Dr. Werner Vogels discusses Cloud Computing Transformation along with customers Pinterest, PBS, CycleComputing, WashingtonPost and more

1. Your Future with Cloud Computing
Dr. Werner Vogels
CTO, Amazon.com

2. AWS Global Infrastructure
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations

3. Powering the Most Popular Internet Businesses

4. Trusted by Enterprises

5. The Scale of AWS: Amazon S3 Growth
905 Billion
Peak Requests:
650,000+ 762 Billion
per second
Total Number of Objects Stored in Amazon S3
262 Billion
102 Billion
14 Billion 40 Billion
2.9 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012

6. Our Price Reduction Philosophy
Scale & Innovation… … Drive Costs Down
Attract More Invest in
Customers Capital
19 Price Reductions
Reduce Invest in
Prices Technology
Improve
Efficiency

7. The AWS Mission
Enable businesses and developers to use web services
to build scalable, sophisticated applications.

8. Dr. Werner Vogels
CTO, Amazon.com

9. The Seven Transformations
of Cloud Computing

10. A common misconception:
cloud computing is only about….
Saving money Doing things faster

11. Cloud Transforms what’s possible

12. Transformation 1:
Distributed Architectures Made Easy
High
Availability

13. Building Distributed Architectures
with Traditional Infrastructure is Difficult

14. Cloud Computing Makes This Easier
Distributed Multi-AZ Building Loosely Coupled
Infrastructure Services Blocks Process Coordination
AWS
Regions S3
EC2 SWF
Instances
DynamoDB SNS
Availability
Zones
Elastic Load
RDS Balancer SQS

15. Architecture Templates for Common Patterns
MICROSOFT SHAREPOINT
aws.amazon.com/architecture

17. … open source Simian Army
coming soon

18. Thomas Burke
Principal Engineer

19. Washington Post Social Reader
Facebook App launched
September 22, 2011
First three months
7 million installed users
Six month anniversary
25+ mm users
73% of users are under age 35
46% are under age 25
55% of users are female

22. Social Reader Architecture
Social Reader
Reads
Article Service Social Service Interest Analysis

23. Article Service
ELB
Article Service ElastiCache
SOLR RDS S3
Harvest, Classifier Pipeline

24. Interest Analysis
S3
EMR
SDB

25. Social Service
ELB
Social Service ElastiCache
SDB

26. Operations and Monitoring
Auto Scaling
CloudWatch
CloudFront
Simple Email Service
EC2 AMIs

27. Dr. Werner Vogels
CTO, Amazon.com

28. Transformation 2:
Embracing the security advantages of shared systems

30. Applications
Flexibility to Choose the Right Your
Apps
Security Model for Each Application
Infrastructure AWS Security Infrastructure
SOC 1/SSAE 16/ISAE 3402,
Every Customer Gets the ISO 27001, PCI DSS, HIPAA, ITAR,
FISMA Moderate, FIPS 140-2
Highest Level of Security

31. Kit, go
faster
Transformation 3:
From Scaling by
Architecture …
to Scaling By Yes
Command
Michael

32. Scaling by Architecture: NoSQL Database Cluster
Set up Config & Shard & Rinse &
more servers Tune Repartition Repeat

33. Scaling by Command with Amazon DynamoDB
Amazon DynamoDB
Data is automatically spread
across enough hardware to deliver
single digit millisecond latency.

34. > Intro Video

35. Transformation 4:
A Supercomputer in the Hands of Every Developer

36. Supercomputers Today are Privileges of the Elite
Expensive
Rationed time
Only for the “highest value” jobs

37. Supercomputers by the Hour… for Everyone.
AWS built the 42nd fastest supercomputer in the world
1,064 Amazon EC2 CC2 instances with17,024 cores
240 teraflops cluster (240 trillion calculations per second)
Less than $1,000 per hour

38. Jason Stowe, CEO

39. Helps do the science we’re capable of

41. 30000
CycleCloud HPC Cluster Needed by Users
25000
20000
# Cores
15000
10000
5000
0
2008 2008.5 2009 2009.5 2010 2010.5 2011 2011.5
Year

42. 50,000-core CycleCloud
Utility Supercomputer
on AWS

43. With Nimbus Discovery,
looking at a cancer drug target

44. How big is 50,000 cores?
Why does this matter?

45. (W.H.O./Globocan 2008)

46. Every day is
crucial and costly

47. Let’s look at drug
designers trying to treat
these diseases

48. Develops leading computational
chemistry algorithms

49. Drug Design involves identifying
protein targets

50. Flickr: AMagill
Which are like locks

51. Then finding molecules that may fit

52. Find the matches in millions of
molecules

53. But, internal HPC clusters are too small
when you need them most…
and too large every other time.

54. Challenge: To run a virtual screen with a
higher accuracy algorithm & 21 million compounds

55. 50,000-core CycleCloud
on AWS

56. Management Software CycleCloud HPC Cluster
- Scales to 50,000+ cores
- Automation & Error Handling
Secure, HPC Massive Scale - Encryption & Key Mgmt
Cluster Based upon workload - Elastic, Massive CPU/FS
- Data scheduling, migration
User
Data &
Chef
Application Traditional Reporting &
Shared (SW
Aware Scheduler Audit
FS config)
Movement
CC1/CCG
EBS
Instances S3
EBS

57. Now I could bore you
with
infrastructure details

58. Details: http://blog.cyclecloud.com

59. Details: http://blog.cyclecloud.com

60. Details: http://blog.cyclecloud.com

61. Resource Count
Total Instances 6,742 ($20+ million datacenter spend)
- c1.xlarge instances 5,435
- c1.medium instances 779
- cc1.4xlarge instances 297
- cc2.8xlarge instance 231
cores 51,132
RAM 58.78-TB
AWS Regions All (7: us-east, us-west1, us-west2, eu-west,
sa-east, ap-northeast, ap-southeast )

62. Metric Count
Compute Hours of Work 109,927 hours
Compute Days of Work 4,580 days
Compute Years of Work 12.55 years
Ligand Count ~21 million ligands
Using CycleCloud & AWS
The impossible run finished in…

63. 3 Hours…
For $4828.85/hr

64. Metric Count
Compute Hours of Work 109,927 hours
Compute Days of Work 4,580 days
Compute Years of Work 12.55 years
Ligand Count ~21 million ligands
Instead of $20+ Million in infrastructure:
At Peak Cost: $4828.85/hr to run

65. With Nimbus Discovery,
already acquiring the “new leads”

66. Every day is
crucial and costly...

67. Utility Supercomputing
can help

68. Make impossible Big Science, possible.

69. Dr. Werner Vogels
CTO, Amazon.com

70. Transformation 5:
Experiment Often & Fail Quickly

71. Traditional Infrastructure Drives up
the Cost of Failure … Innovation Suffers
How many big ticket
technology ideas can
your budget tolerate?

72. Experiment Often & Fail Quickly with AWS
  

Cost of failure falls dramatically
People are free to try out new ideas
 
More risk taking, more innovation
  
  

74. Transformation 6:
Big Data without Big Servers

75. Attacking Big Data Problems Shouldn’t Be This Complicated
Storing Massive Data Investing In Expensive
Volumes Into A Huge Data Server Clusters To Process
Warehouse The Data

76. The Cloud Makes This a Lot Simpler
Hadoop Clusters
Amazon S3
Amazon DynamoDB Amazon EMR
Load Data in Organize & Visualize
the Cloud Analyze Data Results
1 2 3

78. Transformation 7:
Mobile Ecosystem for a Mobile-First World

79. Building Mobile
Applications on Your
Own is Hard

80. What Your Mobile App Requires
Rich media experience Virtual goods economy
Multi-device access Recommendations
Location context aware Integration with social networks
Real-time presence driven Advertisement
Social graph based Premium support
User generated content

81. Cloud Mobile Ecosystem

82. Jon Brendsel
VP of Products

83. Iconic Brands

84. PBS Video for iPad PBSKids Video for iPad
Launched Nov ‘10 Launched April ‘11

85. Fun With Numbers - February 2012
Total Video Mobile Video
Unique visitors: 30M/mo 115k unique visitors per day
Visits: 57M/mo 310k daily app opens
Page views: 367M / mo 27% of hours watched, 40%
of streams
Video streams: 145M/mo
Hours watched: 2.3M/mo

86. Mobile Video Architecture
5 AWS accounts
377 EC2 machines
71 ELBs
295 Elastic IPs
69 RDS databases
387 EBS volumes
173 S3 buckets
20 CloudFront
distributions

87. Dr. Werner Vogels
CTO, Amazon.com

88. What’s New in the AWS Cloud
Adam Selipsky
VP of Sales, Marketing & Support

89. AWS Pace of Innovation…
82
Including:
AWS Oregon Region
61 Elastic Beanstalk (Beta)
Including: Amazon SES (Beta)
Amazon SNS AWS CloudFormation
Amazon CloudFront Amazon RDS for Oracle
Amazon Route 53 AWS Direct Connect
48 S3 Bucket Policies AWS GovCloud (US)
Including: RDS Multi-AZ Support Amazon ElastiCache
Amazon RDS RDS Reserved Databases VPC Virtual Networking
Amazon VPC AWS Import/Export VPC Dedicated Instances
Amazon EMR AWS IAM Beta SMS Text Notification
24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming
Including: EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region
Amazon SimpleDB EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2
9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2
Including: Amazon EBS AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2
Amazon FPS EC2 Availability Zones Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import
Red Hat Enterprise on EC2 EC2 Elastic IP Addresses IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE
2007 2008 2009 2010 2011

90. …Continuing in the First Quarter of 2012
15
Amazon DynamoDB in Europe
Storage Gateway in South America
CloudFront Live Streaming
Route 53 Latency Based Routing
PHP and Git for Elastic Beanstalk
CloudFront Lowers Content Expiration
7 RDS Increases Backup Retention
IAM Password Management
Amazon DynamoDB
6
IAM User Access to Account Billing
AWS Storage Gateway Amazon Simple Workflow Service Amazon RDS Free Trial program
Amazon RDS on Amazon VPC Amazon DynamoDB in Japan Amazon EC2 Medium Instances
AWS IAM Identity Federation ElastiCache in Oregon and Sao Paulo 64-bit AMI on Small & Medium
Windows Free Usage Tier Amazon S3 Lower Prices EC2 Linux Login from Console
New Premium Support Features AWS CloudFormation for VPC Beanstalk Resource Permissions
New AWS Direct Connect Locations New Osaka and Milan Edge Locations EC2, RDS, ElastiCache Lower Prices
January February March

91. AWS Direct Connect
Private secure connection to AWS
AWS Cloud
Bypass the public Internet
AWS Direct
Connect
High bandwidth and predictable
Internet
latency
Corporate Data Center

92. Amazon DynamoDB
Non Relational (NoSQL)
Database
Fast & predictable performance
Seamless Scalability
Zero administration
“Even though we have years of experience with large, complex
NoSQL architectures, we are happy to be finally out of the
business of managing it ourselves.” - Don MacAskill, CEO

93. AWS Storage Gateway
Easily backup on-premises data to AWS
Snapshots in
S3 Amazon S3
Store snapshots in Amazon S3 for
backup and disaster recovery
Simple software appliance - no changes
required to your on-premises architecture
AWS
Storage
Gateway
Your Data Center

94. Amazon Simple Workflow Service
Run application workflows and business
processes on AWS
Amazon SWF
Manage processes across Cloud,
mobile and on-premises environments
Cloud Mobile On Premises Use any programming language for
workflow logic

95. Amazon CloudSearch
Fully managed search service
Up and running in less than an hour
Automatically scales for data and traffic
Starting at less than $100 / month

96. > Intro Video

97. PHP & Git Deployment for AWS Beanstalk
git push
Elastic Beanstalk
Run and manage existing PHP
applications with no changes to
application code
PHP
Your App Apache HTTP
Server
Amazon
Provides full control over the
Linux infrastructure and the software
Elastic Load
Balancer
yourApp.elasticbeanstalk.com

98. AWS Marketplace – Live Today!
Find, buy and run software running
on AWS
More than 250 listings at launch
Sell your software or SaaS app to
our hundreds of thousands of
customers
aws.amazon.com/marketplace

99. Thank You!

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