5. Become No 1
Keep It Simple
Do what You Say
Take The Leap Of Faith
Keep On Checking
Stay True To Your Values
MISSION
6. INTRODUCTION
• LG is renowned in cell phone industry.
• They re-launched their cell phone accessories
in Pakistan with new brand name of QMobiles
under new company.
8. OBJECTIVE
Q-Mobile Develops New Quality Cell Phones For Its Consumer
Q-Mobile Gives Life Style
Oriented Products
Q-Mobile Provides a New
Technology In Law Prices.
11. POINT OF DIFFERENCE
> Quality
> Software
> Battery Timing
> Resale value
> User Friendly
> Java Supported
> Multimedia Supported
12. CHALLENGES
> No Of Cell Phones Like Nokia, Samsung, China
Mobile etc.
> There Will Be Huge Competition In The Market.
> Already Low Cost Mobiles Are Available In The
Market
14. Qmobile Noir A34
– - Android OS,
– v4.2 Jelly bean
– - Built-in camera
– - 3G (UMTS)
– - GPRS
– - Touchscreen
PRODUCT
QMobile E950
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Q Mobile E787
- Built-in camera
- No 3G (UMTS)
- No GPRS
- No Touchscreen
15. PRODUCT
Qmobile Noir A100
- Android OS 2.2 Frozen
Yogurt
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Qmobile A5
- Android 2.3 (Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
Qmobile A2
- Android 2.3 (Gingerbread)
- Built-in camera
- No 3G (UMTS)
- GPRS
- Touchscreen
16. PRICE
Q-Mobile Produce are usually sold at low price
Q-mobile are usually competitor based they try to keep their
prices a bit lower then those of the closest competition
Price details are Given:
Q-Mobile Noir A34 Rs:7,999/-
Q-Mobile E950 Rs:3,999/-
Q-Mobile E787 Rs:2,499/-
Q-Mobile Noir A100 Rs:7,999/-
Q-Mobile A2 Rs:6,599/-
Q-Mobile A5 Rs:10,500/-
17. PLACE
Q-Mobile phones are generally sold at all established
mobile phone dealership although they are also sold
at other retailers and other electrical suppliers. As
this will encourage younger consumer to buy them.
20. Political & Economical Factors
Tax policy
Employment Laws
Trade Restriction
Political Stability
Economic Growth
Exchange Rate
Inflation Rate
Economic Factor
Political Factor
21. Social & Technology Factors
Population Growth Rate
Age Distribution
Career Attitudes
Emphasis On Safety
Lower Barriers To Entry
Reduce Minimum
Efficient Production
Level.
Influence Outsourcing
Decision
Technology Factor
Social Factor