1.
What is Cloud Computing?
ianmas@amazon.com
@IanMmmm
Ian Massingham — Technical Evangelist

2.
Learning about Cloud Computing with AWS
Who is using AWS and what are they using it for?
How can I use AWS services to run my workloads?
What is Cloud Computing and what are its benefits?

3.
A broad and deep platform that helps customers
build sophisticated, scalable applications
What is Cloud Computing?

4.
Why are companies adopting cloud
computing and AWS so quickly?

5.
The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility

6.
Convert CAPEX to OPEX
Lower Total Cost
No Need to Guess Capacity
No Undifferentiated Heavy Lifting
Go Global in Minutes

7.
A Culture of Innovation: Experiment Often & Fail Without Risk

8.
Who is using AWS and what are
they using it for?

9.
Startups on AWS
http://aws.amazon.com/solutions/case-studies/

10.
200,000
people are hosted
on any given night

11.
Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

12.
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

13.
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

14.
Why AWS?

15.
EC2
Servers, Production Traffic,
Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

16.
We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

17.
Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

18.
70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle

19.
#2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological data
research
Global deals
engine
Video streaming
SIM card credit News distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery

20.
Websites & Digital Transformation

21.
Analytics
4 PB Amazon
Redshift data
warehouse
Analytics on 450k
subscribers using
Amazon Redshift
Financial
market
analytics
Improved drug quality
through big data
Ad campaign
effectiveness analysis
platform
Trading history analytics
Financial Simulations
Platform
Large scale
clinical data
analytic platform

22.
Mobile
Cloud-connected trucks
Mobile services and
analytics
Web and mobile site Apps for cabin crew staff
App Store Streaming video Mobile services & streaming
Enterprise video creation and
sharing app

23.
#3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing

24.
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application
content & data
Integration back to Samsung Data
Centers for financial transactionsExisting systems

25.
#5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

26.
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

27.
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

28.
What are AWS’s services and how
do I use them to run my workloads?

29.
Infrastructure Regions Availability Zones Points of Presence
Enterprise
Applications Virtual Desktops Sharing & Collaboration
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL,
Caching)
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage & Resource
Tracking
Monitoring
and Logs
Administration &
Security
Key Storage &
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-click web app
deployment
Dev/ops resource
management
Resource Templates
Push
Notifications
Mobile Services
Identity
Sync
Mobile
Analytics
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Real-time
Streaming Data
Code Deploy
Code Pipeline
Code Commit

30.
11 regions
28 availability zones
53 edge locations
Infrastructure

31.
Critical Certifications and Compliance Programs
https://aws.amazon.com/compliance/

32.
P H Y S I C A L
N E T W O R K
S Y S T E M
PEOPLE & PROCESS
Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem
Comprehensive Security Capabilities, Validated by Experts
https://aws.amazon.com/security/

33.
Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

34.
G2
GPU
enabled
M3
General
purpose
Memory
optimized
R3
CR1M2
Storage and IO
optimized
C4
Compute
optimized
C1 CC2
I2
HI1
HS1
CG1M1
Broad Set of Compute Instance Types…
C3

35.
New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized

36.
Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

37.
Storage
Storage
(Object, Block and Archive)

38.
Highly durable and available cloud storage
Amazon S3

39.
Extremely low-cost cloud archive storage service
Amazon Glacier

40.
Persistent block level storage volumes for
use with Amazon EC2 instances
Amazon EBS

41.
New EBS Volumes
Up to 16TB
10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)

42.
Databases
Relational
NoSQL
Caching

43.
AWS Database Services
Amazon
RDS
Amazon
DynamoDB
Amazon
Elasticache

44.
Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

45.
MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

46.
Analytics
Hadoop
Real-time
Data warehouse
Data workflows

47.
App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

48.
λIntroducing AWS Lambda
An event-driven computing service for
dynamic applications

49.
A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services

50.
Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

51.
Mobile Services
Identity
Sync
Mobile Analytics
Notifications

52.
Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
SNS Push
Notifications
Hi!
AWS Mobile Services

53.
Enterprise Applications
Virtual Desktops Collaboration and Sharing

54.
Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated cloud
backups
Single pane
of glass
# 192.168.1.10
# 192.168.1.11
Microsoft Active
Directory
Custom LDAP
App 1
AWS Storage
Gateway

55.
Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
Collaboration
+ =

56.
2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
& Access
Management
AWS Import
& Export
Amazon
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon EC2
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released over 1170 new services and features
• Introduced over 40 major new services
• Announced 47 price reductions
+
>500
2014
Amazon Mobile
Analytics
Amazon Cognito
AWS Zocalo
AWS Directory
Service
Amazon RDS
for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key
Management Service
AWS Service
Catalog
Amazon EC2
Container Service
AWS CodePipeline
AWS CodeCommit

57.
On-premises infrastructure
Upgrades are your responsibility
Every New Feature and Service Arrives Ready to Use
Upgrades happen automatically
Now available
to all
customers

58.
AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
47PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low prices
and continuous reductions

59.
What is the next step and
how do I take it?

60.
AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/

61.
AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.

62.
Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

63.
System Integrators on AWS

64.
ISVs on AWS

65.
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills, and
get hands-on practice working
with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

66.
Follow
us
for m
ore
events
&
w
ebinars
@AWScloud for Global AWS News & Announcements
@AWS_UKI for local AWS events & news
@IanMmmm
Ian Massingham — Technical Evangelist