1. Industry Profile
Medical Tourism
Medical tourism (also called medical travel, health tourism or global healthcare) is a term
initially coined by travel agencies and the mass media to describe the rapidly-growing practice of
travelling across international borders to obtain health care. It also refers pejoratively to the practice
of healthcare providers travelling internationally to deliver healthcare.
Services typically sought by travelers include elective procedures as Ill as complex specialized
surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic
surgeries. Individuals with rare genetic disorders may travel to another country where treatment of
these conditions is better understood. However, virtually every type of health care, including
psychiatry, alternative treatments, convalescent care and even burial services are available.
Broadly speaking, Medical Tourism has now become a common form of vacationing covering a
broad range of medical services. It is a combination of leisure, fun and recreation along with
healthcare and Illness. India offers a health holiday, leaving behind your tensions and coming into a
relaxing environment close to nature. At the same time you are able to receive an orientation that
will help you to improve your life in terms of your health and Ill being. It is like rejuvenation and
cleanup process at all levels-physical, psychological and expressive.
History
The first recorded instance of medical tourism dates back thousands of years to
when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic
Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria
became the original travel destination for medical tourism.
Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenth
century England, for example, patients visited spas because they Ire places with supposedly health-
giving mineral waters, treating diseases from gout to liver disorders andbronchitis.
Medical Tourism in India
Medical tourism is a growing sector in India. India‟s medical tourism sector is expected to
experience an annual growth rate of 30%, making it a $2 billion industry by 2015. As medical
treatment costs in the developed world balloon - with the United States leading the way - more and
more westerners are finding the prospect of international travel for medical care increasingly
appealing. An estimated profit 150,000 rupees by these travel to India for low-priced healthcare
procedures every year.
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2. Today India is one of the country which is being upgraded with the medical treatment such as Yoga
and Ayurveda along with other surgeries. However, a nice blend of top class medical expertise at
attractive prices is helping a rise in the number of Indian corporate hospitals attracting foreign
patients from all over the world.
In comparison with Thailand, Singapore and other Asian countries which have advanced medical
amenities and built in medical tourism options along with good hospitals, salubrious climate and
visitor destination, the quickly growing Indian corporate hospital sector has to still go a long way.
But, things are changing radically in favor of India, particularly in view of the high eminence
expertise of medical professionals, backed by the fast improving tools and nursing amenities, and
above all, the cost-effectiveness of the pack up.
Why are people doing it?
Three Primary Reasons to Travel for Medical Care:
There are many reasons to travel abroad for medical care. The three primary reasons are cost,
quality of care, and availability of care.
Medical care costs in the United States are astronomical. The costs create a heavy burden for those
of us with health insurance, but they can bankrupt a person without. A 2008 Census Bureau report
should that 15% of Americans had no health insurance coverage at all. 45 percent of Americans
have no dental coverage.
Cost Savings
Shopping in a global market for medical providers can produce significant savings. In some cases,
the costs can be as little as 10% of what you would pay in the U.S. Here are some examples:
Hip Replacement: US: $45,000 – 92,000 – In India = $9,000
Gastric Bypass Surgery: US: $32,000 – In Costa Rica = $12,000
Dental bridge in the US about $2,500 – In Mexico = $250.
Quality of Care
You might think that you have to compromise quality of care for these cost savings. Of course, you
need to do your research on your provider. But, in fact this is something I should probably be doing
for our providers here at home as Ill.
There are international bodies such as JCI, patients beyond borders, and ISO that provide
certification of medical facilities and providers. The American Medical Association has also
recently release guidelines for use of medical tourism
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3. Often I find that medical facilities catering to the medical tourism trade take great care to achieve
the highest levels of quality. I read account after account of people who Ire more than satisfied with
their level of service. Reputation is everything to a clinic trying to attract foreigners for medical
procedures. The top facilities are Ill aware of this.
Availability of Care
A third incentive for medical tourism is available care. I read a firsthand account from a
Parkinson‟s patient who was nearly wheel chair bound. He had watched his father die a slow and
painful death in a wheelchair from the same disease.
After some research he found a clinic in Mexico providing Stem Cell therapy. After only three Ieks
of treatment, he was walking upright and without a cane again. This same therapy was not available
in the US.
Medical Tourism is becoming a surprisingly popular alternative to local medicine. The extremely
high cost of modern medicine has brought an economy of scale to the industry. With procedures
costing hundreds of thousands of dollars in the U.S., the cost and burden of travel can easily be
offset for many situations.
Global leaders in the industry have taken notice and built world-class facilities with world-class
doctors to take advantage of the market, bringing back a sense of customer service to medicine with
it. The ability to shop this global market allows consumers to make personal choices about the
treatments that are best for them and fit their needs.
Medical Tourism is never going to replace our local family practice doctor doing regular exams, or
the care of our nearby emergency room. But for high cost, non-emergent treatments, medical
tourism is one more way that our world is getting a little bit smaller.
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4. Why Medical Tourism..?
Fig.1 show the importance of medical tourism
Fig.1
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5. Barriers in the medical tourism industry:
Fig.2 shows barriers in the medical tourism industry
Scope of Medical Tourism in India:
India is a good location to receive medical treatments and considered a leader in promoting
medical tourism.
Since the government is actively participating in the expansion of this industry, there is much
investment in the facilities and resources needed for medical tourists. Including the production of
an estimated 20, 000 - 30,000 doctors and nurses each year.
At an approximate growth of 30% each year, studies conducted by government and private sectors
in India estimate that medical tourism could bring between $1 billion and $2 billion US into India
by 2012.
With all this investment, as well as the growing nature of this competitive market, patients from
western countries are usually offered high quality service packages at a fraction of the treatment
cost in the home country. These packages often include:
flight
transfers
hotels
treatment
post-operative vacation
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6. Objective of the study
Purpose
This project was done under four heads
Business Development- I have Identifying new business opportunities for Building
network & Business Associates for generating leads (foreign patients).
New Age Media- I have been responsible for engaging the community via a
number of new media tools and platforms, enhancing the BMTPL(Bonanza
Medical Tourism Pvt. Ltd. ) brand and growing awareness of the people.
Selling of Health Card- As a Health card sales representative, I was responsible
for selling health care services to business and Individuals. My job was to
demonstrate to the client that my product is convenient, more effective or more
economical than its rivals.
Marketing Research- Get Filled questionnaires for getting feedback & overview
from the foreigners to check whether they are interested in taking medical
treatment in India or not.
Limitations
The main limitation which I came across during my internship in business development is
as I do not belong to Jaipur, so it is very difficult for me in making contact & getting
business lead.
In New Age Media the main limitation which I came across while posting of blogs &
content development on social websites is as I am using the secondary data for posting
building content. So it creates problem due to less content.
In Selling of health card the main problem is as I don‟t have the comparative study of
diagnostic center of the prices prevailing in the market.
In marketing research I don‟t able to get enough number of foreigners as may-July is the
off season, for proper marketing research BMTPL should go during the peak season(after
summer season).
Scope
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7. This report does not focus only on BMTPL the reference can be referred by other medical
tourism also. Even the entire industry can used this information other than Bonanza
Building network Business Associates for generating leads (foreign patients)
Updating the Associates with new development and communicating them with new
policies
.
Research Methodology
Research Design- Both Descriptive and exploratory
Descriptive research is used to conduct the analysis in business development and new age media
project. Market research project is based on exploratory research
Sample size-
Business development- 50
New age media-
 blogs-110
 Social sites-75
 Listing-50
Research instrument- Questionnaire
Secondary data
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8. Company profile
About Bonanza Group
A financial powerhouse! That‟s what Bonanza is known for. Established in the year 1994,
Bonanza developed into one of the largest financial services and broking house in India within a
short span of time. Today, Bonanza is the fastest growing financial service with 5 mega group
companies under it. With diligent effort, acknowledged industry leadership and experience,
Bonanza has spread its trustworthy tentacles all over the country with pan-India presence across
more than 1611 outlets spread across 550 cities.
Now they enter into a new arm of providing services with Bonanza Medical tourism Pvt Ltd:
Lifeline2Health.
Vision
Their vision is to become the most recognized, preferred healthcare solutions provider for Indian
as well as international population. They look forward to provide a global health network that can
facilitate the medical necessities of the global population through the distribution of health &
wellness.
Mission
Bonanza Medical Tourism will be your intermediary in health care vacation in India by providing
access to trained doctors, surgeons, and accredited hospitals as well as any compliments to your
vacation. They will design you the safest and best quality medical care and luxurious recovery
package in the beautiful destination of your choice, which allows you to return inspired by your
health and prepared to live a more contented life.
They operate with Multi-Specialty Hospitals, which provide secondary and tertiary healthcare to
patients. Their network of hospitals also include „centers of excellence‟ providing healthcare in
various areas, such as cardiac care, orthopedics, neurosciences, oncology, renal care,
gastroenterology, mother and child care among others. To deliver the best Indian healthcare, they
are partnered with a select number of leading medical specialists and private hospitals to offer the
highest possible standards to patients.
While our case management desk takes care of each and every necessity of your treatment,
our Centralized Travel Desk is committed to take care of your post operative stay. They offer
you the best stay options for your speedy and healthy recovery showcasing the best of Indian
hospitality. The tourism element and the feel of India will be an added advantage for your
attendant and family members. They ensure that you go back in high spirits and good memories.
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9. Bonanza’s group Companies:
Bonanza Medical Tourism Pvt Ltd
Bonanza Portfolio Ltd
Bonanza Commodity Brokers Pvt Ltd
Bonanza Insurance brokers Pvt Ltd
Bonanza Global DMCC Dubai
Sunglow Fininvest Pvt Ltd
Bonanza Corporate Solutions Pvt Ltd
SWOT Analysis of BMTPL
Strengths Weaknesses
• Large market • No market share
• Ability to build unique product • Initial Stages of product
development
• Goodwill and support of the whole
group • Not enough resources
• Technology • Delay in Building Strategy
• Does not have benefit of backward
Opportunities integration.
Threats
• Add new products • Major Hospital as direct
competition
• Penetrate into a new segments
• Huge money involved in promotion
• Sales force development of such product
• Continuing to expand globally • Rising new players
• Use new form of channels and
reach new market
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10. Business Development
New business development concerns all the activities involved in realizing new business
opportunities, including product or service design, business model design, and marketing. When
splitting business development into two parts, I have: „businesses and „development‟. The first
things that come into mind when looking at business are: economics, finance, managerial
activities, competition, prices, marketing, etc. All of these keywords are related to risk and
entrepreneurship and clearly indicate the primary scope of the term „business
development‟. Development is very abstract and can be linked with some of the following
keywords: technological improvement, cost reduction, general Ilfare, improved relations,
movement in a (positive) direction, etc.
In the traditional definition of Business development, Business Development is mostly seen as
growing an enterprise, with a number of techniques. The mentioned techniques differ, but in fact
all of them are about traditional marketing. The main question in these issues is: how to find,
reach and approach customers and how to make/keep them satisfied, possibly with new products.
Since this definition is limited and lacks some essential factors in business developing, a complete
new definition of Business Development will be introduced. Of course, the theory on “traditional”
marketing is still correct and can be adopted from the old definition. When supplying a solution, it
is important to focus on the total offering you give instead of only focusing on the product or
service. An offering is a package consisting of different proportions of physical product, service,
advice, delivery and the costs, including price that are involved in using it. Hereby the advice,
adaptation to the customer and the costs are the most important factors to get the right
combination within the offering. Drawing on contingency theory, an idea central to new business
development is that different product-market- technology combinations can require
different marketing strategies and business models to make them a success To chart the factors
that are involved and create synergy between them, new business development draws heavily
upon the fields of technology and business networks. The new business development process is to
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11. recognize chances and opportunities in a fast changing technological environment. Often
uncertainty arises because of new technology and their new markets.
Business development in Bonanza Medical Tourism
Medical Tourism Promotion
The unique selling points of the medical tourism industry are its cost effectiveness and its
combination with the attractions of tourism. The latter also uses the ploy of selling the exotica of
the countries involved as Ill as the packaging of health care with traditional therapies and
treatment methods. Price advantage is, of course, a major selling point. The slogan, thus, is First
World treatment at Third World prices. The cost differential across the board is huge: only a tenth
and sometimes even a sixteenth of the cost in the west.
Since competitive advantages for the different components of the medical tourism system lie with
different players, forming inter-organizational networks with a common marketing front might
turn out to be a great idea. This coordinated move will synergize the operations and minimize the
scope of service failures.
E-marketing of medical tourism services will help the medical tourism firm to reach the customer
directly, bypassing the middlemen. This will help the firm to provide services at a lower price, on
time, and in a highly customized manner. Probably, such an e-platform can facilitate initial
consultations via tele-medicine facilities before the patient embarks upon the trip.
Since medical service is a credence (complex) service, long term relationship building and
maintaining the same will be the key to sustained business. No firm that wants to continue in this
business should look towards one-time transaction-specific approaches. Firms should tap on
referrals, positive words of mouth, etc since these carry more credential that an impersonal
advertisement.
Yet, patients are now learning more and more about their own illnesses, and are most familiar
with their available treatment options. Patient marketing, such as with an informative website,
transparent pricing schemes, or advertising placements such as within in-flight magazines have
thus become basic information and advertising platforms. However, healthcare providers need to
be aware of the varying influence that other stakeholders may have. For instance, the doctor‟s
opinion in conservative markets like Japan or Korea is seldom challenged. In contrast, a key
influencer in the Middle East might instead be the multinational corporations sponsoring their
expatriates for overseas treatment. As such, marketing efforts across different markets could be
targeted towards the patients, the referring doctors, hospitals, insurers, or corporations--depending
on who the actual decision-influencers are.
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12. Hospitals that are successfully attracting foreign patients enlarge their geographical footprints
with representative offices or agencies in other countries. For example, CromIll Hospital in the
UK has representatives in India and Pakistan, while hospitals in Singapore are also setting up
offices such as in Indonesia or the Middle East. These agents help establish and maintain
relationships such as with local hospitals, doctors, embassies, sponsor corporations, or insurers.
Participating in different events also facilitates such relationships. For instance, trade shows,
exhibitions or training seminars allow healthcare providers to share their medical expertise, while
longer-term physician exchanges may also be organized in alliance with medical universities.
Task and Responsibilities
Identifying new business opportunities
Building network Business Associates for generating leads (foreign patients)
Getting direct lead
Updating the Associates with new development and communicating them with new
policies.
Sharing of revenue as per agreement
Deciding on share on case to case basis
Empowering and extracting information and contacts with the associates
Keep Business partners motivated
Respective areas in which I work for business development
1. Doctors and hospitals
2. Escorts
3. Hotels
4. Tour and travelers
5. Handicraft
6. Money Exchanges
These are the main areas where business associate can be made. In these areas I had worked upon
Hotel and Gems & Jewelery.
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13. Hotels
A hotel is an establishment that provides lodging paid on a short-term basis. The provision of
basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small
table and a washstand has largely been replaced by rooms with modern facilities, including en-
suite bathrooms and air conditioning or climate control. Additional common features found in
hotel rooms are a telephone, an alarm clock, a television, a safe, a bar with snack foods and
drinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers,
a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additional
guest facilities such as a swimming pool, fitness center, business center, childcare, conference
facilities and social function services.
What we think about Hotels:
Hotel Industry is one of the most substantial factors for Medical Tourism Industry. It could
provide the necessary substructures for Tourism. Therefore the growth in Medical Tourism
industry depends on growth in Hotel industry.
I think that hotel will give a big amount of profit. Because whenever any foreigner come India,
their first need would be a palace where they can stay & spend their most of the time. So I think
we should tie up with them on the commission basis.
Reality:
Hotels have their own policy and regulation. A hotel is not a single entity, because in a hotel so
many workers work, and these all workers don‟t suppose to do work for any other firm, according
to their policy. So they can‟t do tie up with us.
Talking about owner of the hotel, some time they get ready for holding and standees, but they
don‟t want sign legal document. They argued that “yes, foreigners stay there but they don‟t do any
interaction with our staff member. If we started promoting your service, may be they can fed up
with us & we can lose our client. So In short we are not going to sell or promoting about your
company by words”.
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14. List of Hotels which I have visited-
Serial Name of the Shop
No.
1 Arya Niwas
2 Jai Mangal Palace
3 HR Palace
4 Indiana Classic
5 Lal Mahal palace
6 Jas villas
7 Tordi Haveli
8 Vassanti Niwas
9 Barwara Kothi
10 Trident Jaipur
Gems & Jewellery
Gems and Jewellery is an important emerging sector in the Indian Economy. Ranked among the
fastest growing sectors, it is also a leading sector for foreign exchange generation.
The gems and jewellery industry is very much fascinating being traditionally glamorous and
artistically modern. This business employees and engages millions; cover wide activities such as
raw material procurement from far flung Africa, Australia, Canada and Russia, and transforming
these into products in demand with the skills available in China, India, Italy and Turkey for the
sophisticated markets in the USA, Europe, Far East, Middle East and Asia.
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15. List of Gems & Jewellery which I have visited
Serial Name of the Shop
No.
1 Shri Ganesham Jewellery
2 Maharaja Gems
3 Bhartiya Gems & Jewellery
4 Amit Emporium
5 Prahlad Das Omprakash
6 Raja Gems
7 Pink City
8 Shivam Gems
9 Paradise Gems
10 Treasure of Indian Art
11 Shri Gopal Gems & Jewellery
12 Tulsi (Om Prakash Paliwal)
13 Anand Gems
14 Jaipur Gems
15 Purnima Jewellery
16 Sunil Gems & Jewellery
17 Chirag Enterprise
18 Rajasthan Art Palace
19 Indian Crafts Bazaar
20 Shree Ganpati Arts
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16. New age media
The faces of Advertising too
have changed. The concept of
traditional advertising through
newspapers has been replaced
with new age digitalized
advertising. The advent of the
internet has opened up a
medium where you could
connect to millions of
individual at any given point
of time. Advertising agencies
hire media planning and
buying agencies that in turn
deploy creative professionals
to conceptualize and frame
innovative ideas that will
propel a business to a new
level and in process brand
build it. Branding a commodity ensures mouth of word advertising in the latter stages that makes
continuity of matter for time to come.
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated
and strategic business communications, service, and information community and ecosystem. Our
experiences and education will foster growth and propel us through each stage of the Social Media
Marketing evolution.
As Marketing Sherpa observes, “2010 is the year where social media marketers gain the
experience required to advance from novice to competent practitioner capable of achieving social
marketing objectives and proving ROI.”
To document the evolution in maturation of new media marketing, Marketing Sherpa published its
2010 Social Media Marketing Benchmark Report. The undercurrent of the report is rooted in the
shift from hype to methodology, observing that many marketers jumped on board Twitter,
Facebook, blogs, and other social media platforms without a plan for defining, achieving, or
measuring success. The general reaction of the more than 2,300 marketers who participated in the
report was that current social media tactics Ire counter-intuitive to proven marketing principles.
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17. This is why I believe that business success stories shared to date Ire wonderful to read, but they
didn‟t necessarily serve as a framework for my work. Too many assumptions have been made and
business considerations compromised while they learned how to embrace and employ new media
in a very public spotlight.
What targets we all interns have:
We have to make 110 blog sites as a target.
We have to make 75 social sites as a target.
We have to list bonanza in 75 website.
We have to increase list of likes in facebook at least 90 likes more.
Content development
Project on which I worked in New Age Media
I had worked upon Blogs and on facebook. I have Created 110 ID on blog sites on the
name of bonanza and in the other hand I increase the facebook likes from 20 to 45.
Blogs
Blog is a discussion or information site published on the World Wide Web consisting of discrete
entries ("posts") typically displayed in reverse chronological order so the most recent post appears
first. Anyone can Use a blog whenever they want to post articles on a regular basis for the world
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18. to see. The blog allows to easily create these articles‚ and automatically indexes these articles by
date and categories.
Steps-
Created 110 ID on blog sites on the name of bonanza.
Build up the content of bonanza from secondary data for the promotion
Posted different content on all 110 sites according to the need of consumer,
because every country have different blog sites preferred by them.
Problems which I have faced-
Time constraints- As I am using the secondary data for posting & creating of blog. So it
creates problem due to less content.
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19. Page of BMTPL on My Blog
19

20. Selling of Health Card
Healthcare Scenario In India
Overview
India‟s health system can be categorized into three distinct
a) In the initial phase of 1947-1983, health policy was assumed to be based on two broad
principles:
That none should be denied healthcare for want of ability to pay, and
That it was the responsibility of the state to provide healthcare to the people.
This phase saw moderate achievements.
b) In the second phase of 1983-2000, a National Health Policy was announced for the first
time in 1983, which articulated the need to encourage private initiative in healthcare
service delivery and encouraged the private sector to invest in healthcare infrastructure
through subsidies. The policy also enhanced the access to publicly funded primary
healthcare, facilitating expansion of health facilities in rural areas through National Health
Programmes (NHPs).
c) The third phase, post-2000, is witnessing a further shift and broadening of focus; the
current phase addresses key issues such as public-private partnership, liberalization of
insurance sector, and the government as a financier.
Healthcare Education and Research
The Government has set up regulatory bodies with the objectives of monitoring the standard of
medical education, and promoting Training and research activities in the country. The overall
objective is to sustain the production of medical and para-medical human Resources to meet the
requirement of healthcare delivery system in India.
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21. Bonanza in Health services
BMTPL has started a service with name of Health Card. Health card is a card which is made for
give convenience to customer. By health card BMPTL gives opportunity to customer that they can
get different type of health services like routine body checkup and all for male and female. Now I
am going to explain BMTPL health card package.
Bonanza Medical Tourism’s Health Cards Packages with Religare
Convenient Comprehensive Health Package (Male / Female)
Test Name MRP
CBC 250
Blood Sugar Fasting 70
Lipid Profile 650
Blood Urea Nitrogen 130
Serum Creatinine 130
SGOT 130
SGPT 130
Total Bilirubin 90
Urine Routine 90
T3, T4, TSH 480
Blood Group & Rh Factor 60
ESR 80
Uric Acid 140
Serum Iron 250
GGT 350
HBsAg 310
RA Factor 280
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22. Religare's Price 3620
Bonanza Price 1500
Total Difference 2120
Difference in % 58.56%
Added Advantages:
Free Home Collection – So that your clients do not have to Visit any Hospital / Diagnostic
Centers / Clinics, The package Test Specimen will collected from their home.
The reports will be sent on your E-Mail ID and at your home Address.
Note: Candidates should observe 10-12 Hours of Fasting for the above package.
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23. Advanced Comprehensive Health Check-Up Package
Male Female
Test Name MRP Test Name MRP
CBC 250 CBC 250
Blood Sugar Fasting 70 Blood Sugar Fasting 70
Lipid Profile 650 Lipid Profile 650
Blood Urea Nitrogen 130 Blood Urea Nitrogen 130
Serum Creatinine 130 Serum Creatinine 130
SGOT 130 SGOT 130
SGPT 130 SGPT 130
Total Bilirubin 90 Total Bilirubin 90
HBsAg 310 HBsAg 310
Urine Routine 90 Urine Routine 90
TSH 200 TSH 200
PSA (For Male) 650 PAP Smear (For Female) 325
Blood Group & Rh 60 Blood Group & Rh Factor 60
Factor
ESR 80 ESR 80
Uric Acid 140 Uric Acid 140
Serum Iron 250 Serum Iron 250
ECG 125 ECG 125
X-ray (Chest) 150 X-ray (Chest) 150
TMT / 2D Echo 1200 TMT / 2D Echo 1200
General Physical 150 General Physical 150
Examination Examination
Post Consultation 150 Post Consultation 150
Religare Price 5135 Total 4810
Bonanza Price 2000 Selling Price 2000
Total Difference 3135 2810
Difference in % 61.05% 58.42%
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24. Added Advantages:
Free Home Collection for blood and urine samples – So that you can visit the centre at
your convenience for the rest of non pathological tests (after prior appointment).
For the non pathological investigations the card holder have to come down the our
Religare Illness centre situated at shop no 5,6,7 sec-5 shopping center opp. IIS School, V T
Road Crossing, Shipra Path, Mansarovar, Jaipur.
The soft copy of the reports will send on customer‟s E-Mail ID.
Note: Candidates should observe 10-12 Hours of Fasting for the above package. Apart form this
packages the Bonanza Health cardholders can avail 15% discount on any pathological tests
(excluding International Tests).
Important clause:
1. Profit Sharing –
For the individual pathological investigations, the SRL will give 15% discount on
MRP to the Bonanza Health Card Holder
Health Screening MRP
Package
CBC 250
urine routine 90
fasting sugare 70
ECG 125
TSH 200
Religare’s Price 735
Bonanza’s Price 400
Total Difference 335
Discount in % 45.58%
Basic Health Package MRP
CBC 250
urine routine 90
fasting sugare 70
ECG 125
TSH 200
Toltal chol 160
Chest X-Ray 150
Religare‟s Price 1045
Bonanza‟;s Price 574
Total Difference 471
Difference in % 45.07%
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25. Bonanza Medical Tourism’s Health Cards Packages with Narayana
Health Care Service Provider
Narayana Hrudayalaya Hospitals
Sec-28, Kumbha Marg, Pratap
Nagar, Sanganer, Jaipur-302033,
Tel:-0141-5192939
Complete Health Packages
Complete Health Check (Male) Complete Health Check (Female)
Recommended for all Males with/without Recommended for all Female with/without
any Risk Factor to check the entire body any Risk Factor to check the entire body
functions functions
Age Group-> 35 Special Rates Age Group-> 35 Special Rate
Years of Bonanza Years of Bonanza
Component MRP Component MRP
CBC 150 CBC 150
Blood Glucose 60 Blood Glucose 60
Fasting Fasting
Post Prandial 60 Post Prandial 60
Glucose Glucose
LIPID PROFILE 600 LIPID PROFILE 600
Liver Function 480 Liver Function 480
Test Test
S.Creatinine 75 B.Urea & Urine 120
Routine
PSA (Age more 550 S. Creatinine 75
than 50 years)/
PFT
S.Uric Acid 100 Paps Smear 300
Blood Urea 70 S.Uric Acid 100
Nitrogen
Tread Mili Test or 900 S.TSH 200
2D Echo
ECG 100 Tread Mili Test or 900
2D Echo
Ultrasound Upper 450 Mammography 1000
OR LoIr
Chest X-Ray PA 200 Ultrasound LoIr 450
View Abdomen
Consultation by 100 Chest X-Ray PA 200
Internal Medicine View
Consultation by 100 ECG 100
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26. Dietician
Unine Routine 50 Consultation by 100
Internal Medicine
One Extra 100 Consultation by 100
Consultation Gynecologist
Consultation by 100
Dietician
One extra 100
Consultation
Total 4095 2000 Total 5195 2600
Total Difference 2095 Total Difference 2595
Differences in % 51.16% Differences in % 49.95%
Value Added Benefits:
The following are the value added benefits that can be availed by all the members under the
banner of Bonanza Medical Tourism Pvt.Ltd by presenting their identity:
1. Free one extra Consultation by a specialty doctor after health Check.
2. For the individual pathological investigations, the Narayana will give 10% discount
on MRP to the Bonanza Health Card Holder.
Note:
• The value added benefits can be availed by all the members by presenting their identity.
• Hospital registration charge (Rs.50) shall be applicable for first time.
So these are our packages. I can compare them that BMTPL is giving more cheapest packages
then others. So it is a more profitable in the point of customer.
What I have done
But the journey of health card is not so easy. I have faced many problems like :
1. No one is ready to buy in the beginning due to its price that was started from Rs 500 .
2. BMTPL has tie-ups with only one diagnostic center (Narayna Hurdayalay Hospital) so and
the people leaving out of that area have the problem to get the check-up done due to its far
places.
3. Market segmentation is not so easy.
4. Lack of knowledge
Likewise I have faced many problems. Now I would like to mention about what I have done.
I have given my contribution in the making of the design of health card details.
I have gone in market to sale health card to customer. That selling was door to door
The Target customers Ire sub brokers of Bonanza make money and others shops & offices
26

27. Steps-
I have called to 200 sub-brokers of Bonanza & Taken the appointment.
After that I Followed those people who has given the positive response
While visiting positive followers, many of them are asking for comparative study of the
prices prevailing in the market.
I have done the comparative study of all the Diagnostic centres (near c-scheme) &
provided to Bonanza.
I have recommended to BMTPL that as many people have problem regarding location so Bonanza
have done tie-up with Religre & also reduces the cost of health card from 500 to 200
27

28. Market Research
Scope of Market Research:
This is our 4th project. I have worked this work in a team. We are the group of 3 people. We have
target of 100 questionnaire and we get success to fill all 100 questionnaires. Apart from this we
have given our 60 more questionnaire to one person who is helping to us for fulfill the
questionnaire. He will give all these questionnaires in the ending of July.
Target People
For our market research target people mainly are foreigners who can give exactly idea about our
stage or give idea about perception in their mind.
Target Area
Amber form
Jalmahal
Jai garh
These areas were considered as our target area, because in these areas tourists can be found easily.
28

29. Model of Market Research
Target population:
The target population in this research was Foreigners to check whether they are interested
in taking medical treatment in India or not.
Sampling unit:
The sampling units are Foreigners Visited Amber Fort, Jaigarh
Sampling method
 For this research we use non-probability sampling, Convenience Sampling & Exploratory
Research.
Sample size
 We have selected 100 respondents as the sample size due to limitation of time. The
respondents can be any gender, any income level, any occupation and any education level.
Sources of data:
The data is basically primary in nature
It was obtained from the customers
Data Collection Method:
 Our communication approach was basically structured questioning, that is personal
interview with the aid of printed questionnaires.
Data Analysis:
The data is represented and analyzed in graphical form.
Graphical Analysis of Questionnaire:
1. Have you ever travelled abroad for some medical help OR for any treatment?
A. YES B. NO
29

30. 100
80
60 Have you ever travelled
abroad for some medical
40 help or for any
treatment?
20
0
Yes No
Interpretation:
Only 20% people travel abroad for their treatment. Rests of 80% don‟t aware about
it. It means Medical tourism is not so much popular yet. They don‟t even consider
about it.
2. Have you ever come across India for your treatment?
A. YES B. NO
90
80
70
60
50 2. Have you ever
40 come across India
30 for your treatment?
20
10
0
Yes No
Interpretation:
Only 10% people come have came across India. Rests of 90% even don‟t about it
that India is known for good and economic treatment.
They aware about ayurveda. But they don‟t want to consider it.
3. How much you are spending per annum for your medical expenses in terms of insurance
premium? (average, please mention currency)
Individual - _____________
Family – _____________
30

31. 60
50
40 3. How much you are
30 spending per annum for
your medical expenses in
20 terms of insurance
premium?
10
0
Nothing Less then Less then Less then
50$ 100$ 500$
Interpretation:
57% people don‟t give any answer. May be, they don‟t want to disclose it or maybe
they don‟t have their medical insurance.
Apart from this 13% people spend less than 50$ per annum on their health.
23% people spend less than 100$ but greater than 50$ per annum.
7% people spend less than 500$ but greater than 100$ per annum.
It means they don‟t want to spend so much on their medical insurance or they don‟t
need it.
4. Which are the most preferred destinations for your medical help?
80
70
60
50
4. Which are the most
40 preferred destinations
30 for your medical help?
20
10
0
Nothing India Germany Africa Singapore
Interpretation:
As I know only 20% people travel for their treatment. So according to survey 77%
people don‟t have any destination for their medical help. Some people have
knowledge even they have some choice also.
 13% of them preferred India as their medical destination.
 7% of them preferred Germany as their medical destination.
 And 7% of them preferred Singapore as their medical destination.
 But most of them preferred their own country,
5. Which is the most preferred treatment for which you would consider India as an option?
(Kindly tick ( ) wherever applicable)
Cardiac (Heart Related)
Oncology(cancer)
31

32. Orthopedics (Knee/Hip/Shoulder Replacement)
Neurology
Transplants
Ophthalmology (Eye Care)
Dental
Ayurvedic treatment
Cosmetic Surgeries
IVF/Surrogacy
All
60
50
40
5. Which is the most
30 preferred treatment for
which you would
20 consider India as an
option?
10
0
Nothing Orthopedics Ophthamology Cosmetic
Surgeries
Interpretation:
60% of people don‟t want any treatment from India. They don‟t think that India has
good facility and infrastructure in the field of medical. Rest 40% love to do these
type of treatment:
9% of them cover Transplants, ophthalmology and Dental.
31% of them love to do ayurvedic treatment.
It is clear that firstly foreigners don‟t have so much of interest in the medical
treatment. And in case they preferred, they love to do ayurvedic treatment.
6. If you ever visited India for any treatment, then how would you rate our doctors and
hospitals in terms of below services? (Please rate on a 1-10 scale)
32

33. 1 2 3 4 5
(Strongly (Disagree) (Neutral) (Agree) (Strongly
disagree) agree)
Proper co-ordination
Admission process
Room services
Nursing Staff quality
Doctor/Surgeon
100
80
60
40 6. If you ever visited India for
any treatment, then how
20 would you rate our doctors
0 and hospitals in terms of
below services?
Nothing Proper co-
Admission Room Nursing Doctor
ordination process servicesstaff quality surgon
Interpretation:
87% of people don‟t give any response. Either they don‟t want to give any ansIr
about this question or they didn‟t have experience about it.
Rests of them give same feedback, 7% for all.
7. If you would like to travel to India for any treatment then which cities will you prefer?
A. Metro cities only B. Cities with tourism
options
60
50
40
30
If you would like to travek to
20 India for any treatment then
which cities will you prefer?
10
0
Nothing Metro cities only Cities with tourism
Interpretation:
7% people do not give any response.
33% people love to travel in metro cities only
33

34. 60% people love to travel cities with tourism. It means if they get any facility
related to medical tourism, they can easily adopt it
8. Have you heard of the below named hospitals in India?
Narayana Hrudayalaya YES/NO
Wockhardt Hospitals YES/NO
Artemis Hospital YES/NO
Moolchand Hospital YES/NO
Bombay Hospital YES/NO
Health Care Global Hospitals (HCG) YES/NO
Nanavati Hospital YES/NO
90
80
70
60
50 Have you heard of these named
40 hospital in India
30
20
10
0
Nothing Wockhardt hospitalMoolchand hospital ealth care hospital
H
Interpretation:
90% people don‟t aware about any of hospital. Even they don‟t ever listen
the name of it. Who tick over the name, most of them have been living
here for last some months, because of their training and job.
One of the foreigner marks on the Bombay hospital, only because he listen
the name of Bombay at once.
9. Have you ever availed the services of a medical tourism facilitator?
A. Yes B. No
34

35. 100
90
80
70
60 9. Have you ever
50 availed the services
40 of a medical tourism
30 facilitator?
20
10
0
Yes No
Interpretation:
No one said yes
100% people don‟t ever listen the name of any medical tourism facilitator.
10. If yes, then please mention name:
100
90
80
70
60
50 If yes, please
40 mention name
30
20
10
0
Yes No
Interpretation:
Nobody knows about any medical facilitator, so they don‟t give any name.
11. What service offering you look forward from a medical tourism facilitator? (Kindly tick (
) wherever applicable)
Assistance in choosing Best Treatment Plan
35

36. Comprehensive Information ( Hospital, Doctor and Treatment details)
Visa Assistance ( Medical Visa )
Treatment scheduling – Doctor‟s Appointments and Procedure Planning
Accommodation near to the Hospital
Foreign Exchange
Post Treatment Follow-up back home
90
80
70
60
50
40 11. What service offering you look
30 forward from a medical tourism
20 facilitator?
10
0
Nothing Treatment scheduling
Interpretation:
83% people didn‟t give any response.
Rests of them tick on all
12. Would you like to be an associate member to promote medical tourism in India at your
residing country?
A. YES B. No
100
90
80
70 Would you like to
60 be an associate
50 member to
40 promote medical
30 tourism in India at
20 your residing…
10
0
Yes No
Interpretation:
100% people don‟t want to become our associate.
36

37. Recommendation
I suggest BMTPL to do:
Do survey in winters. Because at this time the amount of foreigners are too low,
so at this time it is become very difficult to collect data from foreigners.
Normally the foreigners who come here, they come here to visit, so they usually
don't have knowledge about this. So I suggest bonanza to advertise itself on the
India‟s popular site which introduce India, for example: lonely planet etc.
They don‟t think that India provides a standard treatment, or India has a good
infrastructure in the terms of medical treatment.
Some of foreigners don‟t able to understand the language of us. Even they don‟t
know English. It also becomes a big problem, so bonanza should consider this
problem.
Response of Q.7 clearly indicates that foreigners love to travel cities with
tourism, means they can consider medical tourism if
37

38. Study of Country
I have studied on the country of South Arabia that is “Ghana”. About this country I also give
presentation to my respective mentor. I have given all information which I have gained from
secondary data in the power point presentation.
For penetrating business (Medical Tourism) in Ghana
Online marketing is a good option as number of internet users are good in number and
through this we came to know the market potential.
BMTPL can also do Tie–ups with reputed Hospitals and selected Doctors
As Ghana is a booming sector so medical tourism can be good market.
After doing the study I came to know that the People of Ghana prefer Medical Tourism so
it is a good opportunity for Bonanza for penetrating business.
38

39. Recommendations
I would like to Recommend BMTPL should recruit localities of Jaipur who have
marketing skills & Confidence for generating Business.
BMTPL should approach Foreigners during Peak season(after summer), as less number of
people travel during summer in India.
BMTPL should build its web content so that if anyone visit its site could get more
appropriate information about medical tourism & Bonanza.
BMTPL should do proper Follow-up with their client and Business Associates for getting
more Lead & Business.
As I have done study on “Ghana”, so for penetrating business in Ghana online marketing
& Tie-ups with Hospitals is a good option.
39

40. References
http://www.bonanzameditour.com
http://www.google.com
http://www.wikipedia.com
http://www.who.int/medical_devices
medicaltourism.com
http://www.rajasthantour4u.com/medicaltourism.html
http://opennet.net/research/profiles/yemen
Kotler, 2006
Ford et al., 2006;
Hakansson et al., 2004
Tidd et al., 200
40

41. Annexure
Bonanza Medical Tourism Pvt Ltd.
This questionnaire is only for the personal use. Bonanza Medical Tourism Pvt. Ltd (BMTPL) is doing this survey for getting some
information towards the medical tourism.
Kindly spare a minute to help us complete this survey on medical tourism industry in India. Your feedback is valuable to us.
Q1. Have you ever travelled abroad for some medical help OR for any treatment?
A. YES B. NO
2. Have you ever come across India for your treatment?
A. YES B. NO
3. How much you are spending per annum for your medical expenses in terms of insurance
premium? (average, please mention currency)
Individual - _____________
Family – _____________
4. Which are the most preferred destinations for your medical help?
5. Which is the most preferred treatment for which you would consider India as an option?
(Kindly tick ( ) wherever applicable)
Cardiac (Heart Related)
Oncology(cancer)
41

42. Orthopedics (Knee/Hip/Shoulder Replacement)
Neurology
Transplants
Ophthalmology (Eye Care)
Dental
Ayurvedic treatment
Cosmetic Surgeries
IVF/Surrogacy
All
6. If you ever visited India for any treatment, then how would you rate our doctors and
hospitals in terms of below services? (Please rate on a 1-10 scale)
1 2 3 4 5
(Strongly (Disagree) (Neutral) (Agree) (Strongly
disagree) agree)
Proper co-ordination
Admission process
Room services
Nursing Staff quality
Doctor/Surgeon
7. If you would like to travel to India for any treatment then which cities will you prefer?
A. Metro cities only B. Cities with tourism
options
8. Have you heard of the below named hospitals in India?
Narayana Hrudayalaya YES/NO
Wockhardt Hospitals YES/NO
Artemis Hospital YES/NO
Moolchand Hospital YES/NO
Bombay Hospital YES/NO
Health Care Global Hospitals (HCG) YES/NO
Nanavati Hospital YES/NO
9. Have you ever availed the services of a medical tourism facilitator?
A. Yes B. No
42

43. 10. If yes, then please mention name:
11. What service offering you look forward from a medical tourism facilitator? (Kindly tick (
) wherever applicable)
Assistance in choosing Best Treatment Plan
Comprehensive Information ( Hospital, Doctor and Treatment details)
Visa Assistance ( Medical Visa )
Treatment scheduling – Doctor‟s Appointments and Procedure Planning
Accommodation near to the Hospital
Foreign Exchange
Post Treatment Follow-up back home
12. Would you like to be an associate member to promote medical tourism in India at your
residing country?
A. YES B. No
Personal Information:
Name: ___________________________
Mobile Number with country code: ________________________
Email address: _____________________________________
Occupation: ___________________________________
City: ______________________
Country: _______________________
Age: ____________
Gender: ________________
43

44. Sites on which Blogs for Bonanza were Created
1 http://www.oodle.com/
2 https://www.pennysaverusa.com
3 http://blip.tv
4 http://blinklist.com/
5 http://chime.in
6 http://www.bravenet.com
7 http://www.attrakt.com
8 http://www.socialmediaexaminer.com/
9 http://www.stephaniecockerl.com/
10 http://www.witchvox.com
11 www.tumblr.com
12 www.blog.com
13 www.wordpress.com
14 www.myopera.com
15 www.weebly.com
16 www.blogger.com
17 www.yahoo.com
18 www.aol.com
19 www.youtube.com
20 www.bbc.co.uk/blogs
21 www.siliconindia.com
22 www.sparklit.com
23 www.mandohangout.com
24 www.spicypage.com
25 www.qwaliti.com
26 www.voiceofindia.sulekha.com
27 www.createblog.com
28 www.blog.co.uk
29 www.edublogs.org
30 www.aiim.org
31 www.cif2.com
32 www.tripod.lycos.com
33 www.dailymotion.com
34 www.community.create-your-style.com
35 www.stackideas.com
36 www.blogs.statravel.com
37 www.wallinside.com
38 www.aussieblogs.com
39 www.spacetaker.org
40 www.xpressoo.com
41 www.ezinearticles.com
42 www.slideshare.com
44

45. 43 www.travelblog.org
44 www.mailchimp.com
45 www.iluna.co.uk
46 www.myspace.com
47 www.photosnack.com
48 www.free-blog-site.com
49 www.travelpod.com
50 www.babyblogs.com
51 www.en.over-blog.com
52 www.blog.com
53 www.bravenet.com
54 www.freeblogfactory.com
55 www.schoolrack.com
56 www.sharesnack.com
57 www.widgetbox.com
58 www.webmaster-forums.net
59 www.sosblogs.com
60 Aeonity Blog
61 Dudo
62 upublish.info
63 Floost
64 Schoolrace
65 Iluna
66 Skoola
67 Shvoong.com
68 Myopen Id
69 Xanga
70 Typepad
71 Live Journal
72 Blogtyant
73 Aweber
74 Terasite
75 thought.com
76 Movabletype
77 webself.net
78 nibblog.com
79 Blog.com
80 Blogburner
81 blogsvertise.com
82 daytipper.com
83 www.open4g.com
84 Toolbox.com
85 www.smallbusinessbrief.com
86 www.wiki
87 blog toplist
88 independent.academia.edu
89 www.articlerich.com
90 websitejudge.com
91 Insane Journal
92 Open Dairy
45

46. 93 Mynewblog.com
94 Jimdo login
95 Fotki
96 Metacritic
97 Fotolog
98 Blog directory.org
99 squarespace.com
100 http://quizilla.teennick.com
101 http://www.opendiary.com
102 http://www.mynewblog.com
103 http://www.blog.co.uk/
104 http://blogigo.com
105 http://www.esnips.com
106 Blog.co.uk
107 Insanejournal.com
108 Ecademy
46