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Social Media on Business - Marketing

  1. Social Media on Business Anastasia Bishop
  2. What is Social Media? Social media is a technology that allows anyone to share ideas, thoughts or information through virtual networks. Social media is used for personal use, but as also become a great opportunity for business to market their services or goods.
  3. The 6 Types of Social media ( 1. Social networks: the most well- known type of social media. Facebook, Twitter and Instagram are the top three social network programs. 2. Social News: Aggregators that allow users to post news links to external sites. Ex: Reddit 3. Microblogging: Sites that allow users to post short written entries. Twitter is the most popular microblogging platform. 4. Bookmarking Sites: These are used to save and organize links from resources and website. Pinterest is a huge example of this. 5. Media Sharing: This platform allows users to share media online, such as images and videos. Youtube is the most well-known media sharing platform. 6. Community Blogs: These are used by groups of people where they can provide services, or talk with a specific audience.
  4. Who Uses Social Media? In this day in age, almost everyone of all ages use social media. About 96% of millenials use a social network, and google and youtube are used by almost everyone. On average, 49% of the world are active on social media. 63% of the world’s population, aged 13+, are active on social media In America, 70% use social media, regardless of age, and 83% of those 13+ use social media.
  5. How Does Social Media Help Businesses? Social media helps businesses by engaging with customers, and finding reviews to improve. They are also able to use social media to advertise, promote giveaways, and many even use mobile apps for their business. With social media, businesses are able to attract customers, build customer loyalty, and get feedback from customers. media-for-business
  6. Educating Customers Business also use digital marketing to educate their customers through technology. When businesses have customers, they are able to educate them about their services or benefits. With this opportunity, marketers are able to create customer loyalty and constantly learn about what they need to satisfy customers.
  7. Influencer Marketing With the increase of social media use, it is much easier to connect with celebrities and influencers. Businesses often pay celebrities to sponsor their product, which brings awareness to the business, while also benefiting the influencer. This has been shown to work with many brands, such as Adidas or Coke. (To this day, this post has 6.9m likes)
  8. Engagement with Customers Engagement is extremely important for business, because it typically results in actions. Users or customers love to give business to places or people who can build a relationship with them. With social media, it has become much easier for businesses to bond or engage with customers, such as using blogs or twitter. Recently, many businesses have made a twitter account, or tik tok. Twitter is able to reach all age groups, where Tik Tok typically reaches younger consumers.
  9. The 4 Es of Marketing ( The future of marketing involves the “4 E’s” Experience: Customers are able to get to know you and your product or service. This can create a connection with customers. Engagement: Customers are more likely to buy a product through engagement marketing. There are 5 types of this: asking for feedback, free classes, how-to videos, sharing information about a product after purchase, and donating to charities. Exclusivity: This has to do with the need to belong, therefore business will create offers to build loyalty, such as personally inviting clients, discounts, and preview sales. Emotion: Emotions are a huge part of humanity, and everyone has them. Businesses use this to build relationships with customers by telling stories, showing pictures related to the business, or videos of the company doing things to help others.
  10. The Wheel of Social Media Engagement Information: Relevant info spread by firms to social networks Connected: Outcome of social media that satisfied humans’ need to connect with others Network: The outcome in which a person or firm posts info (reposts, shares) Dynamic: Back and forth communication between business to consumers Timeliness: Being able to engage with customers at the right time and place
  11. The Future of Social Media Social media has become one of the biggest ways of communication and effective marketing. People use social media every day and are able to make money from it, whether it’s through influencing or advertising businesses. Social media can be helpful or beneficial to everyone around the world. It is constantly evolving and updating to accommodate consumers.