Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
SOCIAL MEDIA DONE RIGHT  IN JUST 30 MINUTES A DAY #SM4NP
WHO’S OUT THERE?
COMMUNITY MAPPING
STEP 1: GROUPS <ul><li>Questions to ask: </li></ul><ul><li>Do different programs or departments connect with different gro...
STEP 2: GOALS <ul><li>Questions to ask: </li></ul><ul><li>Why does the community continuing needing your services, program...
STEP 3: TOOLS <ul><li>Questions to ask: </li></ul><ul><li>Where does this group already talk or engage online? </li></ul><...
COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity
WHAT TO TALK ABOUT?
CONTENT PLANNING
STEP 1: CONTENT <ul><li>Examples: </li></ul><ul><li>Program or service updates/changes </li></ul><ul><li>Staff announcemen...
STEP 2: GOALS <ul><li>Examples: </li></ul><ul><li>Increase visibility of the organization </li></ul><ul><li>Increase parti...
STEP 3: OUTLETS <ul><li>Examples: </li></ul><ul><li>Newsletter or mailing </li></ul><ul><li>Email newsletter </li></ul><ul...
CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate
WHAT’S WORKING?
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics
WHAT’S MY 30 MIN LOOK LIKE?
LISTENING
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
JOINING
JOINING WITH COMMENTS
JOINING WITH COMMENTS
JOINING WITH SIGNPOSTS
CREATING
CREATING PROFILES
CREATING REAL PROFILES
CREATING ENGAGING PROFILES
CREATING VALUABLE PROFILES
CREATING CONTENT
RESOURCES <ul><li>Templates: </li></ul><ul><li>Community Map Template:  http://bit.ly/DIYcommunity   </li></ul><ul><li>Con...
RESOURCES  <ul><li>http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/ </li></u...
PHOTO CREDITS <ul><li>Slide 3:  http://xkcd.com/256/ </li></ul><ul><li>Slide 9:  http://www.flickr.com/photos/7819129@N07/...
THANKS!  <ul><li>AmySampleWard.org </li></ul><ul><li>NTEN.org  </li></ul><ul><li>SocialBySocial.com </li></ul><ul><li>@Amy...
Nächste SlideShare
Wird geladen in …5
×

Social Media Done Right in 30 Minutes

3.906 Aufrufe

Veröffentlicht am

These are the slides from the

Veröffentlicht in: Technologie, Business
  • Never mind! I found it in your speaker notes. Should have known you'd cover all the bases!
    Thanks again,
    Hallie.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hi Amy! I loved your presentation yesterday. I've actually gone looking for your templates, but it seems like the only one up was the community mapping template. Is that intentional, or am I missing something?
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Thanks, Laura! So glad it's helpful!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • I love this deck, Amy! Lots of clear tactics to meet strategic goals.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Social Media Done Right in 30 Minutes

  1. 1. SOCIAL MEDIA DONE RIGHT IN JUST 30 MINUTES A DAY #SM4NP
  2. 2. WHO’S OUT THERE?
  3. 3. COMMUNITY MAPPING
  4. 4. STEP 1: GROUPS <ul><li>Questions to ask: </li></ul><ul><li>Do different programs or departments connect with different groups? </li></ul><ul><li>Do services or products target different groups? </li></ul><ul><li>How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them? </li></ul>
  5. 5. STEP 2: GOALS <ul><li>Questions to ask: </li></ul><ul><li>Why does the community continuing needing your services, programs or work? </li></ul><ul><li>What is in it for others to participate? </li></ul><ul><li>----- </li></ul><ul><li>What do you need help with or involvement from the community to do? </li></ul><ul><li>How can your work improve with engagement? </li></ul>
  6. 6. STEP 3: TOOLS <ul><li>Questions to ask: </li></ul><ul><li>Where does this group already talk or engage online? </li></ul><ul><li>Which tools are most appropriate to the kind of message or content? </li></ul><ul><li>What kind of engagement is required to match the goals? </li></ul>
  7. 7. COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity
  8. 8. WHAT TO TALK ABOUT?
  9. 9. CONTENT PLANNING
  10. 10. STEP 1: CONTENT <ul><li>Examples: </li></ul><ul><li>Program or service updates/changes </li></ul><ul><li>Staff announcements </li></ul><ul><li>Jobs </li></ul><ul><li>Volunteer opportunities </li></ul><ul><li>Fundraisers </li></ul><ul><li>Events </li></ul>
  11. 11. STEP 2: GOALS <ul><li>Examples: </li></ul><ul><li>Increase visibility of the organization </li></ul><ul><li>Increase participation </li></ul><ul><li>Raise funds </li></ul><ul><li>Build leadership </li></ul><ul><li>Find sponsors or partners </li></ul><ul><li>Recruit volunteers </li></ul><ul><li>Build community </li></ul>
  12. 12. STEP 3: OUTLETS <ul><li>Examples: </li></ul><ul><li>Newsletter or mailing </li></ul><ul><li>Email newsletter </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Website </li></ul><ul><li>Blog </li></ul>
  13. 13. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate
  14. 14. WHAT’S WORKING?
  15. 15. GOOGLE ANALYTICS
  16. 16. ALERTS
  17. 17. METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics
  18. 18. WHAT’S MY 30 MIN LOOK LIKE?
  19. 19. LISTENING
  20. 20. LISTENING WITH RSS
  21. 21. LISTENING WITH RSS
  22. 22. LISTENING WITH ALERTS
  23. 23. LISTENING WITH TWITTER
  24. 24. LISTENING DASHBOARD
  25. 25. LISTENING DASHBOARD
  26. 26. JOINING
  27. 27. JOINING WITH COMMENTS
  28. 28. JOINING WITH COMMENTS
  29. 29. JOINING WITH SIGNPOSTS
  30. 30. CREATING
  31. 31. CREATING PROFILES
  32. 32. CREATING REAL PROFILES
  33. 33. CREATING ENGAGING PROFILES
  34. 34. CREATING VALUABLE PROFILES
  35. 35. CREATING CONTENT
  36. 36. RESOURCES <ul><li>Templates: </li></ul><ul><li>Community Map Template: http://bit.ly/DIYcommunity </li></ul><ul><li>Content Map Template: http://bit.ly/DIYtemplate </li></ul><ul><li>Metrics Template: http://bit.ly/DIYmetrics </li></ul><ul><li>Books & Collections: </li></ul><ul><li>We Are Media: http://wearemedia.org </li></ul><ul><li>Social by Social: http://socialbysocial.com </li></ul><ul><li>#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php </li></ul><ul><li>Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/ </li></ul>
  37. 37. RESOURCES <ul><li>http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/ </li></ul><ul><li>http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/ </li></ul><ul><li>http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ </li></ul><ul><li>http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ </li></ul><ul><li>http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html </li></ul><ul><li>http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/ </li></ul><ul><li>http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ </li></ul><ul><li>http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/ </li></ul><ul><li>http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ </li></ul><ul><li>http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/ </li></ul><ul><li>http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/ </li></ul>
  38. 38. PHOTO CREDITS <ul><li>Slide 3: http://xkcd.com/256/ </li></ul><ul><li>Slide 9: http://www.flickr.com/photos/7819129@N07/4029599309 </li></ul><ul><li>Slide 19: http://www.flickr.com/photos/doctabu/443262049/ </li></ul><ul><li>Slide 26: http://www.flickr.com/photos/billiejoesentourage/3730330633/ </li></ul><ul><li>Slide 30: http://www.flickr.com/photos/tripletri/3395716436/ </li></ul><ul><li>Slide 31: http://www.flickr.com/photos/ivanwalsh/3677282034/ </li></ul><ul><li>Slide 32: http://www.flickr.com/photos/foxtongue/687861111/ </li></ul><ul><li>Slide 33: http://www.flickr.com/photos/aadplus/3036857920/ </li></ul><ul><li>Slide 34: http://www.flickr.com/photos/tsmall/3673567823/ </li></ul><ul><li>Slide 35: http://www.flickr.com/photos/jagwired/3091227429/ </li></ul><ul><li>Slide 35: http://www.flickr.com/photos/jagwired /3092068214/ </li></ul><ul><li>Slide 35: http://www.flickr.com/photos/jagwired/3091227573/ </li></ul>
  39. 39. THANKS! <ul><li>AmySampleWard.org </li></ul><ul><li>NTEN.org </li></ul><ul><li>SocialBySocial.com </li></ul><ul><li>@AmyRSWard </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>

×