1. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
Below is the observation on 4 shops of 4 categories: ( Number of visits: More than 4 to each shop at different times)
O1 : Big Bazaar
O2: Vegetable Shop
O3: Retail Grocery Store
O4: Corner Shop – Green Leaves and Tender Coconuts
2. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
Set 1 : &
Big Bazaar Vegetable Shop
Customers All types of customers All types of customers
Environment Parking – Facility available, but access is difficult. Not enough. Difficult to find parking near the facility/No parking facility.
Not easy to park Traffic jams/disruption in front of the Shops
Traffic jams/disruption in front of the Shops
Cleanliness can be better Need to walk to the shop and carry the vegetables back.
Shopping : Pick up and payment structure is facilitating. Inside the shop, neat.
Customers : Individuals, couples, Families with elders and all visit the Small shop – But fully equipped with technology and a good POS
shop. terminal
Neatly arranged
Shopping : Pick up and payment structure is facilitating.
Only shop in the vicinity to supply: good , fresh fruits and vegetables at
3. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
reasonable prices.
The stock gets over soon and is replenished in the evening everyday.
Customers : Individuals, couples, Families with elders and all visit the
shop.
Small big shop.
Personnel Many people to support and help in the shop. Shop Owner is busy.
Not attentive. Helpers are busy to keep the shop clean and arrange the products.
But eager to help when solicited. 1 person at the counter.
Person who operate the counter: Takes shifts.
Family owned business.
Products Most of the needs under one roof All the needed vegetables (almost all) – at one place
Product Quality : Mixed Fresh
Product Handling: Fair but, huge improvements are possible and are Frequently replenished
expected by the customers
At the POS terminal, there are neatly packed Dry Fruits and few other
Product arrangement : As per the categories. energy drinks and Fruit Juices kept. These are not the regular products.
Easy to Pickup Some special exotic varieties of fruits and vegetables are also available.
4. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
Others Owned by big Retail Supply Chain – Future Group Father and 2 sons share the responsibility to run the shop.
Set 2 : &
Retail: Venky
Green Leaves /Tender Coconut @Corner
Customers Periodic Customers Regular
Most of them look like regular customers People from all walks of life
Enough number of customers to keep the personnel busy in the shop
Environment Easy to approach Open
Parking is difficult Temporary set up
Randomly arranged products Easy to approach
Shop/distribute at the counter on order Easy to select the products
People can not walk into the shop to select what they want. Easy to check the quality of the products
Location: People need to come to this shop specifically to buy the
5. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
products. Quick shopping
Closer to other shops that sell vegetables and others, small hotels and Easy to know what is available
some road side vendors.
Hygiene – some concerns
Presence: Only during sometime in the day, but at the same place
Personnel Friendly. Friendly
Attentive Attentive
Ready to take orders for products ordered by the vendors Quick
Like OEMs
Products Frequent rotation > Frequent replacement from shelves > New Stock Fresh
Quality is good Good quality
Looks like most of the products are directly sourced from OEMs Less variety
Most of the products are regularly purchased by loyal customers Specific category of products
Availability : Limited stocks
Others The owner is relaxed. The owner is relaxed, just waiting to sell off the stocks
Sometimes expecting free, expecting customers Sometimes expecting free, expecting customers
Most of the business runs because of the loyal customers Most of the business runs because of the loyal customers
Family owned Individual owned
6. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
7. Course on Creativity Anantha Padmanabha Gollapinni
Assignment 2: ARE YOU PAYING ATTENTION? (Observation Lab) gollapinni@gmail.com
