Facebook was founded in 2004 by Mark Zuckerberg and originally for Harvard students. It later expanded to other colleges and anyone over 18, and now 13+. Facebook allows users to connect with friends, share photos and videos, send messages, join groups, follow public pages, and more. Businesses can also create pages to connect with customers. Over time, Facebook has added and improved many features to enhance user experience and engagement on the platform.

1. By P. Amarnath Raju
16691E0008
Department of Management studies
MITS Madanapalle

3.  Facebook was founded in 2004 by Harvard student
Mark E. Zukerberg with help from his roommates
Dustin Moskovitz and Chris Hughes
 Facebook was originally for Harvard students then
expanded to other colleges then to anyone
over the age of 18,now,currently to anyone 13
years age or older
 Facebook's mission to
give people the power to
share and make the world
more open and connected

6.  Chat on April 5 2008,facebook pre released
Facebook chat. It was released to the entire
Facebook user base.
 At first users are only able to chat with their
Facebook friends on a one-to-one basis,
although a user may chat with multiple
friends simultaneously through separate chat
interfaces
 Eg: nimbuzz, E buddy

7.  Now Facebook is providing several apps for
chatting with friends which includes several
features like video and audio call
 There are several apps like
1. Messenger
2. Messenger lite
3. Workplace chat

9.  Status updates allows users to post messages for their
friends to read, in turn friends can respond with their
own comments as well as clicking the like button
 Originally the purpose of the feature was to allow
users inform their friends of their current status
including feelings and actions
 Earlier it was asking like “ what are you doing right
now “ in 2009 it was changed to “what's on your mind”

10.  Facebook allows users to upload photos and to add
them in the albums, in 2010 the company enabled
Facial recognition technology helps users to tag in
uploaded photos.
 On mobile Facebook filters introduced in August
2011
 In May 2016,fb allows users to upload and view
360 degrees photos
 According to Facebook in 2010,there were over 50
billion photos stored on the service.

11.  In may 2007 Facebook launched its video
platform allowing users to upload videos
 In 2015 Facebook published a report
highlighting the fact that Facebook has seen
an avg of 1 billion videos views every day
 Later it introduced 360 degrees videos.
 In November of 2014 the number of video
uploads to Facebook exceeded YouTube
video uploads

13.  On April 2016 Mark Zuckerberg announced a
new feature called Facebook live for anyone,
easy to create, share and discover live videos

14.  Facebook credits are the virtual currency you
can use to buy gifts, and virtual goods in
many games and applications on the
facebook platform
 Virtual credits can be used in many popular
games like happy aquarium, happy island,
hello city

15.  People poke their friends or friends of friends
on Facebook for a lot of reasons (ex: saying
hello, getting their attention) when you poke
someone, they will receive a notification

16.  Since the websites founding it has allowed
users to send messages to each other.
 A Facebook user can send message to her
friends at a time
 Deleting a message from ones inbox does not
delete it from the inbox of other users,
 Now it has a feature to send the recorded
voice messages also.

17.  When you create a Facebook group you can
make it open, closed or secret.
 In an open group anyone can join and
everything is viewable by everyone online
 In a closed group, admins must approve
members and only group members can see
posted content
 Secret groups are of course secret.

19.  Businesses, organisations and public figures
can connect with their customers or fans on
Facebook by creating a Facebook page
 Anyone with a Facebook account can create a
page or help manage one , as long as they
have a role on the page.
 People who likes a page can get updates about
the page such as posts, photos or videos in
their News Feed
 When you create a page you automatically
become the page admin

20.  Adverts manager is an all-in-one tool for
creating your adverts, managing when and
where they will run and tracking how well
your campaigns are performing.
 In adverts manager you can:
• Choose the objective of your campaign
• Select your audience
• Upload your advert creative
• Write advertising copy
• Review how your adverts look on different
devices.

25.  Now the question is what will be the use of
maintaining these type of pages ????
 Will they get money ???
 How they will earn money by
maintaining these pages ???

27.  You can create an personal events through
your Facebook profile or
 you can create an event through page to
connect to your audience and empower them
to spend time together in the real world

28.  The Facebook News feed can get
overwhelming sometimes, while missing some
important posts from people you care about
 To avoid this a new feature came to prioritize
what you can see on news feed
 Prioritize your friends so the important people
show up first
 Just tap to star your favourites, fb will make
sure their posts pop up first

30.  Facebook lets give you control of your account to
someone
 Its called a Legacy contact and its pretty easy to add
one
 Your legacy contact will be given the ability to write a
post, respond to friend requests and change the
profile and cover photos. or
 You can also choose to delete your account on your
death.

32.  At this point, Facebook is pretty much a
digital history of your life
 Facebook now lets jump back in time to see
what happening in your life on any given day
its called On This Day

33.  Surprisingly you can sign up for Facebook
messenger without a Facebook account. you will
need through the mobile app though
Facebook's dislike button has arrived
 Facebook users have long begged for a way to
interact with a unpleasant post or photo they have
asked for a dislike button
 In response Facebook have released a new
reactions in 2016 that express different emotions

34. Spam :
 Spam involves contacting people with unwanted
content or requests,sending bulk messages,
sending friend requests to people you don't know
personally
 If a piece of content is marked as a spam or
receives complaints it will negatively affect the
reach of it‘s posts overall

35.  Facebook profile picture is a new tool from a
company, designed specifically for a Indian
market
 Profile picture theft is a serious problem in
India
 Users will be able to control who can
download and share their profile picture
 However we should be able to take
screenshots