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Expand the Bandwidth of your Experience Design Team Aetna eHealth,  “New” Technology,  & Member Experience  John Bahl Head - eHealth Online Product Design  10/21/2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eHealth Online Product Design ,[object Object],[object Object],[object Object]
eHealth Online Product Design - Staff ,[object Object],[object Object],[object Object],[object Object]
eHealth Online Product Design - Process Phase I  Project Engagement - Project Need/Innovation - Discovery Meeting - Proposal/SOW - Engagement Decision Made - Resources Assigned - Kick Off Meeting - Business Goals & Metrics - Project Scoping & Planning - Project Vision Document  - Technology Discussion - Usability Strategy Phase II UX Definition: - User Research & Analysis - User Personas Creation  - Market Research &    Competitive Analysis - Baseline Business Req’s - Task Flow Analysis - Information Architecture &    Content Strategy/Template - Directional Interface Design - Design Milestone A   - Wireframing (Key Screens) - Usability Studies -  APLC Phases 1,2,3 Begin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase III Visual Design & Prototyping - Content Creation - Creative Brief - Brand Guideline Review - Competitive Visual Analysis - Visual Interface Design - Brand Checkpoint - Visual Design Extension - Prototyping - Usability Testing - Prototype Refinement - Refined Business Req’s - Design Milestone B - APLC Phase 4 Begins
Aetna Showcase – Cost Module
Aetna InteliHealth – Interactive Tools
Simple Steps Dental – Interactive Tools
Reawakening Center – Interactive Tools
Aetna SmartSource
SmartSource & Mad*Pow: The Path to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SmartSource & Mad*Pow: The Path to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unified Member Messaging
Benefits of Mad*Pow Collaboration ,[object Object],[object Object],[object Object]
Benefits of Mad*Pow Collaboration ,[object Object],[object Object],[object Object]
Changes to Support Growth ,[object Object],[object Object],[object Object]
Changes to Support Growth ,[object Object],[object Object]
Resource Planning & Selection ,[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object]

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Expand the Bandwidth of your Experience Design Team