Amazon Elasticsearch Service gives customers many options for log analytics. From small environments with a single application to large environments where multiple teams log five terabytes or more per day with retention periods that span months, Amazon ES provides a tool kit that gives organizations a holistic view of their application logs. In this session, we discuss effective patterns leveraged by organizations across the AWS ecosystem and gives you foundational knowledge and deployment architectures that will accelerate your goals of building a cost-effective logging solution.