The request for a fully interactive mockup of your user interface design is becoming more frequent. It usually means an increased labor within the same scope of work, more time spent and eventually the same amount is charged. Do we really need to become prototypers as well?
6. 3 Alternatives…
06
1. Ignore
Agree with the client that prototyping is outside the scope of work
2. Invite a friend
Work with someone who will prototype for you
3. Take the challenge
Start prototyping
8. Many reasons to ignore
08
“Too often you can get bogged down
making a prototype look
exactly like the real thing
that you lose sight of the design process.”
9. Many reasons to ignore
09
“Prototype is causing reviewers
to focus on details and less on functions
& concepts”
“We think in generalities, but we live in details”
Alfred North Whitehead
10. Ignore is not an option
We use the prototype to better explore the problem
and uncover previously hidden constraints
Prototypes can help you sell a decision that is
fundamentally different from the client’s current
solution or vision
Prototype saves time. Yes, saves time
10
25. 25
But until the profession is established…
A client less acquainted with web services
tends to take a “turn key solution” approach
(and personally ask YOU to deliver it all)
32. Move step by step
32
Simulate only
these concepts
that may wrongly
understood
Simulate
basic transitions by
creating alternate
layouts
in separate pages
Start delivering
static concepts
using a
prototyping tool
34. UX = Craft
34
“A profession that requires some particular
kind of skilled work.
It is lying somewhere between
an art (which relies on talent and technique)
and a science (which relies on knowledge)”
Wikipedia
Craft
35. What is a professional tool?
35
You cannot justify its cost for a single use
It demands a learning curve
Has a community around it
Forms a profession barrier of entry
Creates a long term dependency between
customer and craftsman
Immediately associated with a profession
Helps deliver a tangible value
36. 4 Things to take
Prototyping is becoming a mandatory
request from UX designers
Prototyping must be part of our core process.
It helps us improve our design quality
We are witnessing the emerge of a new
profession – a prototyper
It is time to gear up with our own
UX professional tool …