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Smal retail in the conditions of recession

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Smal retail in the conditions of recession

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Smal retail in the conditions of recession

  1. 1. LOGO Kiev, March, 30, 2009 Oleksandra Shpytyak, DSFA autor and presenter Svitlana Shmelova, PhD, DSFA – adviser Small retail in the conditions of recession
  2. 2. June 15, 2015 2 Favorable possibility disappears among difficulties and problems Albert Einstein Oleksandra Shpytyak. Small retail in the condition of recession
  3. 3. June 15, 2015 3 Google on demand «crisis» finds 178 000 000 pages on English-speaking sites Oleksandra Shpytyak. Small retail in the condition of recession
  4. 4. June 15, 2015 4 According to experts: «present recession will at least 3 years, and, possible, even longer» «the problems caused by present economic recession, probably, will be notable at 15 years» Oleksandra Shpytyak. Small retail in the condition of recession
  5. 5. June 15, 2015 5 In my opinion, private retail is one of spheres where it is possible to begin new business and stably to receive profit in the circumstances with the least risks. Oleksandra Shpytyak. Small retail in the condition of recession
  6. 6. June 15, 2015 6 The purpose of my work – to show as we can don’t lose business and even to find profit in recession time at the certain approach. Oleksandra Shpytyak. Small retail in the condition of recession
  7. 7. June 15, 2015 7 A present situation in retail sphere Oleksandra Shpytyak. Small retail in the condition of recession
  8. 8. June 15, 2015 8 Large retail companies reconsider they investment plans now Long-term and large projects are “frozen” CapEx-programs reduced Low profitable and unprofitable shops are closed Falling of demand for the goods Present conditions of crediting by a foreign currency weaken a position of large retail networks Oleksandra Shpytyak. Small retail in the condition of recession
  9. 9. June 15, 2015 9 Basic problem of the small seller this is illiterate business dealing Marketing researches aren’t carried out Innovative activity isn’t conducted The basic financial and economic indicators miscalculate Falling of demand for the goods Forecasts and strategy aren’t use Oleksandra Shpytyak. Small retail in the condition of recession
  10. 10. June 15, 2015 10 The “small boat” of the small retail has a lot of risk at the big ocean of business, but the small boat is more mobile and easy for a timely course change Oleksandra Shpytyak. Small retail in the condition of recession
  11. 11. June 15, 2015 11 Small retail in the conditions of recession Oleksandra Shpytyak. Small retail in the condition of recession
  12. 12. June 15, 2015 12 For 70 % of Ukrainians the main criterion of a choice of shop is the convenient place and a comprehensible price Oleksandra Shpytyak. Small retail in the condition of recession
  13. 13. June 15, 2015 13 Choice of shopTo receive the necessary goods For the good price Convenient place Oleksandra Shpytyak. Small retail in the condition of recession
  14. 14. June 15, 2015 14 «Market will don’t take former 25-30 thousand names of the goods which sell retail networks. The list of the goods will be reduced to 3-5 thousand and it there will be only those goods which quickly turnover and is cheaper» president of the Ukrainian Trading Association I.Balenko Oleksandra Shpytyak. Small retail in the condition of recession
  15. 15. June 15, 2015 15 Necessary to define correctly the purposes of activity for to keep and even to expand clientele and the business income Oleksandra Shpytyak. Small retail in the condition of recession
  16. 16. June 15, 2015 16 The basic questions Q What there is my business?For whom are we necessary? Why my company here? What is my uniqueness consists? For whom we work? What is distinguishes us from other companies? Oleksandra Shpytyak. Small retail in the condition of recession
  17. 17. June 15, 2015 17 Revision of strategy or its formulation - if it hasn’t been made before - should become by the first step Oleksandra Shpytyak. Small retail in the condition of recession
  18. 18. June 15, 2015 18 “If you don’t know where you are going,” the Scarecrow said to Dorothy, “it doesn’t matter which road you take.” Oleksandra Shpytyak. Small retail in the condition of recession
  19. 19. June 15, 2015 19 Any business company receives the income by satisfies requirements of the buyer for the goods Today’s direction should become:  on requirement of buyers,  taking into account their new financial situation,  taking into account their new style of a life or consumer preferences Oleksandra Shpytyak. Small retail in the condition of recession
  20. 20. June 15, 2015 20 “You” “what you receive?” “what we do for you?” “We” “we work for you” “we try for you” Oleksandra Shpytyak. Small retail in the condition of recession
  21. 21. June 15, 2015 21 People don’t buy the goods but they solve their problems by purchase of these goods People don’t buy service but people solve their problems by acquisition of these services Oleksandra Shpytyak. Small retail in the condition of recession
  22. 22. June 15, 2015 22 On what lose small retail and as it to correct Oleksandra Shpytyak. Small retail in the condition of recession
  23. 23. June 15, 2015 23 is required 1 Market research of consumer preferences 2 Research of satisfaction and loyalty of clients 3 Research of image of the company Oleksandra Shpytyak. Small retail in the condition of recession
  24. 24. June 15, 2015 24 The company purposes = the purposes of its employees Basic formula of company motivation Values of the company = values of its employees Oleksandra Shpytyak. Small retail in the condition of recession
  25. 25. June 15, 2015 25 It is necessary to concentrate efforts to creation of a complementary team Oleksandra Shpytyak. Small retail in the condition of recession
  26. 26. June 15, 2015 26 For reception of competitive advantage at a difficult economic situation it is necessary to use all possibilities and to take into consideration all existing thoughts and the points of view Oleksandra Shpytyak. Small retail in the condition of recession
  27. 27. June 15, 2015 27 It is possible to use the personnel in quality of trend spotters for to be well informed about new ideas Oleksandra Shpytyak. Small retail in the condition of recession
  28. 28. June 15, 2015 28 For a practical estimation of quality of work of sellers: «the latent buyer» «shopping by phone» Oleksandra Shpytyak. Small retail in the condition of recession
  29. 29. June 15, 2015 29 Incremental innovations for services are the perspective phenomenon for small retail Oleksandra Shpytyak. Small retail in the condition of recession
  30. 30. June 15, 2015 30 «More often the buyers doesn’t know what they wants, until someone will not offer it» Business should define – what is necessary for the buyer&client today and to guess - what for clients will be necessary tomorrow Oleksandra Shpytyak. Small retail in the condition of recession
  31. 31. June 15, 2015 31 It is necessary to analyze, generate and make use of experience of other successful companies for satisfaction of today's requirements of clients Oleksandra Shpytyak. Small retail in the condition of recession
  32. 32. June 15, 2015 32 Price Quality Service Availability Can be copied by your competitors But it is impossible to copy corporate culture and a bright brand. Oleksandra Shpytyak. Small retail in the condition of recession
  33. 33. June 15, 2015 33 Thus always it is necessary to be ready to show the goods, its quality and freshness. Quality and freshness of goods and your business ideas should be the truth. Oleksandra Shpytyak. Small retail in the condition of recession
  34. 34. June 15, 2015 34 Conclusions Oleksandra Shpytyak. Small retail in the condition of recession
  35. 35. June 15, 2015 35 “the important factor of recession of an economic conjuncture, except deficiency of credit resources, is “uncertainty in economy” Oleksandra Shpytyak. Small retail in the condition of recession
  36. 36. June 15, 2015 36 Transparency Sustainability Responsibility New characteristic of the successful company Oleksandra Shpytyak. Small retail in the condition of recession
  37. 37. June 15, 2015 37 TheClient Team Professionalism YourText Responsibility Should become the basic values of business in Ukraine today Oleksandra Shpytyak. Small retail in the condition of recession
  38. 38. June 15, 2015 38 Three persons worked, they did the same work. But when their have been asked what they do, answers were a different. I wish to all of us to build a Temple of Our Life One has said: "I crush stone" Other has said: "I make money for life by myself " The third has answered: "I build a Temple“ Oleksandra Shpytyak. Small retail in the condition of recession
  39. 39. LOGO Thanks a lot for your attentionThanks a lot for your attention Questions? Oleksandra Shpytyak, DSFA Svitlana Shmelova, PhD, DSFA, depwr@a-teleport.com

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