According to Wikipedia:
A music video, sometimes abbreviated to M/V, is a video
of variable duration that integrates a song or an album with
imagery that is produced for promotional or musical artistic
purposes. Modern music videos are primarily made and
used as a music marketing device intended to promote the
sale of music recordings. These videos are typically shown
on music television and on streaming video sites like
The origins of the first music videos date back
to the late 19th century.
The first music video was filmed in 1895 at
Thomas Edison’s studio. It was made for a
In the 1920s,a theater in New York presented
the first motion picture with sound on film, this
synchronized movies and there soundtracks.
In the 1940s, jukeboxes played soundies.
Soundies were three minute films featuring
music and dance performances from jazz
singers and swing dancers.
In the 1960s, The Beatles used the power of
film to promote their records. They starred in
full length features such as “Help” and “A Hard
In the 197os, an American program called
“Video Concert Hall” and “ Sound” in Australia
showed unhosted music videos everyday.
In the 1981 first music channel MTV was
launched, and the first video they aired was by
the Buggles called “Video Killed The Radio
In the 1980s, MTV was a huge part of
promoting careers of artists such as Madonna,
Prince, Michael Jackson and others. With their
enormous success, by the late 1980s, MTV
started to debut reality programs and game
shows and most importantly they launched the
MTV Music Video Awards.
In 1985 VH1 music channel was launched. This
channel featured soft mellow music and had
target audience of an older demographic which
widened the appeal and attraction towards
In 2005, You Tube website was launched, which
allows people to watch music video online. Users
can upload, share and view videos which has
increased the popularity of them.
Following You Tube success, Vevo was introduced
in 2009 which also provides music videos from
major record labels, called “the big four”.
In addition to previous mentioned platforms, in 2005 iTunes
was opened which allows music videos as well as songs to
be downloaded from internet.
Music videos are essential for fans engagement. They help
audience grasp the visual identity of specific artist. Music
videos create a multidimensional experience.
Nowadays, there is a tacit expectation for a visual reference
associated with music. Music videos communicate to
audience, promoters, and bookers that artists take your
music project seriously and professionally.
In return, this influences the way audience see artist, their
art, and performance.