5. The company starts its work in 1938 in South
Korea. In Pakistan the company starts its work in
1995.
Assembly plants and sales in 61 countries.
In 2012 the Samsung was no. 1 company for unit
sales.
In 2012 it sold 98 million mobiles.
SAMSUNG?
8. VISION STATEMENT
The Vision 2020 is at the core of our commitment to
create a better world full of richer digital experiences,
through innovative technology and products.
The goal of the vision is to become a beloved brand, an
innovative company, and an admired company. For this, we
dedicate our efforts to creativity and innovation, shared
value with our partners, and our great people.
Vision 2020
"Inspire the World, Create the
Future".
9. MISSION STATMENT
Inspire the world with our innovative technologies, products and
design that is useful for people life and contribute to social
responsibility by adding new features.
GOAL AND
STRATEGIES
Creativity
Partnership
Great people
11. According to UK ESSAYS report following factors
effect the Samsung externally and internally.
Political factors in most countries.
Economic conditions of developing countries.
Tax policies of different nations.
Trade restrictions.
Political stability.
Technological factors
INTERNAL AND EXTERNAL
ENVIRONMENT
12. SWOT analysis
STRENGTHS
Strong hold in Consumer Electronics
Low margin strategy increases sales
Highly skilled labor availability locally &
globally
Good focus on customer service and good
marketing strategy
Strong management and loyal employees
13. Lack of performance in Laser printer sales
Less cost effective in PC consumable products.
Lack of brand recognition in mobile phone sector.
Poor pricing strategy
Lack of usage of infrastructure in some part of world
e.g. China
14. Can unseat major stake holders in TV and
DRAM sectors
Increase product range in consumer
electronics
Can sustain future market using the idea of
consumer taste research
Rapid growth in competitive markets across
the globe
15. THREATS
Faces high competition from Sony and Nokia in
mobile phone sector.
Daily entrants of new technology companies
Impact on sales due to recession
Lack of innovation in mobile industry threatens
its position further down.
Intense competition from existing companies in
PC sector.
17. PLANNING
In 2009, Samsung Electronics announced its ambitious
“Vision 2020” with a set of specific goals under the
slogan “Inspire the World, Create the Future.” What
does that mean?
Qualitatively, it means becoming an innovative company;
a respected company; one of the top 10 World’s Best
Workplaces; a creative leader building new markets; a
global enterprise that attracts the world’s best talents.
Setting
Goals
18. Develop
Commitment
In the theory of planning, commitment to goal is the next
step in making a good plan.
Samsung follows this and proclaims that the commitment
for the 2020 goal is to inspire communities around the world
by developing new technologies, innovative products and
creative solutions.
They are directly related to the goal because inspiring
they push Samsung’s workers to inspire and create better
futures by developing better products, in the process of
doing so achieving 400 billion revenue and developing 5G
network.
19. Action
Plans
Samsung has been successfully executing its plan of
sustainable growth and profitability, especially in six
selected core areas to secure new growth engine: Capital
expenditure (Capex), R&D, Patents, Marketing, Human
resources, and M&A. However, what most stands out is
their change in direction of future R&D.
Flexibility
Finally, maintaining flexibility is not the least essential in
planning. Samsung has adapted this by setting several
goals which it will try to get. Although not all of the goals
will be done by the year 2020, Samsung might be pushed
to achieve at least 75% of the goals.
21. Leading
Reinforcement
theory
Samsung electronic management’s managers use this theory to
motivate the employees to abide by the rules of organization. The
employees who fail to abide by the rules will be punished in the form
of threats, docking salary or suspension.
The employees who abide by the rules will be rewarded.
General
Administrative theory
Samsung managers and organization both focus on the innovation.
Samsung managers base there goals, desire and culture around the
employees. The organization focus on that the employees are happy
so they can bring new ideas.
22. CONTOLLING
Establishing Goals and
Objectives
In 2016 the Samsung goal was to introduce the latest technology in smart phones
through Samsung note 7.
Actual performance
After manufacturing when note 7 launched the most customers face the
problem of overheating.
Compare performance
with Goals
Although the other features of note 7 were fabulous but the actual performace
does not meet the demand of goals and abjectives.
23. Corrective action
After the overheating battery problem the samsung announces that the
batteries should be checked 8 times before the launch of any smart phone and
after 2016 this problem has finished.
24. Suggestions
The film revolves around two corporate giants who
compete in order to recklessly maximize their
respective profits.
Based on the 2003 pesticides issue in India.
The film shows the dirty juncture of business and
politics and unveils the games which the men in
power play to remain on top, and how it affects the
common man.
The only film in this list with a negative message,
‘Corporate’ should be watched to know the dark side
of doing business.
