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Product: Labeling

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Product: Labeling

  1. 1. L A B E L I N G (Labelling)
  2. 2. Labeling - range from simple tags attached to products to complex graphics that are part of the package - display of information about a product on its container, packaging or the product itself
  3. 3. Labeling: Functions ◦ Identifies- the name Sunkist stamped on oranges ◦ Grade- Thai fragrant rice “100% Long Grain” ◦ Describe- who, where, when, what, & 2hows ◦ Promote- support its positioning & connect with customers through attractive graphics
  4. 4. Labeling: Other Information For many companies, labels have become an important element in broader marketing campaigns.
  5. 5. Labeling: Pepsi
  6. 6. Labeling: Common Required Labels on Segmented Products - Garments Name of the manufacturer Country of manufacturer Fabric content Cleaning Instructions
  7. 7. Labeling: Common Required Labels on Segmented Products - Foods Ingredients in common terms Number of servings Serving size Calories per serving Calories derived from fat Amounts of specific nutrients Bar Codes (determines charges for purchases)
  8. 8. Labeling: Common Required Labels on Segmented Products - Non-edible (shampoo & detergent) Safety precautions Instructions Ingredients
  9. 9. Labeling: Common Required Labels on Segmented Products - Nutrition Labelling In standard format for any food product for which a nutrition claim is made
  10. 10. Labeling:
  11. 11. Labeling:
  12. 12. Labeling:
  13. 13. Labeling: Concerns - Numerous government laws have held that false, misleading or deceptive labels or packages constitute unfair competition - It can mislead customers, fail to describe important ingredients, or fail to include needed safety warning
  14. 14. Labeling: Concerns Example: The popular U.S. cookie brand, Oreo had a lookalike made in Indonesia called Rodeo. - However, packaging and labelling laws, and their enforcement, vary from country to country in the region.
  15. 15. Labeling: Oreo and Rodeo
  16. 16. Labeling: Result - Many nations regulate labelling - The most prominent in the United States, for example, is the “Fair Packaging and Labelling Act of 1966”, which set mandatory labelling requirements, encouraged voluntary industry packaging standards, and allowed U.S. agencies to set packaging regulations in specific Industries
  17. 17. Labeling: As affected (Asian Countries) - Unit Pricing - Open Dating - Grade Labeling - Nutritional Labeling - Percentage Labeling
  18. 18. Labeling: Unit Pricing, Open Dating & Grade Labeling 1. Stating the price per unit of standard measure 2. Stating the expected shelf life of the product 3. Rates the quality level of certain consumer goods
  19. 19. Labeling: Nutritional Labeling & Percentage Labeling 4. Stating the nutritional values in the product 5. The percentage of each important ingredient
  20. 20. Labeling: - Unit Pricing - Open Dating
  21. 21. Labeling:
  22. 22. Labeling: Remember! The Nutritional labelling laws require sellers to provide detailed nutritional information on food products. Sellers must ensure that their labels contain all required information in the countries in which they sell their products.
  23. 23. Labeling: References - Marketing Management (5th Edition) An Asian Perspective By Philip Kotler, et.al. - Principles of Marketing (Global Edition) By Philip Kotler & Gary Armstrong - Packaging and Labelling By G713-3 ORIGIN http://www.powtoon/youtube

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