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Project : Integrating Marketing Communication Plan
Submit To : Prof Rao Bakhat Yawar Sb
Submit By :
o Abdul Basit Sb Roll No.1
o Amin Islam Roll No.16
o Shoaib Naeem Roll No.28
Nestle Pakistan Ltd
Products & Brands :
A) Foods And Beverages
B) Nutrition
•Foods & Beverages
•Nutrition Products
Project on integrating marketing communication plan  ck
Nestle sales Own Products Through Distribution Channel
Till Consumer Across Pakistan in such a way.
 South Zone ( Quetta, Hyderabad)
 Centre Zone (Lahore, Gujranwala, Faisalabad, Multan)
North Zone (Islamabad, Jhelum, Peshawar)
Distribution Channels In Lahore
Sigma Distributors Pvt Ltd
Zakir & Sons
RNSF
Deen Brothers
Nestle Trade Levels
General Trade
Nestle Objective For Fruita Vitals
To Create Awareness For New Products
To Enhance Sales Volume
Integrating Marketing Communication Tools
Sales promotion
Advertising
Project Detail
Brand : Nestle Fruita
Viral
Duration For
Plan : 2 Months
SALES PROMOTION (40%)
It is Used Principally as a mean to accelerate Sales.
Trade Promotion
Nestle Royal Mango :
Nestle Give trade Promotion For New Royal Mango For Awareness in
such a way .Now Nestle Provide this Promotion Stock To Retailer
Through Distribution Channel . Distributor Push This Stock by
Availability In Shops Through Retailer . Followings Allowances Nestle
Give To Retail For Trade Promotion Activity :
 Shelf Takers
 Secondary Gondola
Standee
Nestle Royal Mango
Consumer Promotion
Product Based Consumer Promotion
Buy 2 litter Pack Nestle Fruita Vital & Get One Free 200 ml
Two Million utilize For Retailer Benefit
Lahore Modern Trade
Nestle Royal Mango
S. N0 Account Name Location Branding Gondola Standee Per month Rental 2 Months
1 Al Fatah DHA Adjacent to category
2
1 1 75,000
150,000
2 AlFatah Mall Adjacent to category 2 1 1 75,000 150,000
3 Jalal Gulberg Adjacent to category 1 1 1 65,000 130,000
4 Jalal Sons DHA Adjacent to category 2 1 1 65,000 130,000
5 Rainbow WT Adjacent to category 1 1 1 40,000 80,000
6 Rainbow EME Adjacent to category 2 1 1 37,500 75,000
7 Rainbow Fateh Garh In Grocery Section 1 1 1 40,000 80,000
8 Raheem Store WT In Grocery Section 1 1 1 37,500 75,000
9 Umer Cash & Carry Backside 1 1 1 37,500 75,000
10 Rahat 2 (Makori) In Grocery Section 1 1 1 40,000 80,000
11 New Way Adjacent to category 1 1 1 37,500 75,000
12 Swera Shadman At entrance 1 1 1 40,000 80,000
13 Raheem AIT In Bakery Section 1 1 1 67,500 135,000
14 Rahat Cantt In Grocery Section 1 1 1 42,500 85,000
15 Rehmat EME In Grocery Section 1 1 1 40,000 80,000
16 Euro Store Adjacent to category 1 1 1 65,000 130,000
17 Fine Medical Adjacent to category 1 1 1 37,500 75,000
18 Bissmillah Adjacent to category 1 1 1 37,500 75,000
19 H.K.B Adjacent to category 1 1 1 40,000 80,000
20 Victoria Adjacent to category 1 1 1 37,500 75,000
21 The Global Store Adjacent to category 1 1 1 42,500 85,000
Total 2,000,000
1 Million utilize For
Consumer Benefits
•Free Sample Of Nestle Chaunsa 200 ml
Total shops Plan :21
No. Of Case Issue 1390
Per Case Rs 720
Total Amount : 1 Million
Branding ( A4 Cards , Indoor & Outdoor ,
Standees)
TV Ads
Nestle Fruita vital Royal Mango Branding
ADVERTISING (70%)
Advertising Makes public information about Someone Offering Or need .
Standee
A4 Cards
Light Branding
NESTLE Royal Mango TV Ads
2 Million Utilize On Branding
Branding Detail
Standee Light Branding A4 Cards
IN Cum
Out door Per Shop Plan Shops
Spent
Amount
3000 5000 2200 85000 95200 21 1999200
Two TVs Ads Spent 5 Million
Project on integrating marketing communication plan  ck

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Project on integrating marketing communication plan ck

  • 1. Project : Integrating Marketing Communication Plan Submit To : Prof Rao Bakhat Yawar Sb Submit By : o Abdul Basit Sb Roll No.1 o Amin Islam Roll No.16 o Shoaib Naeem Roll No.28
  • 2. Nestle Pakistan Ltd Products & Brands : A) Foods And Beverages B) Nutrition
  • 6. Nestle sales Own Products Through Distribution Channel Till Consumer Across Pakistan in such a way.  South Zone ( Quetta, Hyderabad)  Centre Zone (Lahore, Gujranwala, Faisalabad, Multan) North Zone (Islamabad, Jhelum, Peshawar) Distribution Channels In Lahore Sigma Distributors Pvt Ltd Zakir & Sons RNSF Deen Brothers
  • 8. Nestle Objective For Fruita Vitals To Create Awareness For New Products To Enhance Sales Volume Integrating Marketing Communication Tools Sales promotion Advertising
  • 9. Project Detail Brand : Nestle Fruita Viral Duration For Plan : 2 Months
  • 10. SALES PROMOTION (40%) It is Used Principally as a mean to accelerate Sales. Trade Promotion Nestle Royal Mango : Nestle Give trade Promotion For New Royal Mango For Awareness in such a way .Now Nestle Provide this Promotion Stock To Retailer Through Distribution Channel . Distributor Push This Stock by Availability In Shops Through Retailer . Followings Allowances Nestle Give To Retail For Trade Promotion Activity :  Shelf Takers  Secondary Gondola Standee
  • 12. Consumer Promotion Product Based Consumer Promotion Buy 2 litter Pack Nestle Fruita Vital & Get One Free 200 ml
  • 13. Two Million utilize For Retailer Benefit Lahore Modern Trade Nestle Royal Mango S. N0 Account Name Location Branding Gondola Standee Per month Rental 2 Months 1 Al Fatah DHA Adjacent to category 2 1 1 75,000 150,000 2 AlFatah Mall Adjacent to category 2 1 1 75,000 150,000 3 Jalal Gulberg Adjacent to category 1 1 1 65,000 130,000 4 Jalal Sons DHA Adjacent to category 2 1 1 65,000 130,000 5 Rainbow WT Adjacent to category 1 1 1 40,000 80,000 6 Rainbow EME Adjacent to category 2 1 1 37,500 75,000 7 Rainbow Fateh Garh In Grocery Section 1 1 1 40,000 80,000 8 Raheem Store WT In Grocery Section 1 1 1 37,500 75,000 9 Umer Cash & Carry Backside 1 1 1 37,500 75,000 10 Rahat 2 (Makori) In Grocery Section 1 1 1 40,000 80,000 11 New Way Adjacent to category 1 1 1 37,500 75,000 12 Swera Shadman At entrance 1 1 1 40,000 80,000 13 Raheem AIT In Bakery Section 1 1 1 67,500 135,000 14 Rahat Cantt In Grocery Section 1 1 1 42,500 85,000 15 Rehmat EME In Grocery Section 1 1 1 40,000 80,000 16 Euro Store Adjacent to category 1 1 1 65,000 130,000 17 Fine Medical Adjacent to category 1 1 1 37,500 75,000 18 Bissmillah Adjacent to category 1 1 1 37,500 75,000 19 H.K.B Adjacent to category 1 1 1 40,000 80,000 20 Victoria Adjacent to category 1 1 1 37,500 75,000 21 The Global Store Adjacent to category 1 1 1 42,500 85,000 Total 2,000,000
  • 14. 1 Million utilize For Consumer Benefits •Free Sample Of Nestle Chaunsa 200 ml Total shops Plan :21 No. Of Case Issue 1390 Per Case Rs 720 Total Amount : 1 Million
  • 15. Branding ( A4 Cards , Indoor & Outdoor , Standees) TV Ads Nestle Fruita vital Royal Mango Branding ADVERTISING (70%) Advertising Makes public information about Someone Offering Or need .
  • 19. 2 Million Utilize On Branding Branding Detail Standee Light Branding A4 Cards IN Cum Out door Per Shop Plan Shops Spent Amount 3000 5000 2200 85000 95200 21 1999200
  • 20. Two TVs Ads Spent 5 Million

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