Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth.

1. Net Promoter Score

2. What is NPS®?
● A survey system designed to measure customer satisfaction and loyalty.
● Net Promoter Score® measures customer experience and predicts business
growth.

3. How is NPS® calculated?
Calculate your NPS by answering this question:
How likely is it that you would recommend your brand to a friend or
colleague?

4. NPS® Response Categories
Promoters (9-10)
● loyal enthusiasts,
● fueling growth
Passives (7-8)
● satisfied. but
unenthusiastic
● vulnerable to
competitive
offerings
Detractors (0-6)
● unhappy clients
● damage your
brand
● impede growth

5. NPS® calculation

6. What is a good NPS®?

7. Examples of NPS for other Companies

8. 50
Anant’s current NPS®

9. Why are we using NPS®?
● Easy to use & intuitive
● Management tool
● Common language to classify clients
● Correlates to business growth
● Benchmarking

10. www.anant.us | solutions@anant.us | (855) 262-6826
3 Washington Circle, NW | Suite 301 | Washington, DC 20037
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