Basics of using Twitter are covered in this presentation. Advice is offered on how to maximize your account, gain followers, and build influence. I originally presented this for a group of people who were new to Twitter and wanting to learn more so they could be more politically involved. We had a great dialogue after the presentation and I opened up Hootsuite and discussed how I use lists and searches to manage and monitor content. Created by Ami Neiberger-Miller at Steppingstone LLC in February 2017.

1. Using Twitter to Make a Difference
Ami Neiberger-Miller, APR, MA
Steppingstone LLC
@AmazingPRMaven

2. Facts about Twitter
It was started in March 2006.
People noticed it in Jan. 2009 (famous
photo of Hudson River landing).

4. What is Twitter?
 It’s a social media platform that lets you have
conversations in 140 characters or less.
 You can attach pictures and links to your tweets.
 You can write your own tweets and share someone
else’s tweets.
 Hashtags (#) are used to sort content by topic.
 Twitter often breaks news and gets people talking.
 Twitter can be fun!

5. Facts about Twitter
 100 million people worldwide tweet daily.
 67 million Twitter users are in the U.S.
 There are 500 million tweets sent daily (6K per second).
 About a third of “Tweeps” log on more than once a day.
 80% of users access via mobile.
 38% of millennials in the U.S. have a Twitter account.
 24.6% of verified accounts are journalists.

7. Why Tweet?
Get attention.
Amplify news stories.
Express yourself!
Build up partners, organizations you
care about.
Inspire others to act.

8. Questions to Consider Before Creating a
Twitter Account
What do you want to tweet about?
Issues/topics?
What do you want to get out of
tweeting?
How much time do you have to tweet?

9. How to Create a Twitter Account
 Go to www.Twitter.com
 Click on sign up and click.
 Fill out the form.
 Choose a unique username.
 Fill out your profile.
 Add a photo.

10. Twitter Basics
 Follow people you find interesting, news outlets.
 Be nice. Avoid rudeness.
 Thank your new followers.
 Be conversational.
 Add Twitter to your phone.
 Use hashtags # to find topics you like.
 Re-tweet things you like (or don’t like).
 Try not to go past 120 characters.
 Favorite tweets you like.

11. Advanced tips, time-saving
 When at an event: look up the event hashtag and tweet
photos on it, re-tweet what you observe.
 Participate in a Thunderclap (thunderclap.it)
 Use a program like Hootsuite for easy sharing and advance
scheduling.
 Make your own memes with canva.com.
 Sign up for Twitaholic/TwitterCounter
 Use crowdfireapp.com to clean up followers.
 Look at your stats and how to improve.
https://analytics.twitter.com/user/USERNAME/home