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Welcome - Keynote - AWSome Day Helsinki 2017

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This is welcome keynote given by Adrian Hornsby

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Welcome - Keynote - AWSome Day Helsinki 2017

  1. 1. 1© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Helsinki Helsinki Fair Ltd Wanha Satama Welcome! Tervetuloa!
  2. 2. 2© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Helsinki Helsinki Fair Ltd Wanha Satama Tuomas Mäkinen Head of Enterprise Segment, Nordics & Baltics @ AWS tuomas@amazon.com
  3. 3. 3© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Sponsors
  4. 4. 4© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS in the Nordics • Supports Nordic customers on their Journey to the public cloud • Works with customers in all verticals and sizes • Provides Professional Services and Training in the region • Has a strong partner base to further support its customers • Key areas where we see our customers successful • Digital Workloads • Big Data and Analytics • IoT • Corporate workloads • Mass Migrations
  5. 5. Community: AWS User Group in Nordics http://nordics.aws-usergroups.com/ https://www.meetup.com/awsfin/
  6. 6. 6© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. #AWSomeDay
  7. 7. 7© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. That’s it folks’ lets get into action… Adrian Hornsby, Technical Evangelist, Nordics
  8. 8. 8© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Helsinki Helsinki Fair Ltd Wanha Satama Adrian Hornsby Technical Evangelist @ AWS @adhorn
  9. 9. 08:30 - 09:00 REGISTRATION 09:00 - 10:00 Welcome & Keynote 10:00 – 10:45 Best Practices for Getting Started with AWS 10:45 - 11:00 Break Technical Track Business Track 11:00 - 12:15 AWS Infrastructure + Fundamentals Security & Compliance in the AWS Cloud – Part 1 12:15 - 13:15 LUNCH BREAK 13:15 - 13:55 Security, Identity, and Access Management Security & Compliance in the AWS Cloud – Part 2 13:55 - 14:40 AWS Databases Cost Optimisation on AWS 14:40 – 15:00 BREAK 15:00 - 15:40 AWS Elasticity & Management Tools 15:40 - 16:00 CLOSING REMARKS 16:00 - 16:30 Ask an AWS Architect
  10. 10. 10© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. #AWSomeDay
  11. 11. 11© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Web Services (AWS) ComputeMessaging Mobile App Services Database Networking Development and Management Tools Payments VPC On-Demand Workforce Analytics Content Delivery Storage Enable businesses and developers to use web services to build scalable, sophisticated applications.
  12. 12. 12© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon History 1994: Jeff Bezos Incorporated the Company 1995: Amazon.com Launched Online Bookstore 2005: Amazon Publishing Launched 2006: Amazon Web Services (AWS) Launched 2007: Kindle Launched 2011: Amazon Fresh Launched 2012: Amazon Game Studios Launched 2013: Amazon Art Launched 2014: Amazon Prime Now Launched 2015: Amazon Home Services & Amazon Echo Launched
  13. 13. What’s about AWS? OUR CUSTOMERS & INNOVATION
  14. 14. Millions of customers
  15. 15. http://aws.amazon.com/solutions/case-studies/ Startup Customers
  16. 16. Enterprise Customers http://aws.amazon.com/solutions/case-studies/
  17. 17. Some customers from Finland
  18. 18. 18© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Some customers from the Nordics
  19. 19. ISV Partners http://aws.amazon.com/solutions/case-studies/
  20. 20. Why Do Customers Use AWS? ü Agility & Elasticity ü Platform Breadth & Depth ü Innovation at Scale ü Cost Savings and Flexibility ü Go Global in minutes
  21. 21. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility & Elasticity
  22. 22. Why does agility matter?
  23. 23. Old World: Infrastructure in weeks Business Can’t Afford to Be Slow
  24. 24. Great Things Happen When Risks are Taken
  25. 25. 25© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. Get Rid of Undifferentiated Heavy Lifting Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers We take care of it… So you don’t have to…
  26. 26. 26© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. You Don’t Need to Guess Capacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Elastic Actual demand AWS
  27. 27. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth & Depth
  28. 28. ENTERPRISE APPS DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousin g Hadoop/ Spark Streaming Data Collection Machine Learnin g Elastic Search Virtual Desktops Sharing & Collaboration Corporate Email Backup Queuing & Notification s Workflow Search Email Transcoding One-click App Deployment Identity Sync Single Integrated Console Push Notifications DevOps Resource Management Application Lifecycle Management Container s Trigger s Resource Template s TECHNICAL & BUSINESS SUPPORT Account Management Support Professional Services Training & Certification Security & Pricing Reports Partner Ecosystem Solutions Architects MARKETPLACE Business Apps Business Intelligence Databases DevOps Tools NetworkingSecurity Storage Regions Availability Zones Points of Presence INFRASTRUCTURE CORE SERVICES Compute VMs, Auto-scaling, & Load Balancing Storage Object, Blocks, Archival, Import/Export Databases Relational, NoSQL, Caching, Migration Networking VPC, DX, DNS CDN Access Control Identity Management Key Management & Storage Monitoring & Logs Assessment and reporting Resource & Usage Auditing SECURITY & COMPLIANCE Configuration Compliance Web application firewall HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking API Gateway IoT Rules Engine Device Shadows Device SDKs Registry Device Gateway Streaming Data Analysis Business Intelligence Mobile Analytic s
  29. 29. #3: Innovation at Scale
  30. 30. 0 275 550 825 1100 2009 2011 2012 2013 2014 2015 2016 AWS Rapid Pace Of Innovation 1017 major new features and services launched in 2016
  31. 31. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  32. 32. Trade Capex for variable expense Pricing model choice to support variable & stable workloads Save more money as you grow bigger Economies-of-scale provide lower costs than companies can do on their own #4: Cost Savings and Flexibility 1 2 3 4
  33. 33. AWS PRICING PHILOSOPHY More AWS Usage More Infrastructure More Customers Lower Infrastructure Costs Economies of Scale Reduced Prices Ecosystem Global Footprint New Features New Services Infrastructure Innovation 59PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
  34. 34. #5:Go Global in minutes
  35. 35. 35© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure 16 Regions 42 Availability Zones
  36. 36. 36© 2017 Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Global Infrastructure Regions Geographic locations Consists of at least two Availability Zones(AZs) Availability Zones Clusters of data centers Isolated from failures in other Availability Zones
  37. 37. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  38. 38. What are they using AWS it for?
  39. 39. #1: Development and Testing Reduced its development time from months to days. Reduced development and testing environment costs by 75% Saved €1.3 million in infrastructure costs and reduced development time from weeks to days https://aws.amazon.com/solutions/case-studies
  40. 40. #2: New Workloads Product prototyping & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit App streaming Firmware upgrades Analytics Mobile music discovery News distribution
  41. 41. #3: Supplement Existing Workloads with the Cloud Export data to AWS for analytics processing Using Redshift for Big Data Diagnostic, treatment and preventative care in the U.S Allow customers to quickly access historical stock price information
  42. 42. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  43. 43. #5: Migrating Existing Applications By 2020, GE plans to generate $15B in revenue from software 30 of 34 datacenters moving to AWS 60% of GE’s internal IT 6,000 applications
  44. 44. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications
  45. 45. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” Clash Royal, Clash of Clans. Hay Day. Boom Beach. All-in on AWS. 1M+ Daily Actives. 30 Million messages per week.
  46. 46. Let’s Get Started…

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