Digital Marketing has been a savior for every business against the harsh impacts of Covid. The trends of digital marketing are changing. Don't miss out on these changes and get your business ready for 2022.

1. www.digipline.com.au
MARKETING TRENDS
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
DIGITAL
YOU NEED TO KNOW FOR 2022

2. Any business in any field can benefit from digital marketing.
Irrespective of what your business sells, digital marketing still
involves designing buyer personas to understand the needs of
your target audience and producing valuable online content.
INTRODUCTION TO
DIGITAL MARKETING
Digital marketing means using digital channels like websites,
email, social media, and search engines to deliver an
advertisement about a product or a service. It helps business
owners connect with current and prospective customers.

3. THE FUNDAMENTALS OF
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) improves your website by
increasing its visibility over a search engine like Google, Yahoo,
and Bing. As the visibility of your page becomes better, your
business is more likely to gain more attention and attract
customers.
SOCIAL MEDIA MARKETING
With the increasing use of social media platforms, social media
marketing has become a major approach in Digital Marketing.
Social media platforms like Facebook, Instagram, Linked In, and
Pinterest help to connect with your audience and build your
brand. In turn, it increases sales and drives traffic to your website.
CONTENT MARKETING
The marketing approach focuses on creating and distributing
consistent, valuable, and reliable content to attract an audience.
Content marketing follows the content strategy and helps to
establish a long-term and strong relationship with your audience.
PAY PER CLICK (PPC)
The marketing model in which an advertiser pays the publisher
every time an advertisement gets clicked on is called Pay Per
Click. It is one of the finest approaches to Digital Marketing and is
also known as Cost-Per-Click (CPC). This marketing model is
offered by search engines like Facebook, Google, and Twitter.
MOBILE MARKETING
The use of mobile devices like smartphones, mobiles, and tablets
for the promotion of services and products is Mobile Marketing.
These days, traditional marketing is on the verge of extinction
due to increased mobile marketing approaches. It is one of the
best ways to market goods and products digitally as the
promotions are sent through SMS, MMS, or push notifications on
smartphones.
EMAIL MARKETING
One of the best Digital marketing techniques, Email marketing, is
the way of generated automated emails to make the audience or
the customers aware of the discounts, products, or other services.
In this process, the commercial message is sent to a group of
people via email.

4. WHY DIGITAL MARKETING
IS IMPORTANT FOR SMALL
BUSINESSES
You can reach a larger audience through digital marketing than
you could with traditional means, and you can also target the
prospects who are most likely to buy your product or service. It's
also typically less expensive than traditional advertising, and it
allows you to track results on a daily basis and adjust as needed.
Local vendors in Australia have a huge advantage due to the large
audience and by featuring the establishment through various web
portals you can easily reach a lot of users who might be interested
in your product. Since you have control over your portal as a host,
by emphasizing your quality over a product you can easily
out-compete against your competition.
Why Australian Small and Medium-Sized businesses are switching
to Digital Marketing.
21%
28%
34%
41%
47%
55%
56%
62%
66%
Increased brand’s
visibility
Saved money on
marketing costs
Helped compete better
in the marketplace
Improved customer
engagement
Contributed to
revenue growth
Increased sales
leads coming in
Improved customer
service
Helped create
brand loyalty
Generated higher
lead conversion rates
Source:
https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumer-journey/how-aus
sie-smbs-are-using-digital-tools-and-technology-drive-growth/

5. Source: https://visualobjects.com/digital-marketing/blog/small-business-marketing-statistics
Furthermore, since customers tend to support products that have
the backing of quality and users feed that support the claim of the
backing / review, you’ll have a better chance against retailers with the
same product or services. It has a rather great positive effect on SMEs
and according to the book, ‘The Obstacles of e-Commerce in
Developing Countries’ by Kenpankho. P, Online Marketing maximizes
the ability to trade if done correctly, therefore, empowering SMEs,
and enabling them to participate on a global scale where previously
market entry and promotion were either prohibitive or difficult.
One conducts online advertisement, marketing, and more on various
social media platforms. Social media platforms can be a medium to
reach large demography, and then there are videos where rather
than telling others how good your product is you can show them
instead.
Websites such as Facebook, YouTube, Instagram provided
satisfactory results to marketers according to a study done on
Animoto as 93% of markets have found new customers and 88% of
the markets have seen ROI after their investment (O’Neill M, 2018).
These results enforce the positive outcome of having an online
presence.

6. WHY YOUR BUSINESS SHOULD
SWITCH TO DIGITAL MARKETING
The increase in the use of digital platforms has increased and
keeps increasing every day. Thneed for the business to go digital. In
addition, the need to generate more leads, sales, and effective and
successful marketing strategy has made Digital Marketing a vital
need for any business.
VS
DIGITAL
MARKETING
TRADITIONAL
MARKETING
Targets the Right Audience
Digital marketing platforms allow targeting a specific audience
group. The data provided by online tools can help marketers target
the right audience. No matter what the marketing platform is, the
sophisticated digital marketing tools allow tracking the filtered
audience, which is almost tough in traditional marketing.
Cost-Effective
In comparison with traditional marketing strategies, Digital
Marketing is generally cost-effective and is affordable. Traditional
marketing channels like Tv or the radio costs higher than Digital
marketing channels.
Unlike traditional marketing, Digital Marketing does not require a
big team, and a small group of marketers does the tasks.

7. However, that does not mean traditional marketing is not worth it.
But Digital Marketing can be highly cost-effective for businesses
who want an effective marketing campaign at a low cost.
Easy to Measure Growth
The key of any marketing campaign is to measure growth. The
results of Digital Marketing can be tracked in real-time with the
help of in-built analytics. Data analytics software like Google
Analytics measures the metrics and helps to monitor them easily.
However, traditional marketing requires a lot of effort to track the
goals and the growth. For example: placing an ad in a newspaper
does not give an exact result of how many people viewed the
newspaper ad.
CURRENT CONDITION OF DIGITAL
MARKETING IN AUSTRALIA
There were 22.31 million internet users in Australia in January 2020
where 18 million of the users were part of social media users which
indicates a penetration rate of 81 and 71 percent respectively
according to the data portal. An increase of 265 thousand (1.2%) new
internet users was observed between 2019 and 2020 and
furthermore, Australian digital advertising is expected to grow by
2.5% in 2020 according to e-market which enforces the idea of online
marketing much more.
MOST USED SOCIAL MEDIA PLATFORMS IN AUSTRALIA
Source:
https://wearesocial.com/au/blog/2021/02/digital-2021-austr
alia-we-spend-10-percent-more-time-online

8. Source: https://napoleoncat.com/stats/social-media-users-in-australia/2021/08/
Source:
https://wearesocial.com/au/blog/2021/02/digital-2021-australia-we-spend-10-percent-more-tim
e-online
Social Media users in Australia
August 2021
Facebook
18,980,000
Instagram
10,980,000
Messenger
14,660,000
Linkedin
12,450,000
In fact, the Digital Pulse Report by the Australian Computer Society
found that the exports of information technology and
communication technology have increased by 60% in five years. In
the current state of Australia where the growth of user base and
technology is rapidly increasing, with proper online marketing, we
can propel a business to a large audience.

9. Digital marketing is constantly evolving and it is difficult for
marketers to keep up. But this new tool, we hope, will make it a
little easier. The idea of digital marketing in 2022 has many
different ideas, but one thing that stays the same is that change is
constant. With new channels emerging every day and new
features being added to existing channels, online marketers have
their hands full. There are many digital marketing trends that are
constantly evolving with the times. Digital marketers need to keep
up with these changes and try to incorporate them into their
campaigns.
DIGITAL MARKETING TRENDS
THAT WE WILL SEE FLOURISHING IN 2022
In 2022, we will continue to see businesses compete on quality
content, brand authenticity, and personalization as well as deeper
relationships with customers through social media channels and
personalization. Digital marketing is a very broad field. This section
will cover the various trends in digital marketing, from trending
tools to the latest ideas. Trends in digital marketing are constantly
evolving. This is because there are always new tools and apps that
have been developed for marketers to use. Some of the most
popular trends right now are interactive content and retargeting
ads.

10. DIGITAL MARKETING TRENDS IN 2022
THAT WILL DERIVE FROM DIGITAL
MARKETING TRENDS IN 2021
Some digital marketing trends that have been seeing significant
gains in recent years include video marketing, live streaming, and
augmented reality. Video is a great way to grab attention from
consumers while they are scrolling through their social media
feeds. Live streaming is very popular right now because people like
the interactive element of it. AR empowers people through
education and entertainment which makes it a great tool for
businesses to connect with their audiences in a more personal way.
Digital marketing has been a critical part of the evolution of
consumerism. It is becoming difficult for businesses to grow in the
present day without an understanding and utilization of digital
marketing, so it is important for every business to keep up with the
latest trends in digital marketing.

11. LET'S ANSWER
FEW QUESTIONS
What are the digital marketing trends in 2022?
The internet has changed the way that people interact with each
other, commerce, and politics forever. Digital marketing has been a
critical part of this evolution. The internet has created an
environment where anyone can market to anyone else on a global
scale, and this kind of marketing is known as digital marketing.
What are the Digital Marketing trends in 2022 for creating great
Digital campaigns? There are many different aspects to digital
marketing which have evolved over time as new technologies and
techniques have come along. These different components are
known as “digital marketing channels” but they can be
summarized into different other channels.
What are some of the top Digital Marketing trends in 2022?
• Social Media Marketing
• PPC Marketing
• Email Marketing
• Viral/Video Marketing
• Content Marketing
• Search Engine Optimization
• Live Streaming, Online Sessions & Webinars
The digital marketing space is changing at an incredibly fast pace.
This makes it difficult for agencies to keep up with new trends and
find creative ways of implementing them. In order to make it easier
for agencies to do their work, this article will provide a list of the
latest digital marketing trends and their impact on the industry.
It will also suggest a few digital marketing ideas that you can use in
your campaigns or businesses. The way people are consuming
content is evolving rapidly, and so are the processes that content
creators need to follow in order to keep up with these changes.
This article provides an overview of what’s changing in the world of
digital marketing, as well as some tips on how you can adapt your
approach in order to stay ahead of the game.

12. We are DigiPline Australia, a website development, digital
marketing, and SEO company based in Sydney, Australia. With a
combined experience of almost a decade and a highly
enthusiastic & young professional team; we are striving to be the
best in this field of work. We are very passionate about what we do
and are in constant persuasion to bring about significant
advancements in the digital marketing scene nationwide. Our
acquaintance with digital marketing techniques has been honed
through many years of experience and trial & error.
Our team of experts helps you analyze your brand, create
impressive and worth sharing content, use different strategies and
help your brand grow. We empower your business to meet your
vision with the conversion-oriented best marketing strategies.
To meet the expectations of our clients, we go on the extra mile.
With it, it has helped us to create many success stories and
generate better business for our clients.
DigiPline is a name you should reckon if you want complete web
and Digital Marketing solutions, including SEO, Social Media
Marketing, Email Marketing, Pay Per Click, and Content marketing
in Sydney.
ABOUT US

13. OUR APPROACH TO DIGITAL MARKETING
In contrast to traditional and intrusive marketing prevailing today,
our focus lies with inbound marketing techniques and strategies
for higher conversion rates. We specialize in maintaining a
dominant digital brand presence and finding the right buyers for
any product online. We develop custom strategies in accordance
with the clients’ requirements and build campaigns that are most
effective in consideration of their respective Target audiences. All in
all, we provide digital marketing service packages that are suitable
for any company, start-ups, or behemoth corporate house.
WHAT WE DO
MARKETING STRATEGY
BRANDING
CONTENT PLANNING
PROJECT MANAGEMENT
STORYTELLING
SEO
PAY-PER-CLICK (PPC)
ADVERTISING
ANALYTICS AND
EVALUATION
GRAPHIC DESIGN
WEBSITE DESIGN
+61 415-435-672
@digipline @digipline
info@digipline.com.au
NEED HELP WITH DIGITAL MARKETING? CONTACT US