More Related Content Similar to Mobile Messaging from Analytics to Engagement: Mobile Week SF (20) More from Amazon Web Services (20) Mobile Messaging from Analytics to Engagement: Mobile Week SF1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Zach Barbitta, Sr. Product Manager
Amazon Pinpoint
Amazon Comprehend
Perform Social Media Sentiment
Analysis with Amazon Pinpoint &
Amazon Comprehend
10/18/2018
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Agenda
1. Brief intro to Amazon
Pinpoint
2. Overview of
Architecture
3. Pinpoint +
Comprehend Demo
4. Pinpoint Trivia
3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How can I easily
deploy an ML
based solution to
help with user
engagement?
4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Collect Device Data Collect Interaction
Data
Create More Defined
Segments
How can Amazon Pinpoint transform user engagement?
With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome
the hurdles to successful customer messaging across channels.
Send Notifications
that Matter
Learn Customer Characteristics
and Preferences
5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What are we solving for?
X Customers want to be heard, but
how to scale?
X Can I scale cost effectively?
X Can ML make inferences for me?
X What does the ideal customer
experience look like?
6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Real world applications
Influencer Engagement Real-time Engagement
Bad-to-Good Engagement Customer Support
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8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint
Tweet at @AWSMobileCon
https://379138811316.signin.aws.amazon.com/console
Re:invent session: 91965, Thursday, 12:15pm, MGM
9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Rules of the game
• 4 questions
• Text the numerical answer to: 1-206-489-3678
• If you answer all questions correct, you’ll be entered to
receive a free Amazon Dot (3rd generation – the new
one)
10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 1: In what year was Amazon Pinpoint released?
1. 2016
2. 2017
Text the numerical answer to 1-206-489-3678 (either “1”
or ”2”)
11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 2: Amazon Pinpoint has three major components
to the service?
3. Analytics, Segmentation and Campaigns, and
Transactional Messaging
4. Analytics, Segmentation and Campaigns, and Alexa
Notifications
Text the numerical answer to 1-206-489-3678 (either “3”
or ”4”)
12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 3: Amazon Pinpoint has a flat, per user monthly
fee?
5. Nope
6. Yep
Text the numerical answer to 1-206-489-3678 (either “5”
or ”6”)
13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 4: Amazon Pinpoint has full integration with ML
services, enabling personalization and recommendations
for your notifications?
7. No, it does not.
8. Yep, it does.
Text the numerical answer to 1-206-489-3678 (either “7”
or ”8”)