AWS Migration Competency Partner, Rackspace, can help design and deliver a migration strategy that is custom-fit to your company’s needs. Its flexible and scalable solutions help you rapidly migrate to Amazon Web Services (AWS) and quickly realize the benefits of cloud adoption.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Successfully Migrate Your
Critical Workloads to AWS
With Rackspace
Diego Dalmolin, Partner Solutions Architect, Amazon Web Services, Inc.
Eric Johnson, Public Cloud Evangelist & Cloud Architect, Rackspace, Inc.
May 2, 2018
10:00 AM PDT

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Enable Business Transformation
Migrate to Amazon Web Services
Diego Dalmolin, Partner Solutions Architect, Amazon Web Services, Inc.

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Several factors are steering customers to AWS
Common migration drivers
Agility/dev
productivity Data center
consolidation
Innovation and
digital transformation
Cost
reduction
Acquisitions
or divestitures
Large scale compute
intensive workloads
Facility or real-estate
decisions
Colocation or outsourcing
contract changes

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Existing
investments
Skeptical
stakeholders
Upfront
expenses
Application
interdependencies
Concerns of downtime
during migration
Lack of cloud
expertise
Potential barriers to cloud adoption
There are possible challenges to migrating quickly and cost-effectively

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Business case People and
organization
Methodical
migration process
6 common
migration strategies
Lay the foundation for a successful cloud adoption
Core components of the AWS migration process

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Cost analysis Cost of change Labor productivity Business value
 Compare AWS run costs
with current operating
model
 AWS purchasing and
pricing options
 Consulting costs of
migration planning
 Maintaining legacy
environment until
migration is complete
 Estimate reduction in
number of maintenance
hours
 Productivity gains from
automation
 Estimate the expected Return
on Investment (ROI)
 Faster deployment
times, scalability
 Decommissioned
asset reductions
Building a business case for AWS migration
A data-driven rationale for cloud adoption

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Form a Cloud Center
of Excellence (CCoE) to
establish operational
processes and mobilize the
appropriate resources.
Include people from across
all of the business segments
in your organization.
Define best practices and
governance standards,
automate discovery,
and drive change.
CCoE members will develop
subject matter expertise as
the migration effort evolves,
helping to gain buy-in from
the entire workforce.
People and organization
Engaged leadership helps to make a convincing case for
migrating to AWS

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Methodical migration process
Visualize the cloud adoption effort from planning to operating on AWS
Migration
Preparation &
Business Planning
Portfolio
Discovery
& Planning
Application
Design
Migration
& Validation
Operate

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6 common migration strategies
There is no one-size-fits-all approach to migrating your applications

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 Determine your migration strategy and also develop a contingency plan
 Create a clear roadmap to help you achieve your desired end-state on the cloud
 Visualize the entire migration effort timeline, and reduce cost and risk
 Keep your workforce focused on business innovation and change management
Accelerate AWS migration: Assistance is available
AWS Partner Network (APN), AWS Professional Services, and solutions
available on AWS Marketplace can help:

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OFX + Rackspace + AWS
The Customer: OFX
International Payments Provider
Eric Johnson, Public Cloud Evangelist & Cloud Architect,
Rackspace, Inc.

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OFX
 The global currency experts at OFX help
individuals and organizations transfer
money internationally
 Since launching, OFX has transferred
more than $100 billion across 55
currencies and 190 countries
 Headquartered in Sydney, Australia
 Two decades of currency exchange
experience

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The challenge
 Rapid infrastructure growth
 Database scalability
 Single points of failure
 Environment colocation
 Inconsistent environments
 Delayed deployments
 Uncertainty of deployment success

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The “before” picture: Data
OFX Data Center Third Party Co-Location
Developers
Development Environment
Production Environment
Read Read

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The “before” picture: Environment
OFX Data Center Third Party Co-Location
Developers
Development Environment
Production Environment

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The “before” picture: Disaster recovery
Third Party Disaster Recovery
Production Environment
Third Party Co-Location
Production Environment

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The “before” picture: Performance
Third Party Co-Location
Production Environment
 Virtual Machine (VM)-
based proxy and routing
via NGINX
 VM based cache via Redis

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The “before” picture: Security
Third Party Co-Location
Production Environment
0.0.0.1
0.0.0.2
0.0.0.3
0.0.0.3

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The Need
Cloud Technology and a Managed Service Provider

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Requirements
Cloud technology – OFX needed
 Scalability
 Unfettered access to all environments
 Consistent infrastructure across all
environments
 Ability to have consistent, reproducible
deployments
 Ability to scale to other global regions
 New disaster recovery plan
 Provider with deep knowledge of
databases (specifically MS SQL)
 Provider with deep knowledge of AWS
 Provider with credibility in the industry
 Provider that worked as a partner
Managed service provider – OFX
needed

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Why AWS?
Offers managed services
 Amazon Relational Database Service (Amazon RDS)
 Elastic Load Balancing (ELB)
 Amazon ElastiCache (ElastiCache)
Offers tooling to create reproducible environments
 AWS CloudFormation
Offers global infrastructure to provide global delivery
 18 Geographic Regions, as of April 2018
 4 more Geographic Regions planned for 2018
 54 Availability Zones worldwide, as of April 2018
 12 more Availability Zones planned for 2018

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Rackspace: An audited AWS managed service provider
 Rackspace has a history of managing
production environments for thousands
of companies worldwide
 Rackspace guided OFX in migrating their
application portfolio to AWS
 Rackspace expertise in application and
database management moved OFX
beyond a migration to take full advantage
of the flexibility and resiliency of the
cloud

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The Process
A Journey Together (OFX, AWS, Rackspace)

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Rackspace migration framework
Plan Analyze Design
Migrate Manage Optimize

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Pre-migration: Preparation
Planning and analysis: Rackspace works with OFX
to understand the current co-located
environment
 Application discovery
 Database discovery
Design: Rackspace helps OFX design a realistic
migration plan
 Infrastructure as code
 Architectural improvements
 Data migration plans
 Test plans
 Time frames

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Migration
Create non-production
environments on AWS
Analysis and migration of
Microsoft SQL Enterprise
to Microsoft SQL Standard
on Amazon RDS
Create production
environments on AWS
Step 1 Step 2 Step 3

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The “after” picture: Production environment
AWS Production Account/Environment
Availability Zone 1
Public
Application
Load
Balancer
AWS Auto Scaling
2:N
Availability Zone 1
PublicPrivate
Private
Instances Instances
SQL master SQL slave
Multi-AZ
Snapshot
Daily Snap
Redis Redis

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The “after” picture: Non-production environment
AWS Account/Environment
Availability Zone 1
Public
Application
Load
Balancer
Availability Zone 1
PublicPrivate
Private
Instances
SQL master
Multi-AZ
Redis
AWS Auto Scaling
1:1

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The “after” picture: Infrastructure as code
AWS CloudFormation
AWS Production Account/Environment
Availability Zone 1Availability Zone 1
PublicPublic
Application
Load Balancer
AWSvAuto Scaling
2:N
Availability Zone 1Availability Zone 1
PublicPublic
PrivatePrivatePrivatePrivate
Instances Instances
SQL master SQL slave
Multi-AZ
Snapshot
Daily Snap
Redis Redis
AWS Account/Environment
Application Load
Balancer
AWS Auto Scaling
1:1
Instances
SQL master
Multi-AZ
Redis

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The Take Away

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Confidence: Cloud technologies
 Database scalability and replication
 Elastic Load Balancing
 Amazon ElastiCache
Beta Stage Prod Edge
 AWS Auto Scaling
 AWS CloudFormation

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Confidence: Managed service provider
A service provider that
works as a partner
Deep expertise 24/7 presence

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Increased productivity
Offloading infrastructure
management frees up time for
OFX to work on their core product

34. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you
Questions & Answers
Diego Dalmolin, Partner Solutions Architect, Amazon Web Services, Inc.
Eric Johnson, Public Cloud Evangelist & Cloud Architect, Rackspace, Inc.