I am a marketing savvy entrepreneur with over 12 years of progressive experience managing over 30 clients that span from IT providers and software developers to mortgage banks, as well as sophisticated consumer goods industries in the US, Puerto Rico, and the Caribbean.

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ANA MARIA LEVIS PERALTA
SAN JUAN, PR ANAMLEVIS@GMAIL.COM 787.645.2047 ANAMARIALEVIS
QUALIFICATIONS
Multi-disciplined and results-driven Marketing-savvy Entrepreneur with 12+ years of progressive experience
conceptualizing an executing marketing strategies for numerous multinational companies from diverse industries
including insurance, banking, food and beverage, telecommunications, and retail consumer goods in Hispanic and
Caribbean Markets. MBA in Marketing.
EXPERIENCE
CO-FOUNDER & CMO/ DO GOOD ARTIST AUGUST 2015 - PRESENT
Do Good Artist is a social enterprise that creates an innovative ecosystem that empowers the art, music and fashion
industries to generate economic development and social impact.
FOUNDER / GRITAALTO AUGUST 2015 - PRESENT
GritaAlto (Spanish for “shout loud”) is a fashion “lifestyle” brand that encourages individuals to aim high while raising
awareness about domestic violence. At the core of the business model are shoe wear products that will create trends and
generate word of mouth. The social enterprise plans to be strategically positioned as a major stakeholder at the table when
drawing effective public policies to break cycles of domestic violence, through strategic partnerships, innovation, and a global
perspective.
PRESIDENT & FOUNDER/ CLEVER MEDIA LLC APRIL 2013 - PRESENT
Local advertising agency that offers marketing and advertising services in both traditional and digital channels.
§ Develop integrated marketing strategies and utilize creative advertising tactics to assure clients’ business growth and
attainment of goals.
§ Administer marketing strategies for United Surety & Indemnity Company (USIC), USIC Life Insurance Company,
Hudson Technologies, Moneyhouse, Bayamón Community College, and Capital Minds, among others.
§ Conceptualize media plans and implement them, assuring to achieve KPIs.
§ Manage social media communities effectively to connect clients with their audience, in both traditional and online
channels. Engage and interact with existing & potential clients achieving customer loyalty and Brand Equity.
§ Devise lead generating strategies to increase market reach and potential client base.
§ Analyze metrics, observe user actions & behavior, and develop customized reports to track performance and gain
consumer insight;
USIC Group – Composed of USIC, leader in the surety industry, and USIC Life, ranked #1 among Life Insurance
companies.
§ Relaunched the USIC brand and implemented a $160,000 media plan that in 2 months yielded 45 calls & 67 leads.
§ Conceptualized a one month summer promotion in Facebook that increased the audience by 506.8%, reached
79,048 unique users and received 107,789 impressions.
Hudson Technologies – Largest refrigerant reclaimer in North America with five locations across the region and 25
years of service.
§ Coordinated opening event and developed a public relations campaign for the launch of its remodeled facilities in
Puerto Rico, which received $24,000 media coverage value.
Moneyhouse– Largest private capital mortgage institution and leader in reverse mortgage closings in Puerto Rico.
§ Increased Facebook fan base 3,095 likes (29%) in 2 months while simultaneously improving user engagement by
1,518%. Converted “likes” into leads increasing revenues approximately 150% within 1 week of management.

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ANA MARIA LEVIS PERALTA
MARKETING CONSULTANT/ LP CONSULTING APRIL 2012 - MARCH 2013
Provided local companies marketing and advertising services including graphic design and material production.
§ Conceived the Internal Communications Plan of Colomer & Suárez, Inc., a large distribution company with top
portfolio including Kraft Foods. Assisted client's Human Resources director in the implementation of a month long
communications campaign including producing office visibility pieces, planning weekly activities/contests for employees
and preparing the final launch event.
§ Devised and monitored a public relations plan to create external awareness of a company’s new Corporate Social
Responsibility (CSR) strategy. Saved the company over $10,000 in media publicity costs through gratuitous
publications.
§ Served as liaison between non-profits and suppliers to effectively execute marketing activities, including media
planning, advertising composition, brand development, and promotional activities.
CARIBBEAN AREA SUPERVISOR/ BACARDI USA SEPTEMBER 2010 - MARCH 2012
§ Supervised 16 distributor partners in 12 countries throughout the Caribbean region; total Advertising and Promotion
(A&P) budget of $1.8 million.
§ Worked with multinational teams worldwide, especially Bacardi USA logistics, finance, and operation divisions.
§ Ensured appropriate brand management of the Bacardi brands such as Bacardi Rums, Dewar's Scotch Whiskey, Grey
Goose Vodka, Bombay Sapphire Gin, and Martini Sparkling Wines and Vermouths.
§ Developed marketing activities with distributor in U.S. Virgin Islands, top market with 1.3 million net sales annually,
resulting in a 6% sales increase for all core brands.
§ Identified Trinidad as an emerging market resulting in 15% growth of Dewar’s Whisky and $1 million total net sales.
§ Managed the only direct account for Bacardi global, Atlantis Resort, which represented $650,000 net sales annually.
Established Bacardi branded bars such as the Grey Goose Dragon’s Bar and Bombay Sapphire High Limits Bar.
§ Created and implemented depletion reporting system for all distributors to measure return on investment.
Constructed database to monitor distributor sales by market and as a total region. Tracked, reported and analyzed
parallel imports in the region.
ACCOUNT EXECUTIVE/ ARCO PUBLICIDAD MARCH 2005- JULY 2008
Ranked among the top five advertising agencies in Puerto Rico and the largest 100% independent with annual revenues of
approximately $40 million.
§ Responsible for managing relationships with the firm’s most valuable client accounts and supervising their
campaign strategies. Client portfolio totaled $20 million.
§ Managed Mueblerías Berríos’, the agency’s largest client and Puerto Rico’s largest furniture retail chain,
advertising budget of $12 million annually. Successfully maintained revenues at an average of 20% above
monthly sales forecasts. Conceptualized annual campaigns. Developed the strategic concepts and oversaw
their implementation. Initiated marketing research efforts.
§ Advised Arco Publicidad’s top management on planning, continuous research and opportunity assessment. Led
cross-functional teams in project completions. Collaborated with CEO and senior management to develop
campaigns for new business.
§ Executed the rebranding efforts for Cooperativa de Seguros de Puerto Rico, COSVI. The project involved the
introduction of the firm’s new logo, launch of mass media campaign, and grand opening of new headquarters.
§ Led cross-functional teams in the development of Sony P.R.’s 2007 marketing strategy. The campaign yielded a
200% increase in BRAVIA LCD television sales making Puerto Rico the #1 market in Central America and the
Caribbean.
§ Managed the daily advertising activities (e.g. print ads, product integrations, and radio productions) for Instituto
de Banca y Comercio (IBC) and Sprint P.R.

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ANA MARIA LEVIS PERALTA
JR. ACCOUNT EXECUTIVE/ ACENTO AUGUST 2004- FEBRUARY 2005
Promotions business affiliated with Arco Publicidad. Over $10 million in annual revenues.
§ Commenced as Promotions Coordinator and was promoted to Junior Account Executive after the first month.
§ Developed and implemented promotional activities for Colgate- Palmolive Inc., Kraft Foods, Nestlé P.R. Inc., Sprint,
GlaxoSmithKline, and Schering -Plough.
§ Launched Butterfinger Crisp in the Puerto Rico market duplicating expected sales for first year.
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (MBA)/ MAY 2010
Boston University Graduate School of Management
Concentration in Marketing- Focused on brand management and global expansion of brands. Learned diverse market
research tactics including pricing, conjoint analysis, analysis of markets, industries, and competitors. Devised growth
strategies and sales forecasts.
BACHELOR OF ART AND SCIENCE (BAS)/ MAY 2004
Loyola University New Orleans
Major: Communications, Minor: Sociology. Coursework abroad in John Cabot University; Rome, Italy
LEADERSHIP & COMMUNITY COMMITMENT
§ Senior Marketing Advisor of dESRUPT Magazine, a media publication that celebrates the creative entrepreneur.
(June 2016- Present)
§ Marketing Advisor of EMBLEM Women and Minorities Conference (January- April 2016)
§ Attendee of Collision World Tech Conference (April 2016)
§ Member of Sales and Marketing Executives Association. (January 2013-December 2016)
§ Graduate and Member of Hive Global Leaders Program, program that selects 90 leaders from 4,000+
applicants around the world. (August 2015)
§ Attendee of Social Media Marketing World (March 2014)
§ Certification of Lean Start-up from Founder’s Institute (February 2013)
§ Vice President of Marketing and Public Relations of Latin American MBA Association; LAMBAA (2008-2010)
AWARDS
§ Boston University “Best of the Best Award” for Integrated Brand Management Marketing Project (2008)
§ Selected by Caribbean Business for the “40 under 40 Award,” a selection of Puerto Rico's promising business
leaders of tomorrow. (2014)
SKILLS
Fluent in English and Spanish. Digital Marketing, Social Media, Marketing Strategy development, Account Management,
Campaign Development, Strategic Planning, New Product Implementation, Branding and re-branding efforts, Sales Results,
Market Research, Project Management, Guerrilla Marketing, Promotions, Event Planning, Public Relations, Leadership of
cross-functional teams. Proficient in Microsoft Office. Acquainted with SAP, AC Nielsen Database, SPSS, Conjoint
Analysis, Ad Serve (Dynamic Connect), and Concur software.