Our panel yesterday on Getting Curation Right included a discussion of how to curate well, how curation can help SEO and your overall strategy and then my presentation on the tools of the trade.
3. #TheLabNYC
#SMX #14C
What Curation Is
• Setting specific criteria regarding the material
you’ll gather together
• Gathering that material together in an easily
digestible manner
• Enabling others to access, use and add to the
information
5. #TheLabNYC
#SMX #14C
What Curation Isn’t
• Automatically pulling together data using an
algorithm
• Automating social shares or posts of an RSS
feed
• Automating reshares from content-sharing
platforms
7. #TheLabNYC
#SMX #14C
Would you use this:
When you need this?
Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azrivia Flickr Creative Commons
9. #TheLabNYC
#SMX #14C
List.ly
• Curate the best in a specific topic
• Allow others to add their favorites (and
continue curation by adding only those you
want to)
• Enable voting on entries
• Embeddable on your site
• All links in the list are live, providing SEO value
11. #TheLabNYC
#SMX #14C
Scoop.it
• Social curation network
• Build pages of topics
• Target audience is marketers, entrepreneurs,
consultants
• Highly educated audience (75% have post-
secondary education)
• Provides healthy excerpt, enabling reader to
decide what to click through on
13. #TheLabNYC
#SMX #14C
Tumblr
• Skews young
• True blend of blogging platform and curation
platform
• Can use to power your on-site blog
• Can live separately from your site
• Cultivates community
• Very visual
15. #TheLabNYC
#SMX #14C
Pinterest
• Extremely visual.
• Big traffic driver.
• Enables group curation – but no control of
what others curate onto your boards.
• Quality of the image matters above all else.
17. #TheLabNYC
#SMX #14C
Spundge
• Pulls in content from up to a dozen social
network firehoses based on your search terms
• Select items for inclusion
• Embeddable as liveblog or post-event story
• Focused on the journalism sector
19. #TheLabNYC
#SMX #14C
Storify
• Similar to Spundge.
• Used a lot to curate events after the fact.
• Allows you to add in deeper context around
the live conversation.
21. #TheLabNYC
#SMX #14C
Rebelmouse
• Somewhere between aggregation and
curation
• At base, aggregates according to filters you
put in
• You can add in or remove content, further
refine your filters according to what it does
22. #TheLabNYC
#SMX #14C
More tools
Delicious – social bookmarks, gathered in groups, shareable & searchable
Pearltrees – collaborate on content curation, topics branch off one another
Curata – automated curation software; aggregation leading to curation
*paid
XydoCuration / Curate.me – Curated content for newsletters, etc.;
aggregation leading to curation
*paid