Learn how to improve your website's visibility on Baidu search in China. What makes Baidu SEO different from SEO on Google? What are some quick technical improvements you can make to improve your website's visibility in China.

1. 1
Baidu SEO Tips and Tricks

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As of November 2017, Baidu
holds 81% of search engine
marketshare in China.
- Statcounter
http://gs.statcounter.com/search-engine-market-share/all/china

3. 3
China has 731 million internet
users with 95% of them
accessing the internet from
mobile.

4. 4
Know Your Audience

5. 5
What works in Europe will not
automatically work in China

6. 6
Take ASOS

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 #1 Online Retailer in the UK
 15.4 Million Active
Customers Globally
 136 Million visitors per
month

8. 8
 Failed miserably in China

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Alibaba makes up 85% of all
online sales in China
https://econsultancy.com/blog/67735-five-reasons-asos-is-pulling-out-of-china/

10. 10
Investing in China means
investing in their way of
doing business

11. 11
Getting Baidu to Like You

12. 12
Understand the Differences
Between Baidu and Google

13. 13
The Handbag Test

14. 14
Google’s main results shows the
standard 10 blue links with Google
Shopping ads displayed on the
sidebar
Baidu search results nearly always
contain thumbnail images and lead
with an image gallery. Ads appear
throughout the SERP.

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Google’s results primarily rely on
link metrics.
Baidu uses an official website
badge-system to prominently
display brand websites.

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Ranking URLs vary depending on
the search query
Baidu will prominently display links
to their own sites at the top of the
page for nearly all queries.

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Links open in the same window Links open in a new window

18. 18
Baidu Webmaster Tools
Overview

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Sitemap Submission

20. 20
Sitemap Submission
Enter sitemap URL
Find a Chinese
person

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Link Submission Script
https://gist.github.com/merkle-ychai/e925c0b1b6499e68b6ff307c73a5f2f9#file-the-improved-baidu-link-submission-script-by-merkle-js

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Official Brand Name
Submission

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MIP & AMP – Baidu Penalizes Sites that Take
Longer Than 3 Seconds to Load on Mobile
This is new

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What Baidu Likes and
Doesn’t Like

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Likes: Sites in Chinese
Hosted in China.
Plan B: Host in Hong Kong if
You Don’t Have an ICP
License

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Dislikes: Non-Chinese Pages

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What to Do with a Multilingual
.Com Site

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Block Baidu & 360 from accessing
non-relevant languages via the
Robots.txt file:

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Only Submit Your Chinese
Sitemap.xml File:
Yes, Please
Don’t Care

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What to Do with M. Sites

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Applicable-Device Tag
Desktop:
Add above rel=”alternate”
link

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Applicable-Device Tag
Mobile:
Add above canonical
reference

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Local Search

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Add the GPS Coordinates,
City & Province to Improve
Local Search Rankings
<meta name="location" content="province=北京;city=北京
;coord=116.306522891,40.0555055968">

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Result for Mobile Traffic Post-Technical Updates
0
10000
20000
30000
40000
50000
60000

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Anders Riise Koch: akoch@datawords.com
Questions? Get in touch: