mPortal Inc offers a mobile discovery solution aimed at simplifying the discovery and download of content and applications on connected devices such as mobiles, tablets and smart TVs. mPortal's SPRINGBOARD platform for connected devices that spans both feature and smart mobile phones facilitates search, discovery, purchase and download of mobile content and applications for all stakeholders in the mobile ecosystem including Operators, Content Providers, Advertisers, App developers and Handset Manufacturers. Its solution enables the generation of higher ARPU through increased and need-driven uptake of mobile data, both directly as well as via third party App stores. The mPortal platform has successfully uncovered unique monetization opportunities to many of mPortal's global customers, showing significant increases in their VAS revenues.
mPortal’s platform is also capable of residing on both feature phone and smart phone home screen with minimal memory impact. It is OS agnostic, independent of CDMA / GSM formats and runs on MediaTek, Qualcomm, Windows, Apple, Blackberry and Android phones. The SPRINGBOARD platform is provided as a cloud based managed service leveraging the Amazon Cloud Infrastructure globally. Sophisticated metrics and device analytics provide intelligence on the device’s usage, VAS consumption and pain points, which help in refining the business strategy of operators, handset makers and content providers.