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CHALLENGES OF
OUT-OF-GAME
LOCALISATION
Ana Ramírez
WHAT IS OUT-OF-GAME
LOCALIZATION?
“All game-related text produced by a developer
which is not inside the game itself.”
Examples:
- Website, forums, wikis, social media in general
- Emails
- Competitions
- Release notes (or patch notes)
- DLC...? Nah.
WHAT IS OUT-OF-GAME
LOCALIZATION?
WHY SHOULD I CARE?
1. It’s a constant source of work
• Developers don’t want to be forgotten
WHY SHOULD I CARE?
WHY SHOULD I CARE?
1. It’s a constant source of work
2. Player communities demand to be heard
product players
WHY SHOULD I CARE?
1. It’s a constant source of work
2. Player communities demand to be heard
3. Growth of eSports
WHY SHOULD I CARE?
Source: “eSports Market Brief, October 2015”. superdataresearch.com
WHY SHOULD I CARE?
Source: “eSports Market Brief, October 2015”. superdataresearch.com
WHY SHOULD I CARE?
1. It’s a constant source of work
2. Player communities demand to be heard
3. Growth of eSports
For participants…
• Rules
• Dates
• Requirements
For viewers…
• Results
• Analysis
• Interviews
WHY SHOULD I CARE?
1. It’s a constant source of work
2. Player communities demand to be heard
3. Growth of eSports
4. Different type of problems
• The game itself
• The game culture
• eSports
• Website localization
• Marketing
• Subtitling
CHALLENGES
1) Global public
CHALLENGES
CHALLENGES
Source: blogyourspanishteacher.com/learning-spanish
CHALLENGES
SPAIN ARGENTINA CHILE MEXICO VENEZUELA
¿Diga? ¿Holá? ¿Aló? ¿Bueno? ¿Aló?
Lavabo Lavatorio Lavatorio Lavamanos Lavamanos
Judía verde Chaucha Poroto verde Ejote Vainita
Bragas
Bombacha,
bikini
Calzón
Chones,
calzones,
pantaleta
Pantaleta,
blúmer
Manitas
Hombre
orquesta
Maestro
chasquilla
Mil usos Todero
Estupendo Bárbaro Regio Padre Chévere
Tonto Boludo Huevón, gil Pendejo
Gafo,
pendejo,
huevón
Source: “El español de España y el español de América. Vocabulario comparado”. Ediciones SM (2003)
1) Global public
Lack of resources. What can we do?
CHALLENGES
• Read Latin
American writers
• Forbidden words
 Coger
 Chaqueta
 Concha
 Bollo
• Avoid regionalisms
 Pasta (money)
 Currar
 Mola
• Bilingual: extra careful!
 Plegar → salir del trabajo
 Rachola → azulejo
 Hacer un café → tomar un café
1) Global public
2) Different time zones
CHALLENGES
Be sure to tune into our Twitch channel
on Saturday, June 25 at 11AM PDT.
How do we convey this info?
• Leave it as is?
• Change to UTC? → June 25 at 6PM UTC
• Change to other? → June 25 at 8PM CEST (3PM ART)
1) Global public
2) Different time zones
CHALLENGES
Be sure to tune into our Twitch channel
on Saturday, June 25 at 11AM PDT.
How do we convey this info?
• 12-hour format or 24-hour format?
→ June 25 at 11:00 PDT
→ June 25 at 18:00 UTC
→ June 25 at 20:00 CEST (15:00 ART)
1) Global public
2) Different time zones
CHALLENGES
Offer applies only to DLC Maps purchased from
00:00 a.m. PDT on June 24, 2016,
through 23:59 p.m. PDT on June 25, 2016.
SOURCE FILE REAL MISTAKE.
DO NOT MIX 12 AND 24-HOUR FORMATS.
1) Global public
2) Different time zones
CHALLENGES
Offer applies only to DLC Maps purchased from
00:00 a.m. PDT on June 24, 2016,
through 23:59 p.m. PDT on June 25, 2016.
↓
Offer applies only to DLC Maps purchased from
09:00 CEST on June 24, 2016,
through 08:59 CEST on June 26, 2016.
1) Global public
2) Different time zones
CHALLENGES
The change from summer time (daylight saving time)
to winter time (standard time) and vice versa does
not occur at the same time in all countries.
Summer time starts Winter time starts
Europe March 27th October 30th
USA, Canada, Cuba March 13th November 6th
1) Global public
2) Different time zones
CHALLENGES
• Not all countries change time, like Chile or Urugay.
• Special cases:
 México:
Summer time starts Winter time starts
Most of the country April 3rd October 30th
USA border March 13th November 6th
1) Global public
2) Different time zones
CHALLENGES
• Not all countries change time, like Chile or Urugay.
• Special cases:
 México.
 Morocco and Egypt: they suspend summer
time during the month of Ramadan.
1) Global public
2) Different time zones
3) Tournaments and eSports in general
• The quantity of tournaments the same game
can have.
CHALLENGES
CHALLENGES
Source: lolesports.com
CHALLENGES
Source: lolesports.com
CHALLENGES
Source: lolesports.com
CHALLENGES
Source: lolesports.com
CHALLENGES
Source: lolesports.com
1) Global public
2) Different time zones
3) Tournaments and eSports in general
• The quantity of tournaments the same game
can have.
• The names of the tournaments themselves.
CHALLENGES
• The names of the tournaments themselves.
CHALLENGES
Leave them in English?
Translate them?
Result: long and awkward names.
Advantages
• Same name
everywhere
• It’s common
Disadvantages
• Strange mix of
English and target
language
1) Global public
2) Different time zones
3) Tournaments and eSports in general
• The quantity of tournaments the same game
can have.
• The names of the tournaments themselves.
CHALLENGES
Whatever you do… keep consistency!
1) Global public
2) Different time zones
3) Tournaments and eSports in general
• The quantity of tournaments the same game
can have.
• The names of the tournaments themselves.
• Writers of eSports articles assume you
understand them.
CHALLENGES
• Writers of eSports articles assume you
understand them.
CHALLENGES
Source: lolesports.com/en_GB/articles
• Writers of eSports articles assume you
understand them.
CHALLENGES
Source: lolesports.com/en_GB/articles
• Writers of eSports articles assume you
understand them.
CHALLENGES
Source: lolesports.com/en_GB/articles
CHALLENGES
He wasn’t afraid to trash talk other carries, and found himself
embroiled in rivalries with other ADCs.
He’d occasionally lash out in Solo Queue.
Team Liquid’s new roster includes a new support, jungler, and
top lane. Piglet is maintaining his fast friendship with mid laner
Fenix, but more importantly, he’s backed up by (...) TSM’s
former coach Locodoco.
Every eye was on Piglet, farming the bottom lane, refusing to
give up a death to his opponents.
Source: lolesports.com/en_GB/articlesSource: lolesports.com/en_GB/articles/piglets-journey-solo-queue-star-veteran-carry
• Writers of eSports articles assume you
understand them.
Solutions?
 Experience
 Check reviewed version
 Ask questions
CHALLENGES
1) Global public
2) Different time zones
3) Tournaments and eSports in general
4) Release notes (or patch notes)
Detailed explanations of the changes
developers made to the game.
CHALLENGES
4) Release notes (or patch notes)
CHALLENGES
Source: Patch 6.9 Notes. http://euw.leagueoflegends.com/en/news/game-updates/patch/patch-69-notes
4) Release notes (or patch notes)
The tactic of a solo player abandoning lane to farm monster
camps with their jungler (we call it 'buddy jungling') evolved
in response to the 2v1 lane swap. Rather than sit under
tower, zoned out of experience, top laners ditch their lanes
for safer prospects. Buddy jungling is enabled by the
'comeback' mechanic, which increases monster experience
for lower-level champions. Though the jungler and top laner
are both constantly underleveled due to splitting camps,
comeback experience softens the punishment by adding net
experience versus a solo clear.
CHALLENGES
Source: Patch 6.9 Notes. http://euw.leagueoflegends.com/en/news/game-updates/patch/patch-69-notes
4) Release notes (or patch notes)
CHALLENGES
4) Release notes (or patch notes)
CHALLENGES
Problems
• Solid knowledge
necessary
• Mix of terminology
• Poor style, jargon
Solutions
• Experience
• Good translation
memories
• Good term bases
Thank you
@AnRamz

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Challenges of out-of-game localisation

  • 2. WHAT IS OUT-OF-GAME LOCALIZATION? “All game-related text produced by a developer which is not inside the game itself.” Examples: - Website, forums, wikis, social media in general - Emails - Competitions - Release notes (or patch notes) - DLC...? Nah.
  • 4. WHY SHOULD I CARE? 1. It’s a constant source of work • Developers don’t want to be forgotten
  • 5. WHY SHOULD I CARE?
  • 6. WHY SHOULD I CARE? 1. It’s a constant source of work 2. Player communities demand to be heard product players
  • 7. WHY SHOULD I CARE? 1. It’s a constant source of work 2. Player communities demand to be heard 3. Growth of eSports
  • 8. WHY SHOULD I CARE? Source: “eSports Market Brief, October 2015”. superdataresearch.com
  • 9. WHY SHOULD I CARE? Source: “eSports Market Brief, October 2015”. superdataresearch.com
  • 10. WHY SHOULD I CARE? 1. It’s a constant source of work 2. Player communities demand to be heard 3. Growth of eSports For participants… • Rules • Dates • Requirements For viewers… • Results • Analysis • Interviews
  • 11. WHY SHOULD I CARE? 1. It’s a constant source of work 2. Player communities demand to be heard 3. Growth of eSports 4. Different type of problems • The game itself • The game culture • eSports • Website localization • Marketing • Subtitling
  • 15. CHALLENGES SPAIN ARGENTINA CHILE MEXICO VENEZUELA ¿Diga? ¿Holá? ¿Aló? ¿Bueno? ¿Aló? Lavabo Lavatorio Lavatorio Lavamanos Lavamanos Judía verde Chaucha Poroto verde Ejote Vainita Bragas Bombacha, bikini Calzón Chones, calzones, pantaleta Pantaleta, blúmer Manitas Hombre orquesta Maestro chasquilla Mil usos Todero Estupendo Bárbaro Regio Padre Chévere Tonto Boludo Huevón, gil Pendejo Gafo, pendejo, huevón Source: “El español de España y el español de América. Vocabulario comparado”. Ediciones SM (2003)
  • 16. 1) Global public Lack of resources. What can we do? CHALLENGES • Read Latin American writers • Forbidden words  Coger  Chaqueta  Concha  Bollo • Avoid regionalisms  Pasta (money)  Currar  Mola • Bilingual: extra careful!  Plegar → salir del trabajo  Rachola → azulejo  Hacer un café → tomar un café
  • 17. 1) Global public 2) Different time zones CHALLENGES Be sure to tune into our Twitch channel on Saturday, June 25 at 11AM PDT. How do we convey this info? • Leave it as is? • Change to UTC? → June 25 at 6PM UTC • Change to other? → June 25 at 8PM CEST (3PM ART)
  • 18. 1) Global public 2) Different time zones CHALLENGES Be sure to tune into our Twitch channel on Saturday, June 25 at 11AM PDT. How do we convey this info? • 12-hour format or 24-hour format? → June 25 at 11:00 PDT → June 25 at 18:00 UTC → June 25 at 20:00 CEST (15:00 ART)
  • 19. 1) Global public 2) Different time zones CHALLENGES Offer applies only to DLC Maps purchased from 00:00 a.m. PDT on June 24, 2016, through 23:59 p.m. PDT on June 25, 2016. SOURCE FILE REAL MISTAKE. DO NOT MIX 12 AND 24-HOUR FORMATS.
  • 20. 1) Global public 2) Different time zones CHALLENGES Offer applies only to DLC Maps purchased from 00:00 a.m. PDT on June 24, 2016, through 23:59 p.m. PDT on June 25, 2016. ↓ Offer applies only to DLC Maps purchased from 09:00 CEST on June 24, 2016, through 08:59 CEST on June 26, 2016.
  • 21. 1) Global public 2) Different time zones CHALLENGES The change from summer time (daylight saving time) to winter time (standard time) and vice versa does not occur at the same time in all countries. Summer time starts Winter time starts Europe March 27th October 30th USA, Canada, Cuba March 13th November 6th
  • 22. 1) Global public 2) Different time zones CHALLENGES • Not all countries change time, like Chile or Urugay. • Special cases:  México: Summer time starts Winter time starts Most of the country April 3rd October 30th USA border March 13th November 6th
  • 23. 1) Global public 2) Different time zones CHALLENGES • Not all countries change time, like Chile or Urugay. • Special cases:  México.  Morocco and Egypt: they suspend summer time during the month of Ramadan.
  • 24. 1) Global public 2) Different time zones 3) Tournaments and eSports in general • The quantity of tournaments the same game can have. CHALLENGES
  • 30. 1) Global public 2) Different time zones 3) Tournaments and eSports in general • The quantity of tournaments the same game can have. • The names of the tournaments themselves. CHALLENGES
  • 31. • The names of the tournaments themselves. CHALLENGES Leave them in English? Translate them? Result: long and awkward names. Advantages • Same name everywhere • It’s common Disadvantages • Strange mix of English and target language
  • 32. 1) Global public 2) Different time zones 3) Tournaments and eSports in general • The quantity of tournaments the same game can have. • The names of the tournaments themselves. CHALLENGES Whatever you do… keep consistency!
  • 33. 1) Global public 2) Different time zones 3) Tournaments and eSports in general • The quantity of tournaments the same game can have. • The names of the tournaments themselves. • Writers of eSports articles assume you understand them. CHALLENGES
  • 34. • Writers of eSports articles assume you understand them. CHALLENGES Source: lolesports.com/en_GB/articles
  • 35. • Writers of eSports articles assume you understand them. CHALLENGES Source: lolesports.com/en_GB/articles
  • 36. • Writers of eSports articles assume you understand them. CHALLENGES Source: lolesports.com/en_GB/articles
  • 37. CHALLENGES He wasn’t afraid to trash talk other carries, and found himself embroiled in rivalries with other ADCs. He’d occasionally lash out in Solo Queue. Team Liquid’s new roster includes a new support, jungler, and top lane. Piglet is maintaining his fast friendship with mid laner Fenix, but more importantly, he’s backed up by (...) TSM’s former coach Locodoco. Every eye was on Piglet, farming the bottom lane, refusing to give up a death to his opponents. Source: lolesports.com/en_GB/articlesSource: lolesports.com/en_GB/articles/piglets-journey-solo-queue-star-veteran-carry
  • 38. • Writers of eSports articles assume you understand them. Solutions?  Experience  Check reviewed version  Ask questions CHALLENGES
  • 39. 1) Global public 2) Different time zones 3) Tournaments and eSports in general 4) Release notes (or patch notes) Detailed explanations of the changes developers made to the game. CHALLENGES
  • 40. 4) Release notes (or patch notes) CHALLENGES Source: Patch 6.9 Notes. http://euw.leagueoflegends.com/en/news/game-updates/patch/patch-69-notes
  • 41. 4) Release notes (or patch notes) The tactic of a solo player abandoning lane to farm monster camps with their jungler (we call it 'buddy jungling') evolved in response to the 2v1 lane swap. Rather than sit under tower, zoned out of experience, top laners ditch their lanes for safer prospects. Buddy jungling is enabled by the 'comeback' mechanic, which increases monster experience for lower-level champions. Though the jungler and top laner are both constantly underleveled due to splitting camps, comeback experience softens the punishment by adding net experience versus a solo clear. CHALLENGES Source: Patch 6.9 Notes. http://euw.leagueoflegends.com/en/news/game-updates/patch/patch-69-notes
  • 42. 4) Release notes (or patch notes) CHALLENGES
  • 43. 4) Release notes (or patch notes) CHALLENGES Problems • Solid knowledge necessary • Mix of terminology • Poor style, jargon Solutions • Experience • Good translation memories • Good term bases