2. Dr. Werner Vogels
@werner
CTO, Amazon.com

3. Seven years young
Amazon S3 launched: March 14th 2006

4. 30+ services spanning
compute, storage, database
and application management

5. 100,000s of customers,
across 190 countries.

6. Here and
abroad

7. ASEAN Customers

9. A wide range of technologies

10. Consulting Partners Technology Partners

11. ASEAN Partner Ecosystem

12. AWS Marketplace: Buy Software Pre-Configured to Run on AWS
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per customer
102%
53%

13. 37 Price
Reductions
Since 2006
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers

14. Customer Infrastructure Audits:
Saves money
Improves availability
Closes security gaps
Increases performance
Recent Performance:
399,000 recommendations
$69M in annualized savings
*Past 90 Days
AWS Trusted Advisor

15. Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Amazon ElastiCache
VPC Virtual Networking
VPC Dedicated Instances
SMS Text Notification
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
EC2 Reserved Instances
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved Instances
New EC2 Instance Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
VM Export
Multiple IPs in VPC
Provisioned IOPS
Oracle Data Pump
New APAC Region - Sydney
AWS Data Pipeline
AWS Pace of Innovation

16. 14
18
21
19
20
January February March April May
Including:
AWS Management
Console Tablet and Mobile
Support
Elastic Transcoder
Price reduction for
Amazon EC2, global
expansion of M3 Standard
Instances, and reduced
data transfer pricing.
92 New Service Announcements
and Updates so far in 2013
Including:
Amazon Redshift Available
to All Customers
AWS OpsWorks
IAM Role and Auto Scaling
Support for Amazon
CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS
Announce Lower Prices
and Expanded Free Tiers -
50% price drop for SQS
Including:
New Lower Pricing for
Amazon EC2 Reserved
Instances
AWS Free Usage Tier Now
Includes Amazon
ElastiCache
Amazon DynamoDB
Reduces Prices
AWS Elastic Beanstalk for
Node.js
Amazon RDS now supports
3TB and 30,000 Provisioned
IOPS per database instance
Announcing EBS-Optimized
Support for Additional
Instance Types
Including:
Amazon Redshift and EC2
High Storage instances in US
West (Oregon)
Lower request pricing for
S3EC2 tags console page
Price reduction for Windows
On-Demand EC2 instances
AWS Elastic Beanstalk
supports VPC and IAM Roles
Secondary Indices for
DynamoDB
Global Certification Program
Including:
New Edge Location in
Seoul, Korea
GA of Node.js SDK
4000 IOPS per EBS
volume
AWS Direct Connect in
Seattle
OpsWorks launches
CloudWatch metrics and
ELB support
Parallel scan and lower
cost reads for
DynamoDB
7 new features for Elastic
Transcoder
AWS Pace of Innovation

17. Amazon S3: Over 2 Trillion Total Objects
1.1M peak
requests/sec

18. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Amazon Elastic MapReduce: Clusters launched by customers
5.5 M clusters
launched since May 2010

19. Amazon RedshiftAmazon DynamoDB Amazon Glacier

20. Amazon DynamoDB
Consistent, high performance with unlimited scale
Managed non-relational database

21. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012

22. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012

24. Transformation:
What drives it?
Who is doing it?
What is next?

25. Transformation:
What drives it?
Who is doing it?
What is next?

26. Economic drivers Abundance of products
Intensifying competition
Growing consumer power
Reduced customer loyalty
Limited capital
Q
$
D
S

27. Uncertainty

28. Addressing Uncertainty Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage others’ core
competencies
Turn fixed cost into variable

29. The benefits of cloud computing.

30. 1. Trade Capital Expense for Variable Expense
$0 to get started
Pay as you go
Saved $34M on
SmartHub app

31. 2. Lower Variable Expense Than Companies Can Do
Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
AWS
On-
premises $3.01M
$0.90M
50% reduction in
analytics costs

32. 3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic

33. Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

34. Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
39%
61%

35. November Traffic for Amazon.com

36. November Traffic for Amazon.com
76%
24%

37. November 10th, 2010
October 31, 2011

38. November Traffic for Amazon.com

39. Old World:
Infrastructure in Weeks
4. Dramatically Increase Speed And Agility
AWS:
Infrastructure in Minutes
# of Instances 1,000
Instance Type M3 X-Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole

40. Increase Innovation When The Cost of Failure Approaches Zero
Old world: AWS:
Experiment infrequently
Failure is expensive
Less innovation
Near $0 Experiment often
Fail quickly at a low cost
More innovation

41. 5. Stop Spending Money on Undifferentiated Heavy Lifting
so you don’t have to...We take care of...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
buy and install new hardware
set up and configure new software
build new data centers

42. 6. Go Global In Minutes

43. 1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need to guess capacity
4. Dramatically improved speed and agility
5. Stop spending money on undifferentiated heavy lifting
6. Go global in minutes
The Benefits of Cloud
Computing

44. The Foundation for
21st Century Architectures

45. awsofa.info

46. Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce

47. Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
AWS
Minutes
$0.00
Elastic
Plentiful

48. Enabling Jollibee Foods Corporation for
growth and innovation
Larry Matias
CIO, Jollibee Foods Corporation
July 18, 2013

49. Jollibee Foods Corporation (JFC)
• A global Filipino Company with over 2B USD of system-wide sales
• Presence in more than 12 countries worldwide - Philippines, China, Singapore,
Indonesia, Hong Kong, Vietnam, Thailand, Brunei, UAE and USA.
• More than 2,500 branches and a workforce of over 40,000

50. Mission-Critical Platforms on the Cloud
• Warehouse Management System (Infor WMS)
• Advanced Supply Chain Planning system (Oracle ASCP)
• Supplier Relationship Management (SAP SRM)
• Web delivery systems (Open-source)

51. Warehouse Management System in Pinnacle
• Pinnacle is JFC’s Distribution Center
• Largest computerized and automated
warehouse and distribution center in the
Philippines to-date
• 5 hectare property / 24,761 sqm of
covered floor area
• 20,000+ pallet locations, 42 loading bays
• Serving 733 stores nationwide

52. Advanced Supply Chain Planning System (Oracle ASCP)
• MRP/CRP/DRP application allows JFC
Corporate Supply Chain function to
– perform simultaneous material and
capacity planning
– across multiple distribution and
manufacturing facilities and time horizons
– in a single planning run
– while at the same time accounting for the
latest consensus forecast, sales orders,
production status, purchase orders, and
inventory policy recommendations
• 1 run daily per plant
• 30 plants
• 50 planners across all SBUs
• 7 SBUs
• 17,000 SKUs
• 1,500 FGs
• 30 depots and warehouses

53. Supplier Relationship Management (SAP SRM)
• SAP module used by JFC Corporate
Purchasing to
– evaluate, enable, and engage
suppliers more effectively
– provide a user-intuitive shopping
cart to capture requests for sourcing
and procurement across the
organization
– conduct transparent e-bidding
– allows partners to closely
collaborate with JFC
• Integrated with ASCP to drive SRM
• 2,000+ partners
• Shared service across JFC
• 17,000 SKUs
• Over 1,000 POs per week

54. Web Delivery Systems
• Open-source platforms used by JFC
Business Channels
• Online ordering for JFC
• Connected to POS systems in store
• Expanding the reach of store delivery
outside of the Philippines
• Over 200,000 web orders per day
• Over 200 delivery stores
• 15 to 20% increase in orders during
rainy days
• Annual growth spurts of 50 to 60%
• Varying retail trade areas (RTA)
depending on time of day

55. Making the Cloud Work for You
Getting to the cloud
• Take advantage of free trials
• Try it hands-on with a trial or pilot
• Start with low-risk platforms
• Establish standard architectures to
accelerate business adoption
• Develop proficiency in cloud
Choose the right cloud provider
• Multiple configuration options
• Easily scalable configuration;
Virtually unlimited capacity
• True per hour utility billing system,
competitive case rates
• Advanced tools for data sync,
security, planning, configuration and
connectivity
• Fantastic customer service and
partnership

56. Benefits of the cloud for JFC
• Significant Cost Savings – able to maintain operating expense while providing
more highly scalable platforms to match peak periods
• Delivering more services and platforms to the business – over 120 servers
of various configuration for sandbox, pilot, portal and mission critical applications
• Speed of provisioning – significantly reduced, from several months to only
days, or hours
• Supporting innovation projects – We could not have done in 2 years, the
extent of services & platforms already delivered, without the cloud

57. Thank you !!!

58. Orchestrating Cloud Services for Business Outcomes
Harish Rao
SVP and CTO, Global Infrastructure Services
July 18, 2013

59. Disruptive Business Technology Trends
In making sense of disruptive trends in both client and technology markets, Capgemini sees two
perspectives
• Outside In
– Enterprise Consumer – Consumerisation hits the enterprise world
– Shadow IT – Bring your own (devices, clouds, services) creating new challenges
– Post-PC Era – Browser-Cloud quickly displacing Client-Server
– Mobility is Main Stream – Mobility, Cloud, and traditional Workplace services converging into a single
phenomenon
• Inside Out
– Server Dematerialisation – Branded servers are being deconstructed within DCs
– Cloud Service Enrichment – Infrastructure Clouds are pushing up into rich Platform territory
– DC strategies are being reconsidered – Why and how of consolidation
– Big Data is rapidly gathering momentum – volume, velocity and variety
– Analytics closely associated with Big Data, but is sector specific, specialist based, and yet to become
consumable

60. Market Disruptions for Clients – Buying Patterns
Business Unit
45.2%
IT
Organizatio
n
46.0%IT
Organization
8.8%Third Party
“By 2017, the CMO Will Spend More on
IT Than the CIO” – Gartner
• Procurement is moving out of the IT
department into the business
• CFO and CMO agenda gaining greater
influence in IT spending
• Outsourcing being replaced by service
procurement
• Capital procurement changing to
operating expenditure
• Deal sizes and procurement terms are
shortening

61. • Emerging services environment
– Sprawl of PAYG cloud services
– Outsource to Service procurement
– Capex to Opex
– Smaller, shorter deals
– Legacy Overhang
• Capgemini Strategic Response
– Premium, high value services
– CEO/CFO/CIO Agenda
– Enterprise Consumer
– Stable platform, Agile services
– Market speed
– Partnered cloud operations
• Service Orchestration
– Strategic platform for response
– Gartner “Amplifier”
– Zero-latency transformation
Service Orchestration and the Strategic Platform
Enterprise App Store
Cloud Services ManagementService Integration
Service Orchestration Platform
Service
Desk
Orchestration Modules
Enterprise Consumer Services – Business Infrastructure • Consumable
• Secure
• Compliant
• Supported
Hosted On Premise
Dedicated
Off Premise
Multitenant
Global
Cloud Services
Legacy IT Private Virtual Private Public

62. A Case of Service Orchestration – SAP on AWS
• A massive global SAP ecosystem in an outsourced
environment:
– ~170 SAP instances
– ~ 150 Terabytes of data across the landscape
– Many non-production SAP instances
– Single global instance strategy
• Global SAP Rollouts on-going, continuous
improvement activities in parallel
• Constant pressure to speed up the rollout and cut IT
spend in parallel
• Additional SAP streams of work ongoing including
upgrades, BI, etc.
• An outsourced environment with infrastructure owned
by the client
• Migrate to a “Subscription-Based” Model
• Shift costs from CAPEX to OPEX
• Get out of the IT refresh cycle
Improve Business Value
Eliminate Capacity Constraints
Lower cost solution
• Storage and Server constraints exist
• Additional landscapes constantly required
• Challenges of capacity management
• Scalability for short-term and ad-hoc requests
• Deployment time from weeks to days
• Managing the HW Life Cycle
• Standardization by abstraction of application from
hardware
• Move to an on-demand “As A Service” model

63. Business Case – Cost Savings and Speed to Value
• One time savings – $8 Million
• Year on year savings of 45% over existing outsourcing costs
– Driven by two areas of the consumption based model:
• Fixed consumption costs
– Amount of storage
– Number of backups
– Secured network
• Variable Consumption Costs
– Compute time
– Bandwidth and I/O

64. The AWS Model – A Key Enabler
• Prices and SLAs are publicly available:
– The Capgemini Orchestration
Platform enhances those SLAs for
enterprise companies
• Elastic and virtually infinite infrastructure
resources capacity
• AWS not just Infrastructure – it is indeed
a rich enterprise Platform

65. Transformation:
What drives it?
Who is doing it?
What is next?

66. Transformation:
What drives it?
Who is doing it?
What is next?

67. Every industry.

68. Financial Services

69. Financial Services
Extreme competition
New products and instruments daily
Rapid development and delivery
Rapid experimentation

70. Huge capacity requirements
(sometimes).

71. Large data volumes.

72. Stringent regulatory, compliance
and security requirements.

76. Media & Advertising

77. 1950 1960 1970 1980 1990 2000 2010
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including Online
Millions of 2012 Dollars
Newspaper Advertising Revenue
Adjusted for Inflation, 1950 to 2012
Source: Newspaper Association of America
Carpe Diem Blog

78. Media and Advertising
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data

83. Radio and The Cloud
Jayaram Gopinath Nagaraj & Kavitha Doraimaickam
Digital Media Unit
July 18, 2013

84. Astro Radio – Who We Are
• We are the largest Radio business in Malaysia with over 10
Stations on FM and 10 stations on the internet. We have
been operating since 1996 and have run online radio
streams since 1999.
• We were one of the first companies in Malaysia to adopt the
online business – over 14 years ago. We were also one of
the first media companies to offer bundling with our digital
products.
• We love new technologies and services to excite our
listeners!

85. Before Cloud

86. Before Cloud
• More than a Million Ringgit Yearly in a Co-
Location Agreement
• Servers failed often and were generally fragile
• Networking caused failures even if web
servers were OK
• System Engineers and Infrastructure were
expensive to scale
• We could only have a maximum of 3000
concurrent listeners on our websites because
of traffic limitations. Now we have no such
limitations

87. The Worst Situation
• High Costs for Research and Development. Innovation
took a hit. Every good idea stood at the mercy of how
big the hosting/hardware charge was going to be
• Spent so much time managing systems that we had little
time to spend on ideas. We spent considerable time
and resources on heavy lifting, instead of on ideas
that would excite our listeners

88. The Migration
• We needed to replace our old
hardware.
• We wanted high speed connections
to our data centre.
• We wanted bandwidth that could
cater to our growing business and
number of online users.
• We wanted full support as we
maintain broadcast type SLA’s.
Items Cost
New Hardware USD$ 26,369
Software Licensing USD$ 11,929
Bandwidth USD$ 164,495
Support and Other
Tech Related
Services
USD$ 120,860
TOTAL USD$ 323,655

89. Match Made in Heaven
• April 2010 AWS launches the
Singapore region.
• We logged in for the first time
and fell in love!
• We were staging by Sept 2010
and live by Jan 2011.
• We reduced hosting and
migration charges by 90%!
• We had great support to help
us set up and start running.

90. The Migration
Here is what we use:-
• Route 53
– Powers DNS for all our Domains
• EC2
– The brain that runs our
applications and CMS’s
– Auto Scaling keeps us running
even with heavy traffic
• S3
– Radio Media Storage
• VPC
– Our network in the cloud that
keeps secure and solid
Amazon Import / Export
– Allowed us to easily migrate our
databases from our previous
infrastructure

91. Our Ideas Jumped!
• RADIOactive's partnership with Astro Radio serves the
largest online streaming listenership of any broadcaster in
Asia!
• With it's entire application framework hosted with AWS,
RADIOactive serve's 11 Billion requests per month to a live
audience across mobile and online platforms. Robust and
scalable performance across all leading publishers is
achieved using Amazon's RDS, load balancing, dynamic
instance resizing and other key features.
• AuDRi, allows listeners to control Astro Radio stations in real
time, with up to 20,000 simultaneous voting users supported
at any one time.
• Podcast Services for all Radio brands with NO
RESTRICTIONS!

92. Amazon Support!
• Business Support is key to driving our platform. It
helps us talk about other services that AWS offers
and new ones that get launched.
• Account Management team helps us with our
projects and puts us in front of the people that can
help make it happen.
• Solutions Architects help us understand the best
way to realize our ideas on the Amazon platform.

93. Key Learning's
• Before you start
– There is so much info and choice available in the AWS Ecosystem.
– Try some out and feel free to explore, but also use the expert advice
at hand to build your system.
– On architecture alone - there is the architecture centre on AWS that
helps with that.
• Support
– Business support is strongly recommended for full blown production
services.
– Developer support is great for just playing around and discovering
services :)
• Backups and other tools
– There are many tools available in the AWS Marketplace. These
products were built with you in mind.

95. Thank You

96. Hospitality

97. Hospitality
Rapid growth
Cost conscious
IT is undifferentiated heavy lifting
A ‘long tail’ from B&B to boutiques

98. Rapid growth and huge opportunities
for online engagement.

99. Focus on the customer

107. Retail & E-Commerce

109. SingPost End-to-End eCommerce Solution
Marcelo Wesseler
SVP, Singpost eCommerce
July 18, 2013

110. Delivery &
Returns
Digital
Marketing
Warehousing
Solutions
Regional
Customer
Care Platform
eCommerce
Technology
Managed
End-to-End
eCommerce
Solution
Warehousing
Solutions
Delivery &
Returns

111. Traditionally a mail provider
$2.2 billion market cap.
A+ Credit Rating*
12
Logistics
Centers
3
Call
Centers
220+
countries/territori
es
via Mail Delivery & Courier
Driving
eCommerce
In Asia
HQ
*Rating report by Standard &
Poor
200+ eCommerce
Clients
via Logistics

112. South-East Asia Market Trends
Marketing Technology

113. eCommerce
Technology
Fully integrated proprietary
enterprise grade platform
built to scale
Customer
Site User
Experience
Integrated
Control
Panel
Order
Management
System
Warehouse
& Delivery
Management
System

114. adidas.com.sg, my, th, ph & id
• Reliable, Scalable and Secure
• Flexibility and low upfront investment
• Global but still local
• Local payment methods
• Platform for growth
Full implementation in less than 3 months – Thanks AWS!

115. Database
Tier
Service
Tier
OM
Tier
Caching
Tier
Frontend
Tier
Availability Zone Availability ZoneManagement
SES
SQS
CloudWatch
S3
CloudFront
Architecture
• Suite of pre-built services allow rapid
building and deployment of applications
• Multi AZ Architecture
• 60 - EC2
• 10 - RDS
• 150,000 - S3 Objects
• Chef deployment
• eCommerce Platform: Own
• Middleware: MuleSoft
• OMS & Fulfillment: Supplizer/Own
• Marketing: Exact target, SiteOlytics.com,
Gigya

116. AWS based analytics
Optimized AWS experience with Trusted AdvisorMarketing Effectiveness & Cost

117. Why AWS
• Global but still Local
• Scalability
• Security
• Affordability & Flexibility

118. Key Learnings & Summary
• Build a modular architecture
• Prototype & Fail Fast, you can now afford it
• Localize & Standardize
• Analyze, analyze, analyze & act!

119. Thank You

120. Healthcare, Biotechnology
& Research

121. Healthcare, biotechnology & research
Huge impact
Rapid innovation
Collaborative on a global scale

129. 1000 Genomes Project
250 TB of data
~2000 complete genomes
Available to all, via S3

131. Advancing science, technology and health
Mark Kortekaas
CTO, Elsevier
July 18, 2013
@mkortekaas

132. Elsevier
Global company headquartered in Amsterdam,
employing more than 7,000 people in 24 countries
In the community: We are a founding publisher of global
programs that provide free or low-cost access to science and
health information in the developing world
We are partners with a global community of 8,000
journal editors, 90,000 editorial board members, and
540,000 reviewers
Our roots are in journal and book publishing, where we have
fostered the peer-review process for more than 125 years. Today
we publish close to 2,200 scientific and medical journals. Yearly
over 700 Million electronic article downloads from one product

133. Tradition of Leadership
1580 1880 1991 1997 2005 20062000 20101947 19921972 2004 2012
2012 revenues
£2B: 68% electronic delivery

134. 2010: ClinicalKey started into “the cloud”
• ClinicalKey: trusted insight engine for physicians to find information and make decisions
• Classic “IT” problem: How to develop/support as yet unknown product
• Capacity Unknown-Unknowns: normally enterprises just over build
• Along with upfront capital requirements, long lead times and long time to correct on failures
• Optimization: build too early and capital sitting idle/aging; build too late and miss opportunity
• Will the business even work to support investment?
• The Cloud: despite being new with unknown risks:
• This was a technology driven direction
• Early and rapid prototyping work showed progress to gain comfort
• Proved: Agility for development as needs developed through out product cycle

135. Change Culture: not just a process change
• This is not just a technology problem: overall culture matters
• Technology Marketing using Enterprise Architecture
• Prior to starting took the time to inform with no direct cost to line business units
• Performed in person but also with webex/video conferences/formal training
• Focus change both on technology staff and business stakeholders
• Prior to production move – piloted in ways that helped the business
• Speed to Market: Taxonomy/Semantic Enhancement prototyped in 2 days
• Scale: Geographic and Release Frequency
• Cost Savings: Disaster Recover at much lower cost (1/16th the cost)

136. Cloud First Strategy
• Established a “Cloud Architect Review Council” (CARC)
• Was done early in cycle but officially formalized review process
• Mandated by CIO/CTO to review all existing products in production
• Formalized Security and Data Protection Reviews: Verify Regulatory Requirements
• Inventory Rules established and proactively monitored
• Standard reference architectures: Linux/Windows
• Except for good reasons: Cloud will be core part of new deployments
• Rare opportunity for all stakeholders to have a win
• Technology: greater flexibility, easier development
• Business: greater business agility along with lower costs

137. Where are we now?
• Several products are fully cloud aware
• More products in the cloud but not aware
• Modify/rebuild for auto-scaling
• On demand processing: taxonomy re-indexing applications could utilize auto-scaling
• Other products have ‘support’ functions in the cloud
• Batch processing
• Disaster Recovery
• Still many applications internally hosted
• Legacy Stack: do not under-estimate the mass
• Specific hardware needs
• Much easier to initially focus on new build outs vs migrations

138. What comes next
• Working hand in hand with Amazon: Full Portfolio Assessment
• Reference Architectures
• Security Patterns
• Examine how to rework old applications
• Elsevier Cloud Operations Suite
• “Cloud Aware” application development from day one
• Automation: continue to improve best practice with inventory management
• Training: Ops & Development Teams
• Tools: Deployment & Monitoring

139. Linked Data Repository
Deployment
• Multi-region AWS deployment
• 2 production deployments
• 121 active AMI instances across all
environments (DEV, QA, CERT, PROD)
High Performance “Big Data” Pipeline
• Processing large volumes of data on Hadoop,
MongoDB, SOLR, Virtuoso
• Semantic metadata for over 21 million content
items across 10 content types
• 8 billion triples in SPARQL endpoint
• 7 taxonomies with 2.2 million concepts
Hadoop
Transformation
Pipeline

140. Amazon Web Services: Products in Production
EC2 Linux & Windows
Elastic Load Balancer
VPC
Route53
S3
Glacier
IAM
CloudFormation
DynamoDB
SimpleDB
RDS Oracle/MySQL/MS SQL
SNS
SQS
SES
Elastic Transcoder
CloudWatch

141. Thank You

142. Transformation:
What drives it?
Who is doing it?
What is next?

143. Transformation:
What drives it?
Who is doing it?
What is next?

145. Who is your customer really?
What do people really like?
What is happening socially with your
products?
How do people really use your
product?

146. Big Data
The move to real time information
Deeper integration
Vertical application of analytics
Hadoop will become invisible

147. Connected Devices
Incredible data generators
Device and content are independent
Increasing workforce mobility

148. The Industrial Cloud

149. Security & Privacy

150. Readily available encryption services
to protect your customers.

151. Readily available encryption services
to protect your customers.
Hardware security modules
AES-256 encryption
SSL for data in transit
IAM federation
Private subnets
VPC by default
Key rotation
Multi-factor authentication
SOC 1 & 2
SAS70 Type II
FISMA moderate
ITAR
HIPAA
DIACAP
FedRAMP
PCI DSS Level 1
ISO 27001

152. AWS CloudHSM - Hardware Security Module in the Cloud
AWS CloudHSM

154. Continually extend our
security options.

155. Amazon RDS for Oracle
Transparent Data Encryption and
Native Network Encryption.

156. The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012

157. Thank you.
werner@amazon.com