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ARIT’S IN THE DETAILS
MANAGEMENT
DESIGN business
detailsBranding
Communications
Project
Business
Strategy
Marketing
tools
innovative
Communication
planning
process
Work
high-performance
curriculum
production
solutions
related
Public Relations
handling
rigorous
Team
creative
Entrepreneurship
skills
learned
teach
manage
developed
management
concept
brand
execution
resources
inspire
design
teams
BusinessManagement
Sales
ProjectManagement
brainstorming
teach
execute
discipline
Event Marketing
ProjectLifeCycle
“IT’SINTHEDETAILSthatcandefinewhoandwhatweare,thatsetsus
apartfromthecrowdandthatcanallowustogaintheupperedge.Thelittlethingsmakethe
bigthingshappen.It’sthesebeliefsthatguidethejourneyofwhoIamtodayandmygoalsfor
continuous personal and professional growth. My journey began as a quest to fulfill
an academic goal I had desired to accomplish for many years. My goal was to earn a
college degree to further my professional development. With my passion for project
management and love of design, the Design Management program was the perfect
combination for me. My focus throughout the program was to enrich my work ethic
and gain valuable skills to help me grow as a professional.
The Design Management curriculum allowed me to improve my skills in learning
practical understanding of business with design’s natural capacity for handling
diverse inputs, creative problem solving and human-centered understanding. Its
focus is to teach innovation management discipline by providing a strong foundation in
Design, Project Management, Branding, Strategy, Marketing, Sales, Public Relations,
Entrepreneurship, Business Management and Communication. In addition, I have
learned such valuable skills as being able to understand, strategically develop,
encourage and inspire the creative process from concept to execution. I am trained to
identify opportunities and execute innovative solutions, demonstrate proficiency in brand
development and related business communication tools, manage the planning and
creative production process, coordinate high-performance teams and business
resources. The projects outlined in my portfolio are a snapshot of those skills
and competencies I have developed and perfected over the course of my professional
career and education.
IT’S IN THE DETAILSthat sets you above others. It’s my belief that
the details bring clarity, elevates quality and offers a complete understanding. Throughout
my education, I have lived by that motto and it has shaped and defined who I am today. My
passion for Design Management and the valuable tools I have gained from my degree
is evident in my core character today. My work ethic, volunteer projects and my
tremendous desire to continue to elevate myself and others around me are a testament
to the effort that I have put forth. As I continue to move forward in my journey, it’s the
details that will guide me to the next chapter in my life and my desire to continue to grow.
Andrea Renaud
“
3
DETAILS
Brand Awareness							 7
Project Management						 21
Event Marketing							 33
Entrepreneurship							 47
References 								 58
Acknowledgements							 59
5
ARBRAND AWARENESS
The Fashion Group International, Inc.
(FGI) is a global, non-profit, professional organization with 5,000 members in
the fashion industry including apparel, accessories, beauty and more. Their
mission is to be the pre-eminent authority on the business of fashion and
design and to help their members become more effective in their
professional lives.
Brand Awareness
is the extent to which a brand is recognized
by potential customers and is correctly
associated with a particular product or
servicetodistinguishitselffromcompetitors.
The Brand Awareness project encompassed a partnership with The
Fashion Group International Minneapolis/St. Paul, Inc. and a team of four
students from The Art Institutes International Minnesota.
January 2013, I was elected as The Fashion Group International Minneapolis/
St. Paul, Inc. Education Director of Student Membership. As Education
Director, I assessed the need for additional marketing tools. To increase
Brand Awareness with college students, my team and I created marketing
pieces for recruitment efforts. From this point on I continue to serve as
Creative Director for campus marketing pieces.
As Project Manager for the team, I demonstrated my creative leadership
skills by creating a series of marketing pieces. Each deliverable is designed
for recruitment purposes to enhance Brand Awareness and support my
role as Education Director of Student Membership.
9
Challenge
• Increase college student membership 10% by 2014
• Reach target audience by incorporating FGI hosted networking events 		
within the industry community
• Create a market demand by building brand awareness
Action
• Design a series of five marketing pieces for recruitment purposes
• Utilize creative direction, branding and project management
skills in leading team members
• Demonstrate experience in Project Life Cycle Management
Result
• April 2013 launched campus-wide campaign in partnership with
The Art Institutes International Minnesota
• Created a social media measurement tool to capture increased
membership data
• Positive preliminary results presented an opportunity to create
additional marketing collateral targeting industry professionals
11
STRATEGIC PLANNING
• Microsoft Project software utilized to keep each team member’s assigned 		
deliverable on task in order to reach scheduled milestone deadlines
• The Gantt Chart demonstrates both scheduled and completed work over a 		
period. In addition, the project’s start and finish dates, critical and
non-critical activities, slack time and predecessor-successor relationships
ID Task
Mode
Task Name Duration Start Finish Predecessors
1 Fashion Group International 26 days? Mon 2/4/13 Mon 3/11/13
2 FACEBOOK DELIVERABLE 17 days? Mon 2/4/13 Tue 2/26/13
3 Register Account 1 day? Mon 2/4/13 Mon 2/4/13
4 Create user name and password 1 day? Mon 2/4/13 Mon 2/4/13
5 Register website name 1 day? Mon 2/4/13 Mon 2/4/13
6 Gather Information 5 days? Tue 2/5/13 Mon 2/11/13 3
7 FGI Logo 1 day? Tue 2/5/13 Tue 2/5/13
8 Define Links 1 day? Tue 2/5/13 Tue 2/5/13
9 FGI National website 1 day? Tue 2/5/13 Tue 2/5/13
10 FGI LinkedIn page 1 day? Tue 2/5/13 Tue 2/5/13
11 FGI MN Chapter industry professional Facebook page 1 day? Tue 2/5/13 Tue 2/5/13
12 Contact Information 1 day? Tue 2/5/13 Tue 2/5/13
13 Andrea Renaud, Education Director 1 day? Tue 2/5/13 Tue 2/5/13
14 Phone Number 1 day? Tue 2/5/13 Tue 2/5/13
15 Email Address 1 day? Tue 2/5/13 Tue 2/5/13
16 FGI MN past event pictures 2 days Tue 2/5/13 Wed 2/6/13
17 Email FGI MN Board to receive permission to use pictures 2 days Tue 2/5/13 Wed 2/6/13
18 Student Membership Information 1 day? Tue 2/5/13 Tue 2/5/13
19 Cost 1 day? Tue 2/5/13 Tue 2/5/13
20 Benefits 1 day? Tue 2/5/13 Tue 2/5/13
21 Application Process 1 day? Tue 2/5/13 Tue 2/5/13
22 FGI National Chapter Information 1 day? Tue 2/5/13 Tue 2/5/13
23 History 1 day? Tue 2/5/13 Tue 2/5/13
24 Purpose 1 day? Tue 2/5/13 Tue 2/5/13
25 Mission Statement 1 day? Tue 2/5/13 Tue 2/5/13
26 Goals 1 day? Tue 2/5/13 Tue 2/5/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 1
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
351 Benefits 1 day? Fri 2/15/13 Fri 2/15/13
352 Application process 1 day? Fri 2/15/13 Fri 2/15/13
353 Contact Information 1 day? Fri 2/15/13 Fri 2/15/13
354 Andrea Renaud, Education Director 1 day? Fri 2/15/13 Fri 2/15/13
355 Phone number 1 day? Fri 2/15/13 Fri 2/15/13
356 Email address 1 day? Fri 2/15/13 Fri 2/15/13
357 Links 1 day? Fri 2/15/13 Fri 2/15/13
358 FGI National Website 1 day? Fri 2/15/13 Fri 2/15/13
359 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13
360 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
361 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
362 Border around the perimeter of brochure 1 day? Fri 2/15/13 Fri 2/15/13
363 Front side 1 day? Fri 2/15/13 Fri 2/15/13
364 Back side 1 day? Fri 2/15/13 Fri 2/15/13
365 Inside left 1 day? Fri 2/15/13 Fri 2/15/13
366 Inside right 1 day? Fri 2/15/13 Fri 2/15/13
367 Font size, Font color, Font type 1 day? Fri 2/15/13 Fri 2/15/13
368 Validate 1 day Tue 2/19/13 Tue 2/19/13 324
369 Submit prototype to FGI MN Chapter Board member(s) 1 day Tue 2/19/13 Tue 2/19/13
370 Make adjustments to prototype 1 day Tue 2/19/13 Tue 2/19/13
371 Final Approval 1 day Fri 2/22/13 Fri 2/22/13 368
372 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 2/22/13 Fri 2/22/13
373 Make final adjustments 1 day Fri 2/22/13 Fri 2/22/13
374 Print 1 day? Mon 2/25/13 Mon 2/25/13 371
375 Bond Color paper 1 day? Mon 2/25/13 Mon 2/25/13
376 POSTER DELIVERABLE 17 days? Tue 2/12/13 Wed 3/6/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 15
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
101 Create Photo section on Student Membership Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
102 Insert FGI MN Chapter past event pictures to Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
103 Links 1 day? Fri 2/15/13 Fri 2/15/13
104 FGI National website 1 day? Fri 2/15/13 Fri 2/15/13
105 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13
106 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13
107 Upload to account 1 day? Fri 2/15/13 Fri 2/15/13
108 Validate 5 days Tue 2/19/13 Mon 2/25/13 69
109 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/19/13 Mon 2/25/13
110 Make adjustments to prototype 5 days Tue 2/19/13 Mon 2/25/13
111 Final Approval 3 days Fri 2/22/13 Tue 2/26/13 106
112 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 2/22/13 Tue 2/26/13
113 Make final adjustments 3 days Fri 2/22/13 Tue 2/26/13
114 Finalize and launch final version 3 days Fri 2/22/13 Tue 2/26/13
115 LEAVE BEHIND DELIVERABLE 16 days? Mon 2/18/13 Mon 3/11/13
116 Gather Information 5 days? Mon 2/18/13 Fri 2/22/13
117 FGI Logo 1 day? Mon 2/18/13 Mon 2/18/13
118 Define Links 1 day? Mon 2/18/13 Mon 2/18/13
119 FGI LinkedIn page 1 day? Mon 2/18/13 Mon 2/18/13
120 FGI MN Chapter Student Member Facebook page 1 day? Mon 2/18/13 Mon 2/18/13
121 Contact Information 1 day? Mon 2/18/13 Mon 2/18/13
122 Andrea Renaud, Education Director 1 day? Mon 2/18/13 Mon 2/18/13
123 Phone Number 1 day? Mon 2/18/13 Mon 2/18/13
124 Email Address 1 day? Mon 2/18/13 Mon 2/18/13
125 FGI National Chapter Information 1 day? Mon 2/18/13 Mon 2/18/13
126 Purpose 1 day? Mon 2/18/13 Mon 2/18/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 5
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
222 Border 1 day? Fri 3/1/13 Fri 3/1/13
223 Validate 4 days Mon 3/4/13 Thu 3/7/13 176
224 Submit prototype to FGI MN Chapter Board member(s) 2 days Mon 3/4/13 Tue 3/5/13
225 Make adjustments to prototype 2 days Wed 3/6/13 Thu 3/7/13 224
226 Final Approval 1 day Fri 3/8/13 Fri 3/8/13 223
227 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 3/8/13 Fri 3/8/13
228 Make final adjustments 1 day Fri 3/8/13 Fri 3/8/13
229 Print 1 day? Mon 3/11/13 Mon 3/11/13 226
230 Bond Color paper 1 day? Mon 3/11/13 Mon 3/11/13
231 EMAIL BLAST CAMPAIGN DELIVERABLE 16 days? Tue 2/12/13 Tue 3/5/13
232 Gather Information 1 day? Tue 2/12/13 Tue 2/12/13
233 FGI Logo 1 day? Tue 2/12/13 Tue 2/12/13
234 Define Links 1 day? Tue 2/12/13 Tue 2/12/13
235 FGI MN Chapter Student Member Facebook page 1 day? Tue 2/12/13 Tue 2/12/13
236 Contact Information 1 day? Tue 2/12/13 Tue 2/12/13
237 Andrea Renaud, Education Director 1 day? Tue 2/12/13 Tue 2/12/13
238 Phone Number 1 day? Tue 2/12/13 Tue 2/12/13
239 Email Address 1 day? Tue 2/12/13 Tue 2/12/13
240 FGI National Chapter Information 1 day? Tue 2/12/13 Tue 2/12/13
241 Purpose 1 day? Tue 2/12/13 Tue 2/12/13
242 Mission Statement 1 day? Tue 2/12/13 Tue 2/12/13
243 Student Membership Information 1 day? Tue 2/12/13 Tue 2/12/13
244 Cost 1 day? Tue 2/12/13 Tue 2/12/13
245 Benefits 1 day? Tue 2/12/13 Tue 2/12/13
246 Application process 1 day? Tue 2/12/13 Tue 2/12/13
247 Write Content 2 days Mon 2/18/13 Tue 2/19/13 232
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 10
Project: FGI
Date: Sun 3/17/13
ID Task
Mode
Task Name Duration Start Finish Predecessors
274 Mission Statement 1 day? Fri 2/22/13 Fri 2/22/13
275 Student Membership information 1 day? Fri 2/22/13 Fri 2/22/13
276 Cost 1 day? Fri 2/22/13 Fri 2/22/13
277 Benefits 1 day? Fri 2/22/13 Fri 2/22/13
278 Application process 1 day? Fri 2/22/13 Fri 2/22/13
279 Contact Information 1 day? Fri 2/22/13 Fri 2/22/13
280 Andrea Renaud, Education Director 1 day? Fri 2/22/13 Fri 2/22/13
281 Phone number 1 day? Fri 2/22/13 Fri 2/22/13
282 Email address 1 day? Fri 2/22/13 Fri 2/22/13
283 Header 1 day? Fri 2/22/13 Fri 2/22/13
284 Links 1 day? Fri 2/22/13 Fri 2/22/13
285 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/22/13 Fri 2/22/13
286 Font Size, Font Color, Font Type 1 day? Fri 2/22/13 Fri 2/22/13
287 Validate 5 days Tue 2/26/13 Mon 3/4/13 256
288 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/26/13 Mon 3/4/13
289 Make adjustments to prototype 5 days Tue 2/26/13 Mon 3/4/13
290 Final Approval 3 days Fri 3/1/13 Tue 3/5/13 287
291 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 3/1/13 Tue 3/5/13
292 Make final adjustments 3 days Fri 3/1/13 Tue 3/5/13
293 FLYER/BROCHURE DELIVERABLE 17 days? Fri 2/15/13 Mon 3/11/13
294 Gather Information 1 day? Tue 3/5/13 Tue 3/5/13
295 FGI Logo 1 day? Tue 3/5/13 Tue 3/5/13
296 Define Links 1 day? Tue 3/5/13 Tue 3/5/13
297 FGI National website 1 day? Tue 3/5/13 Tue 3/5/13
298 FGI LinkedIn page 1 day? Tue 3/5/13 Tue 3/5/13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 12
Project: FGI
Date: Sun 3/17/13
Resource Names
Andrea Renaud
S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W
Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13
Task
Split
Milestone
Summary
Project Summary
External Tasks
External Milestone
Inactive Task
Inactive Milestone
Inactive Summary
Manual Task
Duration-only
Manual Summary Rollup
Manual Summary
Start-only
Finish-only
Deadline
Progress
Page 20
Project: FGI
Date: Sun 3/17/13
Resource Names
Andrea Renaud
S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W
Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13
Task External Milestone Manual Summary Rollup
Work Breakdown Structure Diagram
• Constructed based on high level requirements
• Describes team members tasks and activities in the project as individual
elements in a hierarchy
• Designed as the operative basis for the further steps in project planning
phase, such as, cost planning, scheduling, capacity planning as well as 		
project controlling
Andrea MacKenzie Sam Kylie
Facebook
Register Account
Gather Content
Write Content
Design Layout
Validate
Final Approval
Brochure
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
Email Campaign
Gather Content
Write Content
Design Layout
Validate
Final Approval
Launch Campaign
Poster
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
Leave Behind
Gather Content
Write Content
Design Layout
Validate
Final Approval
Print
THE DETAILS
• Identified required resources and assigned responsibilities to team members	
• Managed day-to-day operational aspects of the project
• Assembled and scheduled weekly team meetings to evaluate goals, 	 		
progress and reviewed status updates
13
DELIVERABLES
Student Membership Brochure
• General FGI information, benefits and membership process
• Utilized at FGI hosted networking events
• Recruitment tool presented to students in classroom setting
Dimensions - 8.5 x 11
Mission Statement:
The Fashion Group International, Inc. offers insight
on major trends in person, online and in print; access
to business professionals and a gateway to the
influence fashion plays in the marketplace.
Purpose:
The Fashion Group International, Inc. is a global,
non-profit, professional organization with 5,000
members in the fashion industry including apparel,
accessories, beauty and home. Our mission is to
be the pre-eminent authority on the business of
fashion and design and to help its members become
more effective in their careers.
History Of FGI:
It all began in 1928 when 17 women, gathered by
Edna Woolman Chase, Editor-in-Chief of Vogue,
met for lunch in a modest midtown New York
restaurant. They had three things in common: Each
held a job of consequence in the business of fashion,
each held all the others in high regard and together
they held a belief that fashion needed a forum, a
stage, or a force to express and enhance a widening
awareness of the American fashion business and of
women’s roles in that business.
Goals:
To advance professionalism in fashion and its
related lifestyle industries.
To provide a public forum for examination of
important, contemporary issues in the business of
fashion.
To present timely information regarding national
and global trends that have an effect on the
fashion industries.
To attain greater recognition of men and women’s
achievements in business.
To encourage men and women to seek career
opportunities in fashion and related industries.
To provide activities and programs which enhance
networking skills and encourage interpersonal
contacts so as to further the professional, social
and personal development of members.
Student Member Cost Information And
Application Requirements:
Student membership is $25 per year. Students
must fill out a Student Membership Application
and candidates must have completed one year of
college and be enrolled in a fashion-related
program. Candidates must be recommended by
someone on the faculty of the college they are
currently attending and who can verify their
enrollment in a fashion-related program.
Benefits Of Being A Student Member:
Benefits of being a student member is to network
with industry professionals, increase your presence
in the fashion industry and to participate in
educational activities to become more effective
in your career.
Please contact Andrea Renaud, Education
Director of Student Membership for an
application and further information about
The Fashion Group International, Inc. at
arenaud@aii.edu or 612-656-6823
www.minneapolisstpaul.fgi.org
www.linkedin.com/company/fashion-group-international
www.facebook.com/fgimplsstpaul
www.facebook.com/fgimplsstpaulstudentmembership
Andrea Renaud
Education Director of Student Membership
Direct Line: 612-656-6823
Email: arenaud@aii.edu
Designed by students at The Art Institutes International Minnesota:
Andrea Renaud, MacKenzie Hoffman,
Kylie Erickson and Sam Brown
Email Campaign and Facebook
• April 2013 launched campus-wide digital campaign in partnership with The Art Institutes International Minnesota
• Provides detailed reporting and analytics by charting and measuring metrics
• Measures campaign specifics and which specific messages generate greatest response
• Identify trends and expose message types that are the strongest performers to foster social media engagement
THE DETAILS
• Managed creation of deliverables from the original concept through 	
implementation
• Reviewed deliverables prepared by team before delivering to client
• Resolved unanticipated issues or concerns
15
Dimensions - 11 x 17
Leave Behind
• Promotes FGI hosted networking	
events
• Recruitment tool to present to 		
students in classroom setting
BECOME A STUDENT MEMBER TODAY!
The Fashion Group International, Inc. is a global, non-profit, professional organization
with 5,000 members in the fashion industry including apparel, accessories, beauty and
home.
Benefits of being a student member: Network with industry professionals,
increase your presence in the fashion industry and participate in educational activities to
become more effective in your career.
Student membership is $25 per year. Students must fill out a Student
Membership Application and candidates must have completed one year of college and be
enrolled in a fashion-related program. Candidates must be recommended by someone on
the faculty of the college they are currently attending and who can verify their enrollment
in a fashion-related program.
For further information, please contact Andrea Renaud, Education Director of Student Membership
and Career Advisor for all fashion-related programs at The Art Institutes International Minnesota
arenaud@aii.edu or 612-656-6823.
www.facebook.com/fgimplsstpaulstudentmembership
www.linkedin.com/company/fashion-group-international
Poster
• General FGI information, benefits and membership process
• Strategically displayed in all fashion program classrooms and common 	
areas on college campuses
The Fashion Group International, Inc. is a global, non-profit, professional organization with
5,000 members in the fashion industry including apparel, accessories, beauty and home. The
Fashion Group International, Inc. mission is to be the pre-eminent authority on the business of
fashion and design and to help its members become more effective in their careers. The Fashion
Group International, Inc. offers insight on major trends in person, online and in print.
	
  
Mark your calendar for FGI's March Fashion Show event!
Taste fabulous Minnesota wine while watching six Minnesota designers show their
collections on the FGI runway. Plus, you won't want to miss the unique Warehouse
Winery venue! (Must be 21 to drink and show valid driver’s license at the bar)
Place: Warehouse Winery, 6415 Cambridge Street, St. Louis Park, MN 55426
Date: Friday, March 22nd
2013
Time: 6:30PM wine tasting and open networking, 7:30PM FGI Fashion Show!
Cost: $25 Members, $40 Non-Members, $15 Students
	
  
	
  
Please RSVP to Andrea Renaud, Education Director of Student Membership at arenaud@aii.edu
or 612-656-6823. For payment options, please contact Andrea Renaud for further information.
Must show student ID to attend and receive discounted rate
www.facebook.com/fgimplsstpaulstudentmembership www.linkedin.com/company/fashion-group-international
Dimensions - 8.5 x 11
Dimensions - 8.5 x 11
Executive and Associate Level Brochure
• Targets industry professionals
• General FGI information, benefits and membership 	process
• Utilized at FGI hosted networking events
Andrea Renaud
Education Director of Student Membership
arenaud@aii.edu
Andrea Renaud, MacKenzie Hoffman,
Designed by students at The Art Institutes International Minnesota:
Cynthia Courtney
Co-Membership Director
cynthiaacourtney@aol.com
Susan Sarat
Co-Membership Director
smsarat@yahoo.com
Kylie Erickson and Sam Brown
Mission Statement:
The Fashion Group International, Inc. offers insight
on major trends in person, online and in print; access
to business professionals and a gateway to the
influence fashion plays in the marketplace.
Purpose:
The Fashion Group International, Inc. is a global,
non-profit, professional organization with 5,000
members in the fashion industry including apparel,
accessories, beauty and home. Our mission is to
be the pre-eminent authority on the business of
fashion and design and to help its members become
more effective in their careers.
History Of FGI:
It all began in 1928 when 17 women, gathered by
Edna Woolman Chase, Editor-in-Chief of Vogue,
met for lunch in a modest midtown New York
restaurant. They had three things in common: Each
held a job of consequence in the business of fashion,
each held all the others in high regard and together
they held a belief that fashion needed a forum, a
stage, or a force to express and enhance a widening
awareness of the American fashion business and of
women’s roles in that business.
Goals:
To advance professionalism in fashion and its
related lifestyle industries.
To provide a public forum for examination of
important, contemporary issues in the business of
fashion.
To present timely information regarding national
and global trends that have an effect on the
fashion industries.
To attain greater recognition of men and women’s
achievements in business.
To encourage men and women to seek career
opportunities in fashion and related industries.
To provide activities and programs which enhance
networking skills and encourage interpersonal
contacts so as to further the professional, social
and personal development of members.
Student Member Cost Information And
Application Requirements:
Student membership is $25 per year. Students must
have completed one year of college and be enrolled
in a fashion-related program. Candidates must be
recommended by someone on the faculty of the
college they are currently attending and who can
verify their enrollment. Please contact Andrea
Renaud for further information and to receive an
application.
Being A Member Has Its Benefits:
Learn from contemporary trend and business
information, industry sources and market data.
Connect with fashion’s leaders and decision-makers.
Our global talent pool of executives, entrepreneurs
and professionals from every sector of the industry.
www.minneapolisstpaul.fgi.org
www.linkedin.com/company/fashion-group-international
www.facebook.com/fgimplsstpaul
Increase your visibility in the competitive
business environment and receive advantages for
you and for your employees.
Joining FGI Is Simple::
FGI offers Executive and Associate Level
Memberships. Regional applicants become members
of The Fashion Group International, Inc.,
headquartered in New York City and the Regional
Group. Approved applicants are entitled to all local
and global benefits of membership. Please contact
Cynthia Courtney and Susan Sarat for further
information and to receive an application.
THE DETAILS
• Positive preliminary results presented an opportunity to create
additional marketing collateral targeting industry professionals
• Secured acceptance and approval of deliverable from FGI Board of Directors
17
INDUSTRY PARTNERSHIP
On March 14, 2013, FGI partnered with the “Five Essentials Spring
Fashion Show” hosted by Macy’s Department Store. At this event the
Executive and Associate level membership brochure made its debut as a
tool for promoting membership. The event resulted in three new
Associate level memberships.
19
PROJECT OUTCOME
Partnering with The Fashion Group International Minneapolis/St. Paul,
Inc. was an incredible experience. As a team, we were able to deliver an
assortment of marketing pieces incorporating various forms of media.
As Project Manager, I was able to showcase my eye for design, creative
direction and the ability to lead project-based teams to meet client
objectives. In addition, I demonstrated my experience and passion in
Project Life Cycle Management. I gained knowledge in creating a market
demand for a brand and the necessary tools to track deadlines in a
project-based software: Microsoft Project.
In April 2013, a campus-wide campaign was launched at The Art Institutes
International Minnesota. Based upon the marketing pieces created, as
Education Director of Student Membership, I will be able to effectively
increase brand awareness and measure progress results. In addition,
the goal of increasing college student membership 10% by 2014, will
be fully tracked and measured.
Endorsement letter written by The Fashion Group International Minneapolis/St. Paul, Inc.
“We strongly believe that the deliverables created will be instrumental tools for our Chapters
marketing efforts in advertising the FGI brand.”
	
  
	
  
March 16, 2013
Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown
Project Management team project at The Art Institutes International Minnesota
Endorsed by: The Fashion Group International Minneapolis / St. Paul, Inc. Chapter
Dear Andrea Renaud:
The Fashion Group International Minneapolis / St. Paul, Inc. Chapter has truly benefited from
the student membership marketing package that Andrea Renaud, MacKenzie Hoffman, Kylie
Erickson and Sam Brown created in their Project Management class at The Art Institutes
International Minnesota. The student membership marketing materials met and exceeded our
needs as an organization. In particular, the FGI student membership brochure is artistically
pleasing to the eye and provides a highly condensed version of the essential information already
established by FGI without being "word" heavy. We strongly believe that the deliverables
created will be instrumental tools for our chapter’s marketing efforts in advertising the FGI
brand. As a result of such an outstanding and complete student membership marketing package,
we asked that they also create an additional brochure for our organization focusing on Executive
and Associate levels of membership. This beautiful promotional piece was utilized for recruiting
purposes at the FGI table at Macy's Five Essentials Spring Fashion Show on March 14, 2013
with almost 100 guests in attendance. We sincerely appreciate their creative collaboration which
has enticed many and already resulted in at least three new members. We see great opportunity
in utilizing their marketing materials and the positive impact it will have on our organization to
increase our brand awareness, Student Membership, Executive / Associate Membership and
promoting FGI hosted networking events for The Fashion Group International Minneapolis / St.
Paul, Inc. Chapter.
Sincerely,
Cynthia Courtney, Co-Membership Director
The Fashion Group International Minneapolis / St. Paul, Inc. Chapter
ARPROJECT MANAGEMENT
The Art Institutes International
Minnesota Portfolio Show
The Art Institutes International Minnesota hosts a quarterly Portfolio Show
as a venue for graduates to showcase their portfolios to prospective
employers. Portfolios are a requirement for graduation resulting in all
design programs represented at the show. This exciting event is held at
SOLERA Restaurant and Event Center located in Minneapolis, Minnesota.
The Portfolio Show is an open house with attendees consisting of industry
related professionals, family, friends, alumni and fellow classmates.
ProjectManagement
is the discipline of planning, organizing,
motivating and controlling resources to
achieve specific goals.
The Project Management task involves conceptualizing, planning and
organizing The Art Institutes International Minnesota Portfolio Show. The
event is held on a quarterly basis and is hosted at SOLERA Restaurant and
Event Center located in Minneapolis, Minnesota. The Portfolio Show provides
graduates and industry related professionals an opportunity to network.
In May 2011, as a Career Services Advisor at The Art Institutes International
Minnesota, I was appointed Project Manager of the Career Services Portfolio
Show. As Project Manager, I have the opportunity to showcase my talents
and expertise in Project Management. In addition, I have the opportunity
to demonstrate my experience and skills in business communication, public
relations, vendor relations, space planning and problem solving.
My role as Project Manager is to effectively control resources, collaborate
with vendors and supervise team members. By developing a series of action
plans and utilizing my Project Management skill set, scheduled milestones
are successfully achieved.
23
Challenge
• Conceptualize, plan and organize Portfolio Show
• Market to target audience emphasizing industry related professionals
• Execute Portfolio Show by utilizing internal and external resources
Action
• Create detailed timeline to meet project deadline
• Collaborate with multiple vendors in developing and designing marketing 	
collateral and digital resources
• Supervise fifteen project team members while delegating responsibilities
that result in a successful event
Result
• Showcase graduates skills and creative talents
• Provide industry related professionals an opportunity to evaluate
graduate portfolios
• Demonstrate Project Management skill set
25
MARKETING
Posters, Ballots and Sign-In Sheets
• “Save the Date” posters are strategically displayed in all common areas 	
on college campus to reach student target audience
• Displayed “Welcome” posters and additional marketing collateral are to 	
increase brand awareness of The Art Institutes International Minnesota
• Implemented “Employer Sign-In” sheets and “Industry Best In Show” ballots
to track attendees and use as marketing resources to invite industry related
professionals for future Portfolio Shows
• As a promotional marketing strategy, industry related professionals
earn a chance to win an Apple iPad by voting for “Industry Best In Show”
Portfolio Show Digital Marketing Campaign
• Guest list is generated by compiling tracking reports within the Career Center database
• Email blasts to industry related professionals, faculty and students announcing the
Portfolio Show include links to internal and external websites
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
INDUSTRY PROFESSIONALS
VOTE FOR “BEST IN SHOW”
Submit your form to qualify for a chance
to win an Apple iPad™
!
Please vote for the program(s) that relate to your professional industry.
PROGRAM OF STUDY GRADUATE NAME
Design Management
Visual Effects & Motion Graphics
Digital Film & Video Production
Dimensions - 11 x 17
THE DETAILS
• Collaborate with Vision Design Studio, Long Beach, California on 		
design selection and guest list for electronic invitations sent to 		
local industry related professionals
• Direct The Art Institutes International Minnesota s Career
Services Graphic Designer in creating marketing collateral
• Partner with The Art Institutes Corporate Headquarters,
Pittsburgh, Pennsylvania on The Art Institutes International
Minnesota “News & Events” internal and external websites
• As Project Manager since 2011, increased Portfolio Show
attendance 23% compared to prior fiscal years by
implementing new marketing efforts and incentives to industry 		
related professionals which include: digital marketing campaign 		
and “Industry Best In Show” voting
Dimensions - 8.5 x 11
SAVE THE DATE
FRIDAY, MARCH 22, 2013
9AM - 12PM
OPEN HOUSE
LOCATED AT SOLERA
IN DOWNTOWN MINNEAPOLIS
900 HENNEPIN AVENUE
FOR MORE INFORMATION
VISIT OUR WEBSITE AT
AIM.AIIRESOURCES.COM/PORTFOLIOSHOW OR
CONTACT BECKY BATES AT 1.800.777.3643
OR EMAIL BBATES@AII.EDU
WINTER 2013
GRADUATE
PORTFOLIO
SHOW
WELCOME TO THE
RESTROOMS
LOCATED ON THE 2ND FLOOR
MEDIA ARTS & ANIMATION, PHOTOGRAPHY,
DIGITAL FILM & VIDEO PRODUCTION AND
VISUAL EFFECTS & MOTION GRAPHICS
ADVERTISING, GRAPHIC DESIGN, INTERIOR DESIGN,
WEB DESIGN & INTERACTIVE MEDIA, DESIGN MANAGEMENT,
AND FASHION & RETAIL MANAGEMENT
WINTER 2013
GRADUATE
PORTFOLIO
SHOW
DATE PRINT NAME SIGNATURE COMPANY ALUMNI
WELCOME TO THE WORLD OF
TOMORROW.
News & Events Webpage
Electronic Invitation
‘
27
SOLERA Floor Plan - 3rd FloorSOLERA Floor Plan - 2nd Floor
= photography panel
= 6 foot table
= 4 foot table
Elevator Elevator
Open Doorway
Stairway
9’
Window
9’
screen
9’ 3’ 10”
Window
1’3”9’2’5”9’2’5”9’1’5”
4’3’22’ 5”3’
Doorway
projector
= 8 foot table
6 ft
8 ft 8 ft
8 ft
8 ft
8 ft
9’
Doorway
9’
Window Window
9’9’
8 ft
4 ft
4 ft
8 ft
8 ft
4 ft 4 ft
4 ft 4 ft
4 ft
4 ft
4 ft 4 ft
4 ft
4 ft
4 ft
4 ft
8 ft
8 ft
70 ft
34ft
2nd Floor
SOLERA
1’1’ 1’1’1’1’
1’
1’
1’1’ 1’ 1’ 1’
1’
1’
1’
1’
Doorway
3’ 11”9’ 11” 9’ 9’ 9’7’
Elevator Elevator Coat Closet
Open Doorway
BlackScreen
36’ 10” 9’
9’9’2’3
13’7’
2’6”
7’7’7’
11’10”5’11’
15’5”11’2”14’10”
22’8”
9”
13’6”
2’2’2’
10 ft
10 ft
5 ft 5 ft 5 ft 5 ft 5 ft
6 ft
5 ft
5 ft
5 ft
1’ 1’
2’3
1’
3’ 3’ 3’3’
3rd Floor
SOLERA
= outlets
= 3 foot table
= 6 foot table
= 8 foot table
= 4 foot table
= pillar
= 5 foot table
X
3 ft
3 ft
3 ft 3 ft
3 ft
5 ft5 ft5 ft5 ft5 ft5 ft
1’
1’
8 ft8 ft
88.5 ft
44ft
8 ft 8 ft
1’1’
1’
3 ft
1’ 1’ 1’
5 ft
5 ft
1’
3 ft
3 ft
5 ft
1’
1’
1’
3 ft
8 ft
1’
4 ft
1’ 1’
1’
1’
5 ft 5 ft 5 ft 5 ft 5 ft3’ 3’ 3’3’
Window Window Window
WindowWindowWindowWindow
SPACE PLANNING
Hosted at SOLERA Restaurant and Event Center, Minneapolis, Minnesota
• Microsoft Publisher software utilized to design floor plan
• Assess on a quarterly basis the Portfolio Shows needs and determine the best
configurations for adequate flow within the second and third floor event
space at SOLERA
THE DETAILS
• Utilize space planning skill set
• Problem solve floor plan design issues in order to produce workable design solutions
PROJECT LIFE CYCLE MANAGEMENT
Project Planning Timeline
• The Art Institutes International Minnesota Portfolio Show involves an eleven week 		
planning process per event and is hosted on a quarterly basis
WEEK 1- Electronic Invitation:
	 • Collaborate with Vision Design Studio on electronic invitation design
	 • Complete and provide Vision Design Studio preliminary graduating class 	
	 information online in Google Docs format
WEEK 2- Guest List:
	 • Generate employer guest list utilizing Impromptu Report within 			
	 Career Center database
	 • Email guest list to Vision Design Studio in Microsoft Excel format
	 • Finalize and select electronic invitation design created by Vision 		
	 Design Studio
WEEK 3- Marketing Collateral:
	 • Coordinate with Career Services Graphic Designer in designing
	 marketing collateral
WEEK 4- Design Approval:
	 • Finalize marketing collateral designs with Career Services Graphic
	 Designer
WEEK 5- Save the Date Notice:
	 • Send “Save the Date” electronic invitation to employers on guest list
WEEK 6- Preliminary Project Planning:
	 • Collaborate with SOLERA Sales Director on Portfolio Show event schedule
	 • Design preliminary floor plan based upon Pending Graduate Report and 	
	 provide copy to SOLERA Sales Director
	 • Partner with Career Services Student Employment Advisor in hiring 		
	 student volunteers for the Portfolio Show
WEEK 7- Project Planning:
	 • Hire and assign student workers tasks for the Portfolio Show
	 • Send electronic invitation to employers on guest list. Deliver on a 		
	 weekly basis up to day before Portfolio Show
WEEK 8- Project Planning:
	 • Coordinate with SOLERA Sales Director our Technology Department 		
	 requests
	 • Email SOLERA Sales Director updated floor plan based upon updated 		
	 Pending Graduate Report
	 • Schedule with SOLERA Sales Director a pre-set appointment for one 		
	 day prior to the Portfolio Show
	 • Update Art Institutes internal and external “News & Events” web		
	 pages by including details about the Portfolio Show
	 • Coordinate Career Services Department time schedules and assign 		
	 stations for the Portfolio Show
	 • Inform Maintenance Department of preliminary inventory items 			
	 needed and create a schedule for set up and tear down at SOLERA
WEEK 9- Finalize Project Details:
	 • Design floor plan handout
	 • Order flower arrangements for check-in tables
	 • Pick up Apple iPad for “Industry Best In Show” nominations
	 • Print all marketing collateral to be used at the Portfolio Show
	 • Email SOLERA Sales Director updated copy of floor plan and confirm
	 pre-set appointment
	 • Schedule and meet with Maintenance Team Lead to go over floor plan, 		
	 inventory items and Portfolio Show schedule
WEEK 10- Finalize Project Details:
	 • Display “Save the Date” posters in all common areas on college campus
	 • Email students and staff members detailed information about the
	 Portfolio Show
	 • Email Career Services Department team members finalized time
	 schedule and assigned stations
	 • Confirm Technology Department requests with SOLERA
	 • Coordinate Technology Department schedule for set up and tear down at 	
	 SOLERA
WEEK 11- Week of Portfolio Show:
	 • Confirm student volunteers assigned tasks
	 • Confirm maintenance team scheduled tasks
	 • Direct event Photographer on Portfolio Show timeline
	 • Email SOLERA Sales Director final floor plan design
	 • Gather miscellaneous inventory items needed for pre-set appointment at 	
	 SOLERA
	 • Pre-set appointment: drop off Portfolio Show inventory items at SOLERA
29
THE DETAILS
• Work closely with SOLERA Sales Director in 	organizing
and confirming necessary preparations
• Supervise, direct and coordinate fifteen project team members
Including, two student volunteers and one event Photographer
• Document post-event analysis, budget recaps and participant 	
feedback including data involving “Industry Best In Show”
ballots and “Employer Sign-In” sheets
THE ART INSTITUTES INTERNATIONAL MINNESOTA PORTFOLIO SHOW PROJECT OUTCOME
As Project Manager of The Art Institutes International Minnesota s Portfolio
Show, I continue to demonstrate my ability to develop, manage and execute
project plans. In addition, I coordinate and lead teams, create clear and
attainable project objectives, build project requirements and manage
constraints including all aspects of the projects.
As Project Manager, I collaborate with multiple vendors, direct team
members and consult with designers in order to attain project success.
My team and I promote the event using various forms of marketing efforts,
including printed and electronic collateral targeting industry related
professionals. Along with my team, we provide graduates and industry
related professionals an opportunity to network in an exciting venue.
In addition, as a result of implementing new marketing efforts and
incentives, the Portfolio Show attendance has increased 23% compared
to prior fiscal years since I became Project Manager in 2011.
Based upon post-event analysis, participant feedback and tracking data
resulting from “Employer Sign-In“ sheets and “Industry Best In Show”
ballots, I am able to effectively implement adjustments to future Portfolio
Shows and measure attendance results.
‘
31
AREVENT MARKETING
TheArtInstitutesPassionForFashion
Competition and Scholarship Event
is designed for high school seniors and international students to compete
for a fashion scholarship at an Art Institutes college. Each Art Institutes
awards a partial-tuition scholarship to a student who demonstrates ability
and commitment to succeed in a creative career. Each local winner will earn
a $3,000 tuition scholarship to The Art Institutes school they represent and
plan to attend. Local first place winners from each category will move onto
the national competition. Students submit a finished and original Fashion
Marketing, Fashion Merchandising, or Retail Management product or plan. The
submission must also address how the plan or concept would be executed.
In addition to the competition, students are encouraged to attend The
Art Institutes Passion For Fashion Scholarship Event at their local Art
Institutes. The event gives students the opportunity to gather additional
information about the competition including rules and deadlines. In addition,
students learn about fashion programs offered at their local Art Institutes.
Event Marketing
is the activity of designing or developing
a themed activity, occasion, display, or
exhibit to promote a product, cause, or
organization. Also called event creation.
The 2011 Passion For Fashion Event Marketing project, hosted by The Art
Institutes International Minnesota, incorporated creating and organizing
a promotional event to increase project submissions and streamline
application process.
My role as Event Director was to develop a number of new systems which
included the following: create a centralized database to log and track student
inquiries, an Event Marketing strategy, entrance forms, manage guest list
for the scholarship event and project submissions. The outcome resulted
in reaching a larger target audience of fashion students. I developed an
additional scholarship opportunity, to attract students drawn to the field of
fashion. In addition, I researched, approached and secured a partnership
with Saks Fifth Avenue OFF 5th, which resulted in an exclusive high-end
luxury themed event.
As Event Director, I demonstrated my skills in Event Marketing, strategy,
sales, market research and project management. The Passion For Fashion
Scholarship Event increased student attendance, project submissions and
student enrollment in the Fashion & Retail Management program.
35
Make your passion a reality with a fashion scholarship from The Art Institutes.
You know what looks good. Fabric textures give you goosebumps. You live
andbreathefashion.You’reastandoutwhereveryougo.Youareafashionista.
Challenge
• Increase project submissions for scholarship competition
• Streamline application process, create and track multiple forms and
project submissions
• Produce marketing event promoting the Passion For Fashion Competition
Action
• Develop college scholarships
• Create a centralized database to track applicants
• Design an exclusive high-end luxury themed scholarship event
Result
• Secured sponsorship with Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota
• Quadrupled scholarship event attendance and project submissions
compared to 2010 Passion For Fashion Competition and Scholarship Event
• 10% of high school student attendees enrolled in Fashion & Retail
Management at The Art Institutes International Minnesota
37
MARKETING EFFORTS
Passion For Fashion Competition Non-Traditional Student Scholarship
• Opportunity designed for high school graduates
• Scholarship was exclusive to The Art Institutes International Minnesota
THE DETAILS
• In order to promote the Passion For Fashion Competition and
Scholarship Event, collaborated with Representatives at The Art
Institutes International Minnesota
• Designed marketing tools for High School Representatives to
present to students for enrollment purposes. Resources
included: a PowerPoint presentation, flyers and official
scholarship guidelines
• Email blasts and mailers were delivered to high schools within
the five state area
• Developed two scholarships:
 	 • High School Senior
 	 • Non-Traditional Student / High School Graduate
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Passion
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Fashion
Competition
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Passion
for
Fashion



If
the
first
place
winner
cannot
be
contacted
within
one
week
(seven
(7)
days)
from
time
of
first

notification
attempt,
or
does
not
comply
with
these
Official
Rules,
he/she
will
be
disqualified

and,
at
the
College's
discretion
and
time
permitting,
a
runner‐up
for
the
competition
may
be

notified.




Entry
Requirements
&
Criteria


To
enter,
you
must
be
a
high
school
graduate
(2010
or
earlier),
or
have
received
a
GED
diploma,

bachelor’s
degree,
or
a
master’s
degree
and
you
must
fulfill
all
general
admission
and
competition

guidelines.




Your
entry
must
include
the
following
(collectively,
“Entry
Materials”):


• Completed
Entry
&
Release
Form.


• Your
high
school
transcript
showing
a
minimum
2.0
GPA.

In
lieu
of
a
high
school

transcript,
a
GED
diploma,
bachelor’s
degree,
or
a
master’s
degree
transcript
will
be

accepted.

• A
finished
and
original
Fashion
Marketing,
Fashion
Merchandising,
or
Retail

Management
product
or
plan.

• A
written
description
of
your
product
or
plan
(minimum
of
1,000
words)
including:


1. A
mission
statement
for
the
product
or
plan.

2. A
description
of
how
you
aspire
to
contribute
to
the
fashion
industry.

A
review
of

influences
on
your
entry,
including
fashion
designers,
pop
culture,
music,
art,

environment,
family
or
any
other
influences
that
have
inspired
you.


3. Evidence
of
marketing
research


4. Address
how
the
plan
or
concept
would
be
executed




Examples
of
what
entries
may
include:
a
retail
store
concept,
marketing
promotion,
store

layouts,
fashion
business
concept,
new
concept
for
retail,
Internet
fashion
concept,
catalogue

retail
concept,
home
fashion
concept,
or
industrial
fashion/safety/consumer
trend
product.




The
Art
Institutes
International
Minnesota
is
not
responsible
for
any
lost,
stolen
or
incomplete

entries.
Only
one
entry
submission
per
competitor
will
be
accepted.


All
decisions
made
by
The

Art
Institutes
International
Minnesota
and
judges
are
final
and
may
not
be
disputed.




Additional
Information


General
Prize
Conditions/Restrictions:
All
federal,
state
and
local
taxes
(including
any
income

and
withholding
taxes)
on
total
prize
values
are
the
sole
responsibility
of
the
winners
and

winners
will
be
issued
a
1099
for
actual
value.
Winners
may
not
substitute,
assign
or
transfer

prize
or
redeem
prize
for
cash,
but
The
Art
Institutes
International
Minnesota
reserves
the
right,

at
its
sole
discretion,
to
substitute
prize
(or
portion
thereof)
with
one
of
comparable
or
greater

value.
Prizes
are
awarded
“as
is”
with
no
warranty
or
guarantee,
either
express
or
implied.
All

prize
details
are
at
The
Art
Institutes
International
Minnesota's
sole
discretion.




The
Art
Institutes
International
Minnesota
reserves
the
right
to
film,
photograph
and
otherwise

record
all
levels
of
the
Competition
and
use
said
photographs
and
recordings
in
any
and
all

media
now
known
or
hereafter
created
throughout
the
world
in
perpetuity
for
any
use

whatsoever.




The
Art
Institutes
International
Minnesota
2011
Passion
For
Fashion

Competition
For
High
School
Graduates
Official
Rules
And
Regulations



Competition
Eligibility


The
Art
Institutes
International
Minnesota
Passion
For
Fashion
Competition
(“Competition”)
is
open
to

legal
residents
of
the
fifty
(50)
United
States,
the
District
of
Columbia,
Puerto
Rico
and
Canada
(excluding

residents
of
Quebec)
who
have
received
their
high
school
diploma
(2010
or
earlier),
GED
diploma,

bachelor’s
degree,
or
a
master’s
degree
with
a
minimum
2.0
cumulative
grade
point
average
or
the

equivalent
thereof
(based
on
either
a
4.0
scale
or
5.0
scale)
as
of
date
of
entry
and
prize
award.



 

Submit
your
Entry
Materials
(as
outlined
more
completely
below)
to
The
Art
Institutes
International

Minnesota’s
Fashion
&
Retail
Management
program.
You
may
only
submit
one
entry
for
this
Competition.

You
must
fulfill
all
individual
admission
requirements
of
The
Art
Institutes
International
Minnesota.



Deadline

All
completed
entries
must
be
received
by
The
Art
Institutes
International
Minnesota
no
later
than

November
19,
2010.
The
winners
will
be
notified
by
December
17,
2010.



How
to
Enter

To
enter
the
Fashion
Marketing
&
Merchandising
and
Retail
Management
category
for
the
Passion
for

Fashion
Competition,
complete
the
attached
Entry
&
Release
Form.
We
strongly
recommend
that
Entry

Materials
be
submitted
in
one
package
and
you
must
include
"Passion
for
Fashion
Competition"
on
the

package.
Essays
and
information
may
be
submitted
on
a
CD‐ROM.

Mail
all
Entry
Materials
in
an
envelope

with
proper
postage
to:



The
Art
Institutes
International
Minnesota


Passion
for
Fashion
Scholarship
Competition

15
South
9
th

Street




Minneapolis,
MN

55402




Scholarship
Awards


The
Art
Institutes
International
Minnesota
will
award
a
$3,000
tuition
scholarship
for
the
first

place
winner
and
a
$1,500
tuition
scholarship
for
the
second
and
third
place
winners.
Since
the

high
school
graduate
entries
for
this
competition
are
being
accepted
at
The
Art
Institutes

International
Minnesota
only,
there
is
no
national
level
for
the
first
place
winner.



The
scholarship
awards
are
contingent
upon
acceptance
to
The
Art
Institutes
International

Minnesota
and
are
awarded
in
the
form
of
a
tuition
credit.
All
tuition
scholarships
are
awarded

toward
a
Fashion
&
Retail
Management
bachelor’s
degree
program.

Tuition
scholarships
are

non‐transferable.
Upon
accepting
the
scholarship,
the
winner
must
begin
his
or
her
fashion

studies
in
the
winter
or
spring
quarter
of
2011.



The
winner
must
maintain
a
2.0
GPA
or
higher
during
their
studies
at
The
Art
Institutes

International
Minnesota,
a
GPA
of
less
than
2.0
will
result
in
a
loss
of
scholarship.
In
the
event

that
the
scholarship
recipient’s
education
is
terminated,
either
by
the
school
or
by
the
student,

the
scholarship
becomes
null
and
void.
Tuition
scholarships
are
not
redeemable
for
cash.
The

tuition
scholarship
covers
academic
tuition
and
may
not
be
applied
against
fees,
housing,
living

expenses,
or
program
supplies
and
may
not
be
transferred
between
affiliate
schools.

Scholarship
recipients
must
not
interrupt
their
studies;
interruption
of
studies
will
result
in
a
loss

of
the
scholarship.


Official Scholarship Guidelines
TRACKING SYSTEM
Passion For Fashion Competition Spreadsheet
• Centralized database created to log and track applicants
• Measurement tool determined conversion rate of students interested in
applying for the Fashion & Retail Management program
Last Name First Name ID #
Assigned Ai MN
ADA
Street City State Zip Phone Number Email
HS Grad
Year
High School Name
Received GED?
Yes or No
Year
Earned
GED
State GED was
Earned in?
Received a BA
or Master's
Degree? Yes
or No
Smith Dominic 427172 KAP 5547 141st St. Waterstreet SD 57325 555-555-1234 Dominic@yahoo.com 2011
Chamberlain HS
1000 Sorenson
Waterstreet, SD
57325
No N/A N/A No
Jones Sally 334691 NEM 6644 Morgan Ave. Minneapolis MN 55423 555-555-1259 Sally@yahoo.com 2002
Minneapolis HS
3414 W 47th
Minneapolis, MN
55423
No N/A N/A Yes
Doe Jennifer 345888 JLC 28222 96th St. Brooklyn Park MN 55445 555-555-1278 Jennifer@gmail.com 2004
Park Center HS
1256 Zenia Brooklyn
Park, MN 55445
No N/A N/A Yes
Jack Amy 438001 LAA
650 E Garfield
Apartment 310
Champlin MN 55369 555-555-9010 Amy@hotmail.com 2011
Champlin Park HS
5869 Meadow
Champlin, MN
55369
No N/A N/A No
Scott Susan 421634 KAP 4412 S Galway St. Sioux Falls SD 88746 555-555-1256 Susan@gmail.com 2011
Roosevelt HS
6600 W 41st St.
Sioux Falls, SD
88746
No N/A N/A No
George Emily 384721 KAP 817 W 36th St. N Newton IA 36957 555-555-4578 Emily@live.com 2011
Newton HS
800 E 4th St.
Newton, IA
36957
No N/A N/A No
Hopper Mary 371946 KAP 411 320th Ave. Grinnell IA 36974 555-555-2356 Mary@gmail.com 2008
Grinnell HS
1333 Sunset St.
Grinnell, IA
36974
Yes 2009 IA No
Crawford Ben 434731 JAW 4997 Shellamie Dr. Eau Claire WI 47895 555-555-4132 Ben@hotmail.com 2011
Main HS
3674 Park Ave.
Eau Claire, WI
47895
No N/A N/A No
Struthers Tara 427497 KAP 3102 32nd St. Fargo ND 44321 555-555-9874 Tara@yahoo.com 2011
Fargo South HS
1840 15th Ave.
Fargo, ND
44321
No N/A N/A No
Reed Tammy 402300 JLC 13577 Xavis St. Champlin MN 55369 555-555-5478 Tammy@live.com 2007
Champlin Park HS
5869 Meadow
Champlin, MN
55369
Yes 2009 MN No
Olson Wade 375638 JLC 4217 Elliot Ave. St. Cloud MN 55407 555-555-6823 Wade@gmail.com 2011
Sauk Rapids HS
5647 Main St.
St. Cloud, MN
55407
No N/A N/A No
Half Danielle 207574 GKH 623 University Ave. Elk River MN 55413 555-555-8547 Danielle@yahoo.com 2007
Elk River HS
900 School St.
Elk River, MN
55413
No N/A N/A Yes
Hanson Cameron 392387 JAW 14080 Finale Ave. White Bear Lake MN 55110 555-555-9674 Cameron@live.com 2011
White Bear Lake HS
3551 McKnight Rd.
White Bear Lake,
MN 55110
No N/A N/A No
Staple Morgan 417796 KAP 1456 Bartosh Lane River Falls WI 54022 555-555-2147 Morgan@gmail.com 2011
River Falls HS
211 N Fremont St.
River Falls, WI
54022
No N/A N/A No
Jackson Jackie 398770 NEM 863 Marshall Ave. St. Paul MN 55104 555-555-8078 Jackie@hotmail.com 2011
St. Paul Area
Learning Center
1212 University
St. Paul, MN 55104
No N/A N/A No
Johnson Ally 432184 LAA
650 E Garfield St.
Apt 310
Champlin MN 55369 555-555-7847 Ally@gmail.com 2011
Champlin Park HS
5869 Meadow
Champlin, MN
55369
No N/A N/A No
Jasper Jessica 428329 GKH 5203 41st Ave. Bloomington MN 55420 555-555-6931 Jessica@hotmail.com 2011
Lutheran HS
8201 Park Ave.
Bloomington, MN
55420
No N/A N/A No
39
INDUSTRY PARTNERSHIP
Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota
• Exclusive preview of “Black Label” key pieces of the season runway show
• Collaborated with sponsor in designing swag bags for guests
THE DETAILS
• Researched, approached and secured partnership with Saks Fifth Avenue OFF 5th
• Managed a creative team of Graphic Designers in the design and execution of
marketing collateral
Postcard and Invitation
• “Save the Date” postcards mailed to database of students inquiring
about Fashion & Retail Management program
• Invitation mailed to confirmed guests for admittance to the Passion
For Fashion Scholarship Event
Passion For Fashion Competition 2011
OctOber 21st, 2010
the Art InstItutes InternAtIOnAl MInnesOtA
15 sOuth 9th street
MInneApOlIs, Mn 55402
rsVp tO AIMpAssIOnfOrfAshIOn2011@gMAIl.cOM
Passion For Fashion
15 South 9th Street, Minneapolis, MN 55402
The Art Institutes International Minnesota announces its
search to find the next winner of The Art Institutes
Passion For Fashion Competition. High school seniors
and high school graduates with a passion for the business
side of fashion are encouraged to submit an entry.
On October 21, 2010, The Art Institutes International Minnesota is
hosting an exclusive Passion For Fashion Event.
To receive an invitation to the event or to learn more about the
Passion For Fashion Competition, contact us at
AIMPassionforFashion2011@gmail.com.
For more information about the Fashion & Retail
Management program at The Art Institutes International
Minnesota, contact us at aimadm@aii.edu.
Dimensions - 5.5 x 8.5
Dimensions - 6 x 4.5
41
43
10:00am
1:00pm
2:15pm
2:45pm
3:25pm
4:00pm
12:00pm
2:00pm
2:30pm 4:30pm
3:30pm
3:00pm
•Wrapup
session
•Presentation-PassionForFashion	
Competitiondetailsandrules
•SaksFifthAvenueOFF5th
BlackLabelrunwayshow
•Guestsareseated
•Mix,mingleandmeet
Checkinguests
•Beverage
areaprepped
•Direct
Photographer	
onrunway		
showand
eventlineup
•Arrangementof
ArtGallery
•Culinarystaffprepsandarranges	
refreshments
•Pickuplast
minuteitems
•Studentvolunteerspick		
uprunwayclothesfrom		
SaksFifthAvenueOFF5th
•Photographerarrives
EVENT TIMELINE
• Passion For Fashion Scholarship Event held October 21, 2010 at
The Art Institutes International Minnesota
THE DETAILS
• Managed and delegated tasks to a team of four student volunteers
• Negotiated fees, tracked the budget and secured vendors involved with the event
• Directed event Photographer PROJECT OUTCOME
Creating and organizing the 2011 Passion For Fashion Competition and
Scholarship Event was an exciting opportunity. The event allowed me to
showcase my skills and talents specifically in the area of event marketing.
In addition, I gained valuable insight into the business sectors of: strategic
planning, sales, market research and project management. As Event
Director, I delivered a high-end luxury themed event showcasing the
Passion For Fashion Competition. Through networking and development of
a business partnership, I incorporated an exciting new approach by
partnering with Saks Fifth Avenue OFF 5th.
Compared to prior years, the 2011 Passion For Fashion Competition
and Scholarship Event resulted in a significant increase in attendance
and project submissions. Due to a number of revisions to the standard
process which included: creating a centralized applicant database,
increased marketing efforts, development of additional scholarship
opportunities and the presentation of an upscale event. As a result,
the 2011 Passion For Fashion Competition was dramatically improved
as demonstrated by the increase of 275% confirmed guests and 250%
project submissions from prior year.
45
ARENTREPRENEURSHIP
Events by Andrea
is a full-service event management company that offers event production,
planning, consulting and conceptual design for both corporate and social
events. Events by Andrea provides our clients with spectacular events
through creativity and uniqueness based on individual tastes and
preferences. Whether the event is corporate or social, Events by Andrea
incorporates themes, design layouts, event formats and decor with the
ultimate goal of making your design-specific event a most elegant, unique
and memorable experience.
The Entrepreneurship project is based upon my business plan concept for
Events by Andrea. Events by Andrea was derived from my strong
passion for event management, conceptual design, market research and
business strategies.
Through research and analysis, the Entrepreneurship project involved
pinpointing growth opportunities, creating value in my business and
identifying industry and market trends. In addition, I developed a marketing
and operations plan along with a series of pro forma financial statements.
As a result of the Entrepreneurship project, I gained valuable skills and
knowledge in articulating a business concept, identifying market potential,
opportunities for growth, marketing strategies, financial requirements
and creating an operations management plan. In addition, identifying potential
risks, concerns and trade-offs in developing a business plan.
Entrepreneurship
istheassumptionofriskandresponsibility
in designing and implementing a business
strategy or starting a business.
49
Challenge
• Research and evaluate the event planning industry
• Outline company strengths, risks and opportunities for growth
• Calculate sources and use of funds to determine financial outcome
Action
• Utilize trade show, corporate event and event planning resources to
analyze trends and research industry standards
• Develop a comprehensive marketing plan identifying the strategic plan
of the business
• Through economic research identify start-up costs and allocation of
funds for a five-year forecast
Result
• Based upon industry and market analysis, validated Events by Andrea 		
business concept
• Points of differentiation: full-service, low overhead, services customized	
to meet client specific needs
• By fifth year of operation, earning $1.5 million annually
51
INDUSTRY AND MARKET ANALYSIS
IBISWorld Industry Report
• Resource utilized to research and analyze event planning industry
• Identified target market based upon industry trends
Industry Size, Growth and Sales Projections
According to IBISWorld 2012 Industry Report, the U.S. corporate and social event
planning industry includes about 19,926 companies. The event planning industry
comprises of: Event Planners, Wedding Planners, Meeting Planners, trade shows,
conventions, corporate events and conferences. The number of Event Planners
in the U.S. is roughly 4,000 according to IBISWorld. It is estimated that the event
planning industry over the next five years 2012 to 2017 will grow 3.3%. Combined
annual revenue of the industry is about $13.1 billion. IBISWorld forecasts revenue
will increase at an annualized rate of 3.3% to $15.4 billion in the next five years.
Market Analysis of 2012 Minnesota Event Planning Industry
• IBISWorld 2012 breakdown of Minnesota client base
Market Segmentation
• IBISWorld 2012 breakdown of Minnesota category of events
MARKETING PLAN
• Created points of differentiation to reduce competition
• Identified and developed action plans for growth potential
THE DETAILS
• Researched various local event planning companies to determine competitive advantage
• Further developed skills in analyzing market trends, market research and
identifying risks when conceptualizing a business plan
Services Offered:
• Offer diverse selection of event packages
• Provide the necessary expertise in
managing the client’s event from initial concept 	
to completion
• Provide an event that will be remembered as a 	
“unique experience“
Client Experience:
• Maintain a consistent superior level of service
• Offer competitive costs with comparable services
• Consulting services included
Business Strategy:
• Maintainlowoverheadresultinginlowercostmargin
• Expertise in working with small and large client 	
budgets
• Personalized one on one consultations
Pricing Strategy:
• A la carte options available
• Utilize cost-based pricing method
• Established network of vendors and
contractors resulting in passing savings
on to clients
Flat Management Fee:
• 10% - Corporate event
• 12.5% - Social event
• 15% - Community event
Price Break Discounts:
• Cash
• Seasonal
• Promotional
• Repetitive clientele
Strengths:
• One-stop shop business concept
• Competitive pricing
• Services customized to meet client specific 	needs
Risks:
• Local competition
• Being prepared to make a shift in target
market if market segment begins to decline
• Anticipating consumer behavior and demands
Opportunities for Growth:
• Diversifying into more untapped markets
• Niche strategy – minimizing or neutralizing 		
barriers by reducing the size of the competition
• Eliminate competition by achieving premier 		
status as proven Event Planner in the community
Target Market
Based upon extensive research, industry reports and market trends within
Minnesota, Events by Andrea primary business focus is corporate events
followed by social events.
53
PRO FORMA FINANCIAL STATEMENTS
• Utilized to calculate financial projections
• Serves as a “road map” and budget for future business activity
THE DETAILS
• Developed clearer understanding of strategic planning and budgeting processes
• Gained knowledge in analyzing financial projections
Distribution of Funds for Initial Start-Up Cost
• Capital investment of $50,000 is disbursed for initial business expenses
• Funds are allocated to variety of sectors for first quarter of operation
Five-Year Forecast
• Projections based upon event planning industry standards
• $1.5 Million annual net income by end of fifth year of operating
7/31/2012 End of
First Year
7/31/2012 End of
Second Year
7/31/2013 End of
Third Year
7/31/2014 End of
Fourth Year
7/31/2015 End of
Fifth Year
Gross Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00
(Returned Goods and Discounts) $0.00 $0.00 $0.00 $0.00 $0.00
Net Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00
(Costof Goods Sold) $48,750.00 $48,750.00 $48,750.00 $48,750.00 $48,750.00
Gross Profit $137,250.00 $375,250.00 $831,250.00 $1,537,250.00 $2,655,250.00
Expenses - General and Administrative
Officers Compensation $0.00 $0.00 $0.00 $0.00 $0.00
Salaries and Wages $0.00 $0.00 $32,500.00 $32,500.00 $563,550.00
Payroll Taxes $0.00 $0.00 $3,000.00 $3,000.00 $52,980.00
Employee Benefits $0.00 $0.00 $2,600.00 $2,600.00 $2,600.00
Professional Services $26,000.00 $26,000.00 $26,000.00 $26,000.00 $26,000.00
Building Rent $78,000.00 $78,000.00 $78,000.00 $78,000.00 $78,000.00
Utilities $5,850.00 $5,850.00 $5,850.00 $5,850.00 $5,850.00
Telephone, Internetand Website $4,550.00 $4,550.00 $4,550.00 $4,550.00 $4,550.00
Office EquipmentLease $0.00 $0.00 $0.00 $0.00 $0.00
Insurance $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00
Marketing $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00
Supplies $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00
Interest $0.00 $0.00 $0.00 $0.00 $0.00
Taxes -$3,248.41 $33,204.34 $97,072.85 $205,995.42 $288,724.91
Other General and Admin Expenses $0.00 $0.00 $0.00 $0.00 $0.00
Depreciation and Amortization $0.00 $0.00 $0.00 $0.00 $0.00
Total Expenses $147,151.59 $183,604.34 $285,572.85 $394,495.42 $1,058,254.91
Net Income -$9,901.59 $191,645.66 $545,677.15 $1,142,754.58 $1,596,995.09
Income as a Percentage of Gross Sales 0 4.51 6.2 7.2 5.9
As a result of constructing Events by Andrea business plan, I am able to
evaluate the economic opportunity, analyze industry trends and calculate
initial start-up costs. In addition, identify strengths, risks and areas for
growth.
Developing Events by Andrea showcased my passion for the event planning
industry. In addition, I gained experience in writing a business strategy plan,
identifying a target market and creating points of differentiation to reduce
competition.
Through market research and analyzing the event planning industry revenue
trend, I calculated a five-year forecast. Events by Andrea is projected
to earn over $1.5 million annually by end of fifth year of operating. By
developing the pro forma financial statements, they serve as tools for
measuring the performance of the business and future activity.
PROJECT OUTCOME 55
A special thank you to…
Thank you to each of The Art Institutes International Minnesota
instructors that have fostered my passion for Design Management and
have taught me the tools and techniques to further develop my professional
growth.
Thank you to my husband Wade for giving me support each and every day to
keep reaching for my dreams.
Thank you to my family and friends for supporting me in my educational
journey.
57
REFERENCES
Disclaimer: This portfolio is intended for educational purposes and
		 non-commercial use only
Portfolio Design: Ryan Taylor, Graphic Designer, 4554 design
Editor: Becky Bates
Tagline: “IT’S IN THE DETAILS” – Inspired by Amber Greenwalt
Brand Awareness:
• The Fashion Group International, Inc., New York Corporate Headquarters
• The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter
• Macy’s Department Store, Minneapolis, Minnesota
• A Guide to the Project Management Body of Knowledge (PMBOK Guide). Newtown 		
Square, PA: Project Management Institute, 2008. Print
• Rampata, Walt. “5 Ways Social Media Engagement Tools Can Boost Brand Awareness.” 	
Social Toaster. Social Toaster, 21 Nov. 2012. Web. 12 Apr. 2013
• ”What Is a Work Breakdown Structure?” What Is a Work Breakdown Structure? N.p., 	
n.d. Web. 12 Apr. 2013.
• ”Brand Awareness.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• FGI logo provided by The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter
• Flyer image provided by Macy’s Department Store, Minneapolis, Minnesota
Project Management:
• The Art Institutes International Minnesota Career Services Department
• Vision Design Studio, Long Beach, California
• “Project Management.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Eblast invitation and Portfolio Show logo provided by Vision Design Studio,
Long Beach, California
• Posters, ballots and sign-in sheet images provided by The Art Institutes International 	
Minnesota Career Services Department
• The Art Institutes logo provided by The Art Institutes of Pittsburgh Headquarters
Event Marketing:
• The Art Institutes International Minnesota Admissions Department
• The Art Institutes of Pittsburgh Headquarters
• Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota
• “Event Marketing.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Passion For Fashion logo provided by The Art Institutes of
Pittsburgh Headquarters
• Saks logo provided by Saks Fifth Avenue OFF 5th Department Store,
Minneapolis, Minnesota
• Passion For Fashion runway pictures provided by Maggie Chan
Entrepreneurship:
• IBISWorld Industry Report 56192 Trade Show and Event Planning 2012
• IBISWorld Industry Report NN006 Wedding Services 2012
• IBISWorld Industry Report 54161 Management Consulting 2012
• IBISWorld Industry Report 71133 Concert and Event Promotion 2012
• Barringer, Bruce R. Preparing Effective Business Plans: An
Entrepreneurial Approach. Upper Saddle River, NJ: Pearson Prentice Hall, 	
2009. Print
• “Entrepreneurship.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013
• Events by Andrea logo designed by Andrea Renaud
ACKNOWLEDGEMENTS
Brand Awareness:
• Thank you project team members: MacKenzie Hoffman, Kylie Erickson and Sam Brown
• Guided inputs from: The Fashion Group International Minneapolis/St. Paul , Inc. Chapter
• Further developing my skills in Project Management: Kevin Wilkinson, instructor at The 	
Art Institutes International Minnesota
Project Management:
• Becky Bates, Director of Career Services at The Art Institutes International Minnesota, 	
for giving me the opportunity to express my knowledge and passion in event planning 	
and project management
• Co-workers: Angie Lira, Jeff Olson, Kelley Taylor, Jodi Gruenwald and Heidi Hemmer at 	
The Art Institutes International Minnesota for all of your hard work in assisting me in 	
the planning of the Portfolio Show
• Thank you to the student workers for assisting Career Services at the Portfolio Show
Event Marketing:
• Saks Fifth Avenue OFF 5th , Department Store, Minneapolis, Minnesota
• Thank you Heidi Gilde for your support and partnership
• Saks Fifth Avenue OFF 5th models for providing an entertaining
runway show
• Thank you to the student volunteers at The Art Institutes International 		
Minnesota for your assistance with the runway show
• Chef Amy Carter and her culinary class at The Art Institutes International 	
Minnesota for preparing and serving refreshments at the Scholarship Event
• Thank you Admissions staff for assisting me with my efforts to increase 	
student participation for the Passion For Fashion Competition and
Scholarship Event
• Instructor Cari Gelle at The Art Institutes International Minnesota for her 	
assistance at the Passion For Fashion Competition
• Sarah Colvin for assisting me on project details
• Director of Communications Anj Kozel for assisting me with
Business Practices
• Graphic Design artist and Photographer Maggie Chan for helping bring my	
ideas to life
Entrepreneurship:
• Further developing my skills in writing business plans: Kevin Wilkinson, 	
instructor at The Art Institutes International Minnesota
59
ARANDREA RENAUD
DESIGN MANAGEMENT
651 269 2680
ARENAUD2027@GMAIL.COM

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Andrea renaud designmgt_portfolio2

  • 1. ARIT’S IN THE DETAILS
  • 2. MANAGEMENT DESIGN business detailsBranding Communications Project Business Strategy Marketing tools innovative Communication planning process Work high-performance curriculum production solutions related Public Relations handling rigorous Team creative Entrepreneurship skills learned teach manage developed management concept brand execution resources inspire design teams BusinessManagement Sales ProjectManagement brainstorming teach execute discipline Event Marketing ProjectLifeCycle “IT’SINTHEDETAILSthatcandefinewhoandwhatweare,thatsetsus apartfromthecrowdandthatcanallowustogaintheupperedge.Thelittlethingsmakethe bigthingshappen.It’sthesebeliefsthatguidethejourneyofwhoIamtodayandmygoalsfor continuous personal and professional growth. My journey began as a quest to fulfill an academic goal I had desired to accomplish for many years. My goal was to earn a college degree to further my professional development. With my passion for project management and love of design, the Design Management program was the perfect combination for me. My focus throughout the program was to enrich my work ethic and gain valuable skills to help me grow as a professional. The Design Management curriculum allowed me to improve my skills in learning practical understanding of business with design’s natural capacity for handling diverse inputs, creative problem solving and human-centered understanding. Its focus is to teach innovation management discipline by providing a strong foundation in Design, Project Management, Branding, Strategy, Marketing, Sales, Public Relations, Entrepreneurship, Business Management and Communication. In addition, I have learned such valuable skills as being able to understand, strategically develop, encourage and inspire the creative process from concept to execution. I am trained to identify opportunities and execute innovative solutions, demonstrate proficiency in brand development and related business communication tools, manage the planning and creative production process, coordinate high-performance teams and business resources. The projects outlined in my portfolio are a snapshot of those skills and competencies I have developed and perfected over the course of my professional career and education. IT’S IN THE DETAILSthat sets you above others. It’s my belief that the details bring clarity, elevates quality and offers a complete understanding. Throughout my education, I have lived by that motto and it has shaped and defined who I am today. My passion for Design Management and the valuable tools I have gained from my degree is evident in my core character today. My work ethic, volunteer projects and my tremendous desire to continue to elevate myself and others around me are a testament to the effort that I have put forth. As I continue to move forward in my journey, it’s the details that will guide me to the next chapter in my life and my desire to continue to grow. Andrea Renaud “ 3
  • 3. DETAILS Brand Awareness 7 Project Management 21 Event Marketing 33 Entrepreneurship 47 References 58 Acknowledgements 59 5
  • 5. The Fashion Group International, Inc. (FGI) is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and more. Their mission is to be the pre-eminent authority on the business of fashion and design and to help their members become more effective in their professional lives. Brand Awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product or servicetodistinguishitselffromcompetitors. The Brand Awareness project encompassed a partnership with The Fashion Group International Minneapolis/St. Paul, Inc. and a team of four students from The Art Institutes International Minnesota. January 2013, I was elected as The Fashion Group International Minneapolis/ St. Paul, Inc. Education Director of Student Membership. As Education Director, I assessed the need for additional marketing tools. To increase Brand Awareness with college students, my team and I created marketing pieces for recruitment efforts. From this point on I continue to serve as Creative Director for campus marketing pieces. As Project Manager for the team, I demonstrated my creative leadership skills by creating a series of marketing pieces. Each deliverable is designed for recruitment purposes to enhance Brand Awareness and support my role as Education Director of Student Membership. 9
  • 6. Challenge • Increase college student membership 10% by 2014 • Reach target audience by incorporating FGI hosted networking events within the industry community • Create a market demand by building brand awareness Action • Design a series of five marketing pieces for recruitment purposes • Utilize creative direction, branding and project management skills in leading team members • Demonstrate experience in Project Life Cycle Management Result • April 2013 launched campus-wide campaign in partnership with The Art Institutes International Minnesota • Created a social media measurement tool to capture increased membership data • Positive preliminary results presented an opportunity to create additional marketing collateral targeting industry professionals 11
  • 7. STRATEGIC PLANNING • Microsoft Project software utilized to keep each team member’s assigned deliverable on task in order to reach scheduled milestone deadlines • The Gantt Chart demonstrates both scheduled and completed work over a period. In addition, the project’s start and finish dates, critical and non-critical activities, slack time and predecessor-successor relationships ID Task Mode Task Name Duration Start Finish Predecessors 1 Fashion Group International 26 days? Mon 2/4/13 Mon 3/11/13 2 FACEBOOK DELIVERABLE 17 days? Mon 2/4/13 Tue 2/26/13 3 Register Account 1 day? Mon 2/4/13 Mon 2/4/13 4 Create user name and password 1 day? Mon 2/4/13 Mon 2/4/13 5 Register website name 1 day? Mon 2/4/13 Mon 2/4/13 6 Gather Information 5 days? Tue 2/5/13 Mon 2/11/13 3 7 FGI Logo 1 day? Tue 2/5/13 Tue 2/5/13 8 Define Links 1 day? Tue 2/5/13 Tue 2/5/13 9 FGI National website 1 day? Tue 2/5/13 Tue 2/5/13 10 FGI LinkedIn page 1 day? Tue 2/5/13 Tue 2/5/13 11 FGI MN Chapter industry professional Facebook page 1 day? Tue 2/5/13 Tue 2/5/13 12 Contact Information 1 day? Tue 2/5/13 Tue 2/5/13 13 Andrea Renaud, Education Director 1 day? Tue 2/5/13 Tue 2/5/13 14 Phone Number 1 day? Tue 2/5/13 Tue 2/5/13 15 Email Address 1 day? Tue 2/5/13 Tue 2/5/13 16 FGI MN past event pictures 2 days Tue 2/5/13 Wed 2/6/13 17 Email FGI MN Board to receive permission to use pictures 2 days Tue 2/5/13 Wed 2/6/13 18 Student Membership Information 1 day? Tue 2/5/13 Tue 2/5/13 19 Cost 1 day? Tue 2/5/13 Tue 2/5/13 20 Benefits 1 day? Tue 2/5/13 Tue 2/5/13 21 Application Process 1 day? Tue 2/5/13 Tue 2/5/13 22 FGI National Chapter Information 1 day? Tue 2/5/13 Tue 2/5/13 23 History 1 day? Tue 2/5/13 Tue 2/5/13 24 Purpose 1 day? Tue 2/5/13 Tue 2/5/13 25 Mission Statement 1 day? Tue 2/5/13 Tue 2/5/13 26 Goals 1 day? Tue 2/5/13 Tue 2/5/13 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 1 Project: FGI Date: Sun 3/17/13 ID Task Mode Task Name Duration Start Finish Predecessors 351 Benefits 1 day? Fri 2/15/13 Fri 2/15/13 352 Application process 1 day? Fri 2/15/13 Fri 2/15/13 353 Contact Information 1 day? Fri 2/15/13 Fri 2/15/13 354 Andrea Renaud, Education Director 1 day? Fri 2/15/13 Fri 2/15/13 355 Phone number 1 day? Fri 2/15/13 Fri 2/15/13 356 Email address 1 day? Fri 2/15/13 Fri 2/15/13 357 Links 1 day? Fri 2/15/13 Fri 2/15/13 358 FGI National Website 1 day? Fri 2/15/13 Fri 2/15/13 359 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13 360 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13 361 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/15/13 Fri 2/15/13 362 Border around the perimeter of brochure 1 day? Fri 2/15/13 Fri 2/15/13 363 Front side 1 day? Fri 2/15/13 Fri 2/15/13 364 Back side 1 day? Fri 2/15/13 Fri 2/15/13 365 Inside left 1 day? Fri 2/15/13 Fri 2/15/13 366 Inside right 1 day? Fri 2/15/13 Fri 2/15/13 367 Font size, Font color, Font type 1 day? Fri 2/15/13 Fri 2/15/13 368 Validate 1 day Tue 2/19/13 Tue 2/19/13 324 369 Submit prototype to FGI MN Chapter Board member(s) 1 day Tue 2/19/13 Tue 2/19/13 370 Make adjustments to prototype 1 day Tue 2/19/13 Tue 2/19/13 371 Final Approval 1 day Fri 2/22/13 Fri 2/22/13 368 372 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 2/22/13 Fri 2/22/13 373 Make final adjustments 1 day Fri 2/22/13 Fri 2/22/13 374 Print 1 day? Mon 2/25/13 Mon 2/25/13 371 375 Bond Color paper 1 day? Mon 2/25/13 Mon 2/25/13 376 POSTER DELIVERABLE 17 days? Tue 2/12/13 Wed 3/6/13 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 15 Project: FGI Date: Sun 3/17/13 ID Task Mode Task Name Duration Start Finish Predecessors 101 Create Photo section on Student Membership Facebook page 1 day? Fri 2/15/13 Fri 2/15/13 102 Insert FGI MN Chapter past event pictures to Facebook page 1 day? Fri 2/15/13 Fri 2/15/13 103 Links 1 day? Fri 2/15/13 Fri 2/15/13 104 FGI National website 1 day? Fri 2/15/13 Fri 2/15/13 105 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13 106 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13 107 Upload to account 1 day? Fri 2/15/13 Fri 2/15/13 108 Validate 5 days Tue 2/19/13 Mon 2/25/13 69 109 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/19/13 Mon 2/25/13 110 Make adjustments to prototype 5 days Tue 2/19/13 Mon 2/25/13 111 Final Approval 3 days Fri 2/22/13 Tue 2/26/13 106 112 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 2/22/13 Tue 2/26/13 113 Make final adjustments 3 days Fri 2/22/13 Tue 2/26/13 114 Finalize and launch final version 3 days Fri 2/22/13 Tue 2/26/13 115 LEAVE BEHIND DELIVERABLE 16 days? Mon 2/18/13 Mon 3/11/13 116 Gather Information 5 days? Mon 2/18/13 Fri 2/22/13 117 FGI Logo 1 day? Mon 2/18/13 Mon 2/18/13 118 Define Links 1 day? Mon 2/18/13 Mon 2/18/13 119 FGI LinkedIn page 1 day? Mon 2/18/13 Mon 2/18/13 120 FGI MN Chapter Student Member Facebook page 1 day? Mon 2/18/13 Mon 2/18/13 121 Contact Information 1 day? Mon 2/18/13 Mon 2/18/13 122 Andrea Renaud, Education Director 1 day? Mon 2/18/13 Mon 2/18/13 123 Phone Number 1 day? Mon 2/18/13 Mon 2/18/13 124 Email Address 1 day? Mon 2/18/13 Mon 2/18/13 125 FGI National Chapter Information 1 day? Mon 2/18/13 Mon 2/18/13 126 Purpose 1 day? Mon 2/18/13 Mon 2/18/13 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 5 Project: FGI Date: Sun 3/17/13 ID Task Mode Task Name Duration Start Finish Predecessors 222 Border 1 day? Fri 3/1/13 Fri 3/1/13 223 Validate 4 days Mon 3/4/13 Thu 3/7/13 176 224 Submit prototype to FGI MN Chapter Board member(s) 2 days Mon 3/4/13 Tue 3/5/13 225 Make adjustments to prototype 2 days Wed 3/6/13 Thu 3/7/13 224 226 Final Approval 1 day Fri 3/8/13 Fri 3/8/13 223 227 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 3/8/13 Fri 3/8/13 228 Make final adjustments 1 day Fri 3/8/13 Fri 3/8/13 229 Print 1 day? Mon 3/11/13 Mon 3/11/13 226 230 Bond Color paper 1 day? Mon 3/11/13 Mon 3/11/13 231 EMAIL BLAST CAMPAIGN DELIVERABLE 16 days? Tue 2/12/13 Tue 3/5/13 232 Gather Information 1 day? Tue 2/12/13 Tue 2/12/13 233 FGI Logo 1 day? Tue 2/12/13 Tue 2/12/13 234 Define Links 1 day? Tue 2/12/13 Tue 2/12/13 235 FGI MN Chapter Student Member Facebook page 1 day? Tue 2/12/13 Tue 2/12/13 236 Contact Information 1 day? Tue 2/12/13 Tue 2/12/13 237 Andrea Renaud, Education Director 1 day? Tue 2/12/13 Tue 2/12/13 238 Phone Number 1 day? Tue 2/12/13 Tue 2/12/13 239 Email Address 1 day? Tue 2/12/13 Tue 2/12/13 240 FGI National Chapter Information 1 day? Tue 2/12/13 Tue 2/12/13 241 Purpose 1 day? Tue 2/12/13 Tue 2/12/13 242 Mission Statement 1 day? Tue 2/12/13 Tue 2/12/13 243 Student Membership Information 1 day? Tue 2/12/13 Tue 2/12/13 244 Cost 1 day? Tue 2/12/13 Tue 2/12/13 245 Benefits 1 day? Tue 2/12/13 Tue 2/12/13 246 Application process 1 day? Tue 2/12/13 Tue 2/12/13 247 Write Content 2 days Mon 2/18/13 Tue 2/19/13 232 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 10 Project: FGI Date: Sun 3/17/13 ID Task Mode Task Name Duration Start Finish Predecessors 274 Mission Statement 1 day? Fri 2/22/13 Fri 2/22/13 275 Student Membership information 1 day? Fri 2/22/13 Fri 2/22/13 276 Cost 1 day? Fri 2/22/13 Fri 2/22/13 277 Benefits 1 day? Fri 2/22/13 Fri 2/22/13 278 Application process 1 day? Fri 2/22/13 Fri 2/22/13 279 Contact Information 1 day? Fri 2/22/13 Fri 2/22/13 280 Andrea Renaud, Education Director 1 day? Fri 2/22/13 Fri 2/22/13 281 Phone number 1 day? Fri 2/22/13 Fri 2/22/13 282 Email address 1 day? Fri 2/22/13 Fri 2/22/13 283 Header 1 day? Fri 2/22/13 Fri 2/22/13 284 Links 1 day? Fri 2/22/13 Fri 2/22/13 285 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/22/13 Fri 2/22/13 286 Font Size, Font Color, Font Type 1 day? Fri 2/22/13 Fri 2/22/13 287 Validate 5 days Tue 2/26/13 Mon 3/4/13 256 288 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/26/13 Mon 3/4/13 289 Make adjustments to prototype 5 days Tue 2/26/13 Mon 3/4/13 290 Final Approval 3 days Fri 3/1/13 Tue 3/5/13 287 291 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 3/1/13 Tue 3/5/13 292 Make final adjustments 3 days Fri 3/1/13 Tue 3/5/13 293 FLYER/BROCHURE DELIVERABLE 17 days? Fri 2/15/13 Mon 3/11/13 294 Gather Information 1 day? Tue 3/5/13 Tue 3/5/13 295 FGI Logo 1 day? Tue 3/5/13 Tue 3/5/13 296 Define Links 1 day? Tue 3/5/13 Tue 3/5/13 297 FGI National website 1 day? Tue 3/5/13 Tue 3/5/13 298 FGI LinkedIn page 1 day? Tue 3/5/13 Tue 3/5/13 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 12 Project: FGI Date: Sun 3/17/13 Resource Names Andrea Renaud S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13 Task Split Milestone Summary Project Summary External Tasks External Milestone Inactive Task Inactive Milestone Inactive Summary Manual Task Duration-only Manual Summary Rollup Manual Summary Start-only Finish-only Deadline Progress Page 20 Project: FGI Date: Sun 3/17/13 Resource Names Andrea Renaud S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W Jan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13 Task External Milestone Manual Summary Rollup Work Breakdown Structure Diagram • Constructed based on high level requirements • Describes team members tasks and activities in the project as individual elements in a hierarchy • Designed as the operative basis for the further steps in project planning phase, such as, cost planning, scheduling, capacity planning as well as project controlling Andrea MacKenzie Sam Kylie Facebook Register Account Gather Content Write Content Design Layout Validate Final Approval Brochure Gather Content Write Content Design Layout Validate Final Approval Print Email Campaign Gather Content Write Content Design Layout Validate Final Approval Launch Campaign Poster Gather Content Write Content Design Layout Validate Final Approval Print Leave Behind Gather Content Write Content Design Layout Validate Final Approval Print THE DETAILS • Identified required resources and assigned responsibilities to team members • Managed day-to-day operational aspects of the project • Assembled and scheduled weekly team meetings to evaluate goals, progress and reviewed status updates 13
  • 8. DELIVERABLES Student Membership Brochure • General FGI information, benefits and membership process • Utilized at FGI hosted networking events • Recruitment tool presented to students in classroom setting Dimensions - 8.5 x 11 Mission Statement: The Fashion Group International, Inc. offers insight on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace. Purpose: The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Our mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. History Of FGI: It all began in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business. Goals: To advance professionalism in fashion and its related lifestyle industries. To provide a public forum for examination of important, contemporary issues in the business of fashion. To present timely information regarding national and global trends that have an effect on the fashion industries. To attain greater recognition of men and women’s achievements in business. To encourage men and women to seek career opportunities in fashion and related industries. To provide activities and programs which enhance networking skills and encourage interpersonal contacts so as to further the professional, social and personal development of members. Student Member Cost Information And Application Requirements: Student membership is $25 per year. Students must fill out a Student Membership Application and candidates must have completed one year of college and be enrolled in a fashion-related program. Candidates must be recommended by someone on the faculty of the college they are currently attending and who can verify their enrollment in a fashion-related program. Benefits Of Being A Student Member: Benefits of being a student member is to network with industry professionals, increase your presence in the fashion industry and to participate in educational activities to become more effective in your career. Please contact Andrea Renaud, Education Director of Student Membership for an application and further information about The Fashion Group International, Inc. at arenaud@aii.edu or 612-656-6823 www.minneapolisstpaul.fgi.org www.linkedin.com/company/fashion-group-international www.facebook.com/fgimplsstpaul www.facebook.com/fgimplsstpaulstudentmembership Andrea Renaud Education Director of Student Membership Direct Line: 612-656-6823 Email: arenaud@aii.edu Designed by students at The Art Institutes International Minnesota: Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown Email Campaign and Facebook • April 2013 launched campus-wide digital campaign in partnership with The Art Institutes International Minnesota • Provides detailed reporting and analytics by charting and measuring metrics • Measures campaign specifics and which specific messages generate greatest response • Identify trends and expose message types that are the strongest performers to foster social media engagement THE DETAILS • Managed creation of deliverables from the original concept through implementation • Reviewed deliverables prepared by team before delivering to client • Resolved unanticipated issues or concerns 15
  • 9. Dimensions - 11 x 17 Leave Behind • Promotes FGI hosted networking events • Recruitment tool to present to students in classroom setting BECOME A STUDENT MEMBER TODAY! The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Benefits of being a student member: Network with industry professionals, increase your presence in the fashion industry and participate in educational activities to become more effective in your career. Student membership is $25 per year. Students must fill out a Student Membership Application and candidates must have completed one year of college and be enrolled in a fashion-related program. Candidates must be recommended by someone on the faculty of the college they are currently attending and who can verify their enrollment in a fashion-related program. For further information, please contact Andrea Renaud, Education Director of Student Membership and Career Advisor for all fashion-related programs at The Art Institutes International Minnesota arenaud@aii.edu or 612-656-6823. www.facebook.com/fgimplsstpaulstudentmembership www.linkedin.com/company/fashion-group-international Poster • General FGI information, benefits and membership process • Strategically displayed in all fashion program classrooms and common areas on college campuses The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. The Fashion Group International, Inc. mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. The Fashion Group International, Inc. offers insight on major trends in person, online and in print.   Mark your calendar for FGI's March Fashion Show event! Taste fabulous Minnesota wine while watching six Minnesota designers show their collections on the FGI runway. Plus, you won't want to miss the unique Warehouse Winery venue! (Must be 21 to drink and show valid driver’s license at the bar) Place: Warehouse Winery, 6415 Cambridge Street, St. Louis Park, MN 55426 Date: Friday, March 22nd 2013 Time: 6:30PM wine tasting and open networking, 7:30PM FGI Fashion Show! Cost: $25 Members, $40 Non-Members, $15 Students     Please RSVP to Andrea Renaud, Education Director of Student Membership at arenaud@aii.edu or 612-656-6823. For payment options, please contact Andrea Renaud for further information. Must show student ID to attend and receive discounted rate www.facebook.com/fgimplsstpaulstudentmembership www.linkedin.com/company/fashion-group-international Dimensions - 8.5 x 11 Dimensions - 8.5 x 11 Executive and Associate Level Brochure • Targets industry professionals • General FGI information, benefits and membership process • Utilized at FGI hosted networking events Andrea Renaud Education Director of Student Membership arenaud@aii.edu Andrea Renaud, MacKenzie Hoffman, Designed by students at The Art Institutes International Minnesota: Cynthia Courtney Co-Membership Director cynthiaacourtney@aol.com Susan Sarat Co-Membership Director smsarat@yahoo.com Kylie Erickson and Sam Brown Mission Statement: The Fashion Group International, Inc. offers insight on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace. Purpose: The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Our mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. History Of FGI: It all began in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business. Goals: To advance professionalism in fashion and its related lifestyle industries. To provide a public forum for examination of important, contemporary issues in the business of fashion. To present timely information regarding national and global trends that have an effect on the fashion industries. To attain greater recognition of men and women’s achievements in business. To encourage men and women to seek career opportunities in fashion and related industries. To provide activities and programs which enhance networking skills and encourage interpersonal contacts so as to further the professional, social and personal development of members. Student Member Cost Information And Application Requirements: Student membership is $25 per year. Students must have completed one year of college and be enrolled in a fashion-related program. Candidates must be recommended by someone on the faculty of the college they are currently attending and who can verify their enrollment. Please contact Andrea Renaud for further information and to receive an application. Being A Member Has Its Benefits: Learn from contemporary trend and business information, industry sources and market data. Connect with fashion’s leaders and decision-makers. Our global talent pool of executives, entrepreneurs and professionals from every sector of the industry. www.minneapolisstpaul.fgi.org www.linkedin.com/company/fashion-group-international www.facebook.com/fgimplsstpaul Increase your visibility in the competitive business environment and receive advantages for you and for your employees. Joining FGI Is Simple:: FGI offers Executive and Associate Level Memberships. Regional applicants become members of The Fashion Group International, Inc., headquartered in New York City and the Regional Group. Approved applicants are entitled to all local and global benefits of membership. Please contact Cynthia Courtney and Susan Sarat for further information and to receive an application. THE DETAILS • Positive preliminary results presented an opportunity to create additional marketing collateral targeting industry professionals • Secured acceptance and approval of deliverable from FGI Board of Directors 17
  • 10. INDUSTRY PARTNERSHIP On March 14, 2013, FGI partnered with the “Five Essentials Spring Fashion Show” hosted by Macy’s Department Store. At this event the Executive and Associate level membership brochure made its debut as a tool for promoting membership. The event resulted in three new Associate level memberships. 19 PROJECT OUTCOME Partnering with The Fashion Group International Minneapolis/St. Paul, Inc. was an incredible experience. As a team, we were able to deliver an assortment of marketing pieces incorporating various forms of media. As Project Manager, I was able to showcase my eye for design, creative direction and the ability to lead project-based teams to meet client objectives. In addition, I demonstrated my experience and passion in Project Life Cycle Management. I gained knowledge in creating a market demand for a brand and the necessary tools to track deadlines in a project-based software: Microsoft Project. In April 2013, a campus-wide campaign was launched at The Art Institutes International Minnesota. Based upon the marketing pieces created, as Education Director of Student Membership, I will be able to effectively increase brand awareness and measure progress results. In addition, the goal of increasing college student membership 10% by 2014, will be fully tracked and measured. Endorsement letter written by The Fashion Group International Minneapolis/St. Paul, Inc. “We strongly believe that the deliverables created will be instrumental tools for our Chapters marketing efforts in advertising the FGI brand.”     March 16, 2013 Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown Project Management team project at The Art Institutes International Minnesota Endorsed by: The Fashion Group International Minneapolis / St. Paul, Inc. Chapter Dear Andrea Renaud: The Fashion Group International Minneapolis / St. Paul, Inc. Chapter has truly benefited from the student membership marketing package that Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown created in their Project Management class at The Art Institutes International Minnesota. The student membership marketing materials met and exceeded our needs as an organization. In particular, the FGI student membership brochure is artistically pleasing to the eye and provides a highly condensed version of the essential information already established by FGI without being "word" heavy. We strongly believe that the deliverables created will be instrumental tools for our chapter’s marketing efforts in advertising the FGI brand. As a result of such an outstanding and complete student membership marketing package, we asked that they also create an additional brochure for our organization focusing on Executive and Associate levels of membership. This beautiful promotional piece was utilized for recruiting purposes at the FGI table at Macy's Five Essentials Spring Fashion Show on March 14, 2013 with almost 100 guests in attendance. We sincerely appreciate their creative collaboration which has enticed many and already resulted in at least three new members. We see great opportunity in utilizing their marketing materials and the positive impact it will have on our organization to increase our brand awareness, Student Membership, Executive / Associate Membership and promoting FGI hosted networking events for The Fashion Group International Minneapolis / St. Paul, Inc. Chapter. Sincerely, Cynthia Courtney, Co-Membership Director The Fashion Group International Minneapolis / St. Paul, Inc. Chapter
  • 12. The Art Institutes International Minnesota Portfolio Show The Art Institutes International Minnesota hosts a quarterly Portfolio Show as a venue for graduates to showcase their portfolios to prospective employers. Portfolios are a requirement for graduation resulting in all design programs represented at the show. This exciting event is held at SOLERA Restaurant and Event Center located in Minneapolis, Minnesota. The Portfolio Show is an open house with attendees consisting of industry related professionals, family, friends, alumni and fellow classmates. ProjectManagement is the discipline of planning, organizing, motivating and controlling resources to achieve specific goals. The Project Management task involves conceptualizing, planning and organizing The Art Institutes International Minnesota Portfolio Show. The event is held on a quarterly basis and is hosted at SOLERA Restaurant and Event Center located in Minneapolis, Minnesota. The Portfolio Show provides graduates and industry related professionals an opportunity to network. In May 2011, as a Career Services Advisor at The Art Institutes International Minnesota, I was appointed Project Manager of the Career Services Portfolio Show. As Project Manager, I have the opportunity to showcase my talents and expertise in Project Management. In addition, I have the opportunity to demonstrate my experience and skills in business communication, public relations, vendor relations, space planning and problem solving. My role as Project Manager is to effectively control resources, collaborate with vendors and supervise team members. By developing a series of action plans and utilizing my Project Management skill set, scheduled milestones are successfully achieved. 23
  • 13. Challenge • Conceptualize, plan and organize Portfolio Show • Market to target audience emphasizing industry related professionals • Execute Portfolio Show by utilizing internal and external resources Action • Create detailed timeline to meet project deadline • Collaborate with multiple vendors in developing and designing marketing collateral and digital resources • Supervise fifteen project team members while delegating responsibilities that result in a successful event Result • Showcase graduates skills and creative talents • Provide industry related professionals an opportunity to evaluate graduate portfolios • Demonstrate Project Management skill set 25
  • 14. MARKETING Posters, Ballots and Sign-In Sheets • “Save the Date” posters are strategically displayed in all common areas on college campus to reach student target audience • Displayed “Welcome” posters and additional marketing collateral are to increase brand awareness of The Art Institutes International Minnesota • Implemented “Employer Sign-In” sheets and “Industry Best In Show” ballots to track attendees and use as marketing resources to invite industry related professionals for future Portfolio Shows • As a promotional marketing strategy, industry related professionals earn a chance to win an Apple iPad by voting for “Industry Best In Show” Portfolio Show Digital Marketing Campaign • Guest list is generated by compiling tracking reports within the Career Center database • Email blasts to industry related professionals, faculty and students announcing the Portfolio Show include links to internal and external websites INDUSTRY PROFESSIONALS VOTE FOR “BEST IN SHOW” Submit your form to qualify for a chance to win an Apple iPad™ ! Please vote for the program(s) that relate to your professional industry. PROGRAM OF STUDY GRADUATE NAME Design Management Visual Effects & Motion Graphics Digital Film & Video Production INDUSTRY PROFESSIONALS VOTE FOR “BEST IN SHOW” Submit your form to qualify for a chance to win an Apple iPad™ ! Please vote for the program(s) that relate to your professional industry. PROGRAM OF STUDY GRADUATE NAME Design Management Visual Effects & Motion Graphics Digital Film & Video Production INDUSTRY PROFESSIONALS VOTE FOR “BEST IN SHOW” Submit your form to qualify for a chance to win an Apple iPad™ ! Please vote for the program(s) that relate to your professional industry. PROGRAM OF STUDY GRADUATE NAME Design Management Visual Effects & Motion Graphics Digital Film & Video Production INDUSTRY PROFESSIONALS VOTE FOR “BEST IN SHOW” Submit your form to qualify for a chance to win an Apple iPad™ ! Please vote for the program(s) that relate to your professional industry. PROGRAM OF STUDY GRADUATE NAME Design Management Visual Effects & Motion Graphics Digital Film & Video Production Dimensions - 11 x 17 THE DETAILS • Collaborate with Vision Design Studio, Long Beach, California on design selection and guest list for electronic invitations sent to local industry related professionals • Direct The Art Institutes International Minnesota s Career Services Graphic Designer in creating marketing collateral • Partner with The Art Institutes Corporate Headquarters, Pittsburgh, Pennsylvania on The Art Institutes International Minnesota “News & Events” internal and external websites • As Project Manager since 2011, increased Portfolio Show attendance 23% compared to prior fiscal years by implementing new marketing efforts and incentives to industry related professionals which include: digital marketing campaign and “Industry Best In Show” voting Dimensions - 8.5 x 11 SAVE THE DATE FRIDAY, MARCH 22, 2013 9AM - 12PM OPEN HOUSE LOCATED AT SOLERA IN DOWNTOWN MINNEAPOLIS 900 HENNEPIN AVENUE FOR MORE INFORMATION VISIT OUR WEBSITE AT AIM.AIIRESOURCES.COM/PORTFOLIOSHOW OR CONTACT BECKY BATES AT 1.800.777.3643 OR EMAIL BBATES@AII.EDU WINTER 2013 GRADUATE PORTFOLIO SHOW WELCOME TO THE RESTROOMS LOCATED ON THE 2ND FLOOR MEDIA ARTS & ANIMATION, PHOTOGRAPHY, DIGITAL FILM & VIDEO PRODUCTION AND VISUAL EFFECTS & MOTION GRAPHICS ADVERTISING, GRAPHIC DESIGN, INTERIOR DESIGN, WEB DESIGN & INTERACTIVE MEDIA, DESIGN MANAGEMENT, AND FASHION & RETAIL MANAGEMENT WINTER 2013 GRADUATE PORTFOLIO SHOW DATE PRINT NAME SIGNATURE COMPANY ALUMNI WELCOME TO THE WORLD OF TOMORROW. News & Events Webpage Electronic Invitation ‘ 27
  • 15. SOLERA Floor Plan - 3rd FloorSOLERA Floor Plan - 2nd Floor = photography panel = 6 foot table = 4 foot table Elevator Elevator Open Doorway Stairway 9’ Window 9’ screen 9’ 3’ 10” Window 1’3”9’2’5”9’2’5”9’1’5” 4’3’22’ 5”3’ Doorway projector = 8 foot table 6 ft 8 ft 8 ft 8 ft 8 ft 8 ft 9’ Doorway 9’ Window Window 9’9’ 8 ft 4 ft 4 ft 8 ft 8 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 4 ft 8 ft 8 ft 70 ft 34ft 2nd Floor SOLERA 1’1’ 1’1’1’1’ 1’ 1’ 1’1’ 1’ 1’ 1’ 1’ 1’ 1’ 1’ Doorway 3’ 11”9’ 11” 9’ 9’ 9’7’ Elevator Elevator Coat Closet Open Doorway BlackScreen 36’ 10” 9’ 9’9’2’3 13’7’ 2’6” 7’7’7’ 11’10”5’11’ 15’5”11’2”14’10” 22’8” 9” 13’6” 2’2’2’ 10 ft 10 ft 5 ft 5 ft 5 ft 5 ft 5 ft 6 ft 5 ft 5 ft 5 ft 1’ 1’ 2’3 1’ 3’ 3’ 3’3’ 3rd Floor SOLERA = outlets = 3 foot table = 6 foot table = 8 foot table = 4 foot table = pillar = 5 foot table X 3 ft 3 ft 3 ft 3 ft 3 ft 5 ft5 ft5 ft5 ft5 ft5 ft 1’ 1’ 8 ft8 ft 88.5 ft 44ft 8 ft 8 ft 1’1’ 1’ 3 ft 1’ 1’ 1’ 5 ft 5 ft 1’ 3 ft 3 ft 5 ft 1’ 1’ 1’ 3 ft 8 ft 1’ 4 ft 1’ 1’ 1’ 1’ 5 ft 5 ft 5 ft 5 ft 5 ft3’ 3’ 3’3’ Window Window Window WindowWindowWindowWindow SPACE PLANNING Hosted at SOLERA Restaurant and Event Center, Minneapolis, Minnesota • Microsoft Publisher software utilized to design floor plan • Assess on a quarterly basis the Portfolio Shows needs and determine the best configurations for adequate flow within the second and third floor event space at SOLERA THE DETAILS • Utilize space planning skill set • Problem solve floor plan design issues in order to produce workable design solutions PROJECT LIFE CYCLE MANAGEMENT Project Planning Timeline • The Art Institutes International Minnesota Portfolio Show involves an eleven week planning process per event and is hosted on a quarterly basis WEEK 1- Electronic Invitation: • Collaborate with Vision Design Studio on electronic invitation design • Complete and provide Vision Design Studio preliminary graduating class information online in Google Docs format WEEK 2- Guest List: • Generate employer guest list utilizing Impromptu Report within Career Center database • Email guest list to Vision Design Studio in Microsoft Excel format • Finalize and select electronic invitation design created by Vision Design Studio WEEK 3- Marketing Collateral: • Coordinate with Career Services Graphic Designer in designing marketing collateral WEEK 4- Design Approval: • Finalize marketing collateral designs with Career Services Graphic Designer WEEK 5- Save the Date Notice: • Send “Save the Date” electronic invitation to employers on guest list WEEK 6- Preliminary Project Planning: • Collaborate with SOLERA Sales Director on Portfolio Show event schedule • Design preliminary floor plan based upon Pending Graduate Report and provide copy to SOLERA Sales Director • Partner with Career Services Student Employment Advisor in hiring student volunteers for the Portfolio Show WEEK 7- Project Planning: • Hire and assign student workers tasks for the Portfolio Show • Send electronic invitation to employers on guest list. Deliver on a weekly basis up to day before Portfolio Show WEEK 8- Project Planning: • Coordinate with SOLERA Sales Director our Technology Department requests • Email SOLERA Sales Director updated floor plan based upon updated Pending Graduate Report • Schedule with SOLERA Sales Director a pre-set appointment for one day prior to the Portfolio Show • Update Art Institutes internal and external “News & Events” web pages by including details about the Portfolio Show • Coordinate Career Services Department time schedules and assign stations for the Portfolio Show • Inform Maintenance Department of preliminary inventory items needed and create a schedule for set up and tear down at SOLERA WEEK 9- Finalize Project Details: • Design floor plan handout • Order flower arrangements for check-in tables • Pick up Apple iPad for “Industry Best In Show” nominations • Print all marketing collateral to be used at the Portfolio Show • Email SOLERA Sales Director updated copy of floor plan and confirm pre-set appointment • Schedule and meet with Maintenance Team Lead to go over floor plan, inventory items and Portfolio Show schedule WEEK 10- Finalize Project Details: • Display “Save the Date” posters in all common areas on college campus • Email students and staff members detailed information about the Portfolio Show • Email Career Services Department team members finalized time schedule and assigned stations • Confirm Technology Department requests with SOLERA • Coordinate Technology Department schedule for set up and tear down at SOLERA WEEK 11- Week of Portfolio Show: • Confirm student volunteers assigned tasks • Confirm maintenance team scheduled tasks • Direct event Photographer on Portfolio Show timeline • Email SOLERA Sales Director final floor plan design • Gather miscellaneous inventory items needed for pre-set appointment at SOLERA • Pre-set appointment: drop off Portfolio Show inventory items at SOLERA 29
  • 16. THE DETAILS • Work closely with SOLERA Sales Director in organizing and confirming necessary preparations • Supervise, direct and coordinate fifteen project team members Including, two student volunteers and one event Photographer • Document post-event analysis, budget recaps and participant feedback including data involving “Industry Best In Show” ballots and “Employer Sign-In” sheets THE ART INSTITUTES INTERNATIONAL MINNESOTA PORTFOLIO SHOW PROJECT OUTCOME As Project Manager of The Art Institutes International Minnesota s Portfolio Show, I continue to demonstrate my ability to develop, manage and execute project plans. In addition, I coordinate and lead teams, create clear and attainable project objectives, build project requirements and manage constraints including all aspects of the projects. As Project Manager, I collaborate with multiple vendors, direct team members and consult with designers in order to attain project success. My team and I promote the event using various forms of marketing efforts, including printed and electronic collateral targeting industry related professionals. Along with my team, we provide graduates and industry related professionals an opportunity to network in an exciting venue. In addition, as a result of implementing new marketing efforts and incentives, the Portfolio Show attendance has increased 23% compared to prior fiscal years since I became Project Manager in 2011. Based upon post-event analysis, participant feedback and tracking data resulting from “Employer Sign-In“ sheets and “Industry Best In Show” ballots, I am able to effectively implement adjustments to future Portfolio Shows and measure attendance results. ‘ 31
  • 18. TheArtInstitutesPassionForFashion Competition and Scholarship Event is designed for high school seniors and international students to compete for a fashion scholarship at an Art Institutes college. Each Art Institutes awards a partial-tuition scholarship to a student who demonstrates ability and commitment to succeed in a creative career. Each local winner will earn a $3,000 tuition scholarship to The Art Institutes school they represent and plan to attend. Local first place winners from each category will move onto the national competition. Students submit a finished and original Fashion Marketing, Fashion Merchandising, or Retail Management product or plan. The submission must also address how the plan or concept would be executed. In addition to the competition, students are encouraged to attend The Art Institutes Passion For Fashion Scholarship Event at their local Art Institutes. The event gives students the opportunity to gather additional information about the competition including rules and deadlines. In addition, students learn about fashion programs offered at their local Art Institutes. Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit to promote a product, cause, or organization. Also called event creation. The 2011 Passion For Fashion Event Marketing project, hosted by The Art Institutes International Minnesota, incorporated creating and organizing a promotional event to increase project submissions and streamline application process. My role as Event Director was to develop a number of new systems which included the following: create a centralized database to log and track student inquiries, an Event Marketing strategy, entrance forms, manage guest list for the scholarship event and project submissions. The outcome resulted in reaching a larger target audience of fashion students. I developed an additional scholarship opportunity, to attract students drawn to the field of fashion. In addition, I researched, approached and secured a partnership with Saks Fifth Avenue OFF 5th, which resulted in an exclusive high-end luxury themed event. As Event Director, I demonstrated my skills in Event Marketing, strategy, sales, market research and project management. The Passion For Fashion Scholarship Event increased student attendance, project submissions and student enrollment in the Fashion & Retail Management program. 35 Make your passion a reality with a fashion scholarship from The Art Institutes. You know what looks good. Fabric textures give you goosebumps. You live andbreathefashion.You’reastandoutwhereveryougo.Youareafashionista.
  • 19. Challenge • Increase project submissions for scholarship competition • Streamline application process, create and track multiple forms and project submissions • Produce marketing event promoting the Passion For Fashion Competition Action • Develop college scholarships • Create a centralized database to track applicants • Design an exclusive high-end luxury themed scholarship event Result • Secured sponsorship with Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota • Quadrupled scholarship event attendance and project submissions compared to 2010 Passion For Fashion Competition and Scholarship Event • 10% of high school student attendees enrolled in Fashion & Retail Management at The Art Institutes International Minnesota 37
  • 20. MARKETING EFFORTS Passion For Fashion Competition Non-Traditional Student Scholarship • Opportunity designed for high school graduates • Scholarship was exclusive to The Art Institutes International Minnesota THE DETAILS • In order to promote the Passion For Fashion Competition and Scholarship Event, collaborated with Representatives at The Art Institutes International Minnesota • Designed marketing tools for High School Representatives to present to students for enrollment purposes. Resources included: a PowerPoint presentation, flyers and official scholarship guidelines • Email blasts and mailers were delivered to high schools within the five state area • Developed two scholarships:  • High School Senior  • Non-Traditional Student / High School Graduate Competition
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Fashion
Marketing,
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Merchandising,
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Retail
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industry.

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 influences
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including
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pop
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art,
 environment,
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influences
that
have
inspired
you.

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 Examples
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store
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new
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 The
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 Competition
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Official
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 Competition
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 The
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Passion
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 You
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 Deadline
 All
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entries
must
be
received
by
The
Art
Institutes
International
Minnesota
no
later
than
 November
19,
2010.
The
winners
will
be
notified
by
December
17,
2010.
 
 How
to
Enter
 To
enter
the
Fashion
Marketing
&
Merchandising
and
Retail
Management
category
for
the
Passion
for
 Fashion
Competition,
complete
the
attached
Entry
&
Release
Form.
We
strongly
recommend
that
Entry
 Materials
be
submitted
in
one
package
and
you
must
include
"Passion
for
Fashion
Competition"
on
the
 package.
Essays
and
information
may
be
submitted
on
a
CD‐ROM.

Mail
all
Entry
Materials
in
an
envelope
 with
proper
postage
to:
 
 The
Art
Institutes
International
Minnesota

 Passion
for
Fashion
Scholarship
Competition
 15
South
9 th
 Street



 Minneapolis,
MN

55402

 
 Scholarship
Awards

 The
Art
Institutes
International
Minnesota
will
award
a
$3,000
tuition
scholarship
for
the
first
 place
winner
and
a
$1,500
tuition
scholarship
for
the
second
and
third
place
winners.
Since
the
 high
school
graduate
entries
for
this
competition
are
being
accepted
at
The
Art
Institutes
 International
Minnesota
only,
there
is
no
national
level
for
the
first
place
winner.
 
 The
scholarship
awards
are
contingent
upon
acceptance
to
The
Art
Institutes
International
 Minnesota
and
are
awarded
in
the
form
of
a
tuition
credit.
All
tuition
scholarships
are
awarded
 toward
a
Fashion
&
Retail
Management
bachelor’s
degree
program.

Tuition
scholarships
are
 non‐transferable.
Upon
accepting
the
scholarship,
the
winner
must
begin
his
or
her
fashion
 studies
in
the
winter
or
spring
quarter
of
2011.
 
 The
winner
must
maintain
a
2.0
GPA
or
higher
during
their
studies
at
The
Art
Institutes
 International
Minnesota,
a
GPA
of
less
than
2.0
will
result
in
a
loss
of
scholarship.
In
the
event
 that
the
scholarship
recipient’s
education
is
terminated,
either
by
the
school
or
by
the
student,
 the
scholarship
becomes
null
and
void.
Tuition
scholarships
are
not
redeemable
for
cash.
The
 tuition
scholarship
covers
academic
tuition
and
may
not
be
applied
against
fees,
housing,
living
 expenses,
or
program
supplies
and
may
not
be
transferred
between
affiliate
schools.
 Scholarship
recipients
must
not
interrupt
their
studies;
interruption
of
studies
will
result
in
a
loss
 of
the
scholarship.

 Official Scholarship Guidelines TRACKING SYSTEM Passion For Fashion Competition Spreadsheet • Centralized database created to log and track applicants • Measurement tool determined conversion rate of students interested in applying for the Fashion & Retail Management program Last Name First Name ID # Assigned Ai MN ADA Street City State Zip Phone Number Email HS Grad Year High School Name Received GED? Yes or No Year Earned GED State GED was Earned in? Received a BA or Master's Degree? Yes or No Smith Dominic 427172 KAP 5547 141st St. Waterstreet SD 57325 555-555-1234 Dominic@yahoo.com 2011 Chamberlain HS 1000 Sorenson Waterstreet, SD 57325 No N/A N/A No Jones Sally 334691 NEM 6644 Morgan Ave. Minneapolis MN 55423 555-555-1259 Sally@yahoo.com 2002 Minneapolis HS 3414 W 47th Minneapolis, MN 55423 No N/A N/A Yes Doe Jennifer 345888 JLC 28222 96th St. Brooklyn Park MN 55445 555-555-1278 Jennifer@gmail.com 2004 Park Center HS 1256 Zenia Brooklyn Park, MN 55445 No N/A N/A Yes Jack Amy 438001 LAA 650 E Garfield Apartment 310 Champlin MN 55369 555-555-9010 Amy@hotmail.com 2011 Champlin Park HS 5869 Meadow Champlin, MN 55369 No N/A N/A No Scott Susan 421634 KAP 4412 S Galway St. Sioux Falls SD 88746 555-555-1256 Susan@gmail.com 2011 Roosevelt HS 6600 W 41st St. Sioux Falls, SD 88746 No N/A N/A No George Emily 384721 KAP 817 W 36th St. N Newton IA 36957 555-555-4578 Emily@live.com 2011 Newton HS 800 E 4th St. Newton, IA 36957 No N/A N/A No Hopper Mary 371946 KAP 411 320th Ave. Grinnell IA 36974 555-555-2356 Mary@gmail.com 2008 Grinnell HS 1333 Sunset St. Grinnell, IA 36974 Yes 2009 IA No Crawford Ben 434731 JAW 4997 Shellamie Dr. Eau Claire WI 47895 555-555-4132 Ben@hotmail.com 2011 Main HS 3674 Park Ave. Eau Claire, WI 47895 No N/A N/A No Struthers Tara 427497 KAP 3102 32nd St. Fargo ND 44321 555-555-9874 Tara@yahoo.com 2011 Fargo South HS 1840 15th Ave. Fargo, ND 44321 No N/A N/A No Reed Tammy 402300 JLC 13577 Xavis St. Champlin MN 55369 555-555-5478 Tammy@live.com 2007 Champlin Park HS 5869 Meadow Champlin, MN 55369 Yes 2009 MN No Olson Wade 375638 JLC 4217 Elliot Ave. St. Cloud MN 55407 555-555-6823 Wade@gmail.com 2011 Sauk Rapids HS 5647 Main St. St. Cloud, MN 55407 No N/A N/A No Half Danielle 207574 GKH 623 University Ave. Elk River MN 55413 555-555-8547 Danielle@yahoo.com 2007 Elk River HS 900 School St. Elk River, MN 55413 No N/A N/A Yes Hanson Cameron 392387 JAW 14080 Finale Ave. White Bear Lake MN 55110 555-555-9674 Cameron@live.com 2011 White Bear Lake HS 3551 McKnight Rd. White Bear Lake, MN 55110 No N/A N/A No Staple Morgan 417796 KAP 1456 Bartosh Lane River Falls WI 54022 555-555-2147 Morgan@gmail.com 2011 River Falls HS 211 N Fremont St. River Falls, WI 54022 No N/A N/A No Jackson Jackie 398770 NEM 863 Marshall Ave. St. Paul MN 55104 555-555-8078 Jackie@hotmail.com 2011 St. Paul Area Learning Center 1212 University St. Paul, MN 55104 No N/A N/A No Johnson Ally 432184 LAA 650 E Garfield St. Apt 310 Champlin MN 55369 555-555-7847 Ally@gmail.com 2011 Champlin Park HS 5869 Meadow Champlin, MN 55369 No N/A N/A No Jasper Jessica 428329 GKH 5203 41st Ave. Bloomington MN 55420 555-555-6931 Jessica@hotmail.com 2011 Lutheran HS 8201 Park Ave. Bloomington, MN 55420 No N/A N/A No 39
  • 21. INDUSTRY PARTNERSHIP Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota • Exclusive preview of “Black Label” key pieces of the season runway show • Collaborated with sponsor in designing swag bags for guests THE DETAILS • Researched, approached and secured partnership with Saks Fifth Avenue OFF 5th • Managed a creative team of Graphic Designers in the design and execution of marketing collateral Postcard and Invitation • “Save the Date” postcards mailed to database of students inquiring about Fashion & Retail Management program • Invitation mailed to confirmed guests for admittance to the Passion For Fashion Scholarship Event Passion For Fashion Competition 2011 OctOber 21st, 2010 the Art InstItutes InternAtIOnAl MInnesOtA 15 sOuth 9th street MInneApOlIs, Mn 55402 rsVp tO AIMpAssIOnfOrfAshIOn2011@gMAIl.cOM Passion For Fashion 15 South 9th Street, Minneapolis, MN 55402 The Art Institutes International Minnesota announces its search to find the next winner of The Art Institutes Passion For Fashion Competition. High school seniors and high school graduates with a passion for the business side of fashion are encouraged to submit an entry. On October 21, 2010, The Art Institutes International Minnesota is hosting an exclusive Passion For Fashion Event. To receive an invitation to the event or to learn more about the Passion For Fashion Competition, contact us at AIMPassionforFashion2011@gmail.com. For more information about the Fashion & Retail Management program at The Art Institutes International Minnesota, contact us at aimadm@aii.edu. Dimensions - 5.5 x 8.5 Dimensions - 6 x 4.5 41
  • 22. 43
  • 23. 10:00am 1:00pm 2:15pm 2:45pm 3:25pm 4:00pm 12:00pm 2:00pm 2:30pm 4:30pm 3:30pm 3:00pm •Wrapup session •Presentation-PassionForFashion Competitiondetailsandrules •SaksFifthAvenueOFF5th BlackLabelrunwayshow •Guestsareseated •Mix,mingleandmeet Checkinguests •Beverage areaprepped •Direct Photographer onrunway showand eventlineup •Arrangementof ArtGallery •Culinarystaffprepsandarranges refreshments •Pickuplast minuteitems •Studentvolunteerspick uprunwayclothesfrom SaksFifthAvenueOFF5th •Photographerarrives EVENT TIMELINE • Passion For Fashion Scholarship Event held October 21, 2010 at The Art Institutes International Minnesota THE DETAILS • Managed and delegated tasks to a team of four student volunteers • Negotiated fees, tracked the budget and secured vendors involved with the event • Directed event Photographer PROJECT OUTCOME Creating and organizing the 2011 Passion For Fashion Competition and Scholarship Event was an exciting opportunity. The event allowed me to showcase my skills and talents specifically in the area of event marketing. In addition, I gained valuable insight into the business sectors of: strategic planning, sales, market research and project management. As Event Director, I delivered a high-end luxury themed event showcasing the Passion For Fashion Competition. Through networking and development of a business partnership, I incorporated an exciting new approach by partnering with Saks Fifth Avenue OFF 5th. Compared to prior years, the 2011 Passion For Fashion Competition and Scholarship Event resulted in a significant increase in attendance and project submissions. Due to a number of revisions to the standard process which included: creating a centralized applicant database, increased marketing efforts, development of additional scholarship opportunities and the presentation of an upscale event. As a result, the 2011 Passion For Fashion Competition was dramatically improved as demonstrated by the increase of 275% confirmed guests and 250% project submissions from prior year. 45
  • 25. Events by Andrea is a full-service event management company that offers event production, planning, consulting and conceptual design for both corporate and social events. Events by Andrea provides our clients with spectacular events through creativity and uniqueness based on individual tastes and preferences. Whether the event is corporate or social, Events by Andrea incorporates themes, design layouts, event formats and decor with the ultimate goal of making your design-specific event a most elegant, unique and memorable experience. The Entrepreneurship project is based upon my business plan concept for Events by Andrea. Events by Andrea was derived from my strong passion for event management, conceptual design, market research and business strategies. Through research and analysis, the Entrepreneurship project involved pinpointing growth opportunities, creating value in my business and identifying industry and market trends. In addition, I developed a marketing and operations plan along with a series of pro forma financial statements. As a result of the Entrepreneurship project, I gained valuable skills and knowledge in articulating a business concept, identifying market potential, opportunities for growth, marketing strategies, financial requirements and creating an operations management plan. In addition, identifying potential risks, concerns and trade-offs in developing a business plan. Entrepreneurship istheassumptionofriskandresponsibility in designing and implementing a business strategy or starting a business. 49
  • 26. Challenge • Research and evaluate the event planning industry • Outline company strengths, risks and opportunities for growth • Calculate sources and use of funds to determine financial outcome Action • Utilize trade show, corporate event and event planning resources to analyze trends and research industry standards • Develop a comprehensive marketing plan identifying the strategic plan of the business • Through economic research identify start-up costs and allocation of funds for a five-year forecast Result • Based upon industry and market analysis, validated Events by Andrea business concept • Points of differentiation: full-service, low overhead, services customized to meet client specific needs • By fifth year of operation, earning $1.5 million annually 51
  • 27. INDUSTRY AND MARKET ANALYSIS IBISWorld Industry Report • Resource utilized to research and analyze event planning industry • Identified target market based upon industry trends Industry Size, Growth and Sales Projections According to IBISWorld 2012 Industry Report, the U.S. corporate and social event planning industry includes about 19,926 companies. The event planning industry comprises of: Event Planners, Wedding Planners, Meeting Planners, trade shows, conventions, corporate events and conferences. The number of Event Planners in the U.S. is roughly 4,000 according to IBISWorld. It is estimated that the event planning industry over the next five years 2012 to 2017 will grow 3.3%. Combined annual revenue of the industry is about $13.1 billion. IBISWorld forecasts revenue will increase at an annualized rate of 3.3% to $15.4 billion in the next five years. Market Analysis of 2012 Minnesota Event Planning Industry • IBISWorld 2012 breakdown of Minnesota client base Market Segmentation • IBISWorld 2012 breakdown of Minnesota category of events MARKETING PLAN • Created points of differentiation to reduce competition • Identified and developed action plans for growth potential THE DETAILS • Researched various local event planning companies to determine competitive advantage • Further developed skills in analyzing market trends, market research and identifying risks when conceptualizing a business plan Services Offered: • Offer diverse selection of event packages • Provide the necessary expertise in managing the client’s event from initial concept to completion • Provide an event that will be remembered as a “unique experience“ Client Experience: • Maintain a consistent superior level of service • Offer competitive costs with comparable services • Consulting services included Business Strategy: • Maintainlowoverheadresultinginlowercostmargin • Expertise in working with small and large client budgets • Personalized one on one consultations Pricing Strategy: • A la carte options available • Utilize cost-based pricing method • Established network of vendors and contractors resulting in passing savings on to clients Flat Management Fee: • 10% - Corporate event • 12.5% - Social event • 15% - Community event Price Break Discounts: • Cash • Seasonal • Promotional • Repetitive clientele Strengths: • One-stop shop business concept • Competitive pricing • Services customized to meet client specific needs Risks: • Local competition • Being prepared to make a shift in target market if market segment begins to decline • Anticipating consumer behavior and demands Opportunities for Growth: • Diversifying into more untapped markets • Niche strategy – minimizing or neutralizing barriers by reducing the size of the competition • Eliminate competition by achieving premier status as proven Event Planner in the community Target Market Based upon extensive research, industry reports and market trends within Minnesota, Events by Andrea primary business focus is corporate events followed by social events. 53
  • 28. PRO FORMA FINANCIAL STATEMENTS • Utilized to calculate financial projections • Serves as a “road map” and budget for future business activity THE DETAILS • Developed clearer understanding of strategic planning and budgeting processes • Gained knowledge in analyzing financial projections Distribution of Funds for Initial Start-Up Cost • Capital investment of $50,000 is disbursed for initial business expenses • Funds are allocated to variety of sectors for first quarter of operation Five-Year Forecast • Projections based upon event planning industry standards • $1.5 Million annual net income by end of fifth year of operating 7/31/2012 End of First Year 7/31/2012 End of Second Year 7/31/2013 End of Third Year 7/31/2014 End of Fourth Year 7/31/2015 End of Fifth Year Gross Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00 (Returned Goods and Discounts) $0.00 $0.00 $0.00 $0.00 $0.00 Net Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00 (Costof Goods Sold) $48,750.00 $48,750.00 $48,750.00 $48,750.00 $48,750.00 Gross Profit $137,250.00 $375,250.00 $831,250.00 $1,537,250.00 $2,655,250.00 Expenses - General and Administrative Officers Compensation $0.00 $0.00 $0.00 $0.00 $0.00 Salaries and Wages $0.00 $0.00 $32,500.00 $32,500.00 $563,550.00 Payroll Taxes $0.00 $0.00 $3,000.00 $3,000.00 $52,980.00 Employee Benefits $0.00 $0.00 $2,600.00 $2,600.00 $2,600.00 Professional Services $26,000.00 $26,000.00 $26,000.00 $26,000.00 $26,000.00 Building Rent $78,000.00 $78,000.00 $78,000.00 $78,000.00 $78,000.00 Utilities $5,850.00 $5,850.00 $5,850.00 $5,850.00 $5,850.00 Telephone, Internetand Website $4,550.00 $4,550.00 $4,550.00 $4,550.00 $4,550.00 Office EquipmentLease $0.00 $0.00 $0.00 $0.00 $0.00 Insurance $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 Marketing $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 Supplies $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00 Interest $0.00 $0.00 $0.00 $0.00 $0.00 Taxes -$3,248.41 $33,204.34 $97,072.85 $205,995.42 $288,724.91 Other General and Admin Expenses $0.00 $0.00 $0.00 $0.00 $0.00 Depreciation and Amortization $0.00 $0.00 $0.00 $0.00 $0.00 Total Expenses $147,151.59 $183,604.34 $285,572.85 $394,495.42 $1,058,254.91 Net Income -$9,901.59 $191,645.66 $545,677.15 $1,142,754.58 $1,596,995.09 Income as a Percentage of Gross Sales 0 4.51 6.2 7.2 5.9 As a result of constructing Events by Andrea business plan, I am able to evaluate the economic opportunity, analyze industry trends and calculate initial start-up costs. In addition, identify strengths, risks and areas for growth. Developing Events by Andrea showcased my passion for the event planning industry. In addition, I gained experience in writing a business strategy plan, identifying a target market and creating points of differentiation to reduce competition. Through market research and analyzing the event planning industry revenue trend, I calculated a five-year forecast. Events by Andrea is projected to earn over $1.5 million annually by end of fifth year of operating. By developing the pro forma financial statements, they serve as tools for measuring the performance of the business and future activity. PROJECT OUTCOME 55
  • 29. A special thank you to… Thank you to each of The Art Institutes International Minnesota instructors that have fostered my passion for Design Management and have taught me the tools and techniques to further develop my professional growth. Thank you to my husband Wade for giving me support each and every day to keep reaching for my dreams. Thank you to my family and friends for supporting me in my educational journey. 57
  • 30. REFERENCES Disclaimer: This portfolio is intended for educational purposes and non-commercial use only Portfolio Design: Ryan Taylor, Graphic Designer, 4554 design Editor: Becky Bates Tagline: “IT’S IN THE DETAILS” – Inspired by Amber Greenwalt Brand Awareness: • The Fashion Group International, Inc., New York Corporate Headquarters • The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter • Macy’s Department Store, Minneapolis, Minnesota • A Guide to the Project Management Body of Knowledge (PMBOK Guide). Newtown Square, PA: Project Management Institute, 2008. Print • Rampata, Walt. “5 Ways Social Media Engagement Tools Can Boost Brand Awareness.” Social Toaster. Social Toaster, 21 Nov. 2012. Web. 12 Apr. 2013 • ”What Is a Work Breakdown Structure?” What Is a Work Breakdown Structure? N.p., n.d. Web. 12 Apr. 2013. • ”Brand Awareness.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013 • FGI logo provided by The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter • Flyer image provided by Macy’s Department Store, Minneapolis, Minnesota Project Management: • The Art Institutes International Minnesota Career Services Department • Vision Design Studio, Long Beach, California • “Project Management.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013 • Eblast invitation and Portfolio Show logo provided by Vision Design Studio, Long Beach, California • Posters, ballots and sign-in sheet images provided by The Art Institutes International Minnesota Career Services Department • The Art Institutes logo provided by The Art Institutes of Pittsburgh Headquarters Event Marketing: • The Art Institutes International Minnesota Admissions Department • The Art Institutes of Pittsburgh Headquarters • Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota • “Event Marketing.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013 • Passion For Fashion logo provided by The Art Institutes of Pittsburgh Headquarters • Saks logo provided by Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota • Passion For Fashion runway pictures provided by Maggie Chan Entrepreneurship: • IBISWorld Industry Report 56192 Trade Show and Event Planning 2012 • IBISWorld Industry Report NN006 Wedding Services 2012 • IBISWorld Industry Report 54161 Management Consulting 2012 • IBISWorld Industry Report 71133 Concert and Event Promotion 2012 • Barringer, Bruce R. Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River, NJ: Pearson Prentice Hall, 2009. Print • “Entrepreneurship.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013 • Events by Andrea logo designed by Andrea Renaud ACKNOWLEDGEMENTS Brand Awareness: • Thank you project team members: MacKenzie Hoffman, Kylie Erickson and Sam Brown • Guided inputs from: The Fashion Group International Minneapolis/St. Paul , Inc. Chapter • Further developing my skills in Project Management: Kevin Wilkinson, instructor at The Art Institutes International Minnesota Project Management: • Becky Bates, Director of Career Services at The Art Institutes International Minnesota, for giving me the opportunity to express my knowledge and passion in event planning and project management • Co-workers: Angie Lira, Jeff Olson, Kelley Taylor, Jodi Gruenwald and Heidi Hemmer at The Art Institutes International Minnesota for all of your hard work in assisting me in the planning of the Portfolio Show • Thank you to the student workers for assisting Career Services at the Portfolio Show Event Marketing: • Saks Fifth Avenue OFF 5th , Department Store, Minneapolis, Minnesota • Thank you Heidi Gilde for your support and partnership • Saks Fifth Avenue OFF 5th models for providing an entertaining runway show • Thank you to the student volunteers at The Art Institutes International Minnesota for your assistance with the runway show • Chef Amy Carter and her culinary class at The Art Institutes International Minnesota for preparing and serving refreshments at the Scholarship Event • Thank you Admissions staff for assisting me with my efforts to increase student participation for the Passion For Fashion Competition and Scholarship Event • Instructor Cari Gelle at The Art Institutes International Minnesota for her assistance at the Passion For Fashion Competition • Sarah Colvin for assisting me on project details • Director of Communications Anj Kozel for assisting me with Business Practices • Graphic Design artist and Photographer Maggie Chan for helping bring my ideas to life Entrepreneurship: • Further developing my skills in writing business plans: Kevin Wilkinson, instructor at The Art Institutes International Minnesota 59
  • 31. ARANDREA RENAUD DESIGN MANAGEMENT 651 269 2680 ARENAUD2027@GMAIL.COM