Project on integrating marketing communication plan ck
1. Project : Integrating Marketing Communication Plan
Submit To : Prof Rao Bakhat Yawar Sb
Submit By :
o Abdul Basit Sb Roll No.1
o Amin Islam Roll No.16
o Shoaib Naeem Roll No.28
6. Nestle sales Own Products Through Distribution Channel
Till Consumer Across Pakistan in such a way.
South Zone ( Quetta, Hyderabad)
Centre Zone (Lahore, Gujranwala, Faisalabad, Multan)
North Zone (Islamabad, Jhelum, Peshawar)
Distribution Channels In Lahore
Sigma Distributors Pvt Ltd
Zakir & Sons
RNSF
Deen Brothers
10. SALES PROMOTION (40%)
It is Used Principally as a mean to accelerate Sales.
Trade Promotion
Nestle Royal Mango :
Nestle Give trade Promotion For New Royal Mango For Awareness in
such a way .Now Nestle Provide this Promotion Stock To Retailer
Through Distribution Channel . Distributor Push This Stock by
Availability In Shops Through Retailer . Followings Allowances Nestle
Give To Retail For Trade Promotion Activity :
Shelf Takers
Secondary Gondola
Standee
13. Two Million utilize For Retailer Benefit
Lahore Modern Trade
Nestle Royal Mango
S. N0 Account Name Location Branding Gondola Standee Per month Rental 2 Months
1 Al Fatah DHA Adjacent to category
2
1 1 75,000
150,000
2 AlFatah Mall Adjacent to category 2 1 1 75,000 150,000
3 Jalal Gulberg Adjacent to category 1 1 1 65,000 130,000
4 Jalal Sons DHA Adjacent to category 2 1 1 65,000 130,000
5 Rainbow WT Adjacent to category 1 1 1 40,000 80,000
6 Rainbow EME Adjacent to category 2 1 1 37,500 75,000
7 Rainbow Fateh Garh In Grocery Section 1 1 1 40,000 80,000
8 Raheem Store WT In Grocery Section 1 1 1 37,500 75,000
9 Umer Cash & Carry Backside 1 1 1 37,500 75,000
10 Rahat 2 (Makori) In Grocery Section 1 1 1 40,000 80,000
11 New Way Adjacent to category 1 1 1 37,500 75,000
12 Swera Shadman At entrance 1 1 1 40,000 80,000
13 Raheem AIT In Bakery Section 1 1 1 67,500 135,000
14 Rahat Cantt In Grocery Section 1 1 1 42,500 85,000
15 Rehmat EME In Grocery Section 1 1 1 40,000 80,000
16 Euro Store Adjacent to category 1 1 1 65,000 130,000
17 Fine Medical Adjacent to category 1 1 1 37,500 75,000
18 Bissmillah Adjacent to category 1 1 1 37,500 75,000
19 H.K.B Adjacent to category 1 1 1 40,000 80,000
20 Victoria Adjacent to category 1 1 1 37,500 75,000
21 The Global Store Adjacent to category 1 1 1 42,500 85,000
Total 2,000,000
14. 1 Million utilize For
Consumer Benefits
•Free Sample Of Nestle Chaunsa 200 ml
Total shops Plan :21
No. Of Case Issue 1390
Per Case Rs 720
Total Amount : 1 Million
15. Branding ( A4 Cards , Indoor & Outdoor ,
Standees)
TV Ads
Nestle Fruita vital Royal Mango Branding
ADVERTISING (70%)
Advertising Makes public information about Someone Offering Or need .
19. 2 Million Utilize On Branding
Branding Detail
Standee Light Branding A4 Cards
IN Cum
Out door Per Shop Plan Shops
Spent
Amount
3000 5000 2200 85000 95200 21 1999200