day? Mon 2/18/13 Mon 2/18/13
122 Andrea Renaud, Education Director 1 day? Mon 2/18/13 Mon 2/18/13
123 Phone Number 1 day? Mon 2/18/13 Mon 2/18/13
124 Email Address 1 day? Mon 2/18/13 Mon 2/18/13
125 FGI National Chapter Information 1 day? Mon 2/18/13 Mon 2/18/13
126 Purpose 1 day? Mon 2/18/13 Mon 2/18/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 5
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
222 Border 1 day? Fri 3/1/13 Fri 3/1/13
223 Validate 4 days Mon 3/4/13 Thu 3/7/13 176
224 Submit prototype to FGI MN Chapter Board member(s) 2 days Mon 3/4/13 Tue 3/5/13
225 Make adjustments to prototype 2 days Wed 3/6/13 Thu 3/7/13 224
226 Final Approval 1 day Fri 3/8/13 Fri 3/8/13 223
227 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 3/8/13 Fri 3/8/13
228 Make final adjustments 1 day Fri 3/8/13 Fri 3/8/13
229 Print 1 day? Mon 3/11/13 Mon 3/11/13 226
230 Bond Color paper 1 day? Mon 3/11/13 Mon 3/11/13
231 EMAIL BLAST CAMPAIGN DELIVERABLE 16 days? Tue 2/12/13 Tue 3/5/13
232 Gather Information 1 day? Tue 2/12/13 Tue 2/12/13
233 FGI Logo 1 day? Tue 2/12/13 Tue 2/12/13
234 Define Links 1 day? Tue 2/12/13 Tue 2/12/13
235 FGI MN Chapter Student Member Facebook page 1 day? Tue 2/12/13 Tue 2/12/13
236 Contact Information 1 day? Tue 2/12/13 Tue 2/12/13
237 Andrea Renaud, Education Director 1 day? Tue 2/12/13 Tue 2/12/13
238 Phone Number 1 day? Tue 2/12/13 Tue 2/12/13
239 Email Address 1 day? Tue 2/12/13 Tue 2/12/13
240 FGI National Chapter Information 1 day? Tue 2/12/13 Tue 2/12/13
241 Purpose 1 day? Tue 2/12/13 Tue 2/12/13
242 Mission Statement 1 day? Tue 2/12/13 Tue 2/12/13
243 Student Membership Information 1 day? Tue 2/12/13 Tue 2/12/13
244 Cost 1 day? Tue 2/12/13 Tue 2/12/13
245 Benefits 1 day? Tue 2/12/13 Tue 2/12/13
246 Application process 1 day? Tue 2/12/13 Tue 2/12/13
247 Write Content 2 days Mon 2/18/13 Tue 2/19/13 232
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 10
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
274 Mission Statement 1 day? Fri 2/22/13 Fri 2/22/13
275 Student Membership information 1 day? Fri 2/22/13 Fri 2/22/13
276 Cost 1 day? Fri 2/22/13 Fri 2/22/13
277 Benefits 1 day? Fri 2/22/13 Fri 2/22/13
278 Application process 1 day? Fri 2/22/13 Fri 2/22/13
279 Contact Information 1 day? Fri 2/22/13 Fri 2/22/13
280 Andrea Renaud, Education Director 1 day? Fri 2/22/13 Fri 2/22/13
281 Phone number 1 day? Fri 2/22/13 Fri 2/22/13
282 Email address 1 day? Fri 2/22/13 Fri 2/22/13
283 Header 1 day? Fri 2/22/13 Fri 2/22/13
284 Links 1 day? Fri 2/22/13 Fri 2/22/13
285 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/22/13 Fri 2/22/13
286 Font Size, Font Color, Font Type 1 day? Fri 2/22/13 Fri 2/22/13
287 Validate 5 days Tue 2/26/13 Mon 3/4/13 256
288 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/26/13 Mon 3/4/13
289 Make adjustments to prototype 5 days Tue 2/26/13 Mon 3/4/13
290 Final Approval 3 days Fri 3/1/13 Tue 3/5/13 287
291 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 3/1/13 Tue 3/5/13
292 Make final adjustments 3 days Fri 3/1/13 Tue 3/5/13
293 FLYER/BROCHURE DELIVERABLE 17 days? Fri 2/15/13 Mon 3/11/13
294 Gather Information 1 day? Tue 3/5/13 Tue 3/5/13
295 FGI Logo 1 day? Tue 3/5/13 Tue 3/5/13
296 Define Links 1 day? Tue 3/5/13 Tue 3/5/13
297 FGI National website 1 day? Tue 3/5/13 Tue 3/5/13
298 FGI LinkedIn page 1 day? Tue 3/5/13 Tue 3/5/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 12
Project: FGI
Date: Sun 3/17/13
Resource Names
Andrea Renaud
S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W
Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 20
Project: FGI
Date: Sun 3/17/13
Resource Names
Andrea Renaud
S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W
Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13
Task External Milestone Manual Summary Rollup
Work Breakdown Structure Diagram
• Constructed based on high level requirements
• Describes team members tasks and activities in the project as individual
elements in a hierarchy
• Designed as the operative basis for the further steps in project planning
phase, such as, cost planning, scheduling, capacity planning as well as
project controlling
Andrea MacKenzie Sam Kylie
Facebook
Register Account
Gather Content
Write Content
Design Layout
Validate
Final Approval
Brochure
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
Email Campaign
Gather Content
Write Content
Design Layout
Validate
Final Approval
Launch Campaign
Poster
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
Leave Behind
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
THE DETAILS
• Identified required resources and assigned responsibilities to team members
• Managed day-to-day operational aspects of the project
• Assembled and scheduled weekly team meetings to evaluate goals,
progress and reviewed status updates
13
8. DELIVERABLES
Student Membership Brochure
• General FGI information, benefits and membership process
• Utilized at FGI hosted networking events
• Recruitment tool presented to students in classroom setting
Dimensions - 8.5 x 11
Mission Statement:
The Fashion Group International, Inc. offers insight
on major trends in person, online and in print; access
to business professionals and a gateway to the
influence fashion plays in the marketplace.
Purpose:
The Fashion Group International, Inc. is a global,
non-profit, professional organization with 5,000
members in the fashion industry including apparel,
accessories, beauty and home. Our mission is to
be the pre-eminent authority on the business of
fashion and design and to help its members become
more effective in their careers.
History Of FGI:
It all began in 1928 when 17 women, gathered by
Edna Woolman Chase, Editor-in-Chief of Vogue,
met for lunch in a modest midtown New York
restaurant. They had three things in common: Each
held a job of consequence in the business of fashion,
each held all the others in high regard and together
they held a belief that fashion needed a forum, a
stage, or a force to express and enhance a widening
awareness of the American fashion business and of
women’s roles in that business.
Goals:
To advance professionalism in fashion and its
related lifestyle industries.
To provide a public forum for examination of
important, contemporary issues in the business of
fashion.
To present timely information regarding national
and global trends that have an effect on the
fashion industries.
To attain greater recognition of men and women’s
achievements in business.
To encourage men and women to seek career
opportunities in fashion and related industries.
To provide activities and programs which enhance
networking skills and encourage interpersonal
contacts so as to further the professional, social
and personal development of members.
Student Member Cost Information And
Application Requirements:
Student membership is $25 per year. Students
must fill out a Student Membership Application
and candidates must have completed one year of
college and be enrolled in a fashion-related
program. Candidates must be recommended by
someone on the faculty of the college they are
currently attending and who can verify their
enrollment in a fashion-related program.
Benefits Of Being A Student Member:
Benefits of being a student member is to network
with industry professionals, increase your presence
in the fashion industry and to participate in
educational activities to become more effective
in your career.
Please contact Andrea Renaud, Education
Director of Student Membership for an
application and further information about
The Fashion Group International, Inc. at
arenaud@aii.edu or 612-656-6823
www.minneapolisstpaul.fgi.org
www.linkedin.com/company/fashion-group-international
www.facebook.com/fgimplsstpaul
www.facebook.com/fgimplsstpaulstudentmembership
Andrea Renaud
Education Director of Student Membership
Direct Line: 612-656-6823
Email: arenaud@aii.edu
Designed by students at The Art Institutes International Minnesota:
Andrea Renaud, MacKenzie Hoffman,
Kylie Erickson and Sam Brown
Email Campaign and Facebook
• April 2013 launched campus-wide digital campaign in partnership with The Art Institutes International Minnesota
• Provides detailed reporting and analytics by charting and measuring metrics
• Measures campaign specifics and which specific messages generate greatest response
• Identify trends and expose message types that are the strongest performers to foster social media engagement
THE DETAILS
• Managed creation of deliverables from the original concept through
implementation
• Reviewed deliverables prepared by team before delivering to client
• Resolved unanticipated issues or concerns
15
9. Dimensions - 11 x 17
Leave Behind
• Promotes FGI hosted networking
events
• Recruitment tool to present to
students in classroom setting
BECOME A STUDENT MEMBER TODAY!
The Fashion Group International, Inc. is a global, non-profit, professional organization
with 5,000 members in the fashion industry including apparel, accessories, beauty and
home.
Benefits of being a student member: Network with industry professionals,
increase your presence in the fashion industry and participate in educational activities to
become more effective in your career.
Student membership is $25 per year. Students must fill out a Student
Membership Application and candidates must have completed one year of college and be
enrolled in a fashion-related program. Candidates must be recommended by someone on
the faculty of the college they are currently attending and who can verify their enrollment
in a fashion-related program.
For further information, please contact Andrea Renaud, Education Director of Student Membership
and Career Advisor for all fashion-related programs at The Art Institutes International Minnesota
arenaud@aii.edu or 612-656-6823.
www.facebook.com/fgimplsstpaulstudentmembership
www.linkedin.com/company/fashion-group-international
Poster
• General FGI information, benefits and membership process
• Strategically displayed in all fashion program classrooms and common
areas on college campuses
The Fashion Group International, Inc. is a global, non-profit, professional organization with
5,000 members in the fashion industry including apparel, accessories, beauty and home. The
Fashion Group International, Inc. mission is to be the pre-eminent authority on the business of
fashion and design and to help its members become more effective in their careers. The Fashion
Group International, Inc. offers insight on major trends in person, online and in print.
Mark your calendar for FGI's March Fashion Show event!
Taste fabulous Minnesota wine while watching six Minnesota designers show their
collections on the FGI runway. Plus, you won't want to miss the unique Warehouse
Winery venue! (Must be 21 to drink and show valid driver’s license at the bar)
Place: Warehouse Winery, 6415 Cambridge Street, St. Louis Park, MN 55426
Date: Friday, March 22nd
2013
Time: 6:30PM wine tasting and open networking, 7:30PM FGI Fashion Show!
Cost: $25 Members, $40 Non-Members, $15 Students
Please RSVP to Andrea Renaud, Education Director of Student Membership at arenaud@aii.edu
or 612-656-6823. For payment options, please contact Andrea Renaud for further information.
Must show student ID to attend and receive discounted rate
www.facebook.com/fgimplsstpaulstudentmembership www.linkedin.com/company/fashion-group-international
Dimensions - 8.5 x 11
Dimensions - 8.5 x 11
Executive and Associate Level Brochure
• Targets industry professionals
• General FGI information, benefits and membership process
• Utilized at FGI hosted networking events
Andrea Renaud
Education Director of Student Membership
arenaud@aii.edu
Andrea Renaud, MacKenzie Hoffman,
Designed by students at The Art Institutes International Minnesota:
Cynthia Courtney
Co-Membership Director
cynthiaacourtney@aol.com
Susan Sarat
Co-Membership Director
smsarat@yahoo.com
Kylie Erickson and Sam Brown
Mission Statement:
The Fashion Group International, Inc. offers insight
on major trends in person, online and in print; access
to business professionals and a gateway to the
influence fashion plays in the marketplace.
Purpose:
The Fashion Group International, Inc. is a global,
non-profit, professional organization with 5,000
members in the fashion industry including apparel,
accessories, beauty and home. Our mission is to
be the pre-eminent authority on the business of
fashion and design and to help its members become
more effective in their careers.
History Of FGI:
It all began in 1928 when 17 women, gathered by
Edna Woolman Chase, Editor-in-Chief of Vogue,
met for lunch in a modest midtown New York
restaurant. They had three things in common: Each
held a job of consequence in the business of fashion,
each held all the others in high regard and together
they held a belief that fashion needed a forum, a
stage, or a force to express and enhance a widening
awareness of the American fashion business and of
women’s roles in that business.
Goals:
To advance professionalism in fashion and its
related lifestyle industries.
To provide a public forum for examination of
important, contemporary issues in the business of
fashion.
To present timely information regarding national
and global trends that have an effect on the
fashion industries.
To attain greater recognition of men and women’s
achievements in business.
To encourage men and women to seek career
opportunities in fashion and related industries.
To provide activities and programs which enhance
networking skills and encourage interpersonal
contacts so as to further the professional, social
and personal development of members.
Student Member Cost Information And
Application Requirements:
Student membership is $25 per year. Students must
have completed one year of college and be enrolled
in a fashion-related program. Candidates must be
recommended by someone on the faculty of the
college they are currently attending and who can
verify their enrollment. Please contact Andrea
Renaud for further information and to receive an
application.
Being A Member Has Its Benefits:
Learn from contemporary trend and business
information, industry sources and market data.
Connect with fashion’s leaders and decision-makers.
Our global talent pool of executives, entrepreneurs
and professionals from every sector of the industry.
www.minneapolisstpaul.fgi.org
www.linkedin.com/company/fashion-group-international
www.facebook.com/fgimplsstpaul
Increase your visibility in the competitive
business environment and receive advantages for
you and for your employees.
Joining FGI Is Simple::
FGI offers Executive and Associate Level
Memberships. Regional applicants become members
of The Fashion Group International, Inc.,
headquartered in New York City and the Regional
Group. Approved applicants are entitled to all local
and global benefits of membership. Please contact
Cynthia Courtney and Susan Sarat for further
information and to receive an application.
THE DETAILS
• Positive preliminary results presented an opportunity to create
additional marketing collateral targeting industry professionals
• Secured acceptance and approval of deliverable from FGI Board of Directors
17
10. INDUSTRY PARTNERSHIP
On March 14, 2013, FGI partnered with the “Five Essentials Spring
Fashion Show” hosted by Macy’s Department Store. At this event the
Executive and Associate level membership brochure made its debut as a
tool for promoting membership. The event resulted in three new
Associate level memberships.
19
PROJECT OUTCOME
Partnering with The Fashion Group International Minneapolis/St. Paul,
Inc. was an incredible experience. As a team, we were able to deliver an
assortment of marketing pieces incorporating various forms of media.
As Project Manager, I was able to showcase my eye for design, creative
direction and the ability to lead project-based teams to meet client
objectives. In addition, I demonstrated my experience and passion in
Project Life Cycle Management. I gained knowledge in creating a market
demand for a brand and the necessary tools to track deadlines in a
project-based software: Microsoft Project.
In April 2013, a campus-wide campaign was launched at The Art Institutes
International Minnesota. Based upon the marketing pieces created, as
Education Director of Student Membership, I will be able to effectively
increase brand awareness and measure progress results. In addition,
the goal of increasing college student membership 10% by 2014, will
be fully tracked and measured.
Endorsement letter written by The Fashion Group International Minneapolis/St. Paul, Inc.
“We strongly believe that the deliverables created will be instrumental tools for our Chapters
marketing efforts in advertising the FGI brand.”
March 16, 2013
Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown
Project Management team project at The Art Institutes International Minnesota
Endorsed by: The Fashion Group International Minneapolis / St. Paul, Inc. Chapter
Dear Andrea Renaud:
The Fashion Group International Minneapolis / St. Paul, Inc. Chapter has truly benefited from
the student membership marketing package that Andrea Renaud, MacKenzie Hoffman, Kylie
Erickson and Sam Brown created in their Project Management class at The Art Institutes
International Minnesota. The student membership marketing materials met and exceeded our
needs as an organization. In particular, the FGI student membership brochure is artistically
pleasing to the eye and provides a highly condensed version of the essential information already
established by FGI without being "word" heavy. We strongly believe that the deliverables
created will be instrumental tools for our chapter’s marketing efforts in advertising the FGI
brand. As a result of such an outstanding and complete student membership marketing package,
we asked that they also create an additional brochure for our organization focusing on Executive
and Associate levels of membership. This beautiful promotional piece was utilized for recruiting
purposes at the FGI table at Macy's Five Essentials Spring Fashion Show on March 14, 2013
with almost 100 guests in attendance. We sincerely appreciate their creative collaboration which
has enticed many and already resulted in at least three new members. We see great opportunity
in utilizing their marketing materials and the positive impact it will have on our organization to
increase our brand awareness, Student Membership, Executive / Associate Membership and
promoting FGI hosted networking events for The Fashion Group International Minneapolis / St.
Paul, Inc. Chapter.
Sincerely,
Cynthia Courtney, Co-Membership Director
The Fashion Group International Minneapolis / St. Paul, Inc. Chapter
12. The Art Institutes International
Minnesota Portfolio Show
The Art Institutes International Minnesota hosts a quarterly Portfolio Show
as a venue for graduates to showcase their portfolios to prospective
employers. Portfolios are a requirement for graduation resulting in all
design programs represented at the show. This exciting event is held at
SOLERA Restaurant and Event Center located in Minneapolis, Minnesota.
The Portfolio Show is an open house with attendees consisting of industry
related professionals, family, friends, alumni and fellow classmates.
ProjectManagement
is the discipline of planning, organizing,
motivating and controlling resources to
achieve specific goals.
The Project Management task involves conceptualizing, planning and
organizing The Art Institutes International Minnesota Portfolio Show. The
event is held on a quarterly basis and is hosted at SOLERA Restaurant and
Event Center located in Minneapolis, Minnesota. The Portfolio Show provides
graduates and industry related professionals an opportunity to network.
In May 2011, as a Career Services Advisor at The Art Institutes International
Minnesota, I was appointed Project Manager of the Career Services Portfolio
Show. As Project Manager, I have the opportunity to showcase my talents
and expertise in Project Management. In addition, I have the opportunity
to demonstrate my experience and skills in business communication, public
relations, vendor relations, space planning and problem solving.
My role as Project Manager is to effectively control resources, collaborate
with vendors and supervise team members. By developing a series of action
plans and utilizing my Project Management skill set, scheduled milestones
are successfully achieved.
23
13. Challenge
• Conceptualize, plan and organize Portfolio Show
• Market to target audience emphasizing industry related professionals
• Execute Portfolio Show by utilizing internal and external resources
Action
• Create detailed timeline to meet project deadline
• Collaborate with multiple vendors in developing and designing marketing
collateral and digital resources
• Supervise fifteen project team members while delegating responsibilities
that result in a successful event
Result
• Showcase graduates skills and creative talents
• Provide industry related professionals an opportunity to evaluate
graduate portfolios
• Demonstrate Project Management skill set
25
14. MARKETING
Posters, Ballots and Sign-In Sheets
• “Save the Date” posters are strategically displayed in all common areas
on college campus to reach student target audience
• Displayed “Welcome” posters and additional marketing collateral are to
increase brand awareness of The Art Institutes International Minnesota
• Implemented “Employer Sign-In” sheets and “Industry Best In Show” ballots
to track attendees and use as marketing resources to invite industry related
professionals for future Portfolio Shows
• As a promotional marketing strategy, industry related professionals
earn a chance to win an Apple iPad by voting for “Industry Best In Show”
Portfolio Show Digital Marketing Campaign
• Guest list is generated by compiling tracking reports within the Career Center database
• Email blasts to industry related professionals, faculty and students announcing the
Portfolio Show include links to internal and external websites
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
Dimensions - 11 x 17
THE DETAILS
• Collaborate with Vision Design Studio, Long Beach, California on
design selection and guest list for electronic invitations sent to
local industry related professionals
• Direct The Art Institutes International Minnesota s Career
Services Graphic Designer in creating marketing collateral
• Partner with The Art Institutes Corporate Headquarters,
Pittsburgh, Pennsylvania on The Art Institutes International
Minnesota “News & Events” internal and external websites
• As Project Manager since 2011, increased Portfolio Show
attendance 23% compared to prior fiscal years by
implementing new marketing efforts and incentives to industry
related professionals which include: digital marketing campaign
and “Industry Best In Show” voting
Dimensions - 8.5 x 11
SAVE THE DATE
FRIDAY, MARCH 22, 2013
9AM - 12PM
OPEN HOUSE
LOCATED AT SOLERA
IN DOWNTOWN MINNEAPOLIS
900 HENNEPIN AVENUE
FOR MORE INFORMATION
VISIT OUR WEBSITE AT
AIM.AIIRESOURCES.COM/PORTFOLIOSHOW OR
CONTACT BECKY BATES AT 1.800.777.3643
OR EMAIL BBATES@AII.EDU
WINTER 2013
GRADUATE
PORTFOLIO
SHOW
WELCOME TO THE
RESTROOMS
LOCATED ON THE 2ND FLOOR
MEDIA ARTS & ANIMATION, PHOTOGRAPHY,
DIGITAL FILM & VIDEO PRODUCTION AND
VISUAL EFFECTS & MOTION GRAPHICS
ADVERTISING, GRAPHIC DESIGN, INTERIOR DESIGN,
WEB DESIGN & INTERACTIVE MEDIA, DESIGN MANAGEMENT,
AND FASHION & RETAIL MANAGEMENT
WINTER 2013
GRADUATE
PORTFOLIO
SHOW
DATE PRINT NAME SIGNATURE COMPANY ALUMNI
WELCOME TO THE WORLD OF
TOMORROW.
News & Events Webpage
Electronic Invitation
‘
27
15. SOLERA Floor Plan - 3rd FloorSOLERA Floor Plan - 2nd Floor
= photography panel
= 6 foot table
= 4 foot table
Elevator Elevator
Open Doorway
Stairway
9’
Window
9’
screen
9’ 3’ 10”
Window
1’3”9’2’5”9’2’5”9’1’5”
4’3’22’ 5”3’
Doorway
projector
= 8 foot table
6 ft
8 ft 8 ft
8 ft
8 ft
8 ft
9’
Doorway
9’
Window Window
9’9’
8 ft
4 ft
4 ft
8 ft
8 ft
4 ft 4 ft
4 ft 4 ft
4 ft
4 ft
4 ft 4 ft
4 ft
4 ft
4 ft
4 ft
8 ft
8 ft
70 ft
34ft
2nd Floor
SOLERA
1’1’ 1’1’1’1’
1’
1’
1’1’ 1’ 1’ 1’
1’
1’
1’
1’
Doorway
3’ 11”9’ 11” 9’ 9’ 9’7’
Elevator Elevator Coat Closet
Open Doorway
BlackScreen
36’ 10” 9’
9’9’2’3
13’7’
2’6”
7’7’7’
11’10”5’11’
15’5”11’2”14’10”
22’8”
9”
13’6”
2’2’2’
10 ft
10 ft
5 ft 5 ft 5 ft 5 ft 5 ft
6 ft
5 ft
5 ft
5 ft
1’ 1’
2’3
1’
3’ 3’ 3’3’
3rd Floor
SOLERA
= outlets
= 3 foot table
= 6 foot table
= 8 foot table
= 4 foot table
= pillar
= 5 foot table
X
3 ft
3 ft
3 ft 3 ft
3 ft
5 ft5 ft5 ft5 ft5 ft5 ft
1’
1’
8 ft8 ft
88.5 ft
44ft
8 ft 8 ft
1’1’
1’
3 ft
1’ 1’ 1’
5 ft
5 ft
1’
3 ft
3 ft
5 ft
1’
1’
1’
3 ft
8 ft
1’
4 ft
1’ 1’
1’
1’
5 ft 5 ft 5 ft 5 ft 5 ft3’ 3’ 3’3’
Window Window Window
WindowWindowWindowWindow
SPACE PLANNING
Hosted at SOLERA Restaurant and Event Center, Minneapolis, Minnesota
• Microsoft Publisher software utilized to design floor plan
• Assess on a quarterly basis the Portfolio Shows needs and determine the best
configurations for adequate flow within the second and third floor event
space at SOLERA
THE DETAILS
• Utilize space planning skill set
• Problem solve floor plan design issues in order to produce workable design solutions
PROJECT LIFE CYCLE MANAGEMENT
Project Planning Timeline
• The Art Institutes International Minnesota Portfolio Show involves an eleven week
planning process per event and is hosted on a quarterly basis
WEEK 1- Electronic Invitation:
• Collaborate with Vision Design Studio on electronic invitation design
• Complete and provide Vision Design Studio preliminary graduating class
information online in Google Docs format
WEEK 2- Guest List:
• Generate employer guest list utilizing Impromptu Report within
Career Center database
• Email guest list to Vision Design Studio in Microsoft Excel format
• Finalize and select electronic invitation design created by Vision
Design Studio
WEEK 3- Marketing Collateral:
• Coordinate with Career Services Graphic Designer in designing
marketing collateral
WEEK 4- Design Approval:
• Finalize marketing collateral designs with Career Services Graphic
Designer
WEEK 5- Save the Date Notice:
• Send “Save the Date” electronic invitation to employers on guest list
WEEK 6- Preliminary Project Planning:
• Collaborate with SOLERA Sales Director on Portfolio Show event schedule
• Design preliminary floor plan based upon Pending Graduate Report and
provide copy to SOLERA Sales Director
• Partner with Career Services Student Employment Advisor in hiring
student volunteers for the Portfolio Show
WEEK 7- Project Planning:
• Hire and assign student workers tasks for the Portfolio Show
• Send electronic invitation to employers on guest list. Deliver on a
weekly basis up to day before Portfolio Show
WEEK 8- Project Planning:
• Coordinate with SOLERA Sales Director our Technology Department
requests
• Email SOLERA Sales Director updated floor plan based upon updated
Pending Graduate Report
• Schedule with SOLERA Sales Director a pre-set appointment for one
day prior to the Portfolio Show
• Update Art Institutes internal and external “News & Events” web
pages by including details about the Portfolio Show
• Coordinate Career Services Department time schedules and assign
stations for the Portfolio Show
• Inform Maintenance Department of preliminary inventory items
needed and create a schedule for set up and tear down at SOLERA
WEEK 9- Finalize Project Details:
• Design floor plan handout
• Order flower arrangements for check-in tables
• Pick up Apple iPad for “Industry Best In Show” nominations
• Print all marketing collateral to be used at the Portfolio Show
• Email SOLERA Sales Director updated copy of floor plan and confirm
pre-set appointment
• Schedule and meet with Maintenance Team Lead to go over floor plan,
inventory items and Portfolio Show schedule
WEEK 10- Finalize Project Details:
• Display “Save the Date” posters in all common areas on college campus
• Email students and staff members detailed information about the
Portfolio Show
• Email Career Services Department team members finalized time
schedule and assigned stations
• Confirm Technology Department requests with SOLERA
• Coordinate Technology Department schedule for set up and tear down at
SOLERA
WEEK 11- Week of Portfolio Show:
• Confirm student volunteers assigned tasks
• Confirm maintenance team scheduled tasks
• Direct event Photographer on Portfolio Show timeline
• Email SOLERA Sales Director final floor plan design
• Gather miscellaneous inventory items needed for pre-set appointment at
SOLERA
• Pre-set appointment: drop off Portfolio Show inventory items at SOLERA
29
16. THE DETAILS
• Work closely with SOLERA Sales Director in organizing
and confirming necessary preparations
• Supervise, direct and coordinate fifteen project team members
Including, two student volunteers and one event Photographer
• Document post-event analysis, budget recaps and participant
feedback including data involving “Industry Best In Show”
ballots and “Employer Sign-In” sheets
THE ART INSTITUTES INTERNATIONAL MINNESOTA PORTFOLIO SHOW PROJECT OUTCOME
As Project Manager of The Art Institutes International Minnesota s Portfolio
Show, I continue to demonstrate my ability to develop, manage and execute
project plans. In addition, I coordinate and lead teams, create clear and
attainable project objectives, build project requirements and manage
constraints including all aspects of the projects.
As Project Manager, I collaborate with multiple vendors, direct team
members and consult with designers in order to attain project success.
My team and I promote the event using various forms of marketing efforts,
including printed and electronic collateral targeting industry related
professionals. Along with my team, we provide graduates and industry
related professionals an opportunity to network in an exciting venue.
In addition, as a result of implementing new marketing efforts and
incentives, the Portfolio Show attendance has increased 23% compared
to prior fiscal years since I became Project Manager in 2011.
Based upon post-event analysis, participant feedback and tracking data
resulting from “Employer Sign-In“ sheets and “Industry Best In Show”
ballots, I am able to effectively implement adjustments to future Portfolio
Shows and measure attendance results.
‘
31
18. TheArtInstitutesPassionForFashion
Competition and Scholarship Event
is designed for high school seniors and international students to compete
for a fashion scholarship at an Art Institutes college. Each Art Institutes
awards a partial-tuition scholarship to a student who demonstrates ability
and commitment to succeed in a creative career. Each local winner will earn
a $3,000 tuition scholarship to The Art Institutes school they represent and
plan to attend. Local first place winners from each category will move onto
the national competition. Students submit a finished and original Fashion
Marketing, Fashion Merchandising, or Retail Management product or plan. The
submission must also address how the plan or concept would be executed.
In addition to the competition, students are encouraged to attend The
Art Institutes Passion For Fashion Scholarship Event at their local Art
Institutes. The event gives students the opportunity to gather additional
information about the competition including rules and deadlines. In addition,
students learn about fashion programs offered at their local Art Institutes.
Event Marketing
is the activity of designing or developing
a themed activity, occasion, display, or
exhibit to promote a product, cause, or
organization. Also called event creation.
The 2011 Passion For Fashion Event Marketing project, hosted by The Art
Institutes International Minnesota, incorporated creating and organizing
a promotional event to increase project submissions and streamline
application process.
My role as Event Director was to develop a number of new systems which
included the following: create a centralized database to log and track student
inquiries, an Event Marketing strategy, entrance forms, manage guest list
for the scholarship event and project submissions. The outcome resulted
in reaching a larger target audience of fashion students. I developed an
additional scholarship opportunity, to attract students drawn to the field of
fashion. In addition, I researched, approached and secured a partnership
with Saks Fifth Avenue OFF 5th, which resulted in an exclusive high-end
luxury themed event.
As Event Director, I demonstrated my skills in Event Marketing, strategy,
sales, market research and project management. The Passion For Fashion
Scholarship Event increased student attendance, project submissions and
student enrollment in the Fashion & Retail Management program.
35
Make your passion a reality with a fashion scholarship from The Art Institutes.
You know what looks good. Fabric textures give you goosebumps. You live
andbreathefashion.You’reastandoutwhereveryougo.Youareafashionista.
19. Challenge
• Increase project submissions for scholarship competition
• Streamline application process, create and track multiple forms and
project submissions
• Produce marketing event promoting the Passion For Fashion Competition
Action
• Develop college scholarships
• Create a centralized database to track applicants
• Design an exclusive high-end luxury themed scholarship event
Result
• Secured sponsorship with Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota
• Quadrupled scholarship event attendance and project submissions
compared to 2010 Passion For Fashion Competition and Scholarship Event
• 10% of high school student attendees enrolled in Fashion & Retail
Management at The Art Institutes International Minnesota
37
20. MARKETING EFFORTS
Passion For Fashion Competition Non-Traditional Student Scholarship
• Opportunity designed for high school graduates
• Scholarship was exclusive to The Art Institutes International Minnesota
THE DETAILS
• In order to promote the Passion For Fashion Competition and
Scholarship Event, collaborated with Representatives at The Art
Institutes International Minnesota
• Designed marketing tools for High School Representatives to
present to students for enrollment purposes. Resources
included: a PowerPoint presentation, flyers and official
scholarship guidelines
• Email blasts and mailers were delivered to high schools within
the five state area
• Developed two scholarships:
• High School Senior
• Non-Traditional Student / High School Graduate
Competition for high school graduates and agree to abide by them. I represent that the attached
work qualifies for submission into this Competition. I hereby irrevocably give my consent to The
Art Institutes International Minnesota, and to those it may authorize, to photograph, film,
and/or videotape me and/or my artwork, and to quote and record statements made by me and
to use, reproduce, publicly display, distribute, sell, and/or create derivative works from my
image, images of my artwork, and statements made by me (with or without my name) and to
identify me by name and/or with school and employment information, in all forms of media
now known or later developed, including, without limitation, on the Internet, for any editorial,
promotional, advertising, trade, commercial, or other purpose whatsoever, in perpetuity
throughout the world. I understand that The Art Institutes International Minnesota and those it
may authorize shall not be responsible for unauthorized duplications/use by third parties on the
Internet or otherwise. I hereby release The Art Institutes International Minnesota, those it has
authorized, and their respective successors and assignees, from any and all claims and/or
damages that may arise regarding the use, reproduction, display, distribution, and/or sale of my
image or images of my artwork, or statements made by me as consented to herein, including
any claims of defamation, invasion of privacy or infringement of moral rights, rights of publicity,
or copyright.
By signing this form, I certify that any work submitted is original and mine alone and that I have
the right to grant the permissions herein granted. I have read and understood this form.
Submit this form with your entry requirement materials to The Art Institutes International
Minnesota.
Entry Form
Name __________________________________________
Address___________________________________________ City _____________________
State/Province ________________________ Zip/Postal Code ________________________
Home Phone _____________________________ Cell Phone _________________________
Email ______________________________________________________________________
Signature _________________________________________ Date _________________
Individuals present during any aspect of the Competition may be required to execute and return
a liability/publicity release which release shall include a grant to The Art Institutes International
Minnesota and its designees of the right to use of their names, likenesses and performance for
publicity and advertising purposes.
General Conditions: Released Parties (as defined below) are not responsible for lost, late,
incomplete, stolen, inaccurate, misdirected or undelivered Entry Materials; or errors or
problems of any kind whether human, printing, typographical, mechanical or otherwise relating
to or in connection with this Competition, including, without limitation, errors or problems
which may occur in connection with the administration of the Competition, the processing or
judging of Entry Materials, the announcement of the prizes or in any Competition‐related
materials. Persons who tamper with or abuse any aspect of the Competition, as solely
determined by The Art Institutes International Minnesota, will be disqualified and all associated
entries will be void.
Should any portion of the Competition be, in The Art Institutes International Minnesota’s sole
opinion, compromised by non‐authorized human intervention or other causes which, in the sole
opinion of the College, corrupt or impair the administration, security, fairness or proper play, or
submission of entries or Entry Materials, The Art Institutes International Minnesota reserves the
right at its sole discretion to suspend, modify or terminate the Competition (or any portion
thereof) and, at its discretion, determine the winners from all eligible, non‐suspect Entry
Materials received prior to action taken using the judging procedures specified herein.
Entrants, by participating, agree that The Art Institutes International Minnesota, and their
respective parents, affiliates, subsidiaries, prize suppliers, and advertising and promotion
agencies, and all of their respective officers, directors, employees, representatives and agents
(collectively, the “Released Parties”) will have no liability whatsoever for, and shall be held
harmless by entrants against, any liability, for any injuries, losses or damages of any kind,
including death, to persons, or property resulting in whole or in part, directly or indirectly, from
acceptance, possession, misuse or use of the prize or participation in the Competition, including
any travel or activity related hereto.
Each winner, by acceptance of prize, except where legally prohibited, grants permission for The
Art Institutes International Minnesota and its designees to use his/her name, address (city and
state), photograph, voice, performance and/or other likeness and prize information for
advertising, trade and promotional purposes without further compensation, in all media now
known or hereafter discovered, worldwide, and on the Internet and world wide web, in
perpetuity, without notice or review or approval. All decisions made by The Art Institutes
International Minnesota and judges at all levels of the Competition are final and may not be
disputed.
The Art Institutes Passion For Fashion Competition Entry & Release Form
Submit a completed Entry & Release Form to The Art Institutes International Minnesota
postmarked by November 19, 2010. Entry Materials will not be returned to you.
Entry & Release Form
By signing this Entry & Release Form, I acknowledge that I have read and understood the official
rules and regulations for The Art Institutes International Minnesota 2011 Passion for Fashion
If the first place winner cannot be contacted within one week (seven (7) days) from time of first
notification attempt, or does not comply with these Official Rules, he/she will be disqualified
and, at the College's discretion and time permitting, a runner‐up for the competition may be
notified.
Entry Requirements & Criteria
To enter, you must be a high school graduate (2010 or earlier), or have received a GED diploma,
bachelor’s degree, or a master’s degree and you must fulfill all general admission and competition
guidelines.
Your entry must include the following (collectively, “Entry Materials”):
• Completed Entry & Release Form.
• Your high school transcript showing a minimum 2.0 GPA. In lieu of a high school
transcript, a GED diploma, bachelor’s degree, or a master’s degree transcript will be
accepted.
• A finished and original Fashion Marketing, Fashion Merchandising, or Retail
Management product or plan.
• A written description of your product or plan (minimum of 1,000 words) including:
1. A mission statement for the product or plan.
2. A description of how you aspire to contribute to the fashion industry. A review of
influences on your entry, including fashion designers, pop culture, music, art,
environment, family or any other influences that have inspired you.
3. Evidence of marketing research
4. Address how the plan or concept would be executed
Examples of what entries may include: a retail store concept, marketing promotion, store
layouts, fashion business concept, new concept for retail, Internet fashion concept, catalogue
retail concept, home fashion concept, or industrial fashion/safety/consumer trend product.
The Art Institutes International Minnesota is not responsible for any lost, stolen or incomplete
entries. Only one entry submission per competitor will be accepted. All decisions made by The
Art Institutes International Minnesota and judges are final and may not be disputed.
Additional Information
General Prize Conditions/Restrictions: All federal, state and local taxes (including any income
and withholding taxes) on total prize values are the sole responsibility of the winners and
winners will be issued a 1099 for actual value. Winners may not substitute, assign or transfer
prize or redeem prize for cash, but The Art Institutes International Minnesota reserves the right,
at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater
value. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. All
prize details are at The Art Institutes International Minnesota's sole discretion.
The Art Institutes International Minnesota reserves the right to film, photograph and otherwise
record all levels of the Competition and use said photographs and recordings in any and all
media now known or hereafter created throughout the world in perpetuity for any use
whatsoever.
The Art Institutes International Minnesota 2011 Passion For Fashion
Competition For High School Graduates Official Rules And Regulations
Competition Eligibility
The Art Institutes International Minnesota Passion For Fashion Competition (“Competition”) is open to
legal residents of the fifty (50) United States, the District of Columbia, Puerto Rico and Canada (excluding
residents of Quebec) who have received their high school diploma (2010 or earlier), GED diploma,
bachelor’s degree, or a master’s degree with a minimum 2.0 cumulative grade point average or the
equivalent thereof (based on either a 4.0 scale or 5.0 scale) as of date of entry and prize award.
Submit your Entry Materials (as outlined more completely below) to The Art Institutes International
Minnesota’s Fashion & Retail Management program. You may only submit one entry for this Competition.
You must fulfill all individual admission requirements of The Art Institutes International Minnesota.
Deadline
All completed entries must be received by The Art Institutes International Minnesota no later than
November 19, 2010. The winners will be notified by December 17, 2010.
How to Enter
To enter the Fashion Marketing & Merchandising and Retail Management category for the Passion for
Fashion Competition, complete the attached Entry & Release Form. We strongly recommend that Entry
Materials be submitted in one package and you must include "Passion for Fashion Competition" on the
package. Essays and information may be submitted on a CD‐ROM. Mail all Entry Materials in an envelope
with proper postage to:
The Art Institutes International Minnesota
Passion for Fashion Scholarship Competition
15 South 9
th
Street
Minneapolis, MN 55402
Scholarship Awards
The Art Institutes International Minnesota will award a $3,000 tuition scholarship for the first
place winner and a $1,500 tuition scholarship for the second and third place winners. Since the
high school graduate entries for this competition are being accepted at The Art Institutes
International Minnesota only, there is no national level for the first place winner.
The scholarship awards are contingent upon acceptance to The Art Institutes International
Minnesota and are awarded in the form of a tuition credit. All tuition scholarships are awarded
toward a Fashion & Retail Management bachelor’s degree program. Tuition scholarships are
non‐transferable. Upon accepting the scholarship, the winner must begin his or her fashion
studies in the winter or spring quarter of 2011.
The winner must maintain a 2.0 GPA or higher during their studies at The Art Institutes
International Minnesota, a GPA of less than 2.0 will result in a loss of scholarship. In the event
that the scholarship recipient’s education is terminated, either by the school or by the student,
the scholarship becomes null and void. Tuition scholarships are not redeemable for cash. The
tuition scholarship covers academic tuition and may not be applied against fees, housing, living
expenses, or program supplies and may not be transferred between affiliate schools.
Scholarship recipients must not interrupt their studies; interruption of studies will result in a loss
of the scholarship.
Official Scholarship Guidelines
TRACKING SYSTEM
Passion For Fashion Competition Spreadsheet
• Centralized database created to log and track applicants
• Measurement tool determined conversion rate of students interested in
applying for the Fashion & Retail Management program
Last Name First Name ID #
Assigned Ai MN
ADA
Street City State Zip Phone Number Email
HS Grad
Year
High School Name
Received GED?
Yes or No
Year
Earned
GED
State GED was
Earned in?
Received a BA
or Master's
Degree? Yes
or No
Smith Dominic 427172 KAP 5547 141st St. Waterstreet SD 57325 555-555-1234 Dominic@yahoo.com 2011
Chamberlain HS
1000 Sorenson
Waterstreet, SD
57325
No N/A N/A No
Jones Sally 334691 NEM 6644 Morgan Ave. Minneapolis MN 55423 555-555-1259 Sally@yahoo.com 2002
Minneapolis HS
3414 W 47th
Minneapolis, MN
55423
No N/A N/A Yes
Doe Jennifer 345888 JLC 28222 96th St. Brooklyn Park MN 55445 555-555-1278 Jennifer@gmail.com 2004
Park Center HS
1256 Zenia Brooklyn
Park, MN 55445
No N/A N/A Yes
Jack Amy 438001 LAA
650 E Garfield
Apartment 310
Champlin MN 55369 555-555-9010 Amy@hotmail.com 2011
Champlin Park HS
5869 Meadow
Champlin, MN
55369
No N/A N/A No
Scott Susan 421634 KAP 4412 S Galway St. Sioux Falls SD 88746 555-555-1256 Susan@gmail.com 2011
Roosevelt HS
6600 W 41st St.
Sioux Falls, SD
88746
No N/A N/A No
George Emily 384721 KAP 817 W 36th St. N Newton IA 36957 555-555-4578 Emily@live.com 2011
Newton HS
800 E 4th St.
Newton, IA
36957
No N/A N/A No
Hopper Mary 371946 KAP 411 320th Ave. Grinnell IA 36974 555-555-2356 Mary@gmail.com 2008
Grinnell HS
1333 Sunset St.
Grinnell, IA
36974
Yes 2009 IA No
Crawford Ben 434731 JAW 4997 Shellamie Dr. Eau Claire WI 47895 555-555-4132 Ben@hotmail.com 2011
Main HS
3674 Park Ave.
Eau Claire, WI
47895
No N/A N/A No
Struthers Tara 427497 KAP 3102 32nd St. Fargo ND 44321 555-555-9874 Tara@yahoo.com 2011
Fargo South HS
1840 15th Ave.
Fargo, ND
44321
No N/A N/A No
Reed Tammy 402300 JLC 13577 Xavis St. Champlin MN 55369 555-555-5478 Tammy@live.com 2007
Champlin Park HS
5869 Meadow
Champlin, MN
55369
Yes 2009 MN No
Olson Wade 375638 JLC 4217 Elliot Ave. St. Cloud MN 55407 555-555-6823 Wade@gmail.com 2011
Sauk Rapids HS
5647 Main St.
St. Cloud, MN
55407
No N/A N/A No
Half Danielle 207574 GKH 623 University Ave. Elk River MN 55413 555-555-8547 Danielle@yahoo.com 2007
Elk River HS
900 School St.
Elk River, MN
55413
No N/A N/A Yes
Hanson Cameron 392387 JAW 14080 Finale Ave. White Bear Lake MN 55110 555-555-9674 Cameron@live.com 2011
White Bear Lake HS
3551 McKnight Rd.
White Bear Lake,
MN 55110
No N/A N/A No
Staple Morgan 417796 KAP 1456 Bartosh Lane River Falls WI 54022 555-555-2147 Morgan@gmail.com 2011
River Falls HS
211 N Fremont St.
River Falls, WI
54022
No N/A N/A No
Jackson Jackie 398770 NEM 863 Marshall Ave. St. Paul MN 55104 555-555-8078 Jackie@hotmail.com 2011
St. Paul Area
Learning Center
1212 University
St. Paul, MN 55104
No N/A N/A No
Johnson Ally 432184 LAA
650 E Garfield St.
Apt 310
Champlin MN 55369 555-555-7847 Ally@gmail.com 2011
Champlin Park HS
5869 Meadow
Champlin, MN
55369
No N/A N/A No
Jasper Jessica 428329 GKH 5203 41st Ave. Bloomington MN 55420 555-555-6931 Jessica@hotmail.com 2011
Lutheran HS
8201 Park Ave.
Bloomington, MN
55420
No N/A N/A No
39
21. INDUSTRY PARTNERSHIP
Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota
• Exclusive preview of “Black Label” key pieces of the season runway show
• Collaborated with sponsor in designing swag bags for guests
THE DETAILS
• Researched, approached and secured partnership with Saks Fifth Avenue OFF 5th
• Managed a creative team of Graphic Designers in the design and execution of
marketing collateral
Postcard and Invitation
• “Save the Date” postcards mailed to database of students inquiring
about Fashion & Retail Management program
• Invitation mailed to confirmed guests for admittance to the Passion
For Fashion Scholarship Event
Passion For Fashion Competition 2011
OctOber 21st, 2010
the Art InstItutes InternAtIOnAl MInnesOtA
15 sOuth 9th street
MInneApOlIs, Mn 55402
rsVp tO AIMpAssIOnfOrfAshIOn2011@gMAIl.cOM
Passion For Fashion
15 South 9th Street, Minneapolis, MN 55402
The Art Institutes International Minnesota announces its
search to find the next winner of The Art Institutes
Passion For Fashion Competition. High school seniors
and high school graduates with a passion for the business
side of fashion are encouraged to submit an entry.
On October 21, 2010, The Art Institutes International Minnesota is
hosting an exclusive Passion For Fashion Event.
To receive an invitation to the event or to learn more about the
Passion For Fashion Competition, contact us at
AIMPassionforFashion2011@gmail.com.
For more information about the Fashion & Retail
Management program at The Art Institutes International
Minnesota, contact us at aimadm@aii.edu.
Dimensions - 5.5 x 8.5
Dimensions - 6 x 4.5
41
25. Events by Andrea
is a full-service event management company that offers event production,
planning, consulting and conceptual design for both corporate and social
events. Events by Andrea provides our clients with spectacular events
through creativity and uniqueness based on individual tastes and
preferences. Whether the event is corporate or social, Events by Andrea
incorporates themes, design layouts, event formats and decor with the
ultimate goal of making your design-specific event a most elegant, unique
and memorable experience.
The Entrepreneurship project is based upon my business plan concept for
Events by Andrea. Events by Andrea was derived from my strong
passion for event management, conceptual design, market research and
business strategies.
Through research and analysis, the Entrepreneurship project involved
pinpointing growth opportunities, creating value in my business and
identifying industry and market trends. In addition, I developed a marketing
and operations plan along with a series of pro forma financial statements.
As a result of the Entrepreneurship project, I gained valuable skills and
knowledge in articulating a business concept, identifying market potential,
opportunities for growth, marketing strategies, financial requirements
and creating an operations management plan. In addition, identifying potential
risks, concerns and trade-offs in developing a business plan.
Entrepreneurship
istheassumptionofriskandresponsibility
in designing and implementing a business
strategy or starting a business.
49
26. Challenge
• Research and evaluate the event planning industry
• Outline company strengths, risks and opportunities for growth
• Calculate sources and use of funds to determine financial outcome
Action
• Utilize trade show, corporate event and event planning resources to
analyze trends and research industry standards
• Develop a comprehensive marketing plan identifying the strategic plan
of the business
• Through economic research identify start-up costs and allocation of
funds for a five-year forecast
Result
• Based upon industry and market analysis, validated Events by Andrea
business concept
• Points of differentiation: full-service, low overhead, services customized
to meet client specific needs
• By fifth year of operation, earning $1.5 million annually
51
27. INDUSTRY AND MARKET ANALYSIS
IBISWorld Industry Report
• Resource utilized to research and analyze event planning industry
• Identified target market based upon industry trends
Industry Size, Growth and Sales Projections
According to IBISWorld 2012 Industry Report, the U.S. corporate and social event
planning industry includes about 19,926 companies. The event planning industry
comprises of: Event Planners, Wedding Planners, Meeting Planners, trade shows,
conventions, corporate events and conferences. The number of Event Planners
in the U.S. is roughly 4,000 according to IBISWorld. It is estimated that the event
planning industry over the next five years 2012 to 2017 will grow 3.3%. Combined
annual revenue of the industry is about $13.1 billion. IBISWorld forecasts revenue
will increase at an annualized rate of 3.3% to $15.4 billion in the next five years.
Market Analysis of 2012 Minnesota Event Planning Industry
• IBISWorld 2012 breakdown of Minnesota client base
Market Segmentation
• IBISWorld 2012 breakdown of Minnesota category of events
MARKETING PLAN
• Created points of differentiation to reduce competition
• Identified and developed action plans for growth potential
THE DETAILS
• Researched various local event planning companies to determine competitive advantage
• Further developed skills in analyzing market trends, market research and
identifying risks when conceptualizing a business plan
Services Offered:
• Offer diverse selection of event packages
• Provide the necessary expertise in
managing the client’s event from initial concept
to completion
• Provide an event that will be remembered as a
“unique experience“
Client Experience:
• Maintain a consistent superior level of service
• Offer competitive costs with comparable services
• Consulting services included
Business Strategy:
• Maintainlowoverheadresultinginlowercostmargin
• Expertise in working with small and large client
budgets
• Personalized one on one consultations
Pricing Strategy:
• A la carte options available
• Utilize cost-based pricing method
• Established network of vendors and
contractors resulting in passing savings
on to clients
Flat Management Fee:
• 10% - Corporate event
• 12.5% - Social event
• 15% - Community event
Price Break Discounts:
• Cash
• Seasonal
• Promotional
• Repetitive clientele
Strengths:
• One-stop shop business concept
• Competitive pricing
• Services customized to meet client specific needs
Risks:
• Local competition
• Being prepared to make a shift in target
market if market segment begins to decline
• Anticipating consumer behavior and demands
Opportunities for Growth:
• Diversifying into more untapped markets
• Niche strategy – minimizing or neutralizing
barriers by reducing the size of the competition
• Eliminate competition by achieving premier
status as proven Event Planner in the community
Target Market
Based upon extensive research, industry reports and market trends within
Minnesota, Events by Andrea primary business focus is corporate events
followed by social events.
53
28. PRO FORMA FINANCIAL STATEMENTS
• Utilized to calculate financial projections
• Serves as a “road map” and budget for future business activity
THE DETAILS
• Developed clearer understanding of strategic planning and budgeting processes
• Gained knowledge in analyzing financial projections
Distribution of Funds for Initial Start-Up Cost
• Capital investment of $50,000 is disbursed for initial business expenses
• Funds are allocated to variety of sectors for first quarter of operation
Five-Year Forecast
• Projections based upon event planning industry standards
• $1.5 Million annual net income by end of fifth year of operating
7/31/2012 End of
First Year
7/31/2012 End of
Second Year
7/31/2013 End of
Third Year
7/31/2014 End of
Fourth Year
7/31/2015 End of
Fifth Year
Gross Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00
(Returned Goods and Discounts) $0.00 $0.00 $0.00 $0.00 $0.00
Net Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00
(Costof Goods Sold) $48,750.00 $48,750.00 $48,750.00 $48,750.00 $48,750.00
Gross Profit $137,250.00 $375,250.00 $831,250.00 $1,537,250.00 $2,655,250.00
Expenses - General and Administrative
Officers Compensation $0.00 $0.00 $0.00 $0.00 $0.00
Salaries and Wages $0.00 $0.00 $32,500.00 $32,500.00 $563,550.00
Payroll Taxes $0.00 $0.00 $3,000.00 $3,000.00 $52,980.00
Employee Benefits $0.00 $0.00 $2,600.00 $2,600.00 $2,600.00
Professional Services $26,000.00 $26,000.00 $26,000.00 $26,000.00 $26,000.00
Building Rent $78,000.00 $78,000.00 $78,000.00 $78,000.00 $78,000.00
Utilities $5,850.00 $5,850.00 $5,850.00 $5,850.00 $5,850.00
Telephone, Internetand Website $4,550.00 $4,550.00 $4,550.00 $4,550.00 $4,550.00
Office EquipmentLease $0.00 $0.00 $0.00 $0.00 $0.00
Insurance $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00
Marketing $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00
Supplies $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00
Interest $0.00 $0.00 $0.00 $0.00 $0.00
Taxes -$3,248.41 $33,204.34 $97,072.85 $205,995.42 $288,724.91
Other General and Admin Expenses $0.00 $0.00 $0.00 $0.00 $0.00
Depreciation and Amortization $0.00 $0.00 $0.00 $0.00 $0.00
Total Expenses $147,151.59 $183,604.34 $285,572.85 $394,495.42 $1,058,254.91
Net Income -$9,901.59 $191,645.66 $545,677.15 $1,142,754.58 $1,596,995.09
Income as a Percentage of Gross Sales 0 4.51 6.2 7.2 5.9
As a result of constructing Events by Andrea business plan, I am able to
evaluate the economic opportunity, analyze industry trends and calculate
initial start-up costs. In addition, identify strengths, risks and areas for
growth.
Developing Events by Andrea showcased my passion for the event planning
industry. In addition, I gained experience in writing a business strategy plan,
identifying a target market and creating points of differentiation to reduce
competition.
Through market research and analyzing the event planning industry revenue
trend, I calculated a five-year forecast. Events by Andrea is projected
to earn over $1.5 million annually by end of fifth year of operating. By
developing the pro forma financial statements, they serve as tools for
measuring the performance of the business and future activity.
PROJECT OUTCOME 55
29. A special thank you to…
Thank you to each of The Art Institutes International Minnesota
instructors that have fostered my passion for Design Management and
have taught me the tools and techniques to further develop my professional
growth.
Thank you to my husband Wade for giving me support each and every day to
keep reaching for my dreams.
Thank you to my family and friends for supporting me in my educational
journey.
57
30. REFERENCES
Disclaimer: This portfolio is intended for educational purposes and
non-commercial use only
Portfolio Design: Ryan Taylor, Graphic Designer, 4554 design
Editor: Becky Bates
Tagline: “IT’S IN THE DETAILS” – Inspired by Amber Greenwalt
Brand Awareness:
• The Fashion Group International, Inc., New York Corporate Headquarters
• The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter
• Macy’s Department Store, Minneapolis, Minnesota
• A Guide to the Project Management Body of Knowledge (PMBOK Guide). Newtown
Square, PA: Project Management Institute, 2008. Print
• Rampata, Walt. “5 Ways Social Media Engagement Tools Can Boost Brand Awareness.”
Social Toaster. Social Toaster, 21 Nov. 2012. Web. 12 Apr. 2013
• ”What Is a Work Breakdown Structure?” What Is a Work Breakdown Structure? N.p.,
n.d. Web. 12 Apr. 2013.
• ”Brand Awareness.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• FGI logo provided by The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter
• Flyer image provided by Macy’s Department Store, Minneapolis, Minnesota
Project Management:
• The Art Institutes International Minnesota Career Services Department
• Vision Design Studio, Long Beach, California
• “Project Management.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Eblast invitation and Portfolio Show logo provided by Vision Design Studio,
Long Beach, California
• Posters, ballots and sign-in sheet images provided by The Art Institutes International
Minnesota Career Services Department
• The Art Institutes logo provided by The Art Institutes of Pittsburgh Headquarters
Event Marketing:
• The Art Institutes International Minnesota Admissions Department
• The Art Institutes of Pittsburgh Headquarters
• Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota
• “Event Marketing.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Passion For Fashion logo provided by The Art Institutes of
Pittsburgh Headquarters
• Saks logo provided by Saks Fifth Avenue OFF 5th Department Store,
Minneapolis, Minnesota
• Passion For Fashion runway pictures provided by Maggie Chan
Entrepreneurship:
• IBISWorld Industry Report 56192 Trade Show and Event Planning 2012
• IBISWorld Industry Report NN006 Wedding Services 2012
• IBISWorld Industry Report 54161 Management Consulting 2012
• IBISWorld Industry Report 71133 Concert and Event Promotion 2012
• Barringer, Bruce R. Preparing Effective Business Plans: An
Entrepreneurial Approach. Upper Saddle River, NJ: Pearson Prentice Hall,
2009. Print
• “Entrepreneurship.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Events by Andrea logo designed by Andrea Renaud
ACKNOWLEDGEMENTS
Brand Awareness:
• Thank you project team members: MacKenzie Hoffman, Kylie Erickson and Sam Brown
• Guided inputs from: The Fashion Group International Minneapolis/St. Paul , Inc. Chapter
• Further developing my skills in Project Management: Kevin Wilkinson, instructor at The
Art Institutes International Minnesota
Project Management:
• Becky Bates, Director of Career Services at The Art Institutes International Minnesota,
for giving me the opportunity to express my knowledge and passion in event planning
and project management
• Co-workers: Angie Lira, Jeff Olson, Kelley Taylor, Jodi Gruenwald and Heidi Hemmer at
The Art Institutes International Minnesota for all of your hard work in assisting me in
the planning of the Portfolio Show
• Thank you to the student workers for assisting Career Services at the Portfolio Show
Event Marketing:
• Saks Fifth Avenue OFF 5th , Department Store, Minneapolis, Minnesota
• Thank you Heidi Gilde for your support and partnership
• Saks Fifth Avenue OFF 5th models for providing an entertaining
runway show
• Thank you to the student volunteers at The Art Institutes International
Minnesota for your assistance with the runway show
• Chef Amy Carter and her culinary class at The Art Institutes International
Minnesota for preparing and serving refreshments at the Scholarship Event
• Thank you Admissions staff for assisting me with my efforts to increase
student participation for the Passion For Fashion Competition and
Scholarship Event
• Instructor Cari Gelle at The Art Institutes International Minnesota for her
assistance at the Passion For Fashion Competition
• Sarah Colvin for assisting me on project details
• Director of Communications Anj Kozel for assisting me with
Business Practices
• Graphic Design artist and Photographer Maggie Chan for helping bring my
ideas to life
Entrepreneurship:
• Further developing my skills in writing business plans: Kevin Wilkinson,
instructor at The Art Institutes International Minnesota
59