Corporate presentation of Popular Chips. We bring the Science behind any successful Influencer Marketing campaign.

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The world’s first Influencer Search Engine and Analytics Solution.
INFLUENCER MARKETING BASED ON NUMBERS
NOT BY HEARSAY.
52%
67%
82%
35%

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Our Best Clients

3. WHO WE ARE
We offer THE SCIENCE to achieve a
successful Influencer Marketing Strategy.
“Data! Data! Data! I can’t make bricks without clay!” - Sir A.C. Doyle

4. Don’t rely on “Reach” to judge your results: it’s a vague metric.
Engagement, being the most difficult to achieve, shows true
performance.
Many brands do not know what to expect from an Influencer
Marketing campaign.
“Did it go well, did it go badly?”
OUR SCIENCE IS PERFORMANCE
Compare your strategies with your competitors’. Discover your
weak points and enhance your campaign strategy.
Recruit influencers who have already worked in your industry and
performed greatly.
KPIs
ENGAGEMENT
BENCHMARKING
KNOW HOW TO
JUDGE YOUR RESULTS
LEARN FROM YOUR
COMPETITORS
REAL VALUE FOR YOUR
CAMPAIGNS

5. Consultancy & Agency
Hassle-free Influencer Marketing management.
Self-Service Analytics
SaaS Influencer Marketing Analytics platform.
OPTION 1
YOU HAVE A STRONG SOCIAL MEDIA TEAM
AND INFLUENCER MARKETING STRATEGY
OPTION 2
YOU NEED SUPPORT IN MANAGING
INFLUENCERS OR CREATING CONTENT
HOW WE CAN COLLABORATE

6. ● The only platform able to provide
detailed Demographic and Performance
data about *any* influencer in the world.
● Improve your campaigns’ ROI quickly
and effectively.
● Discover new influencers before other
brands in your industry.
● Benchmark your competitors’ strategy.
● Your Digital, Social Media, PR and Art
team can leverage on the platform to
improve their day-by-day activities.
OPTION 1: Self-Service Analytics platform

7. OPTION 2: Consultancy and Agency
● Submit a simple brief and let our Art
Team create a powerful idea for your
campaign.
● Have our Account Managers recruit &
manage Influencers, ensure deadlines
and produce extensive reports.
● Work with any influencer in the world:
you are not limited to a portfolio.
● Receive real engagement, not just a good
idea.
https://www.instagram.com/p/BN_lKZtD84l TAKE A LOOK

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A 16M-Interaction Regional Campaign.
OPTION 2

9. Popular Chips ran the Christmas Influencer Marketing campaign for
RW Sentosa in ID, MY, PH, TH, VN and AU.
Brands usually invest most of their Social Media budget on FB ADS.
However, nowadays, Influencer Marketing allows to reach a wider
audience at a fraction of the cost that you’d spend on FB campaigns.
Resort World Sentosa
7.81M
Interactions
Generated on IG
and FB.
28.7M
Followers
Reached by the
campaign.
$3.15M
Value
Total campaign
value
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Based on the $0.41
average spending per
Engagement on FB
ADS without
including the cost for
the creative work.

10. Based on average
views & likes of
Sponsored Videos
published between
the 14/10 and the
14/12 [2 months].
Thanks to the data gained from Popular Chips’ analytics platform,
every KPI of the campaign was surpassed and exceeded.
The success of the campaign wasn’t random: it was based on data!
Resort World Sentosa
47
Times on
“Top Posts”
How many times
the posts went
viral on IG.
8.9M
IG Stories
Views
From 38+ IG
Stories
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+116.14%
Average
KPI
Video Views KPI: +102.3%.
Video Likes KPI: +129.99%.

11. Resort World Sentosa - Example post
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DATE:
17 Dec 2016
TYPE:
On-Site
Promo Video
IG STATS:
1.19M Views +252.85% Avg. Video Ad
77.5k Likes +156.62% Avg. Video Ad
Featured on “Top Posts” for:
#luxuryspa #coupletreatment
#qualitytime* #espa #rwsmoments
*More than 5M posts

12. BENCHMARKING OTHER BRANDS: Our success wasn’t accidental. Last 2 months
Brand: Intel
Likes: 31.8
KPI: -56%..
Brand: Premios
Likes: 35k
KPI: -61%..
Brand: Esprecielo Allure
Likes: 16.3k
KPI: -78%..
Brand: Manis Indonesia
Views: 87k
KPI: -86%..
#TooExplicit #NoCreativeIdea #BadQuality
#TooExplicit #BadCaption #NoInfluencer

13. Public reaction
The audience of the various influencers received the sponsored posts with enthusiasm and curiosity
stirring up conversations.
Type of comment:
- Influencers’ fans requesting more info on Santa’s All-Star Christmas and @RWSentosa;
- Show of appreciation of the visual experience via text or emojis;
- Tagging of friends to share the post with them;
- Asking info on how to recreate the magical effect of the Christmas Postcards.
SENTIMENT ANALYSIS: We managed to “wow” the influencers’ audience.

14. End-of-Campaign Report - Success Story
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OPTION 1

15. Asics used Popular Chips to create an end-of-campaign report for the
re-launch of “FuzeX” line in Italy.
Campaign Report:
7 Influencers and 9 posts
Asics #FuzeX
4.2M
followers
Analyzed.
21
Competitors
Performance
Comparison.
40
Charts
Demographic
Analysis.
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16. Measured the ROI obtained with the campaign;
Identified potential areas for improvement (times to post, creatives,
captions...);
Benchmarked Competitors to find new performing influencers in few
minutes;
Excluded influencers who had less than 70% of their audience from
Italy from future campaigns;
Renewed contract with top performing influencers and in line with
Asics’ demographic target.
Top Achievements
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"Popular Chips helped ASICS understand the ever-changing scenario of Influencer Marketing
and to obtain the best possible ROI from our campaigns."
Marco Viti - Consumer Marketing Associate at Asics

17. PERFORMANCE ANALYSIS

18. DEMOGRAPHIC ANALYSIS
Andrea Montovoli Marcello Sacchetta
Only 28% from Italy

19. BENCHMARKING OTHER BRANDS THAT HAVE COLLABORATED WITH THE SAME
INFLUENCERS

20. SINGLE-POST ANALYSIS

21. FOLLOW US
Search & Compare - Success Story
OPTION 1

22. Starwood Hotels & Resorts uses Popular Chips to:
- search for new influencers for APAC campaigns;
- quickly compare influencers and find the best one;
- assess the quality of influencers’ audiences when they ask for
complimentary stays in exchange of media promotions.
Starwood Hotels & Resorts
10
countries
Managed from a
single dashboard.
50M
followers
Analized
in real time.
34
Influencers
Identified and
engaged.
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23. Giveaway & Influencer Engagement - Success Story
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OPTION 2

24. “Hotel Transylvania 2” Campaign To Promote Premiere on HBO Asia
5-Week Campaign:
3 Images + 1 Influencer Image + 1 Boomerang Video + 10 Celebratory Images.
The influencer’s post went viral for the Hashtag #ProudDad which has ~1M posts.
HBO Asia
+1,600%
Increase
Follower Growth
+170%
Increase
Average Likes
+75%
Increase
Average Views
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25. Influencer’s Post
(+23% Interactions)
Boomerang video
(+50% Interactions)
BRAND EXPOSURE: Featured on Instagram’s Worldwide “TOP POSTS”

26. Creative Campaign - Success Story
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OPTION 2

27. “Lethal Weapon” Campaign To Promote the Premiere on Warner TV
4-Week Campaign ( Data for the 1st Week as the campaign is still ongoing):
The influencers’ posts went viral for the Hashtags #LethalWeapon, #TvSeries,
#BestBuddies and #Friendship which has ~26M posts.
Warner TV & HyppTV
+2,100%
Increase
Follower Growth
+232%
Increase
Average Likes
70K
Gained
Influencer
Interactions
VIDEO IN THE IMAGE
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28. SINGLE-POST ANALYSIS
DATE:
12 Oct 2016
TYPE:
Boomerang Video
IG VIDEO VIEWS:
9.6k --> +47% of Influencer’s Avg.
IG VIDEO LIKES:
4.8k --> +77% of Influencer’s Avg.
Featured on “Top Posts” for:
#LethalWeapon #Malaysia* #tv* #action*
#boomerang* #video* #routine
#freerunning #tvseries
*More than 1,700,000 posts

29. BRAND EXPOSURE: Virality

30. CURIOUS?
We live and breathe “mobile digital”. Hence, reaching us is not that difficult.
You find us here:
E-mail: info@popularchips.com
WhatsApp: +65 8276 9401
Phone: +65 9077 3552
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