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What's in a high quality business plan?

A simple guide to what should be included in a high quality business plan.

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What's in a high quality business plan?

  1. 1. Page 1 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade SolutionsWhat’s in a high quality Business Plan?The Business1. Business name2. Trading name(s)3. Business structure4. ABN, ACN, GST5. Business location and registered office6. Date established7. Domain names8. Licences & permits9. Business purpose10. Business size11. Mission and Vision statements12. Goals/objectivesManagement & ownership1. Business owner(s)2. Relevant owner experience3. Details of management & ownership experience4. Organisation chartKey personnel1. Current staff2. Required staff3. Recruitment options4. Training programs5. Skill retention strategiesProduct/services1. Product/services2. Market position3. Unique selling position4. Anticipated demand5. Pricing strategy6. Value to customer7. Growth potentialThe Market1. Target market2. Marketing strategy3. Market research4. Environmental/industry analysis5. Customer demographics6. Key customers7. Customer management
  2. 2. Page 2 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade SolutionsCompetitors1. Main Competitors2. Potential Competitors3. Barriers to entryS.W.O.T. analysis1. Strengths2. Weaknesses3. Opportunities4. ThreatsFinances1. Financial objectives2. Finance required3. Start-up costs4. Balance sheet5. Profit & loss forecast6. Expected cash flow7. Break-even analysisAdvertising & sales1. Sales and marketing objectives2. Advertising and promotional strategy3. Sales and distribution channels tableOperations1. Production process2. Suppliers3. Plant and equipment4. Inventory5. Technology6. Trading hours7. Communication channels8. Payment types accepted9. Credit policy10. Warranties & refunds11. Quality control12. Memberships and affiliationsInsurances, Legal Considerations and Risk Management1. Workers compensation2. Public liability insurance3. Professional indemnity4. Product liability5. Business assets6. Business revenue7. Other insurances8. Legal considerations for the business9. Codes of Practice
  3. 3. Page 3 - What’s in a high quality Business Plan? by Andrea Comastri ©Simcom Global Trade Solutions10. Risk ManagementInnovation1. Research & development (R&D)/ innovation activities2. Intellectual property strategySustainability plan1. Environmental/ resource impacts2. Community impact and engagement3. Risks/constraints

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