This session walks through approaches for media ingest, storage, processing and delivery scenarios on the AWS cloud. We cover solutions for high speed file transfer, cloud-based transcoding, tiered storage, content processing, and global low latency delivery, as well as the orchestration and management of the entire media workflow with the AWS Data Pipeline service. Attendees can expect to come away with an understanding of best practices for architecting and deploying cloud-based media workflows.

1. Scalable Media Processing & Delivery in the Cloud

2. Media Evolution
Why Scalability maters in
modern media workflows…
Building blocks and patters for
constructing scalable media
workflows in the cloud.

3. Media Evolution
Analog VCD DVD 720p 1080p (3D) 2K 4K
FO RMA T US ERS SIZ E

4. Media is getting Harder …
Ingest
Storage
Processing
Delivery

5. We need tools that can scale for Media …

6. Global
Infrastructure
Secure
Massive Scale
Time to market

7. Concentrate on
Content
Leave IT
Management to us …

8. Media Workflow Amazon SWF SNS
Streaming Server Slicer
DRM Wrapper Transcode Worker
DRM Wrapper (Spot) Transcode Worker (Spot)
CMS
Processing
Queue
AWS Import/
Export
S3

9. Media Storage
- Faster access to massive compute capabilities
Your files
- Many external products (hourly or BYOL)
- Access to other processing vendors without
Amazon S3 having to move files around
- Scalable Media Delivery (Piece of Cake!)

10. Media Ingest
Amazon S3 AWS Direct
(multi-part Upload) Connect
AWS Storage AWS Import/
Gateway Service Export

11. Media Ingest
S3 multi-part
Upload
Files
S3 Serverside
S3 SDK
S3 Bucket

12. Media Ingest
Aspera on-Demand Server
FASP
Instance RAM
S3 Bucket
Files FASP Gateway
EC2 Instance
Running Aspera

13. Media Storage (in the Cloud) >Durability
>>Availability
>>>Cost
Single API access (regardless Processed Output
of the storage class)
Amazon Reduced
Redundancy S3
Amazon S3 (RRS)
Amazon Glacier

14. Media Workflow Amazon SWF SNS
Streaming Server Slicer
DRM Wrapper Transcode Worker
DRM Wrapper (Spot) Transcode Worker (Spot)
CMS
Processing
Queue
AWS Import/
Export
Input files in S3

15. Media Processing
Instance
Store
AMI
EBS
Amazon S3
EC2 Instance

16. Media Software
AWS Online Software Store
• Customer can find, research, buy software
• Simple pricing, aligns with EC2 usage model
• 1-Click launch in minutes
• Marketplace billing integrated into your AWS
account
• 600+ products across 23 categories
Developer Tool Categories Include
• Media Servers
• Transcoding
• Media Publishing
• Digital Asset Management

17. Media Processing
I/O
EC2 Instance

18. Media Processing
Instance
Store
EBS
AMI
EC2 Instance

19. Media Processing
Instance
Store
EBS
AMI
EC2 Instances

20. Media Processing
Steady State Transcoders
Instance
Store
EBS
CloudWatch
Alarm
Instance
AMI Store
Auto Scaling Transcode
EBS Queue
Spot Transcoders

21. Media Workflow
Amazon SQS Amazon SWF
Amazon SNS

22. Media Workflow

23. Media Workflow Amazon SWF SNS
Streaming Server Slicer
DRM Wrapper Transcode Worker
DRM Wrapper (Spot) Transcode Worker (Spot)
CMS
Processing
Queue
AWS Import/
Export
Input files in S3

24. Media Workflow Amazon SWF SNS
Amazon Elastic Transcoder
Streaming Server DRM Wrapper
DRM Wrapper (Spot)
AWS Import/
Export
Input and output in S3

25. Media Transcoding
Amazon Elastic Transcoder
• Video transcoding in the cloud
• Familiar development in AWS SDKs for
Python, Node.js, Java, .NET, PHP, and
Ruby
• Supports most popular formats
(H.264 video with AAC audio in an MP4 container)
• Free Usage Tier
Input and
output in S3

26. Media Delivery (in the Cloud)
RTMP Streaming or
Download Distribution
Processed Media Files
HTTP/HTTPS
Amazon S3 Amazon CloudFront
>Pay as you go
>>Performance
>>>Cost

27. CDN
Seattle South Bend New York (3) London (2) Amsterdam (2)
Newark Dublin Stockholm
Palo Alto
Tokyo (2)
Hayward
San Jose
Paris (2) Frankfurt (2)
Ashburn (2) Madrid Milan
Los Angeles (2) Jacksonville Osaka
Dallas (2) Hong Kong (2)
St.Louis
Miami Singapore (2)
Sao Paulo
Edge Locations Sydney

28. Media Reporting
Access Logs
EMR
Business
Amazon CloudFront Smarts
Amazon S3
Amazon
Redshift

29. Ooyala Online Video Platform
Problem:
• Media customers need end-to-end solutions for media
storage, processing, and delivery
Solution:
• AWS’s scalable services enable Ooyala to manage and
publish content, personalize the viewing experience,
and measure and monetize audiences
Business Benefits:
• Over 1 billion videos played per month
and 2 billion analytic events per day
• 25% of U.S. online viewers watch video
powered by Ooyala

30. upLynk Online Video Platform
Problem:
• Customers need an end-to-end solution that handles the
complexity and scale of their video delivery
Solution:
• AWS’s scalable and resilient services enable upLynk to provide a
service solution providing:
• One multi-bitrate encode for all devices
• Low-bandwidth secure signal acquisition
• Automated CC processing and packaging
• Live on-the-fly program and ad removal
• Dynamic ad serving into live-linear playback
• Software controlled live signal delay
Business Benefits:
• Operational efficiencies, converting capex to opex, new revenue
opportunities
• Multi-screen deployment, time-to-market, lower storage &
processing costs (one transcode, all devices)

31. Media can be made Scalable …
>> Secure
>> Flexible
>> Managed
>> Cheap
>> Highly Available
Your Media In the Cloud
= Peace of Mind

32. Getting Started
• Upload a video to S3 – Get Started with Amazon S3
• Run an Elastic Transcoder Job -- Get Started with Elastic Transcoder
• Setup a CloudFront Streaming distribution -- Creating Streaming
Distributions
• Launch the Amazon SWF Sample Workflow in the Management
Console
• Feel free to e-mail me:
John Mancuso
jman@amazon.com