This is the program of the Municipal Breastfeeding Week, in 2014, organized a city in the state of São Paulo - Brazil, with the schedule of activities. The objective of this work is to give examples of area public health activities to promote breastfeeding.

1. PROAMA – Projeto Amamentar
(Breastfeeding Project) – UNESP (São
Paulo State University) - Rio Claro
Campus - Brazil
PROGRAMMING OF THE 16th WEEK OF
BREASTFEEDING
IN THE CITY OF RIO CLARO – 2014
Authors:
Prof. Dra. Silvia Marina Anaruma
Thaís Laura Caliman (student)

3. Millennium Development Goals

4. August 4th
• Workshop I – making of mammals in Centro de
Qualificação Profissional (agency of the city of Rio Claro
– São Paulo);
• the productions will be donated to the PSFs (Posto de
Saúde da Família - Family Healthy Center) and day care
centers;
• There will be an introduction on the topic breastfeeding
by Profa. Dra. Silvia Marina Anaruma. 20 slots will be
made available. These mammals will be made of cloth to
be used as teaching material in health centers, with
children, pregnant women and adolescents. (Duration of
the activity: 8 hours)

5. August 5th
• Continuing Workshop I – making of mammals.
• Mamaço Day in UBS (Basic Health Units, public
sector). This activity aims to bring together
mothers to breastfeed in public in order to
encourage breastfeeding.
• 9:00 A.M – Guanabara USF (Family Healty Unit)
• 2:00 P.M – Panorama USF
• 2:00 P.M – Terra Nova USF
• 4:00 P.M – UNIMED in the Auditorium of the
Pharmacy (private sector Maternity)

6. August 6th
• Workshop II - making types of crochet breasts on
Diretoria de Políticas Especiais (Office of Special
Policies - public sector). This activity aims to show the
types of woman's nipple for guidance and advice on
breastfeeding, through an artezanal activity with
nurses from public sector). (Duration of the activity: 4
hours)
• 20 slots will be made available.
• Mamaço Day in UBS
• 9:30 – Jardim Novo USF
• 1:00 P.M – Ajapi USF
• 2:00 P.M – Palmeiras USF - (Team I and Team II)
• 2:00 P.M – Mãe Preta USF - (Team I and Team II)

7. August 7th
• Transmission by Television Network (TV Claret) of
statements from milk donor mothers during the Week.
• Interview with Profa. Dra. Silvia Marina Anaruma on
local television network, during a program called
"Saúde" (Health). The teacher will speak about World
Breastfeeding Week.
• Mamaço Day in UBS ( in this event many nursing
mothers gather to breastfeed in the Basic Health Unit)
• 2:00 P.M – Jardim Progresso USF
• 2:00 P.M – Bom Sucesso UBS

8. August 8th
• Presentation and discussion of the
documentary: O Renascimento do Parto (the
Rebirth of childbirth) at UNESP, for the
community, in three schedules. There will be
discussion with nurses, speech therapist,
doulas, psychologists and educators.
• Mamaço Day in UBS
• 8:00 A.M – Benjamin de Castro USF (Basic
Health Family)
• 9:00 A.M – Wenzel UBS
• 1:00 P.M – Jardim das Flores USF

9. August 14th
• Interview with a Councillor from Rio
Claro city on local television network,
during a program called "Saúde"
(Health). The Councillor will talk about
the laws and achievements made on
behalf of breastfeeding

10. August 21th
• Interview with a nurse specialist in
breastfeeding and neonatal intensive
care unit on local television network (TV
Claret), during a program called "Saúde"
(Health).

11. August 28th
• Interview with a pediatrician and coordinator of
the Milk Bank of Rio Claro city on local
television network (TV Claret), during a
program called "Saúde" (Health).
• Offering an online course titled "Training in
breastfeeding - Basics I". – Coordinated by
Profa. Dra. Silvia Marina Anaruma (Proama –
UNESP) with the duration of 50 hours.
Information at: http://ib.rc.unesp.br/proama

12. Attention:
• During August it will be presented the Photo Shows titled
"From gestation to first steps" at Santa Casa (Public
Maternity), Asser (School of top level) and Unimed
Private Maternity).
• Be sure to watch on TV Claret the statements from milk
donor mothers .
• A company called Foto Brasil will produce a video with
the mothers who will participate in Mamaço Day.
• O Fundo Social de Solidariedade (a public sector
agency) will make a donation of electric breast pumps for
easier milking and improve the levels of donation to the
milk bank.

13. Bibliografy
• Millennium Development Goals Avaliable:
• Avaliable in: https://www.google.com.br/search?
q=Millennium+Development+Goals&rlz=1C1RNNN_enB
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=0CEIQsAQ#imgdii=_&imgrc=fFTqEl00qC1iXM%253A
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january 30, 2015