The document discusses the challenges facing modern news media and proposes ways to address these challenges through better leveraging existing technologies. It notes that technology has disrupted traditional news narratives and eroded trust. However, principles like transparency, accountability, engagement could help redirect technology to empower stronger narratives. Specific proposals include making data and information more transparent and visual, connecting local protest to policy changes, using technologies like virtual reality to build empathy, and embracing satire to keep audiences engaged. The overall message is that small changes to existing technologies could help strengthen news media and cultural narratives.

1. scenarioDNA connecting ideas to culture 1
the future of newsSTEPHAN WEISS LECTURE SERIES
DESIGN & FLOW
presented by

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a short
video primer

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the story
is broken

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what we
share
what we
know

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technology
has hijacked
the story

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what we
share
what we
know
technology has
triggered an
imbalance in
the narrative

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the irony of the
information age
the greater the access
the less we know

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A decline
in trust

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crisis
moments
things are
either going
to get better
or get worse

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data
science
consumer
anthropology
i help companies
understand culture

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culture is a
narrative
system
there is a structure
to how the stories
of culture evolve

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what we
share
what we
know

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the tradition of
oral storytelling
context
motivating
action
relevance
plot
language
conflict
effective stories are not just
told, they are received

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most news today is
coded for retelling
over receiving
simplicity
repetition
sentiment

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it is only
getting more
complex
simplicity
repetition
sentiment

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news must function in
the lives of people
context
motivating
action
relevance
plot
language
conflict

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the coldplay effect
music
17
broken
narratives
food
the cost of fast & cheap
fashion
exploitation runs out at some point
news
mistrust fueled by ratings

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the technology
of news needs
to be redirected

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#engagement
19
#transparency
#accountability
#accountability
#transparency
#engagement
learning from
other broken
stories

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we can redirect
technology’s strength
to empower a
stronger narrative
what we
share
what we
know #accountability
#transparency
#engagement

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decode the
jargon
break through
language and
terminology that
distances us
1.

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embrace
fluidity
the short life of
snap postings can
empower the raw
exchange of timely
information
2.

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make data
transparent
and inductive
3.
visualize the information
for transparency,
accountability and
engagement

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connect
protest as
localized
accountability
4.
make the global local….
and the local global and
empower incremental
policy changes

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use
technology
to dissolve
barriers
technologies like
Virtual Reality
can reorient our
perception and
empathy
5.

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embrace
satire as an
engagement
tool
6.
empower us to
stay engaged in the
information

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let’s get
to work
@timstock
we don’t need to
imagine new stuff…
we need to better
leverage the stuff we
already have.