1) The document discusses building a minimum viable product (MVP) using Amazon Web Services (AWS). 2) It provides an example of an MVP for an omni-channel messenger platform that was built from 2017 to connect ecommerce stores to customers via web chat, Facebook Messenger, WhatsApp, and other channels. 3) The founder discusses how they started with an MVP in 2017 with 200 ecommerce stores in Hong Kong and Taiwan, and have since expanded to over 5000 clients across Southeast Asia using AWS for scaling.

1. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Tools for building your MVP on AWS
Belton Kwong
Solutions Architect
Amazon Web Services
Alan Chan
Founder & CEO
Omnichat

2. What is an
MVP?

3. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Reid Hoffman
Cofounder
LinkedIn

4. Development iterations
5% 5% 5%

5. Minimize task size
Adds incremental value
Done in a single sprint
One engineer can handle
Reducing scope removes ambiguity
Easier to prioritize

6. Continuously ship releases
AWS CodeCommit AWS CodeBuild Third-party tooling AWS CodeDeploy
AWS CodePipeline
AWS CodeStar
Source Build Test Deploy

7. If you build it,
you must maintain it

8. No infrastructure provisioning,
no management
Scale automatically
Pay for value Highly available and secure
Build less, deliver more

9. Monolith
does everything
Monoliths are OK

10. Easiest way to get started
Create
larger
instances
Add attached
block storage
Load balance
your application
Connect to
AWS services
Networking &
data transfer
DNS
management
One static
IP/instance
Computing
power

11. AWS Elastic
Beanstalk
Deploy and scale monolith
Availability Zone 1 Availability Zone 2
Auto Scaling
group
Amazon RDS
Instances
Amazon RDS
Elastic Load
Balancing (ELB)

12. Microservices
Do one thing
Microservices

13. Building your API on AWS
Amazon
Cognito
Amazon S3
Amazon
API
Gateway
Services
AWS
Lambda
Any AWS
service
Mobile
AWS
Fargate
Web

14. Mobile
Amazon
CloudFront
Mobile
Web
Amazon
AuroraAWS
AppSync
Amazon S3
Amazon
Cognito
Amazon
DynamoDB
Amazon
Elasticsearch Service
AWS
Lambda
AWS Amplify

15. Static / Single page web AWS Amplify

16. Containers
Amazon Elastic
Container Service
Amazon EC2
Container Registry
AWS Elastic
Beanstalk
Amazon Elastic Kubernetes
Service
AWS Fargate
AWS App
Mesh

17. AWS
Organizations
AWS Key
Management Service
AWS
CloudTrail
Security
AWS Systems Manager
(Session Manager)
AWS Secrets Manager
(Parameter Store)
AWS ShieldMFA tokenAWS Identity and
Access Management
Amazon Cognito AWS Certificate
Manager
Amazon
CloudFront

18. Data model and store
Relational
Referential
integrity, ACID
transactions,
schema-
on-write
Lift and shift, ERP,
CRM, finance
Amazon Aurora
Amazon RDS
Key value
High
throughput,
low-latency
reads
and writes,
endless scale
Real-time
bidding, shopping
cart, social,
product catalog,
customer
preferences
Amazon
DynamoDB
Document
Store
documents and
quickly access
querying on
any attribute
Content
management,
personalization,
mobile
Amazon
DocumentDB
In-memory
Query by key
with
microsecond
latency
Leaderboards,
real-time
analytics, caching
Amazon
ElastiCache
Graph
Quickly and
easily create
and navigate
relationships
between
data
Fraud detection,
social
networking,
recommendation
engine
Amazon
Neptune
Time-series
Collect, store,
and process
data
sequenced
by time
IoT applications,
event tracking
Amazon
Timestream
Ledger
Complete,
immutable, and
verifiable history
of all changes to
application data
Systems
of record, supply
chain, healthcare,
registrations,
financial
Amazon
QLDB
AWS
service(s)
Common
use cases

19. Alan Chan (Founder & CEO)
How to build an MVP Omni Channel
Messenger Platform by AWS

20. Alan Chan (Founder & CEO)
• Serial Entrepreneur, over ten years
software technology experience
• Change the world with technology
Convert visitors to customers through chat

21. Malaysia
Taiwan
Indonesia
Hong Kong Japan
South
Korea
Thailand
Australia
Singapore
Philippines
Our Presence (From 2017)
Serving 5000+ online businesses across Asia

22. Clients

23. Omni Channel Chat Commerce

24. View Site
View
Product
Add to Cart
Checkout
Purchase
Ecommerce Sales Funnels
Average conversion rate : 2%
Average visited time before purchase : 7 times

25. Omnichannel team inbox
Centralize sales and support activities, managed by team
• Web Live Chat
• FB Messenger
• LINE Messenger
• WhatsApp
• Wechat

26. Intelligent Auto Reply
Chatbot
Keyword Bot triggered by
- Webchat
- Facebook Messenger
- Whatsapp
- Line
- Chatbot

27. Marketing Campaign Performance Report
View all broadcast message report including sent received and read rate
Marketing Campaign KPI
• Sent, Read numbers
• Click Through Rate (CTR)
• Purchase & Revenue
• ROAS
• Failed Numbers

28. Back to 2017, MVP from 0 to 1

29. Minimum viable product MVP

30. Minimum viable product MVP

31. 2017 MVP, Webchat on Ecommerce
Website

32. 2017 MVP, Webchat on Ecommerce
Website
200 Ecommerce Store
30%HK，70%TW
200

33. Using AWS from 0 to 1

34. Starting from 1 to …..

35. Omni Channel Chat Commerce
Over 5000 Clients within SEA
CHAT
SHOPPING
BROWSING

36. Using AWS from 1 to ……

37. Scaling to the future by AWS

38. Omnichannel Chat Commerce
Convert visitors to customers through chat
alan.chan@easychat.co
www.omnichat.ai
Alan Chan (Founder & CEO)

39. Thank you!
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Belton Kwong
beltonhk@amazon.com
Alan Chan
alan.chan@easychat.co