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HBDI - Thinking Style Preferences

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Very often we say things or write things assuming that people will understand what we said or wrote the way we assumed it would be understood. This is wrong, and this presentation shows how we can recognise another person's thinking and communication style, allowing us to adapt our communications with this person in a more relevant manner

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HBDI - Thinking Style Preferences

  1. 1. The Andre Delicata http://andredelicata.biz/ Whole Brain Model: Understanding Thinking & Communication Styles
  2. 2. WWaarrmm uupp eexxcceerrcciissee
  3. 3. The two hemispheres control vastly different aspects of thought and action. Each half has its own specialization and thus its own limitations and advantages.
  4. 4. Hemispheric Dominance Left Hemisphere •Speech, Verbal •Logical Mathematical •Linear Detailed •Sequential •Controlled •Intellectual •Dominant •Worldly •Active •Analytical •Reading, Writing •Order Right Hemisphere •Musical •Holistic •Artistic •Symbolic •Spontaneous •Emotional •Intuitive •Creative •Spiritual
  5. 5. Quadrants Orientation • Left mode A / B is male oriented • Right mode C / D is female oriented • Cerebral styles A / D prefer for technical and experimental thinking • Limbic styles B /C prefer stability of tradition with a caring responsiveness
  6. 6. Male Female Differences Male •Mathematics •Mechanical •Understanding Theories •Probing Questions •Analytical •Linear Reasoning •Problem Solving •Understanding Facts •Task Forces •Creativity based on technical, “thing” orientated. Female •Foreign Languages •Hearing/Listening •Verbal Ability •Intuitive •Evocative Questions •Contextual •Holistic •Problem Understanding •Process Understanding •Creativity based on Intuition & Relationships
  7. 7. Physiology Metaphor The Brain The Whole Brain Model The Organizing Principle Application The HBDI A B D C Architecture A B D C
  8. 8. The Whole Brain Model 2 5 94
  9. 9. The Whole Brain Model • Four quadrant metaphoric model • Preferred modes of thinking, learning and working • Based on brain research • Nature and Nurture • All styles are neutral • We have all the styles • Preferences different from competence • Similarity and complementarity • Organizations need all styles • Understand and value diverse styles
  10. 10. Physiology Metaphor The Brain The Whole Brain Model The Organizing Principle Application The HBDI A B D C Architecture A B D C © Herrmann International Group™ 2000-2003
  11. 11. The Whole Brain Model Styles at Work Logical Big Picture Rational Creative Organized Interpersonal Planned Feelings
  12. 12. What are the Four Brain Quadrants? Analyze Facts, logic, statistics, data Rationale for listening, taking action, making decisions What? Organize Details, arranged systematically (linearly, sequentially) Safety, reliability, history How? Personaliz e Emotional connection between speaker and listener (strong motivational factor) Who? SSttrraatteeggiizzee Big picture, future vision Explores possibilities, sets long-term goals Why?
  13. 13. HBDI Authoritarian Materialistic Academic Realistic Reliable Traditional Task-driven Bureaucratic Experimental Futuristic Inventive Flexible Value- Oriented Humanistic Cooperative The Whole Brain Business Book (Ned Herrmann) The Creative Brain (Ned Herrmann)
  14. 14. WHOLE BRAIN TEACHING AND LEARNING Logical Rational Quantitative Theoretical UPPER OPEN MINDED FACT-BASED LEFT RIGHT Organized Sequential Procedural Methodical D Visual Conceptual Simultaneous Experimental Emotional Expressive Interpersonal Kinesthetic A FEELING-BASED CONTROLLED LOWER B C Experiential Concrete Intellectual Instinctual Non-Verbal Verbal
  15. 15. The A and B quadrants are practical and realistic.
  16. 16. 2 59 4 • Logical • Analytical • Linear Thinking • Quantitative • Here-and-Now
  17. 17. BLUE • Argue Rationally • Generalize from specifics • Problem-solve logically • Know the bottom line • Critical Analysis • Solve tough problems • Gather facts • Measure precisely • Make things work • Rational, unemotional • Consider financial aspects • Goals & outcomes • Realistic & present-oriented • Efficient
  18. 18. Quadrant A Skills Uptake Expects • Precise, to the point, information • Theory & logical rationales • Proof of validity • Research references • Textbook reading • Quantifiable numbers, data sets, problems • Opportunity to ask challenging questions • Subject matter expertise Struggles with • Expressing emotions • Lack of logic • Vague, imprecise concepts or ideas
  19. 19. Quadrant A style is typically • Directive in all business • Comfortable with concrete information, like computer programming, Mathematical formulas, Medical terms, Legal briefs and Stock market indexes • Lives in a technical world and likes factual evidence authoritative
  20. 20. Quadrant A Behavioural aspects • Quadrant A persons use words like How? Prove it? Must, Typically. Should, explain, Logical, rationally, I think, Quotes statistics and evidences • Interested in purchasing useful objects only, reading business/ technical articles • Do not understand others’ feelings and emotions. Do not like humor
  21. 21. • Organized • Sequential • Safe-keeping • Planned • Detailed • Implementer
  22. 22. GREEN • A rule and a place for everything • If it ain’t broke, don’t fix it • On time • Action-oriented • Approach problems practically • Stand firm on issues • Maintain standard of consistency • Stable leadership & supervision • Detailed plans & procedures • One thing at a time • Keep financial records straight • Neatness & protocol count • Disciplined & reliable • Order & control
  23. 23. Quadrant “B” Skills Uptake Expects • An organized consistent approach • Staying on track, on time • Complete subject chunks • A beginning, middle, and end • Opportunity to practice & evaluate • Practical applications • Examples • Clear instructions/expectations Struggles with • Risk • Ambiguity • Unclear expectations/directions
  24. 24. Quadrant B style is typically traditional, conservative and risk avoiding • Highly traditional and conservative • Strive for safety and stability • Resist change. • They like order and work best in an organisation where the lines of authority is clear, • Strictly follows rules
  25. 25. Quadrant B Behavioural aspects • Quadrant B persons use words like usually, quoting past incidents, quotes rules and regulations, plan ahead before talking, think and talk about the safety procedures • Completes the work in time, gets irritated for being late • Spends more time in planning, wants everything go in undisturbed smooth fashion • Discourage new ideas and resist change
  26. 26. • Interpersonal • Feeling-oriented • Teamwork • Intuition • Communication
  27. 27. RED • Attuned to people & group dynamics • Empathetic & nurturing • Experience is reality • Intuitive, understanding • Care about values • Recognize interpersonal difficulties • Helping, coaching, partnering • Participation & collaboration • Expressive, talkative, friendly • Spirituality • Personal growth • Build relationships & teams
  28. 28. Quadrant C Skills Uptake Expects • Group discussion & involvement • To share & express feelings/ideas • Kinesthetic, moving around • Hands-on learning • Personal connection with teacher/group • Emotional involvement • A user-friendly learning experience • Use of all the senses Struggles with • Too much data and analysis • Lack of personal feedback • Pure lecture, lack of participation
  29. 29. Quadrant C is personable, interactive and care giving • Highly participative, oriented to teams and communities • Concerned about the people and comfortable with people • Ready to help out of the way and counsel others • They are usually musical
  30. 30. Quadrant C Behavioural aspects • Quadrant - C persons use words like I feel, pleasure, crazy, humorous, shouts, touches others while talking, please, consider, accept, excellent, lovely, beautiful, talks about picnic, music • Always with people • Goes for tours and picnics frequently with family and friends
  31. 31. • Creative • Innovative • Holistic • Synthesizing • Visionary
  32. 32. YELLOW • See the “big picture” • Risk-taker • Recognize new possibilities • Integrate ideas & concepts • Bend or challenge established policies • Problem-solve in intuitive ways • Use metaphor • Originality & imagination • Curious & adventurous • Design/Artistic • Like variety & multi-tasking • Envision the future • Impulsive & playful
  33. 33. Quadrant D Skills Uptake Expects • Fun and spontaneity • Playful, surprising approaches • Pictures, metaphors, overviews • Discovery of the content • Freedom to explore • Quick pace and variety in format • Opportunity to experiment • New ideas & concepts Struggles with • Time management and deadlines • Administration and details • Lack of flexibility
  34. 34. Quadrant D is holistic, risk oriented, adventurous, initiative and entrepreneurial • Conceptual, imaginative, integrative, adventurous, risk oriented, global • Talk about possibilities, strategic planning, independent, inventive, innovative and does always different • Thinks bout the future, open minded and less conservative Quadrants C & D are open minded, like initiative and are flexible
  35. 35. Quadrant D Behavioural aspects • Quadrant D persons while talking ask Why not, What if, Try, Novel, etc. • Last minute action • Procrastinates but completes the tasks • Interested in novelty • Unplanned
  36. 36. • Being Challenged • Analyzing & Diagnosing • Logical Processing • Finance & Numbers • Making Things Work • Solving Tough Problems • Clarifying Issues • Explaining Things • Dealing with the Future • Seeing the Big Picture • Inventing Solutions • Developing New Things • Providing Vision • Taking Risks • Integrating Ideas • Bringing About Change How I Like to Put My WHOLE BRAIN to Work • Administering • Attending to Detail • Being in Control • Building Things • Establishing Order • Timely Implementation • Planning Things Out • Providing Support • Coaching • Working with People • Communicating • Building Relationships • Expressing Ideas • Teaching/Training • Persuading People • Being part of a Team
  37. 37. Whole Brain Model Communication Preferences BLUE • Facts, no Fluff • Technical Accuracy • Articulated ideas • Brief, Clear, Precise • Critical Analysis • Straight forward GREEN • Details • Thoroughness • Rules & Procedures • Action Plans • Explanations • Stay on topic YELLOW • Metaphors • Big Picture Overview • Imaginative • Conceptual framework • Exploration • Visual RED • Feelings & values • Open discussion • Expression • Personal touch • Empathy & consideration • Stories & examples
  38. 38. “What’s the Theory of the case?” • Define goals & objectives • Logically solving problems • Critical analysis & theory • Efficiency, cost & data 2 5 9 4 “Challenge the Status Quo” • Strategize & visualize the future • Risk taking & experimenting • Combining & connecting concepts • Brainstorming new ideas & solutions • Working toward quantifiable outcomes • “Big picture” perspective GETTING DOWN BREAKTHROUGH TO BUSINESS THINKING Team Approaches “How can we make this happen?” • Attention to detail & procedures • Moving from point A to point B • Task allocation, organization & planning • Follow-up & scheduling with time lines • Making sure everything is in order & in control MOVING TOWARD CLOSURE “Being part of the team” • Mediating & facilitating • Sharing, listening & expressing • Collaborating & building relationships • Intuitive sensing of underlying issues • Being sensitive to other people KINDLING THE SPIRIT OF COMMUNITY
  39. 39. Management Styles Blue • Authoritative • Directive • All-business • Analytical • Factual Green • Traditional • Conservative • Organized • Accountable • Safe-Keeping Yellow • Adventurous • Visionary • Entrepreneurial • Idealistic • Holistic Red • Team-Oriented • Supportive • Personable • Intuitive • Communicator

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