Social Media on Business
Anastasia Bishop

What is Social Media?
Social media is a technology that
allows anyone to share ideas,
thoughts or information through
virtual networks. Social media is
used for personal use, but as also
become a great opportunity for
business to market their services
or goods.

The 6 Types of Social media (https://ronntorossianupdate.com/six-types-of-social-media)
1. Social networks: the most well-
known type of social media.
Facebook, Twitter and Instagram are
the top three social network
programs.
2. Social News: Aggregators that allow
users to post news links to external
sites. Ex: Reddit
3. Microblogging: Sites that allow users
to post short written entries. Twitter
is the most popular microblogging
platform.
4. Bookmarking Sites: These are used to
save and organize links from resources
and website. Pinterest is a huge example
of this.
5. Media Sharing: This platform allows
users to share media online, such as
images and videos. Youtube is the most
well-known media sharing platform.
6. Community Blogs: These are used by
groups of people where they can provide
services, or talk with a specific audience.

Who Uses Social Media?
In this day in age, almost everyone of all ages
use social media. About 96% of millenials use a
social network, and google and youtube are used
by almost everyone.
On average, 49% of the world are active on
social media.
63% of the world’s population, aged 13+, are
active on social media
In America, 70% use social media, regardless of
age, and 83% of those 13+ use social media.

How Does Social Media Help Businesses?
Social media helps businesses by engaging
with customers, and finding reviews to
improve. They are also able to use social
media to advertise, promote giveaways,
and many even use mobile apps for their
business. With social media, businesses
are able to attract customers, build
customer loyalty, and get feedback from
customers.
https://business.gov.au/online/social-
media-for-business

Educating Customers
Business also use digital marketing to
educate their customers through
technology. When businesses have
customers, they are able to educate them
about their services or benefits. With this
opportunity, marketers are able to create
customer loyalty and constantly learn
about what they need to satisfy customers.

Influencer Marketing
With the increase of social media use,
it is much easier to connect with
celebrities and influencers.
Businesses often pay celebrities to
sponsor their product, which brings
awareness to the business, while also
benefiting the influencer. This has
been shown to work with many
brands, such as Adidas or Coke.
(To this day, this post has 6.9m likes)

Engagement with Customers
Engagement is extremely important for
business, because it typically results in
actions. Users or customers love to give
business to places or people who can build a
relationship with them. With social media, it
has become much easier for businesses to
bond or engage with customers, such as using
blogs or twitter. Recently, many businesses
have made a twitter account, or tik tok.
Twitter is able to reach all age groups, where
Tik Tok typically reaches younger consumers.

The 4 Es of Marketing (https://www.linkedin.com/pulse/four-es-future-marketing-sally-kintz)
The future of marketing involves the “4 E’s”
Experience: Customers are able to get to know you and your product or service. This
can create a connection with customers.
Engagement: Customers are more likely to buy a product through engagement
marketing. There are 5 types of this: asking for feedback, free classes, how-to videos,
sharing information about a product after purchase, and donating to charities.
Exclusivity: This has to do with the need to belong, therefore business will create offers
to build loyalty, such as personally inviting clients, discounts, and preview sales.
Emotion: Emotions are a huge part of humanity, and everyone has them. Businesses
use this to build relationships with customers by telling stories, showing pictures
related to the business, or videos of the company doing things to help others.

The Wheel of Social Media Engagement
Information: Relevant info spread by firms to
social networks
Connected: Outcome of social media that
satisfied humans’ need to connect with others
Network: The outcome in which a person or
firm posts info (reposts, shares)
Dynamic: Back and forth communication
between business to consumers
Timeliness: Being able to engage with
customers at the right time and place

The Future of Social Media
Social media has become one of the
biggest ways of communication and
effective marketing. People use social
media every day and are able to make
money from it, whether it’s through
influencing or advertising businesses.
Social media can be helpful or beneficial
to everyone around the world. It is
constantly evolving and updating to
accommodate consumers.