1. @

2. • Founded in 1903
• Over 30 newspaper and magazine publications
(SCMP, Comopolitan, Bazaar, Elle, HK Magazine)
• Recruitment services platforms
(Classified Post, Jiu Jik, Education Post)

3. Global
SCMP content serves audiences all around
the round with HK, US, China with the
highest pv
Jack Ma Effect
Traffic spiked over the controversial Jack Ma
story on SCMPChinese

4. Why Cloud?
• Opex vs Capex
• Scalability
• Speed to Market
• Global Delivery
• Innovation

5. Guess No More
Actual Demand
Customer
Dissatisfaction
Self
Hosting
Predicted
Demand
Waste
Rigid
Source: AWS ReInvent 2013

6. Why
• Product Readiness & Maturity
• Price Transparency
• Reference Client

7. What’s on AWS?
Internal
External

8. Today
AWS Adoption
CloudWatch
VPC
S3
ELB
EC2 AMI
CloudFront
IAM
VPN Gateway
RDS
Tomorrow
ElastiCache
SES
Elastic Beanstalk
OpsWorks
Storage Gateway

9. Our AWS Use Cases
DEV & POC
Performance
Testing & QA
On Premise
Integration
Delivery
Network
New Apps
On Premise
Enhancement
Scalability
Deployment
Automation

10. Case Study"
URL Shortener
• Critical Success Factors: Scalability, Speed to Market,
and Performance
• Products: EC2, RDS, AMI, ELB
• Lifecycle: Secure domain (3 months), implement and
test and deploy (3 weeks)

11. Elas%c
Load
Balancer
sc.mp
Web
App
Server
Web
App
Server
Web
App
Server
Web
App
Server
EC2
Instance
EC2
Instance
EC2
Instance
EC2
Instance
Security Group
Auto scaling Group
Security Group
Availability Zone #1
Security Group
Availability Zone #2

12. Change Management and
Return On Investment
•
•
•
•
•
Mental and Physical Learning Curve
ROI -> P&L -> Business case
Capital Expenditure
Market Opportunity Cost
Resource Allocation

13. Tips and Tricks
• Understand your benefits – make a strong case
• Is ok to let go – Business continuity over false
sense of security
• Reach out frequent and early
• Experiment and innovate

14. Next Steps
• Continual Adoption and Cultural Shift
• Innovative Use Case
• AWS SaaS

15. Q&A