1. AWS What’s new
Glen Robinson
Solutions Architect

2. Announcing AWS Marketplace

3. Announcing AWS Marketplace
Amazon RDS for SQL Server

4. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle

5. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic
Beanstalk

6. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now
available in EU (Ireland) and
Asia Pacific (Tokyo)

7. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia
Pacific (Tokyo)
Monitor your AWS charges
using billing alerts

8. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia
Pacific (Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now
supported by Amazon
CloudFront

9. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia
Pacific (Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a
batch write feature and
expands to three additional
regions

10. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia
Pacific (Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a batch write feature and
expands to three additional regions
Announcing support for
cc2.8xlarge instances in
Amazon Virtual Private Cloud

11. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia
Pacific (Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a batch write feature and
expands to three additional regions
Announcing support for cc2.8xlarge instances in Amazon
Virtual Private Cloud
AWS website and docs available
in sixth language: Korean

12. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia Pacific
(Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a batch write feature and expands to three
additional regions
Announcing support for cc2.8xlarge instances in Amazon Virtual Private
Cloud
AWS website and docs available in sixth language: Korean
New and Updated Microsoft
SQL Server Offerings on
Amazon EC2

13. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia Pacific
(Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a batch write feature and expands to three
additional regions
Announcing support for cc2.8xlarge instances in Amazon Virtual Private
Cloud
AWS website and docs available in sixth language: Korean
New and Updated Microsoft SQL Server Offerings on Amazon EC2
Announcing API and AWS Identity &
Access Management support for
AWS Storage Gateway

14. Announcing AWS Marketplace
Amazon RDS for SQL Server
Amazon RDS for Oracle
.NET Support for AWS Elastic Beanstalk
AWS Elastic Beanstalk now available in EU (Ireland) and Asia Pacific
(Tokyo)
Monitor your AWS charges using billing alerts
Dynamic content now supported by Amazon CloudFront
Amazon DynamoDB releases a batch write feature and expands to three
additional regions
Announcing support for cc2.8xlarge instances in Amazon Virtual Private
Cloud
AWS website and docs available in sixth language: Korean
New and Updated Microsoft SQL Server Offerings on Amazon EC2
Announcing API and AWS Identity & Access Management support for
AWS Storage Gateway
Now send from your entire
domain with Amazon SES

15. That was just last month…

16. •AWS customer Pinterest released an architecture
update, reviewing their use of EC2 and S3 to scale up
and scale down daily to cope with variable traffic, with
Monday, May 21 hourly costs that range from $15 to $52 per hour.
•We released new Cloud Reference Architectures for
Online Games, Media Sharing, Ad Serving, Disaster
Recovery, and Log Analysis.
•You can now explore your DynamoDB tables using
the AWS Management Console.
•JD Edwards Enterprise One is now available in the
Tuesday, May 22 AWS Marketplace.
•Infor announced that the Infor10 business cloud is
now available on AWS.
•We announced that the AWS Summit will be coming
Wednesday, May 23 to Europe. June 18th in Paris, and June 20th in Berlin.
•Episode 3 of The AWS Report - Dave Ward and EC2
Spot Instances was released.
Thursday, May 24 •We posted the recording of my Backup and Recovery
for Linux with Amazon S3 webinar.
•We redesigned the AWS Global Infrastructure page
and also added a new table that lists AWS service
offerings by region.
Friday, May 25 •We launched the VM Export Service for Amazon EC2.
•The AWS Simple Monthly Calculator is now available
in seven languages.

17. http://aws.typepad.com/aws

18. Lean Methodology

21. Assume customer is known
Assume features are known
Assume solution is known

22. Waterfall approach
You know the problem and the solution

23. Known set of
requirements
SPEC BUILD TEST LAUNCH
Known ways to
satisfy them

24. Agile methodologies
You know the problem, not the solution

25. Known set of
requirements
SPEC BUILD TEST VALID? LAUNCH
Unknown ways
to satisfy them

26. You don't know precisely
what problem you solve

29. Lean Methodology:
LEARN & ADAPT

30. 1. Focus on a simple implementation
of your idea

31. 1. Focus on a simple implementation of
your idea
2. Start with a minimal core set of
features

32. 1. Focus on a simple implementation of
your idea
2. Start with a minimal core set of
features
3. Release and listen to your users

33. 1. Focus on a simple implementation of
your idea
2. Start with a minimal core set of
features
3. Release and listen to your users
4. Question your initial assumptions
based on feedback

34. 1. Focus on a simple implementation of
your idea
2. Start with a minimal core set of
features
3. Release and listen to your users
4. Question your initial assumptions
based on feedback
5. Rinse and repeat

35. MVP
Minimum Viable Product

36. MVP
Smallest thing I can do to test my idea?

37. « If you're not embarrassed
when you ship your first version
you waited too long »
Matt Mullenweg
CEO & Founder of WordPress

38. amazon.com, 1995

39. amazon.com, today

40. Staying lean is creating the
smallest viable product and
then iterate around it
You don't know precisely your user's needs

41. Unknown set of
requirements
ITERATE
IDEA BUILD RELEASE EVAL OR
PIVOT
Unknown ways
to satisfy them

42. ITERATE
IDEA BUILD RELEASE EVAL OR
PIVOT

44. YOUR problem
you have the idea
you don't have the resources

45. What you have

46. What they have

48. ITERATE
IDEA BUILD RELEASE EVAL OR
PIVOT

49. you created a fantastic mobile app
http://www.flickr.com/photos/scobleizer/3985020876/

50. people love your app
http://www.flickr.com/photos/grantrobertson/448648883

51. and everyone wants to use it!

53. the traditional way…

54. invest on infrastructure

55. capacity planning…
…capacity guessing
http://www.flickr.com/photos/mutsmuts/4695658106

56. once it's deployed…
maintenance?
monitoring?
log analysis?
test environments?
http://www.old-computers.com/news

57. what we really need is…
…adjustable capacity
http://www.flickr.com/photos/purecaffeine/30268245

58. unpredictable patterns

59. "With AWS, scalability is never a problem, and we have
survived—and profited—from massive spikes of up to
5 million additional users a day without any problems…"

60. predictable patterns

62. ITERATE
IDEA BUILD RELEASE EVAL OR
PIVOT

63. Data based
decision making

64. 1. Collect as much data as you can

65. 1. Collect as much data as you can
2. Do A/B testing

66. 1. Collect as much data as you can
2. Do A/B testing
3. Drive your development by
user's feedback

67. Store valuable data sources
Server logs, click streams, application events, …

68. "Hadoop is a reliable storage and data analysis system"
HDFS MapReduce

69. Deploying a Hadoop cluster is hard
http://eddie.niese.net/20090313/dont-pity-incompetence/

70. Amazon Elastic
MapReduce
Hadoop + The AWS Cloud

72. 3.5 billion records, 71 million unique cookies, 1.7 million targeted ads
required per day
User recently
purchased a
sports movie and Targeted Ad
is searching for (1.7 Million per day)
video games
Leveraged AWS and Elastic MapReduce
 100 node cluster on demand
 Processing time dropped from 2+ days to 8 hours
 Increased ROAS by 500%

73. ITERATE
IDEA BUILD RELEASE EVAL OR
PIVOT

74. iterate
Enhance your product, get more feedback
to prepare next releases

75. The platform grows with you
Add or remove components as needed
Scale up – scale down
Pay as you go

76. Pivot
If no traction, pivot to address a different
vertical, a different problem

77. POSSIBLE
OFFERING
POSSIBLE PROBLEM POSSIBLE
OFFERING SPACE OFFERING
POSSIBLE
OFFERING

78. POSSIBLE
OFFERING
POSSIBLE PROBLEM POSSIBLE
OFFERING SPACE OFFERING
POSSIBLE
OFFERING

79. Getting the right features matters less
Knowing what's not working,
quickly, matters more

80. Getting the right features matters less
Knowing what's not working,
quickly, matters more

81. Lean methodology goal is to accelerate the
cycle

82. experiment
and
innovate

83. “The best, most solid way out
of a Crisis in a changing market is
through experiment and adaptation”
– Richard Branson

84. a prototype shouldn't require big investments

85. It should be cheap and validate ideas

86. AWS is a set of infrastructure building blocks

87. AWS lowers the cost of
innovation
Testing a new idea is cheap

88. FREE TIER!
aws.amazon.com/free

89. THANK YOU
Glen Robinson
glenrob@amazon.com
@glenprobinson
Solutions Architect, EMEA
aws.amazon.com