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Fear and Loathing in Big Data!
Amy Gaskins!
MetLife!
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Make vendors talk
about metrics!
Fear and Loathing in Big Data
Are you turning customers
into commodities?!
So many
disparate
data
sources!
Can get
you to
the
individual
consumer!
Fear and Loathing in Big Data
It’s about control.!
Don’t
overestimate!
your
horsepower!
Fear and Loathing in Big Data
Where does segmentation end!
and discrimination begin?!
Fear and Loathing in Big Data
What do you want to know?!
Why do
you
want to
know
it?!
How are you going to collect it?!
What are you going to
offer the customer in
return?!
How transparent should you be?!
Protect
yourself,!
your
products,!
and your
customers!
Case
study:
Disability
Insurance!
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Do what’s right.!

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Fear and Loathing in Big Data