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Anastasiya Kochepasova
http://www.linkedin.com/in/akochepasova
akochepasova@google.com
San Francisco, CA
(510) 542-7579
Authorized to work in the US for any employer
PERSONAL PROFILE:
Program manager with 10+ years of experience in being the “voice of the data”, data collecting, developing operational
initiatives that drive revenue, creating roadmaps, key metrics and predictive models, collaborating with marketing and sales
teams. Expert in delivering high quality results while data-driven change management. Passionate about revealing the root
problem.
PROFESSIONAL EXPERIENCE:
Cloud Business Strategy Program Manager
Google, Aug 2017 - Present
Responsibilities:
 setting up pricing policy for G Suite
 reworking monetization strategy for G Suite and Google devices
 supporting main deals pricing approvals
 supervising pricing promotions globally and on local markets
Achievements:
 designed and built a set of dashboards to monitor monetization activities
 set up pricing strategy for new features realized for different G Suite products
Tools: R (gbm, glmnet, Shiny, ggplot), SQL, Python (Python (NumPy, Pandas, ScikitLearn, Matplotlib),
BigQuery, JS, In-house data visualization tools
Data Analyst, at Google Play
Artech Information Systems, Apr 2016 – Jul 2017
Responsibilities:
 Decision supporting for business development team
 Data mining and data evaluation
 Maintaining data visualization ecosystem
Achievements:
 Developed advanced algorithms to extract and classify information from large data-sets
 Created outlier detection algorithm
 Implemented entity linking algorithm to match contact details from different data sets
 Built Elastic net and Ensembles Trees models in R and Python for feature impact evaluation and selection
 Designed email marketing recommendation engine and reporting system
 Participated in business opportunity detection via benchmark analysis
 Updated data pipelines based on numerous business requirements
Tools: R (Random Forest, gbm, glmnet, Shiny, ggplot), SQL, Python (Python (NumPy, Pandas, ScikitLearn,
Matplotlib), BigQuery, Tableau, D3.js, JS, In-house data visualization tools
Data Engineer
Plume Design Inc, Dec 2015 – Mar 2016
Responsibilities:
 Building data pipeline schemas for hardware, software and clouds teams
 Creating syntactic data
 Building tools for data visualization
Achievements:
 Created online tools for performance monitoring
Tools: R (Shiny, ggplot, rmongodb), MongoDB, Python
Data Scientist
STLport, Dec 2013 – Nov 2015
Responsibilities:
 Designing and implementing algorithms for the core product based on decision and regression trees and
diffusion models
 Developing pricing and marketing recommendation based on statistical analysis
 Working with key customers and internal stakeholders to complete workflow analysis,testing and collecting
requirement for releases
 Collaborating with functional team leads to produce analytics solutions and strategic insights in order to drive
long term revenue and value to the company
 Extracting, analyzing, and transforming complex data into easily consumable insights for define meaningful
metrics and frameworks for inner stakeholders
Achievements:
 Created a service to forecast box-office revenue based on movie characteristics and relevant social network
Tools: Tableau, R, VBA Macros (MS Excel), Python, SQL, MS Power Point.
Senior Business Intelligence Analyst
Alawar Entertainment, Apr 2011 – Jan 2013
Responsibilities:
 Monitoring the quality and stability of digital distribution of Alawar’s games on 37 languages
 Summarizing analysis and communicate findings effectively to marketing and IT teams
 Developing and supporting special projects by A/B testing and ad hoc analysis
 Ensuring the quality of data through regular data reviews
Achievements:
 Increased 24 hour customer support response rate in 2 times via implementing machine learning algorithm of
ticket classification
 Brought 1.2M new unique users via taking a data-driven approach into new websites deployment
Tools: Tableau, R, Google Analytics, Python, SQL, MS Power Point, VBA Macros (MS Excel), MS Access, Jira,
Salesforce, MySQL.
Senior Business Intelligence Analyst Consultant
ITC Gmbh, 2010 – 2011
Responsibilities:
 Leading installation, integration and technical operation of a decision support systembased on big data analysis
Achievements:
 Built the statisticalmodel for the consolidated supplier system(100+ suppliers data).
 Implemented the system, which analyzed the influence of all open deals from 40+ managers in Germany and
Eastern Europe onto the key financial indicator in real time.
Tools: Tableau, R, SQL, VBA Macros (MS Excel), MS Power Point, MS Visio, MS Access,OLAP (from Microsoft).
Senior Operations Analyst
ITC Electronics, 2002 – 2010
Responsibilities:
 Leading complex enterprise financial systemintegrations with distributed and matrixed team from marketing,
sales, operations,IT, financial, supply and logistic department
 designing an on-premise warehouse planning system
Achievements:
 Implemented unified pricing policy for 1+ million items in 14 local branches in 4 countries
 Designed proactive individual discounts for top-100 partners based on historical data
 Increased company’s profit by 3% YoY for a few years without sacrificing the revenue grows rate performance
 Decreased late delivery up to 20%
Tools: Tableau, R, VBA Macros (MS Excel), MS Access, SQL, MS Power Point, MS Visio, OLAP (from Microsoft)
EDUCATION:
BSc Mathematics and Economics degree, Novosibirsk State University, Russia
Thesis: Using different types of regressionmodels and diffusion models for behavioral modeling.
TECHNICAL EXPERTISE:
Statistical packages: R, MS Excel, MS Access, Google Analytics, Tableau, OLAP (from Microsoft)
Programming languages: Python, SQL, JS, MongoDB, BigQuery
Presentation software: MS PowerPoint, Sharepoint, MS Visio, Lucidchart
Project tracker: Jira, Lotus Note, Salesforce

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Experienced Data Analyst with 10+ Years of Experience

  • 1. Anastasiya Kochepasova http://www.linkedin.com/in/akochepasova akochepasova@google.com San Francisco, CA (510) 542-7579 Authorized to work in the US for any employer PERSONAL PROFILE: Program manager with 10+ years of experience in being the “voice of the data”, data collecting, developing operational initiatives that drive revenue, creating roadmaps, key metrics and predictive models, collaborating with marketing and sales teams. Expert in delivering high quality results while data-driven change management. Passionate about revealing the root problem. PROFESSIONAL EXPERIENCE: Cloud Business Strategy Program Manager Google, Aug 2017 - Present Responsibilities:  setting up pricing policy for G Suite  reworking monetization strategy for G Suite and Google devices  supporting main deals pricing approvals  supervising pricing promotions globally and on local markets Achievements:  designed and built a set of dashboards to monitor monetization activities  set up pricing strategy for new features realized for different G Suite products Tools: R (gbm, glmnet, Shiny, ggplot), SQL, Python (Python (NumPy, Pandas, ScikitLearn, Matplotlib), BigQuery, JS, In-house data visualization tools Data Analyst, at Google Play Artech Information Systems, Apr 2016 – Jul 2017 Responsibilities:  Decision supporting for business development team  Data mining and data evaluation  Maintaining data visualization ecosystem Achievements:  Developed advanced algorithms to extract and classify information from large data-sets  Created outlier detection algorithm  Implemented entity linking algorithm to match contact details from different data sets  Built Elastic net and Ensembles Trees models in R and Python for feature impact evaluation and selection  Designed email marketing recommendation engine and reporting system  Participated in business opportunity detection via benchmark analysis  Updated data pipelines based on numerous business requirements Tools: R (Random Forest, gbm, glmnet, Shiny, ggplot), SQL, Python (Python (NumPy, Pandas, ScikitLearn, Matplotlib), BigQuery, Tableau, D3.js, JS, In-house data visualization tools Data Engineer Plume Design Inc, Dec 2015 – Mar 2016 Responsibilities:  Building data pipeline schemas for hardware, software and clouds teams  Creating syntactic data  Building tools for data visualization Achievements:  Created online tools for performance monitoring Tools: R (Shiny, ggplot, rmongodb), MongoDB, Python Data Scientist STLport, Dec 2013 – Nov 2015 Responsibilities:  Designing and implementing algorithms for the core product based on decision and regression trees and diffusion models  Developing pricing and marketing recommendation based on statistical analysis  Working with key customers and internal stakeholders to complete workflow analysis,testing and collecting requirement for releases
  • 2.  Collaborating with functional team leads to produce analytics solutions and strategic insights in order to drive long term revenue and value to the company  Extracting, analyzing, and transforming complex data into easily consumable insights for define meaningful metrics and frameworks for inner stakeholders Achievements:  Created a service to forecast box-office revenue based on movie characteristics and relevant social network Tools: Tableau, R, VBA Macros (MS Excel), Python, SQL, MS Power Point. Senior Business Intelligence Analyst Alawar Entertainment, Apr 2011 – Jan 2013 Responsibilities:  Monitoring the quality and stability of digital distribution of Alawar’s games on 37 languages  Summarizing analysis and communicate findings effectively to marketing and IT teams  Developing and supporting special projects by A/B testing and ad hoc analysis  Ensuring the quality of data through regular data reviews Achievements:  Increased 24 hour customer support response rate in 2 times via implementing machine learning algorithm of ticket classification  Brought 1.2M new unique users via taking a data-driven approach into new websites deployment Tools: Tableau, R, Google Analytics, Python, SQL, MS Power Point, VBA Macros (MS Excel), MS Access, Jira, Salesforce, MySQL. Senior Business Intelligence Analyst Consultant ITC Gmbh, 2010 – 2011 Responsibilities:  Leading installation, integration and technical operation of a decision support systembased on big data analysis Achievements:  Built the statisticalmodel for the consolidated supplier system(100+ suppliers data).  Implemented the system, which analyzed the influence of all open deals from 40+ managers in Germany and Eastern Europe onto the key financial indicator in real time. Tools: Tableau, R, SQL, VBA Macros (MS Excel), MS Power Point, MS Visio, MS Access,OLAP (from Microsoft). Senior Operations Analyst ITC Electronics, 2002 – 2010 Responsibilities:  Leading complex enterprise financial systemintegrations with distributed and matrixed team from marketing, sales, operations,IT, financial, supply and logistic department  designing an on-premise warehouse planning system Achievements:  Implemented unified pricing policy for 1+ million items in 14 local branches in 4 countries  Designed proactive individual discounts for top-100 partners based on historical data  Increased company’s profit by 3% YoY for a few years without sacrificing the revenue grows rate performance  Decreased late delivery up to 20% Tools: Tableau, R, VBA Macros (MS Excel), MS Access, SQL, MS Power Point, MS Visio, OLAP (from Microsoft) EDUCATION: BSc Mathematics and Economics degree, Novosibirsk State University, Russia Thesis: Using different types of regressionmodels and diffusion models for behavioral modeling. TECHNICAL EXPERTISE: Statistical packages: R, MS Excel, MS Access, Google Analytics, Tableau, OLAP (from Microsoft) Programming languages: Python, SQL, JS, MongoDB, BigQuery Presentation software: MS PowerPoint, Sharepoint, MS Visio, Lucidchart Project tracker: Jira, Lotus Note, Salesforce